Using Kiopi’s social media management tools can help you avoid getting overwhelmed when a new feature is released. Planning for upcoming service launches or a new feature can get confusing, but if you’re able to plan your content and schedule it out, you can grow a vibrant community without hurting company morale.
Another advantage of using the Kiopi social calendar to keep your company’s content up to date with social media news is the ability to plan content in an organized way.
Your content shouldn’t reflect an update too frequently, or users will ignore your news content.
The calendar allows company owners and advertisers to spread out related content so the social feed isn’t saturated temporarily.
Kiopi’s social media analytics enable you to track the success of your social media content in real-time.
After the campaign runs, you can access an overview of the campaign, view trends in your followers’ behaviors, or find ways to better interact with consumers next time.
When a new update is launched, the ability to create and post company content ensures an increase in traffic, assuming the context is relevant. In contrast, waiting until the technology is “old news” will cause you to miss out on new customers or followers.
Reviewing the social media campaign data to improve future performance is essential.
Kiopi allows you to edit posting times from the content calendar so that future posting times reflect the times of highest follower engagement.
For example, if your audience viewed videos more than they were reading text posts, you can shift your content to create or recommend videos based on follower interest.
When social media followers see a shortened link, they’re more likely to click and share the link. This increases click-through rates and can help drive more traffic and phone calls.
An added bonus with our URL shortener? You can access data from each link specifically.