Many people would jump at the opportunity to market their business and advertise products, promotions, specials, events, and offers all for free. That is precisely why businesses of all kinds are jumping at the opportunity to create a Google My Business profile.
With GMB, you’ll obtain increased visibility for the most essential search phrases for your business and promote your brand to a larger audience – all without spending a cent. If you’re not utilizing GMB for your social media advertising efforts yet, what are you waiting for?
If you’re not familiar with Google My Business (or GMB, for short) you should be! GMB is a free tool for companies and organizations to manage their online Google presence. It uses search queries and maps to help customers find what they are looking for—YOU! By authenticating your business, you can make it easier for consumers to find you, learn your story, and contact you.
On GMB, you can choose what all you want Google users to see when they search for your company and/or the services and products you provide. Details such as operating hours, street address, and website links may all be included. Customer reviews are also incorporated, where other users can read past reviews and you, as the business owner, may even reply to these reviews.
GMB also allows you to post photos to your Business Profile. In fact, according to Google itself, businesses with pictures included on their profile receive 42% more inquiries for directions on Google Maps and 35% more clicks through to their websites than those without.
Regular posting can also drastically increase your Google ranking and thus, the engagement you receive from potential customers. These photos can show off anything from your building or office, employees, products, and so forth.
Now that you know the impact that posting photos to your GMB can make, why wouldn’t you choose to do it as often as possible? Aside from, perhaps, the tedious nature of it and the fact that you probably won’t remember to do it every day. Luckily, Kiopi can help with that!
When you use Kiopi, you’re able to bulk schedule posts to GMB and all other major social media platforms (Facebook, Twitter, Instagram, LinkedIn) months in advance. By dedicating a small amount of time to scheduling these posts, you end up saving yourself loads of time in the long run. You also save yourself the hassle of remembering to post frequently to increase your engagement.
Let’s face it, a GMB profile + Kiopi’s social media management services = a match made in heaven.