Marketing Planner

One of the first things you should do when developing your marketing plan is outline the overarching marketing goals for your company or organization. These will largely depend on what your business wants from your digital marketing efforts.

After all, you cant determine or create effective growth strategies without identifying areas in which your business needs to grow.

For example, if your company has a new product or service that potential customers may not be familiar with, your marketing efforts may be focused on market development rather than increased market share. Since your organization is providing the industry with something new, you likely don’t have a lot of competition, meaning you already have a high market share.

In another example, you may have an organization that offers a product or service that already exists, so your marketing goals may be focused on market penetration. It can be difficult to increase sales if your product or service can be found through other, more easily-recognizable brands or companies.

Depending on what you and your business need, you can develop strategies with those goals in mind.

All it takes is a little bit of planning, a few creative ideas, marketers with certain skills (like writing), and a marketing planner to gain success using this tactic.

After you develop the goals that your marketing efforts need to meet, you can create and analyze your company’s target audience.

When developing a target audience for your company or business, it’s important to understand what needs and/or wants that your products or services fulfill. From there, you can determine what kind of customer will be interested in your products or services and will be willing to spend money on it.

Once you determine who your target audience is, then you can work to understand them.

They’re the people who will help you reach your goals, so their interests, habits, ideas, and opinions should be central to your marketing plan. Study your target demographic’s consumer behaviors, identify marketing trends that will connect with them, and engage in social listening to better understand the ways they engage with content.

Social listening tools can help in planning, creating, and determining the best practices for your organization moving forward.

Alright, now that you’ve developed goals for your business and identified your target demographic, you can begin formulating a plan to achieve those goals and reach those consumers right where they are.

One of the first steps in developing your marketing plan is to decide which communication channels you want to focus on.

You have to get your message out to your audience, so understanding what media channels they use and what marketing trends resonate with them is crucial. These can include things like traditional advertising, email marketing, digital advertising, social media marketing, and even affiliate or influencer marketing.

When developing your marketing strategy, you’ll need to develop a budget. Financial planning is at the center of all business endeavors, and marketing projects are no exception. While some people don’t mind spending money, it’s wise to have a budget before moving your data to the marketing planner you choose!

Find out what your business is willing to spend on advertising and allocate funds to various communication channels. Your marketing strategy will help you prioritize channels that will reach your marketing goals and reach your target audience.

We provide cost comparisons for the following tools below:

• Buffer competitors
• Hootsuite competitors
• Later competitors
• Loomly competitors
• Sendible competitors
• Social Pilot competitors
• Sprout Social competitors

Finally, you can utilize a marketing planner to help you and your marketing team develop a schedule for your marketing strategy, creating ideas, planning out content, etc. After some time, you can use the marketing planner to identify places in which you could be focusing more of your attention.

Your marketing planner can help ensure content is developed, reviewed, and approved well in advance to limit confusion and stress. Additionally, marketing planners help ensure your entire team has an idea of the plan as a whole rather than just what their skills will add to the plan.

A marketing planner can come in many shapes and sizes, so it’s up to you and your team to find one that works for you.

While some companies use an office wall or whiteboard to develop and display their marketing plan, many businesses use online marketing planners, which often already have set structures or templates, allowing them to simply fill in the blanks with their proposed plan.

Something like a social content calendar or social media scheduling tool can help you plan out when and where your team should be focusing your marketing efforts to ensure business success.

This is just one of the many social media benefits for businesses. 

Create a Content Calendar

A content calendar is exactly what it sounds like–a calendar of content inside the marketing planner.

It allows you and your team to see what you have planned out in terms of content. This can include website content, social content, and more. Content calendars can be physical, like on a whiteboard, but oftentimes they’re digital, allowing team members to view and edit content or templates in real-time, right on their computer screen.

If you’re looking for a way to develop, organize, and schedule social media content for your brand or business, Kiopi has you covered.

Our digital content calendar inside the marketing planner can help you track what’s been posted, as well as plan what you want to post in coordination with your team. It can also help ensure you are posting on a regular basis so that you can keep your audience engaged with you and your content.

Once you’ve deployed your marketing plan, it’s time to go back and analyze the results, as social media measuring is important, as well!

You can study how well your marketing strategies worked to achieve your goals by analyzing click-through rates, social media interactions, webpage visits, sales, and leads generated from your campaign or campaigns via Kiopi’s marketing planner.

These marketing results can help you fine-tune future marketing strategies so that you can better achieve your goals.

Learn more about how to monitor social media traffic.