Gone are the days where Facebook is merely a means to catch up with old friends and post pictures of your next meal. Since its inception, it has become so much more than that. Facebook is now a primary hub for businesses to conduct social media advertising, promote products, drive sales, engage with clients and consumers, and overall grow their company’s online presence.
The exposure you can get from a successful social media campaign is simply unmatched, with Facebook alone reaching over 1.4 billion users per day. Your target consumers are almost certainly all on Facebook and actively utilizing it to interact with their favorite brands and companies.
You may use Facebook to advertise your business whether you have a physical store, an eCommerce site, an agency, a software firm, or virtually any type of business.
When it comes down to it, every type of business you can imagine can benefit from Facebook marketing, and most already are. If you haven’t hopped on the train yet, what are you waiting for?
To successfully utilize Facebook to grow your business, you have to do more than simply build a Facebook profile. It is important that you consistently post on this platform and have a good idea of how to advertise your business on Facebook. Posting once a day is a good rule of thumb. And while it’s important to post on a frequent basis, it’s just as important to produce high-quality material. Think quantity AND quality.
When it comes to generating content that makes an impact, you have to think like your customer. Consider the age range you are targeting, when they might be online, and what they want to see. If you don’t know what it is the consumers want to see, leave room for experimentation. It might take a couple of tries to see what works for your business and what doesn’t. To do this, you have a few options. You may directly ask them what they want to see using Facebook’s polls, or you can check into Facebook Page Insights. This tool is free for any business page and provides vital information, such as the number of visitors reaching each post and how many of them actually engage with the post.
Now we know the importance of regular, high-quality posting to Facebook in order to grow your business. But let’s face it, not everybody has the time to post to social media daily. If you’re worried about the time it will take you to consistently post to Facebook, try utilizing Kiopi’s publication tools that enable you to plan postings in advance. Kiopi helps you simplify the posting process and has your back when everyday posting slips your mind.
To learn more about how to schedule a post on Facebook, check out our blog.