Best Social Media Scheduler

Table of Contents

Those who manage multiple social media accounts across multiple platforms and clients create a high number of social media posts. If they were to post across multiple accounts and platforms manually, this would eat away at a large amount of their time. However, social media management tools have made scheduling social media posts much easier and faster. When you use social media scheduling tools, you can save yourself hours of tedious posting, which opens your schedule for other things.

If you’re a freelancer, an agency, a social media strategist, or a business that needs to simplify the way they schedule social media posts, Kiopi is the perfect solution. Our social media management platform has everything you need to succeed in the online world. Kiopi offers the same features as other platforms but at a lower price and with a more intuitive design. We took what other social media scheduling tools did and made it even better.

We believe that Kiopi is the best social media scheduler of 2023 (and yes, we admit we’re a little biased). Not only does our software include a social media scheduler, but it also includes a social media content calendar, social media analytics, and campaign management. Take Kiopi out for a test drive by signing up for your 14-day free trial and simplify the way you manage your social media campaigns.

Best Social Media Scheduling Tools of 2023

Best Social Media Scheduling Tools of 2023

Unlike people, social media never sleeps. Each social media platform has its own purpose and appeals to different groups of people. However, one thing remains consistent for every social media platform – constancy.

Social media doesn’t just “turn off” at the end of the day.

 It sees constant activity across countless social accounts and platforms.

It can feel like a daunting task to keep up with this kind of activity, but social media scheduling tools like Kiopi make it a breeze. To fully take advantage of social media, it’s important to use a social media scheduler.

In the past, social media scheduling was time-consuming and tedious, requiring social media managers to schedule one post to one platform at a time. Now, Kiopi allows publishing to multiple social platforms at once, making scheduling content a breeze. By saving you both time and energy, you can devote more of your time to other aspects of your social media marketing strategy.

In the following sections, outline what a social media scheduler is and how it helps, as well as a list of our picks for the best social media scheduling tools.

What is a Social Media Scheduling Tool?

Social media scheduling tools are softwares and platforms that allow you to simplify the way you schedule social media posts. Instead of posting everything individually in real-time across numerous social media accounts and platforms, you can use social media scheduling tools to do all of this ahead of time.

With a social media scheduling tool, you can schedule all of your posts for the week, month, or even further in advance. They even allow you to share the same post to multiple social media accounts and platforms at the same time. A social media scheduler is convenient, efficient, and a total time-saver. Both individuals and marketing teams can benefit from using social media scheduling tools, making them a must-have for digital marketers of all types.

Benefits of Using a Social Media Scheduling Tool

Benefits of Using a Social Media Scheduling Tool

So, what makes social media scheduling tools so essential? These tools offer a number of benefits that will streamline your social media marketing strategy and take your brand to the next level. As a social media scheduler, Kiopi offers the following social media benefits to small businesses, large brands, and social media managers.

Visual Representation of Your Content

Social media scheduling tools like Kiopi give you access to a content calendar, which gives you a visual of how your content is scheduled for the month. This way, you can easily make changes to your social media posts before they go out, as well as see where you have room for more content. It’s important to post consistently and often. A social media calendar gives you a bird’s eye view of your strategy, allowing you to optimize it for peak performance.

Save Time and Money

It takes a lot of time to create effective, engaging content for social media. However, it shouldn’t take nearly as long to schedule social media posts. Social media scheduling tools allow you to streamline the scheduling process, saving you both time and money. Spending less time on scheduling social media posts gives you more hours in a day to produce high-quality content. With an automated posting process, you can schedule your content, then sit back and relax as Kiopi handles the rest.

Maintain a High-Quality Content Plan

If one person handles social media publishing, this could lead to small mistakes and errors, which is never something you want to see on your social accounts. With Kiopi, you can get an overview of your social media calendar, allowing you to easily make adjustments or fixes to keep the quality of your content high. You also have a preview of each of your posts that shows you how the post will look once published.

Compete with Bigger Brands

Social media scheduling tools are especially useful for small businesses and marketing teams. The extra time that you get from using a social media scheduler will allow you to produce more content, as well as maintain your quality. In this way, you can better compete with large brands and companies. You’ll also have more time to monitor trends and take advantage of them in the moment rather than being late to the game.

Keep Your Voice Consistent

No matter the size of your brand, it’s always important to maintain a consistent voice and image. Using a social media scheduling tool can help you catch any divergence from your carefully-crafted branding. This is important because consistency makes your brand stand out across all major social media platforms. Consumers are more likely to remember your brand if you remain consistent across all of your social media accounts.

Can Small Businesses Use Content Schedulers for Social Media Posts?

Can Small Businesses Use Content Schedulers for Social Media Posts

Absolutely! In fact, small businesses can benefit even more from social media scheduling tools because of how much time they save. To compete with larger brands, small businesses need to be strategic with their social media campaigns. Having a social media scheduling tool allows small businesses to save time, create content that resonates with their audience, and monitor the success of their social media strategy.

The best social media scheduling tools should simplify the process, allowing you the time, energy, and resources to compete with the big guys. 

When you use Kiopi to manage multiple accounts across multiple social media platforms, you invest in the future of your small business. Our social media scheduling tool gives you everything you need for easy social media management and business growth.

Our goal at Kiopi was to create one of the best social media tools for businesses, and we think we’ve accomplished this.

Need a Social Media Scheduling Tool to Help Your Business? Try One of These Social Media Schedulers

If you’re one of many social media professionals looking to streamline your social media efforts, working with social media schedulers is a must. Social media scheduler tools allow you to schedule posts to multiple social accounts across multiple social platforms at one time. This could greatly cut down on the amount of time you spend on social media scheduling. It could even give you enough free time to check out new social media platforms to market on.

Below, we list some of the best social media scheduling tools of 2023, along with their features and benefits.

1. Kiopi

Kiopi​ social media scheduler

Kiopi is a social media tool that makes managing several social media networks quick and easy. With our social media management platform, you can manage multiple accounts, multiple clients, and multiple campaigns without struggling to stay organized. Our features don’t stop at just a social media scheduling tool.

As a social media posting service, Kiopi also offers a social media calendar and social media analytics, allowing you to stay organized and monitor the success of your social media campaigns. Whatever social media measuring you need to accomplish, Kiopi can make it happen!

Our developers wanted to create a social media management tool that has everything you need to grow your brand’s social media presence but without all the bells and whistles. We simplified our UI, prioritizing the user experience above all else. If you’re a digital marketing professional who specializes in social media content creation, Kiopi is the social media scheduling tool you’ve been looking for.

Kiopi Plans

Unlimited social posts, clients, and campaigns are included in all Kiopi plans. All prices shown below are annual payment rates.

  • Primary: 2 users, 20 social accounts, unlimited posts, clients, and campaigns – $25/mo
  • Pro: 4 users, 50 social accounts, unlimited posts, clients, and campaigns, 24/7 priority support – $42/mo
  • Premium: 8 users, 100 social accounts, unlimited posts, clients, and campaigns, 24/7 priority support – $85/mo
  • Platinum: 16 users, 200 social accounts, unlimited posts, clients, and campaigns, 24/7 priority support – $170/mo

2. Brandwatch

Brandwatch is an enterprise-level scheduling tool that focuses on fast and easy adaptation to the constantly changing online world. Through the use of artificial intelligence, Brandwatch gives users access to a number of features, including consumer research, social listening tools, collaboration with team members, and more. One big con about the tool is that it doesn’t include multi-channel posts. This means that you’ll have to schedule each post to each social media account individually.

Brandwatch Plans

  • Brandwatch Essentials: Content calendar, campaign management, reporting tools, and inbox – $108/mo
  • Consumer Intelligence: Social listening, consumer research archive, AI analysis of data, automatic reporting – You must schedule a meeting for custom pricing.
  • Social Media Management: Full Brandwatch suite of social media tools, social inbox feature, paid and organic post management, social CRM, social listening, benchmarking, and team collaboration – You must book a meeting for custom pricing.
  • Influence: Geared toward influencer marketing, an influencer suite that includes influencer relationship management and campaign management – You must book a meeting for custom pricing.
  • Full Suite: Bundle of all plans with custom sizing to meet your company’s needs. – You must book a meeting for custom pricing.

3. Loomly

Loomly is a social media management tool that works best for influencers, freelancers, and social media managers. It simplifies the process of team collaboration by including drafts, approval requirements, editing options, approvals, scheduling content, and publishing content.

Loomly Plans

All Loomly plans include their Core Features, which consist of post ideas, content library, hashtag suggestions, audience targeting, optimization tips, post previews, ad previews, RSS feeds, automated publishing, approval workflows, and interactions/ads manager. All prices shown below are annual payment rates.

  • Base: 2 users, 10 social accounts, core features, sponsored posts, media studio, hashtag suggestions, Twitter threads, link shortener, and two-factor authentication – $26/mo
  • Standard: 6 users, 20 social accounts, all of the above features, plus advanced analytics, content export, and Slack and Microsoft Teams integration – $59/mo
  • Advanced: 14 users, 35 social accounts, all of the above features, plus scheduled analytics reports, custom roles, and custom workflow – $129/mo
  • Premium: 30 users, 50 social accounts, all of the above features, plus custom branding – $269/mo
  • Enterprise: 31+ users, 51+ social accounts, all of the above features, plus an account manager for support needs – You must request a quote for custom pricing.

4. Sendible

Sendible is a social media management tool for marketers, agencies, and brand managers that offers a number of features, including white-label social media management, pricing plans for those on a budget, human support, and more. Marketers can schedule posts across multiple social media channels with ease when they use Sendible. All prices shown below are monthly payment rates.

Sendible Plans

  • Creator: 1 user, 6 social profiles, unlimited scheduling, content ideas and planning, monitoring and replying, and reporting – $29/mo
  • Traction: 4 users, 24 social profiles, all Creator plan features, plus team collaboration, user management, and assignment and approval workflows – $89/mo
  • Scale: 7 users, 49 social profiles, all Traction plan features, plus hashtag and content library, account management, and automated client reporting – $199/mo
  • Custom: Intended for large agencies and teams, the Custom plan includes white labeling, SSO, unlimited brands, and more. – You must book a demo for custom pricing.

5. Hootsuite


Hootsuite is one of the more popular social media scheduling tools on the market today. It includes many useful features, such as social media posting and scheduling, a content calendar, streams that monitor trends and topics, and they even offer classes for Hootsuite beginners. Although it is popular, it’s also one of the more expensive options. All prices shown below are annual payment rates.

Hootsuite Plans

  • Professional: 1 user, 10 social accounts, unlimited posts, ability to schedule posts, and unified inbox – $99/mo
  • Team: 3 users, 20 social accounts, all Professional features, plus permissions, roles, and assigning posts to team members – $249/mo
  • Business: 5 users, 35 social accounts, all Team features, plus asset and content libraries, approval workflows, inbound and outbound tagging, and Hootsuite customer support – $739/mo
  • Enterprise: 5+ users, 50+ social accounts, all Business features, plus social ads management, analytics, reporting, team productivity reporting, and employee advocacy – You must request a demo for custom pricing.

6. Later

Later is a social media management platform, as well as a link in bio tool that allows you to schedule posts, plan content, find user-generated content, and track your brand’s growth with analytics. With Later, you can grow your social media presence without spending hours a day scheduling social posts. All prices shown below are annual payment rates.

Later Plans

  • Starter: 1 user, 1 social set, 30 posts per social profile, up to 3 months of analytics data, custom page, and collaboration tools for creators – $15/mo
  • Growth: 3 users, 3 social sets, 150 posts per social profile, up to a year of analytics data, brand, and team management tools, and all the features of the Starter plan – $33.33/mo
  • Advanced: 6 users, 6 social sets, unlimited posts, live chat support, plus all the features of the Growth plan – $66.67/mo

7. Sprout Social

Sprout Social is another popular social media scheduling tool that’s perfect for small to medium-sized businesses and agencies. With an emphasis on usability and customer satisfaction, it’s easy to see why so many people look to Sprout Social to grow their social media networks and schedule content. Planning and scheduling posts is just one of the many features that Sprout Social offers its users. All prices shown below are monthly payment rates.

Sprout Social Plans

  • Standard: 5 social profiles, content calendar, social and tasking CRM tools, review management, unified social inbox, keyword monitoring, profile monitoring, location monitoring, reporting, paid promotion tools, and mobile apps for iOS and Android – $249/mo
  • Professional: Unlimited social profiles, all Standard features, plus competitive reporting for Twitter, Instagram, and Facebook, inbound and outbound tagging, custom workflows, optimal posting time suggestions, paid social reporting, trends analysis, response rate and time analysis reporting, CRM, Helpdesk, and Social Commerce integrations – $399/mo
  • Advanced: All Professional features, plus message spike alerts, chatbots with automation tools, content and asset library, saved and suggested replies, automatic link tracking, Twitter surveys for CSAT or NPS, and external approvals – $499/mo
  • Enterprise: All Advanced features, plus custom onboarding an implementation, 24/5 priority customer support, consulting services, and premium add-ons, such as social listening, premium analytics, and employee advocacy – You must request a demo for custom pricing.

8. SocialPilot

SocialPilot is a social media scheduler that offers a number of features that make it easy to schedule social media content across multiple platforms and profiles all at once. Publishing, scheduling, analytics, reports, engagement through a social inbox feature, collaboration, and even white labeling are all possible through SocialPilot. All prices shown below are annual payment rates.

SocialPilot Plans

  • Professional: 10 social media accounts, 8 supported platforms, 5 RSS feeds automated posts, plus publishing tools, content creation tools, analytics, Facebook ads management, apps and integrations, and 24/5 support – $25.50/mo
  • Small Team: 20 social media accounts, 2 team management workflows, 10 RSS feeds automated posts, all Professional features, plus UTM parameters, content library, Instagram image tagging, PDF reports via email, social inbox, and content approval workflows – $42.50/mo
  • Agency: 30 social media accounts, 5 team management workflows, 15 RSS feeds automated posts, all Small Team features, plus custom fields, white label reports, report scheduling, client management, client approval workflows, and concierge setup – $85/mo
  • Agency+: 50 social media accounts, unlimited team management roles and workflows, 20 RSS feed automated posts, all Agency features, plus white label dashboard – $170/mo

Which Social Media Scheduling Tool Should You Choose?

Which Social Media Scheduling Tool Should You Choose

If you’re looking for the best social media scheduling platform but you’re not sure which is best for you, it’s important to consider what your needs are as a marketer.

Are you working alone as a freelancer, or do you work on a team? What platforms are your brand targeting, and which scheduling platforms support them?

Many social media marketing teams also work in tandem with other teams within the company. If this is the case, you may need a platform that supports team management and collaboration.

Not all social media scheduling apps are created equal, which is why you should assess your must-haves for a social media scheduler before choosing the cheapest or most popular platform.

Consider the following factors before choosing a social media publishing software:

  • Size of your team
  • How many social media accounts you have
  • Which social media platforms you use
  • Integrations for collaboration
  • Client management needs
  • Analytics and reporting needs
  • Social listening needs
  • Automation options
  • Ease of use

Compare the best social media scheduling platforms to determine which will meet your needs and which will fall short. Most social media tools of this kind don’t require contracts, which means you can always cancel your subscription if you’re not satisfied.

Social Media Scheduling Tools FAQ

The best social media scheduler is one that meets or exceeds your expectations as a scheduling tool. It should help you schedule content that generates real business results and contributes positively to your social strategy. In the following sections, we answer a few common questions that we often hear from digital marketers and social media managers.

What is the Best Social Media Scheduler?

As a social media scheduler tool, Kiopi has everything you need to succeed across all major social media sites. You can easily create content, schedule posts, organize your content calendar, and achieve social media automation all from one user-friendly app. Successful social media efforts don’t have to be time-consuming and tedious. Kiopi will cut down on the time it takes you to optimize and schedule content so you can focus on other aspects of your marketing plan.

What Should I Look For In a Social Media Scheduling Tool?

As we stated previously, you should look for a scheduling tool that meets your needs and simplifies the social media management process for you.

Some of the key features we recommend looking for in a scheduling tool include the following:

  • Access to multiple networks, social channels, and profiles
  • Content curation and social media optimization
  • Social listening tools
  • Ability to monitor brand mentions
  • Analytics and reporting features
  • Automated publishing
  • Simple account and team management
  • Keyword filtering
  • Quality support

What is the Cheapest Social Media Scheduling Tool?

If you’re just starting out as a freelancer or digital marketer, you may be on a tight budget. While all the social media scheduler tools we mentioned above have paid plans, there are several options for someone looking for a free plan. When searching for the right social media scheduling platform, consider your needs and make sure that the platform you use meets those needs.

Some of the most popular free social media schedulers include the following:

  • Buffer
  • CoSchedule
  • Crowdfire
  • Hootsuite
  • Planoly
  • Socialoomph
  • AgoraPulse
  • Later
  • Tailwind

Simplify Your Social Media Marketing Strategies with Kiopi

social media marketing

Managing your social media calendar for multiple accounts, clients, platforms, and posts doesn’t have to be complicated. That’s precisely what Kiopi was designed to do – keep things simple. If you’re looking for a social media management tool that is reliable, intuitive, and just downright awesome, Kiopi’s got you covered. We watched what other social media scheduling tools were doing and improved upon what they got wrong.

Our social media scheduling tool offers unlimited posts, clients, and campaigns for every plan. We also help you plan your social media calendar by offering suggestions for posting times and dates. You can plan, schedule, collaborate, and track the success of your social media campaigns all from one convenient place. Our app offers scheduling for all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and even Google My Business.

Sign up for your 14-day free social media scheduler trial and see how Kiopi takes your social media strategy to the next level.