If you’ve been a frequent social media user for several years, you’ve probably heard the comment that Instagram is turning into a shopping app. In a way, that’s not an entirely false statement. Businesses and influencers from all backgrounds have the potential to tap into the monetary goldmine of Instagram. But how exactly do you get that ball rolling? What should you do to start making money with Instagram?
What’s most important to remember is that you don’t need to have celebrity status to make money on Instagram. Anybody can earn money through their Instagram account, whether for themselves or for the clients they represent. In fact, it’s deceptively simple to find success through Instagram marketing services. By using Kiopi as an essential tool for the process, you can simplify it even further and maximize your time.
If you’ve been wondering how Instagram influencers get their start making money on the platform, chances are, they’ve used all the techniques we’ll explore in the following sections.
Instagram is one of the largest social media platforms in the world, with more than 2 billion monthly active users. If you already have an Instagram account or an Instagram business account, you can optimize that account to make even more money than you already do. Although it does take a bit of commitment and time, the rewards could far outweigh the time it takes to set up your account.
It’s also important to note that it doesn’t matter how many followers you have – you can still make money.
While it’s true that Instagram users with over one million followers will often make hundreds of thousands per post, there’s still plenty of money for nano- and micro-influencers to tap into. If you’re a frequent social media user who’s looking for another avenue to earn a living, Instagram is one way to do it.
Depending on your skills and your money goals, there are several different approaches to making money on Instagram. Regardless of how many followers you have, you can use the below techniques to make money with Instagram.
Many people assume that to be an Instagram influencer, you have to be a model or someone with a million followers or more. Fortunately, this simply isn’t the case. You can just be a very knowledgeable person in a certain field or a content creator with a fair amount of influence. Sponsored posts are one of the best ways to make money on Instagram. Practically any business can sponsor a post, and the price of these posts varies widely.
Many influencers prefer to partner with companies and products that align with their personal values, as well as what their followers would enjoy. Maintaining a consistent personal brand is always a good idea, but you could always make sponsored posts about different products within the same niche.
There is no specific number of followers one must reach before one can make money on Instagram. Instagram accounts of all sizes have the ability to start earning with their account.
As a general rule, reaching 1,000 followers is where you’ll start to see significant revenue.
No matter how many followers you have right now, the key is to earn their trust and engage with them on a regular basis. Rather than looking for influencers with higher numbers of followers, businesses looking to pay for sponsored posts look for accounts with very active followers. In other words, making money from sponsored posts doesn’t require the slow grind of reaching thousands upon thousands of followers. It just takes interaction with your followers and a loyal follower base.
Affiliate marketing is another popular way to make money on Instagram, as well as other social media platforms. Affiliate programs involve connecting your brand and account with a particular business. The business basically pays you to promote its products and services on your account. If one of your followers buys a product or service from that business, either through using a discount code or by clicking a link, you make money when they make the purchase.
For example, you have an Instagram account that is largely dedicated to your pets. You could partner with different pet product brands that align with your values, promoting their products and making money through affiliate marketing. While you won’t get a significant percentage of the product’s value, the small percentages that you do earn will add up over time.
With a little strategy and some content planning, you can practically automate your earnings with affiliate links and codes.
Rather than selling someone else’s products, you could make money by selling your own products on Instagram. Instagram shops are essential for those looking to make money on Instagram from the products they make. Let’s say you have a homemade soy wax candle company. Once you set up an Instagram shop, you can include product tags on any Instagram post that features one of your products. When one of your followers taps on the post, they can see information about the product, and even tap the product tag to go to that product’s listing in your shop.
Keep in mind that not every post must have an Instagram shop tag in the photo. However, it’s a good idea to add them if promoting the product is the main reason for the post. This makes it easier for people to find your products, which in turn makes them easier to buy.
You can make money through all the post mediums that Instagram has, including Instagram Reels, Instagram Stories, and regular Instagram posts. To truly capitalize and make money on Instagram, you’ll need to use a combination of all of the below mediums.
Reels is Instagram’s response to popular short-form video content, much like what you’d find on Tik Tok. They are an extremely popular form of content with the potential to earn money. Instagram has what is called the “Reels Play bonus payout program.” This program gives content creators a way to make money on Instagram after one of their videos goes viral.
Keep in mind that this is a relatively new feature, so the payouts may vary widely. Additionally, it is an invite-only program, which means you can’t just sign up whenever. If you receive an invitation, you’ll see a notification on your business dashboard. Through that invitation, you can explore the program.
Just as you can create sponsored posts, you can also create sponsored stories. This is one of the main ways creators monetize Instagram content. You can make Instagram stories based on the product you’re promoting and even promote your newest posts and reels. Keep in mind that stories and posts are both held to a high standard in terms of disclosure. Every paid post or paid story must include a disclosure that the content is sponsored. You’ll also need to tag the brand or business you’re partnering with.
As we mentioned before, sponsored posts are a great way to monetize your content. Pairing with a company to produce branded content allows you to not only share great products and services with your followers, but also make money while you do it. Make sure you post pictures of the products, tag the brand you’re working with, and disclose that it’s a sponsored post. It’s also a good idea to stick with brands and products that align with your personal values. This will read as much more genuine content to your followers, which could help to sway them toward a purchase.
You can even earn money while interacting with your audience in a real-time video format. While hosting an Instagram live, you can show off the products and services you’re promoting. Viewers can purchase badges, which are basically tips, to support creators they like. To make the most of each live session, promote the upcoming live in stories and posts before it happens. Keep in mind that, in order to take advantage of the badges, you’ll need to hit 10,000 followers.
Instagram coaching is similar to managing someone else’s Instagram account, but it involves a less hands-on approach. You will essentially help other influencers and businesses learn how to improve their Instagram marketing strategy. If you already know how to grow your own brand, but you’re looking for some passive income, Instagram coaching is a great option.
There are many options for coaching, including scheduled one-on-one coaching sessions, e-books, online courses, and more. If you’re not too keen on managing another person’s Instagram account, coaching is a valid alternative. You already have the skills to make money with your own account, so why not monetize those skills further by coaching others?
Maybe you have a business or side hustle of your own that already has a decent following. Using a professional Instagram account can help you promote this business and take advantage of social media to increase your revenue. If you have an Etsy shop or another online business, an Instagram business account can direct your followers right to your shop. You can also use the featured link in your Instagram bio to link the shop.
Kiopi is one of the best investments you can make if you want to make money on Instagram. Our social media management software has all the tools you need to succeed with your Instagram shop, influencer marketing, and all of the other money-making methods we outlined above. Especially when you start to see significant growth, it can take a lot of time and energy to keep up with when and what you need to post. This difficulty is amplified further if you target multiple social media networks.
Kiopi has what you need to run multiple social media accounts, monitor data from your accounts, and make the most of your time. Some of the most useful features our platform offers include the following.
If you have a lot of content to schedule, it can be difficult to identify when the best dates and times are for new posts. You don’t want to spam anyone’s feed with content, but you also don’t want to go too long without posting. By using our social media content calendar, you can get a bird’s eye view of your currently scheduled posts across multiple social media channels.
Being able to visualize your schedule is important, as it helps you maintain consistent posting, brand saturation, and follower engagement. Not only does this calendar show when each post is scheduled, but it also includes information about images, captions, tags, links, and more. Kiopi can help you stay organized across all major social media platforms, making it easier than ever to be a successful Instagram influencer.
The other feature that works in tandem with our content calendar is the social media scheduler. Our social media scheduler allows you to plan out your posting schedule ahead of time, saving you considerable time when compared to manual posting. You can schedule one post to multiple platforms at once, add images and videos, hashtags, and links all from one place.
What’s even better is that Kiopi’s scheduler is reliable. You won’t need to check on your posts to be sure they’ve gone out on time. No matter what comes up in your personal schedule, Kiopi will handle the posting so you can spend your valuable time doing other things.
We also include a powerful social media analytics tool that keeps track of important social media KPIs (key performance indicators). You can generate comprehensive and detailed reports of your likes, comments, reactions, and shares. This gives you a better idea of how successful your latest social media campaigns are. If you want to simplify any of the following processes, Kiopi has what you need.
Successful marketers don’t have to spend a lot of money in order to see results on social media.
As one of the best social media tools for business, Kiopi allows you to manage all of your social media content, all from one convenient app.
We give you all the tools you need to succeed on any social media platform.
Kiopi offers social media post planning, scheduling, and analytics, content calendars, campaign management, and link shorteners. Try Kiopi today to see how you can harness the power of social media management.