Social Updates
lauryn preston
Table of Contents
Social media platforms are constantly rolling out updates and new features. At the rate new tools are being released, it can feel like monitoring social media and its updates requires a full-time job. However, keeping your finger on the pulse of social media updates can be easier than you think.
Utilizing social media marketing applications offer brands access to the latest and greatest updated features. Whether you want to use the new AI-powered tool or hop on the different reels trends, programs like Kiopi update their platform frequently to keep up with the changing social media landscape.
Importance of Social Media Updates for Business Growth in the Social Media Space
If you want to get ahead of your competition, there are social media news outlets that provide businesses with an inside look at upcoming launches, such as a new app and new tools, before they hit the web. Social media news resources like Social Media Today, Digital Trends, and Social Times often know what online platforms are releasing, which can help you plan your content accordingly. When anticipating a new feature or app, you can tailor content creation around it. For example, if you know that LinkedIn is preparing to launch video ads, you can premake and schedule direct messages, video content, related ads, and articles about the latest update in technology. Ensuring your social media and company pages deliver details about technology in the early stages will strengthen your relationship with your followers.Streamline Social Media Updates With Kiopi’s Tools
Using Kiopi’s social media management tools can help you avoid getting overwhelmed when a new feature is released. Planning for upcoming service launches or a new feature can get confusing, but if you’re able to plan your content and schedule it out, you can grow a vibrant community without hurting company morale.
Utilize the Social Scheduling Tool to Plan and Automate Your Business's Social Media News
The Kiopi scheduling tool provides page admins and users with the ability to plan and schedule posts across all social media platforms.
If you’re planning an advertising campaign to launch a new product or broadcast important business news, you can plan your content for each social media platform, creating a cohesive message to reach all your followers.
The scheduling tool can enable users to plan content months in advance.
Enable Users to Optimize Posting Times for Maximum Engagement
Planning content for your social media accounts can often feel like throwing things against a wall and seeing what sticks.
The Kiopi social media analytics features provide users with post data, such as engagement metrics. By understanding when your potential or new customers are using the social media space, you can schedule your content for each app based on those times.
If you’ve already scheduled your content on Kiopi for your Twitter, Instagram, Facebook, Google Business, or LinkedIn campaign, you can edit the posting times to reflect when your followers are using the apps most.
Monitoring your accounts is important because users will use different platforms at different times.
For example, Unlike Twitter, Instagram, or Facebook, LinkedIn is primarily used by business professionals, so the best time to post on LinkedIn will happen during working hours.
Therefore, specific content for that account should be scheduled during the hours in which most companies operate. Planning content to be delivered during heavier traffic times can also increase your chances of reaching more people and gaining new customers.
Enhance Content Strategy With Kiopi’s Content Calendar
The content calendar that Kiopi provides is beneficial in more ways than one. Companies running their own social media accounts or marketing professionals managing multiple company accounts. Harnessing the need for social media news and posting consistently is critical to creating a strong presence in the online community. Followers will begin to follow your page as a way to answer the burning question, “What’s happening on social media today?” However, maintaining multiple public accounts can become overwhelming quickly, which is where Kiopi’s content calendar can help. Using this technology, you can plan various social campaigns across all platforms, like LinkedIn, Instagram, Facebook, Google Business, and Twitter/X.Organize Social Updates on the Content Calendar
Another advantage of using the Kiopi social calendar to keep your company’s content up to date with social media news is the ability to plan content in an organized way.
Your content shouldn’t reflect an update too frequently, or users will ignore your news content.
The calendar allows company owners and advertisers to spread out related content so the social feed isn’t saturated temporarily.
Align Social Media News With Business Goals and Target Audience
As social media news is released, make the proper adjustments to your social campaigns and planned posts using the Kiopi scheduling platform.
For example, if you want to create content that aligns with the updated Twitter, now X platform, you can schedule a tweet to do so.
Creating content incorporating social media news allows you to remain relevant and stay on top of followers’ search results on every social platform.
Measure Performance With Social Media Analytics
The Kiopi social media analytics feature monitors your social marketing efforts, pulling data from posts, threads, and even social ads. Following the completion of a social media campaign, you can view details about the campaign. Analyzing Kiopi’s data is key to improving future campaigns and increasing engagement.
Harness the Power of Social Media Analytics to Track Social Updates' Impact
Kiopi’s social media analytics enable you to track the success of your social media content in real-time.
After the campaign runs, you can access an overview of the campaign, view trends in your followers’ behaviors, or find ways to better interact with consumers next time.
When a new update is launched, the ability to create and post company content ensures an increase in traffic, assuming the context is relevant. In contrast, waiting until the technology is “old news” will cause you to miss out on new customers or followers.
Utilize Date-Driven Insights to Refine Social Media Strategies
Reviewing the social media campaign data to improve future performance is essential.
Kiopi allows you to edit posting times from the content calendar so that future posting times reflect the times of highest follower engagement.
For example, if your audience viewed videos more than they were reading text posts, you can shift your content to create or recommend videos based on follower interest.
Improve User Experience With Link Shortener
Due to spam, many users avoid long links. With the Kiopi link shortener, you can edit a URL, creating a shorter, more appealing link for users to click. Kiopi’s link shortener comes in handy for platforms like Twitter/X where limited characters are allowed. It also ensures followers focus on the marketing message you’re trying to share.Increase Click-Through Rates and Drive More Traffic
When social media followers see a shortened link, they’re more likely to click and share the link. This increases click-through rates and can help drive more traffic and phone calls.
An added bonus with our URL shortener? You can access data from each link specifically.