Expected Social Media Trends in 2024

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As we edge closer to 2024, the social media landscape evolves at a breakneck pace, driven by new artificial intelligence tools, changing user behaviors, and a dynamic economic environment. From the meteoric rise in social media users to the advent of groundbreaking technologies, the world of social media is not just changing; it’s being revolutionized. So, what social media trends can social media users expect to see in 2024?

We’ll explore key developments of the industry’s growth, social media platform dominance, the evolution of content creation, technological advancements, privacy concerns, and how Kiopi’s all-in-one social media management tool is uniquely positioned to help you navigate these digital changes.

Whether you’re a marketer, content creator, or business owner, join us as we unpack the expected social media trends of 2024 so that you can prepare to be at the forefront of this exciting digital transformation.

Ready to start your brand’s social media transformation? Start your 14-day free trial of Kiopi today and experience the difference it can make in your social media efforts.

Evolution of Social Media Trends

Evolution of Social Media Trends

Over the past decade, social media networks have evolved from an online gathering place to an intricate web of personal, professional, commercial, and entertainment channels.

While businesses and social media marketers can’t know precisely what the top social media trends of 2024 will be, we can certainly reflect on how the top social media trends have changed in the past and predict how these digital channels may change in the near future.

That way, social media strategists and marketers alike can plan ahead of the curve and develop social media content that aligns with potential future consumer behavior.

Tracing the Growth of Social Media Users

The social media industry’s growth has been steadily climbing over the past 10 years, with a current total of about 4.9 billion social media users worldwide. As more areas of the globe gain access to affordable internet and potentially smartphones, that number is expected to climb higher and higher.

So, in 2024, we expect to see increased social media users, which places additional significance on social media marketing strategies.

Dominant Social Media Platforms in 2024

In 2024, social media platforms such as Facebook, X (formerly known as Twitter), Instagram, and TikTok still wield a significant amount of influence in the world of social media.

Social platforms like X have seen many changes over the past year. For X specifically, we’ve seen changes from platform ownership to the embracement of short-form videos. However, other platforms have also evolved in an attempt to outperform other social media networks.

Social platforms like Instagram and Facebook already had a TikTok-esque short-form video feed for social media users, but recently, X has jumped on the video content bandwagon. Businesses that develop short-form videos for TikTok can also push that content on other social media platforms, potentially increasing reach and engagement.

As new platforms emerge, we expect them to follow suit and promote short-form video content as a way to drive increased user engagement and session duration.

Current Leaders in the Social Media Landscape

social media platforms

The current leading social media companies include:

  • Meta

  • Google 

  • X Corp.

  • ByteDance

Meta controls Facebook, Instagram, and the Metaverse, the virtual world that hosts a wide variety of spaces where internet users can interact with one another and participate in events virtually. Google controls YouTube, Google My Business, Google Maps, and Google Business Profile. Lastly, X Corp. controls the social media app X, and ByteDance controls TikTok. 

Knowing the current social media leaders can help social media marketers decide where social media campaign elements would work best. So, if you want to improve your social media management skills for 2024, secure more social media management contracts, and increase your social media marketing salary, a social marketing tool like Kiopi is critical!

These social media tools for business can help streamline the social media marketing process and ensure your social media content is deployed strategically and effortlessly.

Emerging Social Media Platforms Gaining Traction

Another constant in the world of social media is the advent of new social media platforms. As new platforms emerge, marketers must be mindful of what features these platforms provide users. 

Being mindful of new social media sites and the evolving trends on existing social media networks can help keep your social media content calendar fresh and engaging to target audiences. Many marketers use social listening tools to do this!

Key Social Media Trends to Watch in 2024

Navigating ever-evolving social media trends requires foresight, adaptability, and an understanding of major trends in the past.

2024 promises to be a defining year for digital interactions as some of the biggest social media trends start to shift in tandem with user preferences, evolving engagement patterns, and revolutionary social media advertising strategies.

With a mix of new dynamics and the continuation of some existing ones, the social media realm is poised for an exciting phase of transformation. 

Whether it’s the profound change in influencer marketing tools, the increasing reliance on user-generated content, or the deepening embrace of localized narratives, this year encapsulates many changes in social media trends that brands, content creators, and internet users alike should be attuned to.

Let’s unravel what 2024 social media trends we can expect to see!

The Shift in Social Media Content Preferences Among Users

social media preferences

The biggest social media trends in 2024 will be spearheaded by users and, more specifically, will be shaped by their need for authentic, reliable, and more personal content in their social feeds. Gone are the days of overly polished, generic social media content. Today, audiences gravitate towards raw, unfiltered content that resonates personally and tells a genuine story.

Content marketing that prioritizes authenticity helps brands build a following that feels connected to the brand. After all, many influencers have loyal followers simply because their audience can relate to their struggles and understand their goals.

Embracing the New Wave of Influencer Marketing

Speaking of influencers, in 2024, influencer marketing will pivot away from mega-influencers as users are gravitating towards micro-influencers and nano-influencers. Influencers with smaller followings tend to boast higher engagement rates simply because their followers can personally relate to the content they publish on social media networks.

Regardless of the social media platform, these smaller micro-celebrities are crucial for reaching social media users with niche interests. Narrowcasting to specific segments of your target audience can help ensure your influencer marketing efforts pay dividends.

This more targeted outreach can help foster a sense of trustworthiness within your social communities that mega influencers may not deliver.

Taking Advantage of User-Generated Content

Brands that utilize user-generated content (UGC) correctly present themselves as authentic beacons within their social media communities.

Encouraging social media content creation from followers helps drive increased user engagement while building trust with other users. Potential customers deem peer reviews and testimonials more credible than social ads or traditional ads.

For most brands, user-generated content can be more valuable than some of the best social ads, which can help generate engagement and help you save on social media spending

By 2024, with the rise of interactive features on social platforms, UGC will evolve from simple photo and text reviews to more immersive experiences like interactive posts, audio-only content, video testimonials, and collaborative content creation. 

Followers who create social media content for your brand will also have a vested interest in the content they make, which would encourage them to share it with their followers. This could help your brand reach formerly unreachable social media communities with authentic, fan-made content.

Localization and Geo-specific Content: Catering to Global Audiences

Like many other online communities, social media communities can reach individuals across the globe, so it’s essential for brands to resonate with local cultures. Brands are now investing in creating geo-specific content tailored to the tastes, languages, and cultural sensibilities of different regions. 

This local targeting ensures that content feels relevant to diverse target audience segments, fostering deeper connections and increasing the likelihood of conversions. Tapping into local interests can also be helpful for social commerce, ensuring specific audiences feel represented in online marketplaces. 

Changes in User Behaviors and Engagement Patterns

social media user engagement

As we advance through the expected 2024 social media trends, shifts in how users interact with and consume content on social media platforms are more pronounced than ever. These alterations are not just reflections of changing technological landscapes but also a testament to evolving societal norms, values, and preferences. 

Understanding consumer behavior is crucial to optimizing your social media marketing strategy, so applying it to your social media strategy is an absolute no-brainer. 

The Rise of Passive Consumption vs. Active Participation

One of the latest social media trends that is still fully emerging is the distinction between passive content consumption and active participation. Now, many social media users opt for a spectator role, absorbing content without interacting with the content.

Social media trends analysts attribute this to overwhelming content volume paired with a newfound desire for privacy, especially as younger generations grow and become more conscious of their presence on social media networks.

While the latest social media trends, especially towards spectatorship, can render traditional social media marketing strategies ineffective, passive consumption still offers valuable metrics for social commerce.

Spectators still convert into consumers or followers, so developing a social media marketing strategy based on relevant keywords, local targeting, and audience preferences is paramount.

Integrating social commerce capabilities into social media link posts helps make it easy for reluctant internet users to interact with your brand on social feeds. 

Brands Adapting to Evolving User Behavior

Brands are now recognizing nuanced shifts in user behavior and are recalibrating their social media strategy accordingly. There’s now a focus on creating content that resonates with followers.

Brands are also leveraging social media measuring tools to understand the silent majority better, tapping into the best times to post on social media, view-through rates, and other indirect engagement metrics to gauge content effectiveness.

This insider intelligence generates more engagement, which translates to more customers.

Major Trends in Social Media Advertising

social media adertising trends

Social media advertising continues its metamorphic journey in 2024.

Digital channels within specific social media apps will continue to twist and morph, likely throwing social media managers for a loop. However, based on current social media trends, we can predict what we think will be the next big thing.

While short-form videos continue to reign supreme, social audio content has been the driving force behind many popular short-form video content. Utilizing social audio content can help brands keep their finger on the pulse and develop content that is fresh, relevant, and engagement-worthy.

Adapting to Ad-blindness and the Quest for Authenticity

Social ad-blindness, the tendency of users to ignore or skip over social ads, has become a significant challenge for marketers. Traditional ads are fairly prolific, but social media ads feel inescapable these days.

Digital ads can be found everywhere, from search engines to smart TV menu screens, which is making it increasingly more difficult for meaningful social media ads to break through the clutter. 

This phenomenon is a driving force behind the shift towards more authentic content that doesn’t feel forced. Brands are now investing in authentic narratives, influencer marketing partnerships, and user-generated content to create social media ads that resonate with the viewers. 

Many are also developing social audio and video content, which allows these brands to convey authentic messages to their audiences in an easy-to-consume manner, saving them some money on ad spend.

The Power of Micro-moments and Instant Gratification

In the digital landscape, video content, and social commerce have become vital in capturing micro-moments, tapping into the era of instant gratification.

Social media ads, especially within the dynamic gaming industry, play a crucial role in these scenarios, turning brief digital interactions into significant opportunities for brands to generate leads. These strategies hinge on staying ahead of social media trends and understanding the rhythm of each social media platform.

Engaging content that resonates with users not only garners attention but also seamlessly integrates into their daily digital experiences, enhancing brand recall and customer loyalty.

The Influence of Technology on Social Media


Integrating advanced technologies like AR, VR, and AI with social media platforms is reshaping content creation and setting new social media trends for 2024.

These innovations are essential in leveraging social commerce as an effective marketing tool. Utilizing insider intelligence, brands can collaborate with micro-influencers, employing AI tools to reach younger generations and optimize relevant keywords.

Integration of Augmented Reality (AR) and Virtual Reality (VR)

The integration of augmented reality (AR) and virtual reality (VR) with social media platforms is transforming user interaction and content engagement.

Augmented reality brings interactive digital layers to the real world, introducing new filters and shoppable ads across various social media sites. Meanwhile, virtual reality creates immersive 3D environments, significantly impacting the gaming industry.

These innovations are key to developing engaging video content and effective social media advertising. AR’s wide appeal and VR’s deep influence in the social media and gaming industry are pivotal for generating user-generated content and enriching overall marketing strategies.

Incorporating AR and VR into the marketing budget and keeping abreast of developments through social listening is essential for brands aiming to amplify engagement and innovation as social media trends change over time.

Artificial Intelligence and Personalized User Experiences

The development of artificial intelligence (AI) isn’t just a social media trend for 2024. It completely changed the fabric of social media.

With AI-driven algorithms, social platforms can now curate content feeds tailored to individual preferences. Moreover, artificial intelligence tools like chatbots and AI-driven customer service tools provide instantaneous responses to user queries, enhancing the overall user experience. 

As AI technology advances, its integration with social media is expected to deliver even more personalized, predictive, and seamless experiences for social media users.

Having an understanding of the top AI tools helps you reap more benefits of social media automation. The ability to automate social media posts ensures you can generate content that is consistent with your brand messaging, saving valuable time and money.

User Privacy and Ethical Considerations for Social Media Trends in 2024

Security and Reliability in Social Media Automation

For 2024 social media trends, balancing user privacy and effective business engagement on social media app platforms is increasingly challenging.

Various social media advertising methods, tailored through AI on mobile devices, sometimes feel overly intrusive, raising user privacy concerns. This tension highlights the need for ethical digital practices.

Brands must responsibly handle user data, ensuring transparency and respect for privacy. Achieving this balance, especially when tapping into online communities, is crucial.

Utilizing social listening tools and influencer marketing, businesses can craft non-invasive strategies to connect with their target audience and drive social commerce without compromising ethical standards.  

Balancing Customer Engagement with User Privacy Concerns

Balancing customer engagement with user privacy on retail platforms and other platforms is crucial. Transparency around mobile device data usage is increasingly demanded. To maintain trust, brands are innovating ways to engage customers while respecting their privacy.

Simplifying purchasing processes, like making the URL shorter and ensuring clear opt-out options, is vital for fostering trust in online transactions. Social media app posts, when used thoughtfully, can boost engagement and lead to sales without compromising user privacy.

Such strategies can be enhanced through social backlinks, playing a role in effective social commerce. Utilizing these methods can help brands succeed in delicate environments, considering the rising concerns in the gaming industry and among other user groups.

Each decision made by the marketing team should serve as a strategic marketing tool to balance engagement with privacy.

Preparing for the Future with Kiopi

A social media marketing strategy is only as good as the data that it’s based on and the content that it produces. Kiopi is a marketing multi-tool designed to help brands and businesses streamline their marketing efforts, ensuring that they can develop the best content for their target audience. 

We provide post-scheduling tools, a robust content calendar, an AI social post-generation tool, and more, all designed to make your social media efforts that much more manageable. 

From offering tools that embody the essence of innovation to ensuring marketers are equipped with data-driven social insights, Kiopi stands as a beacon for those who refuse to settle for the ordinary. We provide you and your marketing team with a wide variety of AI and social media posting tools, allowing you to stay ahead of the trends and develop high-quality content for your various social media accounts.

How Kiopi Helps Social Media Marketers Stay Ahead of Social Media Trends

The world of social media is in perpetual flux, and Kiopi emerges as a beacon for social media managers, ensuring they remain on the cutting edge of evolving trends. Kiopi allows you to participate in social listening and also take advantage of the latest social marketing innovations like AI post generation. 

Our management and AI tools are designed for collaboration. This allows content creation professionals and marketers alike to develop strategies that will actually achieve set goals.

Constant Innovation to Meet Social Media Platform Demands

Social media platforms are incredibly dynamic, so Kiopi is committed to a culture of continuous innovation. Whether it’s adapting to the newest features on established platforms or integrating capabilities for emerging ones, Kiopi ensures that marketers always have the tools they need. 

We regularly update our features and embrace the latest technological advancements like artificial intelligence. Even as social media technology advances, Kiopi ensures its users are never left behind. Our latest tools can help marketers develop meaningful and strategic social media content that actually generates results.

Harnessing Data for Predictive Social Media Strategy

Data is the backbone of any effective social media strategy, and Kiopi excels in this domain. Kiopi helps compile and analyze data within your target market, allowing you to develop content that will reach the audience in meaningful ways

Our social listening tools allow marketers to craft forward-thinking strategies, anticipate user behavior, and position their brand optimally in a crowded digital marketplace. With Kiopi, staying a step ahead is not just an advantage—it’s a given.

Tools and Features for the Next Generation of Social Media

social media management tool

As the digital landscape matures, so does the necessity for tools that can seamlessly navigate its intricacies. Kiopi rises to the challenge, offering a suite of state-of-the-art features designed to equip businesses for the future of social media content generation.

Simplified Management Across Multiple Social Media Platforms

In a world where brands are expected to maintain a consistent presence across multiple platforms, Kiopi offers a centralized dashboard for seamless social media management. Users can schedule social media content for multiple social media platforms and monitor brand interactions all from a singular interface. 

Instead of juggling between different apps or tabs and compiling data somewhere to compare it all, you can view post performance from one platform and quickly compare it to the performance on other social media platforms in one easy-to-navigate dashboard.

This streamlined approach ensures that businesses can maintain a unified voice and strategy across multiple social platforms, creating content that will resonate with the unique user base of each platform.

Analytics Tailored to the Latest Social Media Trends

Understanding the pulse of the audience is crucial for any brand. That’s why Kiopi’s social listening tools are fine-tuned to capture and interpret the latest social media trends. Staying on top of these trends can not only help shape your social strategy but can also help you understand what might be on the horizon for you and your team.

From tracking the rise of new content formats to gauging the efficacy of emerging engagement strategies, Kiopi social media marketing professionals with insights that are both timely and actionable. These data-driven recommendations can supercharge your social planning efforts, allowing you to create a strategy that is tailored specifically to your target audience.

What Social Media Trends Would You Like to See?

The future is ever-changing, and minor changes to the social media landscape can create shockwaves that can reach the farthest corners of the marketing world. While we may not know precisely what the 2024 social media trends will hold, it can be interesting to wonder how things will change over the year.

What social trends are you looking forward to seeing? What changes do you hope to see in the social media industry? How are you and your brand going to adapt to these changes?

Every new social media trend can present marketers with immense possibilities and intricate challenges, which is why it’s so important to be equipped with the right tools. Be well-equipped for the future of social media by incorporating Kiopi into your business’s social strategy.

Ready to experience the difference that Kiopi can make in your business’s marketing efforts?

You can try Kiopi for free for 14 days, allowing you to experience our wide range of tools first-hand. So what are you waiting for? Start your 14-day free trial of Kiopi today!