When younger adults hear the word, “trending,” they immediately think of the Twitter platform. And, truthfully, if you want to know what’s trending today across the world or across your city, this channel is a great source. Twitter trending topics can be anything from gossip to national current events.
The social media network boasts of over 330 million active users, and for businesses using the Twitter platform, this means a host of potential new leads.
In this post, the social media marketing experts at KIOPI will explain how you can use Twitter trending topics to grow your brand in the most efficient and effective ways. We’ll also show how a social media scheduler and content calendar can help your business improve your social media marketing efforts.
Let’s start with the basics. Twitter trending topics are simply what is popular amongst the social media channel’s users.
Twitter’s algorithm uses a number of variables to determine what is currently trending. A few of these variables include the number of mentions and total engagement stemming from the most common hashtags, topics, and keywords.
So, when a Twitter user starts following a specific topic, the social media platform will automatically start showing that user more trends, tweets, and news related to the topic on that user’s Twitter homepage.
Essentially this just means that the Twitter platform will show you what it believes you are the most interested in using your previous interactions on its network. This helps to show you interesting information that is trending locally as well as around the world.
Twitter’s algorithm is known for cranking out Twitter trending topics across the globe.
The algorithm finds what the general population is interested in and talking about. Then, it shares the information so that more of its accounts can take part in the conversation.
Like other social platforms, Twitter has an algorithm in place to help present the best information to each of its users. This algorithm essentially takes the topics that have more engagement than other topics and shares them to users who may be interested in the specific trending topic.
The longer a user is on the Twitter platform, the more the algorithm will understand the user’s search patterns.
Twitter’s algorithm groups Twitter trends and hashtags together if they’re closely related, and in general, a trending topic will have over 10k tweets.
Ok, so now that you understand what Twitter trends are and where they come from, let’s go over where you find what’s trending on Twitter.
First, you can find Twitter trending topics on your homepage by selecting the “Explore” tab.
From here, you can browse through trending posts that Twitter’s algorithm believes you will enjoy.
You can also select the “Trending” section to view the most recent trending hashtags and topics.
Additionally, when you first open your Twitter homepage, you’ll see a section on the right hand side of the homepage that says, “What’s Happening“.
This section includes the trending, or most popular topics on Twitter, along with real time shares and comments. It also provides additional headlines and stories that are connected with the trends so that you can have some context while you’re reading.
You can also find the most popular tweets and hashtags on Twitter by selecting the “More” section on the left hand sidebar.
Here, you can select from “Followed” or “Suggested“.
All of the topics that you personally follow are used by Twitter’s algorithm to personalize the tweets, events, and ads that you see here.
Additionally, you can select the “Suggested” section to explore trending tweets in specific categories. When you select a specific category, you’ll see a drop-down menu that consists of a more niche list of trending topics that are related to that specific category or industry.
Many business owners already understand how much leveraging Twitter hashtags and trending tweets can help grow brand awareness. This is easy in theory, but the difficulty, for most, is finding the right hashtags to use.
If you’re looking for trending hashtags to use for your business posts, you can go about this in a few different ways:
One way to find trending hashtags to use for your business is to scroll through the various trending topics and hashtags to determine which one you’ll use for your tweet or post.
The drawback here is that searching through unfiltered data can take some time.
If you’re a locally owned business, then you can search for trending hashtags in a specific location. You will just need to change your geographical preferences for trending topics and hashtags in the trends section of your settings.
There are also tools, such as Trends 24 that can give you location-specific trending hashtag information.
There are many mobile apps out there that let you find popular hashtags. Most of these apps rely on the same features.
The three most popular mobile apps dedicated to Twitter trends include:
It’s important to note that all of these apps use the same or similar data as the Twitter Trends feature on the Twitter platform. All these apps do is present the data in a different way.
We find it best if you use apps that aren’t dedicated to Twitter, specifically. Apps, such as Tags or Tagify, seem to work better. These apps allow you to discover hashtags by category or they’ll generate the most popular hashtags while you type the keywords.
Now that we’ve covered where to find Twitter trends, now let’s go over how you can use this information to help market your brand and connect with your target audience.
Here are a few tips that your company can use to incorporate Twitter trends into your overall marketing strategy:
One of the perks of trending tweets or hashtags is the ability to see in real-time what people are saying about a particular issue or topic. This helps you, as a business owner, see exactly how people feel about an idea and how Twitter users respond to those specific phrases.
So, if you’re looking to analyze your brand, a competitor’s brand, one of your new products or even a product that’s similar to yours, research on Twitter can be extremely helpful.
If you really want to understand your audience, you don’t just need to see how many people are discussing a product or service. You also need to see exactly how consumers feel about it.
Are the discussions positive or negative? Are there areas in which you need to improve? Are your competitors missing the ball and leaving your business an opportunity to take their market share?
A quick scroll through related tweets can give you a better sense of how consumers feel about the subject.
A few years ago, a ton of businesses used this tactic to jump on board every bandwagon there was in order to gain exposure on popular social media networks, like Twitter, Facebook, and even Instagram.
Don’t do this.
Instead, wait until you find an interesting topic that relates to your brand. You won’t have to wait very long. You can find ways to make trending subjects relate to your business.
When using this tactic, you’ll want to make sure that when you’re tweeting, you sound natural and relaxed. Don’t try to force anything.
Popular tweets can give you an overall sense of what is happening in the world-in real time. As a business owner, you can use this information as a resource to forecast trends and create valuable content using a social media content calendar from KIOPI.
Once you’ve started using popular interests and hashtags to schedule your social media content, you’ll see that after a while, certain trends on the internet are fairly predictable, especially if you’re looking at interest on a local level.
Regardless of what is happening in the world, hashtags, such as #mondaymotivation, #wednesdaywisdom, #tbt (throwback Thursday), #fridayfeeling, and #sundayfunday will trend on their respective days every single week.
Use KIOPI’s calendar and social media scheduler to map out tweets and posts for those days.
Furthermore, you can use this same concept to schedule your holiday posts on your social media channels.
Twitter only allows a hashtag to trend a day or two, max. Trending hashtags that continue longer than this aren’t included in the factors that spike traffic. Instead, they’re a baseline for upcoming trending topics. In any case, just because you don’t see a hashtag or topic still trending, doesn’t mean that it isn’t still relevant and popular amongst social media users.
With KIOPI, you can schedule content to be posted across a single social media platform or across multiple platforms:
Try looking at tweet scheduler free.
Over the past several years, we’ve all seen just how powerful Twitter trending topics and Twitter trending hashtags can be. These popular tweets can help you make important decisions, as they provide a unique insight into the minds of consumers.
With access to these trends in real-time, your brand can gain insight into your target audience’s behaviors, preferences, and factors that determine whether or not a product or brand is successful.
With the help of KIOPI’s social media content scheduler tool and content calendar, you can implement the trending topic strategy into your social media marketing strategy seamlessly.
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