Over 302 million Americans use social media today, which is why so many brands create and run social media accounts for their business. This can have a massive impact on business performance, but how do brands actually create social media content that will meet their goals?
Many brands develop social media kits, which can help businesses make and share content on their various social media channels. A social media kit is a collection of brand elements and social media templates that make it easy for brands to make content that is consistent and strategic.
If you’re looking to create a social media kit for your brand or if you want to fine-tune your social marketing efforts in general, Kiopi can help.
Kiopi is a powerful social media marketing tool that helps you make, schedule, and post content to Facebook, Twitter, Instagram, LinkedIn, and GMB. We also give you the ability to view your social media analytics so that you can use past campaigns to improve your strategy and better achieve your marketing goals.
Let the results speak for themselves: start your 14-day free trial of Kiopi today!
If you’re a marketing professional, you’ve probably heard of a media kit or press kit, which is a collection of your brand identity, as well as other marketing materials, like brand colors and brand image.
Brands will normally send media kits to journalists or media outlets when collaborating with them or will send an influencer media kit when working with social influencers.
Social media kits are a little different. Unlike a media kit, which is shared with others, a social media marketing kit is an internal collection of business information and elements to ensure brand consistency, whether this is with brand colors, brand deals, brand story, or even branded materials across various social media platforms.
Developing a large volume of content can be difficult and time-consuming, especially for small businesses without a designated social media strategist.
Businesses without a social marketing team can develop a social media kit to help structure social media content for each social platform and ensure posts across their various channels are visually consistent with the brand’s visual identity.
A social media kit is basically a secret weapon business all throughout the industry use to plan and generate social content with consistent tonal and visual branding. Social media kits can increase brand recognition and help solidify a brand’s message in the eyes of its audience.
A brand’s visual identity is one of the first things audiences see when they discover your business.
So, it’s important for small businesses to establish what brand story and visual elements they want to have to represent their business.
Investing resources into brand marketing can help solidify your brand identity and even attract new audience members with social content, web graphics, and even branded materials that all have consistent and cohesive visual elements.
Whether you’re starting a small business or you’re revamping your business’s existing brand identity, it’s important to establish exactly what message you want your company to convey.
It’s also important to ensure that the brand marketing is consistent across various social media channels.
Even if you create different posts on different social platforms, that content should still be consistent with the look and sound of your brand kit.
Luckily, a social media kit makes this easy.
If your business already has a brand story or a tagline, use this as a jumping-off point for establishing your brand’s tone.
Everyone uses different tones when interacting with others.
The same goes for brand marketing: once you’ve come up with a brand story and values, you should continue to use the voice of that story or slogan when marketing to your audience.
Once the brand voice is established, start building social media content that is consistent with the tone.
Creating content with the same tone helps with brand recognition, so using that same voice on every social media platform is a no-brainer.
With a social media marketing kit, you can write social post captions, small business hashtags, and produce media that is consistent with your brand message and include it in your social media kit, making it easier for you to develop content that’s not just interesting, but also consistent with the brand kit.
Many social media platforms prioritize content with images and videos. For example, creating professional images is one of the best ways to get more views on Instagram.
One of the best ways to ensure a recognizable brand image is by establishing and utilizing brand colors within the social media kit.
A unique color palette can help your brand stand out from competitors, even if they offer similar services or products. Additionally, consistent visual branding can help audiences more easily recognize your company, whether through social media ads, a blog post, or social interactions.
A quality social media kit includes a template kit for social content. So, when creating social media templates, be sure to include your brand colors when generating text or using various graphic elements.
Even when making posts for multiple social media platforms, it’s important for you to stay consistent so that audiences can recognize your work.
We recommend including hex codes for all of your current branding elements when creating your social media kit.
Posting content to every social media platform can be tedious and time-consuming. Different platforms prefer different image sizes and prioritize content in different ways.
Developing content that is specific to each social media platform but is also consistent across them can be a hassle. Luckily, social media kits can help drastically reduce the amount of time spent on social content.
Social media kits often include post templates, which are pre-made social media templates for creating new content.
These social media templates within your social media kit allow you to very easily create high-quality images and visually appealing content that is consistent with your brand. This means you don’t have to generate content from scratch every time.
A social media kit can also help you create quality content that your audience demographics want to interact with, but in order for it to do that, you have to know your audience.
Social listening can help identify keywords that your target audience is most likely to interact with.
From here, you can generate captions or create a list of hashtags to use for social media posts.
Additionally, having a social media kit can help ensure relevant information is in your posts, like your business’s phone number or web address.
You can include templates in your social media kit that offer space for customization but also include space for business information. If new customers find interesting content from your brand, you want to make it easy for them to contact you or learn more about your services!
Learn more about social listening tools.
When you develop a social media kit for your brand, you and your team can use it to develop content for your brand’s social accounts.
But what if you want to collaborate with another business or content creator to generate content?
You can use your social media kit templates and information to create an influencer media kit.
When you create an influencer media kit, you’re basically giving potential partners their own social media kit to use when doing brand deals, social media contests, and affiliate marketing campaigns.
An influencer media kit allows social influencers to easily generate content using elements of your established brand identity. Additionally, you can provide examples of your previous collaborations within the influencer media kit.
When you make collaborations easy via a personalized influencer media kit, you increase the likelihood of those within the influencer marketing industry wanting to collaborate with you again. See why Kiopi is one of the top influencer marketing tools!
Social media kits are great tools for building content with the right tone and right design elements but posting that content to all of your various socials can be a pain.
That’s where Kiopi can help.
Using Kiopi’s vast library of social media tools, you can plan, develop, and schedule posts for your brand’s various social accounts–all in one convenient place. You can also utilize our social analytics tools to conduct market research to better understand what content will resonate with your target audience.
When paired with solid social media kits, Kiopi offers a recipe for success!
When developing the marketing strategy for your brand’s social accounts, it’s important to post social media content very frequently. Many social media platforms use an algorithm to decide what content to show at the top of people’s feeds, and posting frequently is a great way to ensure your content is actually shown to your followers.
Kiopi’s social media scheduling tools make it easy for you to schedule posts for days, weeks, and months ahead of time. This ensures that all of your social accounts are receiving fresh, new content on a regular basis.
Many brands opt to post links to their website or online store within their social posts, but some social platforms have character limits or limits on when and where you can post hyperlinks.
That’s why so many brands opt to use a link shortener for that specific social account.
A link shortener turns any web address into a short, easy-to-replicate link. This allows you to skirt character limits and even allows you to post links on platforms that don’t allow hyperlinks in captions since they’re easy to type into a search bar.
Kiopi’s link shortener is a powerful tool that can help boost engagement and even measure engagement across various social media channels.
Once your social post goes live, we’ll track social media statistics, like engagement and click-through rates, so you can see just how well your posts encourage conversions, such as website visits or blog post views.
When trying to reach potential clients, even with a solid social media kit, your current strategy might not be cutting it.
Analyzing social post-performance stats can help you determine what kinds of posts are attracting attention and engagement, as well as what posts are drawing in new viewers and followers.
Kiopi’s social stats tools allow you to view data from your past campaigns so that you can gain a better understanding of what content your followers will most likely engage with. Additionally, you can view data from your target market to help expand your reach and increase your follower count.
When managing even one social media account, it can be a struggle to keep up with all of your past and future posts.
Kiopi’s content calendar is specifically designed to make it easy for you to view your posts for your various social media platforms all in one place. Use the dashboard to compare content against an in-house social media kit or an influencer media kit.
Whether you’re a small business or a big brand, using a social calendar can help ensure that you are posting frequently and strategically, and it can help you stay ahead on your social efforts.
Social campaign management requires strategy and effort, both in planning various media kits and developing content.
Using tools like Kiopi’s brand kit can help ensure your social media posts are strategic, engaging, and informative so that you can maximize results and meet your marketing goals. Developing an effective media kit can also help you save so much time and effort on social content creation.
Having pre-made social media kits that align with your brand identity can make it so much easier to make new content whenever you need it.
Managing content for multiple social media channels is a full-time job for a lot of marketing professionals these days. Whether you have a full-time social marketing manager or not, having a social media template kit can greatly improve productivity and ensure consistency across multiple social media platforms.
Ensuring a strong social media presence can be messy. One misclick and you could post the wrong image or caption to the wrong social platform.
Using Kiopi’s social media kit tools, you can easily organize future posts for all of your brand’s social channels, as well as easily customize how you want to structure elements of social media campaigns.
Having content made, planned, and scheduled in advance also gives you more time to make edits, updates, or corrections, ensuring you are putting your best foot forward for your social media presence.
Kiopi’s social media kit can also help ensure you are able to develop content frequently and strategically. Additionally, having social media templates can help you make enough content to post on a regular basis, increasing your brand’s visibility.
One of the main goals of every brand on social media is to increase brand awareness and boost engagement.
In order to get the most out of social media, you have to know what exactly your target audience demographics want to see. Incorporating social insights into your social media marketing strategies can help you make an effective social media kit.
This helps you generate content for your various social channels that is both visually appealing and engaging, which can increase brand recognition and ensure your social media efforts are as effective as possible.
Using Kiopi for your social media kit gives you the chance to develop content that is strategically timed, depending on the audience you’re trying to reach. Believe it or not, the best time to post content varies from social media platform to platform, depending on each platform’s audience demographics. Scheduling content via a social posting app to post at these times can help improve the number of impressions on your posts.
So many brands use social media for a lot of purposes: they can share product photos, share online reviews, make announcements, and just generally engage with their audience. The possibilities are endless, so be sure to create social media templates for various types of posts.
Putting your planned content into Kiopi’s social content calendar can make it easy for you to see what kind of content you’ve made in the past, so you can better decide on what kind of content you want to make in the future. This can help you develop your templates or just help you decide which ones to use for your upcoming posts.
In order to develop a strong social media presence, you need to develop strategies that will help you do just that.
Whether you’re tapping into the influencer marketing industry or you’re making a post for your brand’s social media account, you need to know what worked–or didn’t work–for your brand in the past. Analyzing past collaborations and campaign strategies can help you develop a social media kit complete with the tools you need to make engaging content.
Kiopi’s social media analytics tools can help you better understand your target audience, what they want to see from you, and what content they find engaging enough to like, share, or otherwise engage with. From there, you can build your social media kit or tweak your existing one and start making content that’s worth your time and effort.
How many followers you have can help you gauge what kind of social media presence your brand has, but your follower count is not the only social media metric you should care about.
Impressions, or views, tell you just how many people have viewed your post on their social media feed. The number of engagements on your post tells you how many people were willing to like, share, or comment on that specific post.
You can also see how many people visited your profile from a specific social media post, as well as how many followers you gained from that post.
Understanding your brand’s social media statistics can help you make content that is based on cold, hard data. You can also make decisions on how to build and structure content based on what your brand wants to achieve.
Let’s say your brand is trying to boost engagement.
If social posts about a new blog on your website tend to draw in a lot of engagement, you can make more posts like that in the future. You can also figure out what content resonates with your target demographics so that you can develop content that will engage them directly. Analyzing previous collaborations can also help you fine-tune your future strategies with other brands and content creators.
In addition to social stats, you can also analyze data like sales and conversions from your social media efforts and marketing strategy. As you start to build a social media presence, you might see a change in the number of web page views and sales your business makes as a result.
Your social media kit should be developed with your overall marketing goals in mind, so make templates and generate content that will have the best chance of turning your target audience into potential buyers.
Taking the time to develop a social media kit for your brand can really pay dividends. You can build social media templates so that you and your team can very easily develop strategic content that’s consistent, visually appealing, and backed by social data.
And with Kiopi’s social posting service, you can make sure that your content is seen by your target audience, allowing you to meet your marketing goals organically.
Want to give it a try? Start your 14-day free trial of Kiopi today!