How To Get More Views On Instagram
Lex Martin
Table of Contents
Brands and businesses of all sizes are always searching for new ways to get more engagement, increase their follower count, and get more views on Instagram.
At first glance, increasing your reach can sound like a daunting task. However, with a little research and digital elbow grease, figuring out how to get more views on Instagram is easy. Once you’ve crafted and nailed down a content strategy that works for your brand, you’ll see the number of views on Instagram, clicks, leads, and paying customers soar.
Getting more Instagram story views and Reels views is easy, but it takes a lot of time and marketing efforts to get there, especially if you’re doing so with the intention of making money on Instagram.
With Kiopi’s social media posting app, you can simplify the process and give yourself more time for other things. Kiopi is a social media management tool that allows Instagram users to plan their content on a calendar, easily schedule posts at optimal times, and analyze the results of their campaigns all from one place.
Having a successful Instagram profile isn’t just about posting high-quality photos (although it certainly helps). It’s also about consistency and the ability to shift gears when your current social marketing strategy isn’t working.
Kiopi’s social media posting service and marketing tool allows you to do all that and more.
If you want to see your Instagram content, reach more people, and become more valuable for your brand, try Kiopi for free today! Start your 14-day free trial and see for yourself what our satisfied users are raving about.
How to Get More Instagram Views
The Instagram app is estimated to eclipse 2.5 billion monthly active users by the end of 2023. This is a significant portion of the world’s population. But what does this mean for you and your business?
With so many people accessing the app on a monthly basis, a popular Instagram account can provide some much-needed exposure for your products or services. However, it’s important to remember that social media marketing on Instagram takes work.
Every social media platform has its own algorithm that determines what succeeds and what doesn’t, just like Google. The Instagram algorithm affects every personal and business account on Instagram, which means your social media strategy and content strategy should cater to it. Figure out what makes it tick and use that knowledge to your advantage.
Below, we outline several ways to enhance your Instagram posts and your account to get more views on Instagram for your business.
Optimize Your Instagram Account
Your Instagram account is akin to the home page of someone’s website. It’s the first thing new followers will see, which means it should reflect your brand’s identity, as well as the industry you’re in.
If you want more Instagram views, we recommend optimizing your Instagram profile in the following ways:
Use Your Brand's Logo As Your Profile Picture on Instagram
A logo is supposed to quickly signify your brand’s personality. You put a lot of work into it, so why not show it off in your Instagram profile picture?
Not only will your logo as the profile picture make your social media platforms more consistent, but it will also help potential customers recognize your brand.
Use Your Business's Name As Your Instagram Username
The full name of your business should be your username. After all, this is an important part of your brand’s image and identity. You should also put an industry-relevant keyword in your display name.
Add Important Links To Your Instagram Bio
Although you can only include one link in your bio, you can use certain tools to make this one link do many things. When you use one of these tools, the link that a customer clicks will take them to a page with multiple links that are important to your brand.
Include Important Keywords In Your Instagram Bio
When a customer searches for a product or service on Instagram, profiles with those keywords in their bio will show up. Make sure you include relevant industry keywords to give your profile a better chance of showing up in search results.
Understand Instagram Insights
The Instagram algorithm is a crucial part of what determines the success of an Instagram post or account. Ultimately, how many Instagram views you get is dependent on how well the algorithm is able to digest and understand your Instagram stories and posts.
Instagram insights allow you to view certain metrics for your account right from the app itself.
Some of these marketing metrics include top posts and story views, video views, account impressions, visits to your profile, and even clicks on the link in your bio.
Pay close attention to these metrics, as they can give you some insight as to which posts and stories drive traffic to your profile.
With this in mind, you can curate your Instagram feed to include only the most successful posts, stories, and reels.
This should help boost your business’s views on Instagram.
Customize Instagram Posts
It’s important to tailor all of your Instagram content to your target audience.
No matter your niche or industry, your Instagram stories, reels, and posts should have content your audience wants to see.
So, what can you do to make you stand out against the competition? Here are a few helpful tips to get more Instagram views:
- Add a location tag if you’re a local business. This will help you increase your exposure on a more local level.
- Research both your target audience and your followers’ activity. Do they tend to scroll through Instagram in the morning or the afternoon? Adjust your posting schedule accordingly.
- Look at your top posts to identify what resonates with your active followers. Do they respond more to informative or humorous posts? Use this information to your advantage when you draft your Instagram content. Additionally, you’ll want to ensure that you get rid of any fake followers in this step.
- Experiment with new types of posts and content. If your followers respond positively to this content and you get more Instagram views, add it to your regular post rotation.
Upload Instagram Reels
The meteoric rise of TikTok has all but forced most social media platforms to offer their own versions of short-form video content.
Instagram reels are the answer to TikTok’s viral, shareable video content. When compared to a regular photo post, reels allow you to get even more creative with your brand’s content.
If you want to get more views on your Instagram, you’ll want to create quality content that is centered around your business. Entertain and educate your audience about your industry, and even about running your own business.
Some interesting and engaging reels content ideas include the following:
- Tips and tricks for using your products
- Myths versus reality about running a business in your field
- Before and after videos
- Funny bloopers and “fail” videos
Getting more Instagram reel views can help you increase your overall engagement and brand awareness, so don’t put reels on the back burner when it comes to your social media strategy. It’s one of the fastest and easiest ways to get more views on Instagram.
Follow Trends and Create Instagram Content Around Them
It probably comes as no surprise that creating trending content is a great way to get more engagement when you post content.
Instagram recently announced that its algorithm would prioritize video content, such as reels and live videos. Use the trends and changes to the Instagram algorithm to your advantage, and your content is sure to reach new audiences and, potentially, new customers.
Share More Instagram Stories
Instagram stories are a great way to post much content without spamming your followers’ Instagram feeds.
Instagram stories are housed at the very top of the app, above your feed posts.
If you can create entertaining and educational content when posting stories, this can attract and keep your followers’ attention.
The more they watch your Instagram stories, the higher in their feeds you can potentially rank.
Share User-Generated Content From Your Followers
Sharing user-generated content is another great way to both create posts and encourage other users to interact with your content. This also allows you to build relationships and trust with your followers, and they’ll be more likely to engage with your content if they see that you share content from other Instagram accounts.
Additionally, several studies have shown that consumers are much more likely to trust user-generated content over micro influencers or brand content.
Kiopi can help you take user-generated content and repost it to your Instagram profile, your Instagram stories, or other parts of your account with ease. One way to easily access user-generated content is to create a hashtag sticker for your brand.
Encourage your followers to create content using your hashtag, then repost their content to promote your brand.
Collaborate With Instagram Influencers
Instagram is a visual platform, with most content focused on photos and videos. Because of this, the platform is brimming with creative minds in just about every niche and industry for those who want to learn how to monetize Instagram channels.
If you want to boost engagement for your brand, be sure to interact with micro-influencers within your niche. Micro-influencers will have a relatively smaller follower count, usually under 50K, and they won’t charge nearly as much for collaborations as larger accounts.
There are several ways to collaborate with Instagram influencers to get more views on your Instagram, including the following:
- Offer discount affiliate codes
- Clearly outline your terms and conditions
- Make an offer to the influencer, highlighting the specific benefits of collaboration
- Work with the creator to draft high-quality social content for the collaboration
- Monitor the collaboration results with Instagram analytics and other software (like Kiopi!)
Understand Instagram Insights
If you’ve spent much time on Instagram, you’ve probably seen one Instagram marketing technique multiple times – giveaways/contests.
Brands of all sizes can benefit from contests and giveaways, as these types of posts tend to garner more comments, likes, shares, and other interactions.
It’s important to carefully plan your giveaways and contests so that they reach your target audience.
This way, they’ll be less likely to unfollow your account once the event concludes. Some of the easiest ways to get more Instagram engagement with this technique are as follows.
- Ask followers to like, comment, follow your account, tag their friends, and share the post to their Instagram stories. If you’re collaborating with an influencer, you could also require entries to follow the influencer’s account as well.
- Ask questions to encourage more followers to interact with the post by commenting and tagging their friends.
- Clearly state the criteria for entry, and explain whether or not multiple entries are allowed.
- Once your giveaway or contest launches, promote like the wind! Post about the event on your Instagram stories, make a reel and keep sharing the giveaway post until you choose a winner.
- Use popular hashtags to help promote your giveaway. You can even create a hashtag sticker to help your audience remember!
- When you do choose a winner, be sure to share who the lucky winner is so that your contest remains completely transparent and your followers don’t believe you’re resorting to shady tactics to get more views on Instagram.
Make Your Instagram Posts Shoppable
When you post an Instagram story, picture, or reel that features one of your products, be sure to make the post shoppable if you want more views on your Instagram.
Nobody wants to see a photo of a product or service they can’t easily purchase online.
Nobody wants to see a photo of a product or service they can’t easily purchase online.
Let’s say one of your followers sees a post with a very interesting product on it. With a shoppable post, they can tap the image to see the tags of all your products. They can then tap those tags and go directly to your Instagram shop to purchase.
This is an easy way to make it even easier for followers to buy from you.
Make Your Content More Shareable
Quality content can be many things, like relatable, entertaining, and shareable.
One example of how you can make high-quality content is by posting memes that relate to your brand. It’s important to create Instagram content that your followers will find entertaining and relatable, making it more likely that they’ll share it with their friends.
If you have a bigger following on a new social media platform, you can ask your followers there to follow your Instagram account.
Take Advantage of Instagram Live
Instagram stories are at the top of the screen when you open the app, but did you know there’s an easy way to put your brand at the front of someone’s stories feeds?
When you go live, this pushes your account to the front of the stories feed and even makes you stand out more by including a “Live” logo. Live video is also a good idea for plugging content holes when you’re still working on your next big social campaign.
Switch to an Instagram Business Account
If you haven’t already done this, we strongly recommend switching your brand’s account to a business account.
Business accounts on Instagram offer several benefits that ordinary accounts don’t. Some of the biggest benefits include the following:
- Instagram ads
- Instagram insights and analytics
- Product tags and shoppable posts
- Links in Instagram stories
- Content scheduling options
Business accounts are very beneficial to brands for several reasons, one of them being the advantages of Instagram insights.
With this feature, you can view metrics about your account as a whole, as well as individual posts. This information allows you to better optimize your profile, determine what types of posts are the most successful, and much more.
Other Simple Ways to Improve Your Social Media Strategy
In the previous sections, we described some of the most impactful tips for how to get more views on Instagram.
Those should be your bread and butter when you want the Instagram algorithm to promote your brand. However, there are a lot of other small ways in which you can optimize your account and increase your engagement even further.
We describe a few of these recommendations below.
Interact With Followers and Your Target Audience
We briefly mentioned earlier that it’s important to respond and interact with other users on Instagram, especially those in your target audience and who already follow you.
When you regularly respond and interact with your followers, you’ll slowly but surely build an Instagram community of people loyal to your brand.
The average Instagram user values genuine interactions above all else, so it’s important to always be yourself.
Below, we list some other tips to keep in mind when you’re interacting with old and new followers:
- Try to respond to DMs from people who message your account. Although you may not realize it, responding to messages will actually signal to Instagram that they should prioritize your content. This is just one way that Instagram rewards genuine engagement.
- Ask questions of your followers and community. These questions could be about certain products or services you offer or other subjects. You can even direct them to comment on your recent posts or reels.
- Respond to comments from followers and other users. This will lead to a more positive view of your brand and more impressions and potentially more followers.
Diversify Your Content Mix on Instagram
The content you post on your Instagram stories, feed, and reels should be diverse if you want more impressions.
In other words, not everything should be funny or informative. You should try to diversify the types of content you post to keep your audience engaged.
Instagram users won’t want to follow or interact with an account that posts the same or similar content repeatedly. If you have only one story that did well on your Instagram channel, try to create similar content that brings up varying points of interest. You may need to keep tweaking your content until you get the right mix. But you don’t want to share the same story over and over simply.
Choose Hashtags Wisely
Instagram hashtags are another great way to get more views on your Instagram.
Hashtags have been around for a long time, but not a lot of people realize the power they have. When adding hashtags to your posts, try to avoid generic, popular hashtags that are already oversaturated with content.
Instead, try to use hashtags that give more specific context and information about your brand. Aiming for “low-hanging fruit” is a great tactic for hashtags, as you can gradually increase your ability to rank for tougher hashtags.
How Kiopi Can Help You Grow Your Instagram Followers
Kiopi has all the tools you need to plan, schedule, and monitor a successful Instagram campaign.
Other platforms often forget about the experience of the end user, and their social media management software is difficult to use.
Kiopi recognizes that problem and exists as a simpler, more affordable alternative to the big names. We offer all the same features plus unlimited posts, clients, and campaigns with every plan.
Some of the best features we offer, in our opinion, include the following:
Social Media Content Scheduling Tool
When you have a lot of content to post, it can become very tiring and time-consuming to push each post out to every platform manually. Kiopi allows you to schedule your content quickly and easily, saving you a lot of time.
Our software is reliable, so you won’t need to worry about whether or not your content will go out as scheduled.
With Kiopi, you can quickly post content to multiple platforms at once and then go on about your day. It’s just that easy!
Learn more about our social media content scheduling tool.
Social Media Content Calendar
We also have a social media content calendar for those who prefer visualizations, as well as for those juggling multiple clients and campaigns.
Kiopi’s calendar lets you see that you’re posting consistently and stay organized in the process. With our sleek, easy-to-use calendar, you can also see an overview of everything you have scheduled for posting.
Having an organized calendar will allow your brand to post consistent content, avoid costly mistakes, and keep your brand’s voice consistent.
Social Media Analytics
When you’re in charge of a social media campaign, it’s important to monitor the success of that campaign.
Kiopi includes a social media analytics dashboard that allows you to monitor multiple KPIs at once, allowing you to strategize more effectively.
With Kiopi, you can generate detailed reports of comments, likes, reactions, shares, and more. This provides an overview of your social engagement during a certain period of time or for a certain campaign.
Social Media Campaign Management
Kiopi takes all the guesswork out of social media campaign management. With the tools and features we offer, campaign management is a breeze.
You can add an unlimited number of campaigns for an unlimited number of clients, which makes it easy to manage multiple accounts and campaigns at once. When you add a campaign, you can assign it to a client and then include details and descriptions of the campaign.
This way, you can strategize and plan your campaigns ahead of time, saving you both time and energy in the process.
With Kiopi, it’s just that easy.
Try Kiopi for Free and Watch Your Brand Reach New Heights
Kiopi is a one-stop shop for all your social media management needs. Our social media post app gives you and your brand the tools you need to succeed across all your social media channels.
With every plan, we offer unlimited client additions, unlimited posts per month, and unlimited campaigns. That’s a lot of room for growth and possibility.
If you’re a digital marketing strategist looking for the best social media management software, Kiopi’s got you covered. Our software was designed with the intent to improve upon the existing problems of other software.
We made our platform simpler, sleeker, and more intuitive, as we wanted to prioritize the user’s experience above all else. You’re ready for your brand to grow, and we’re here to help you take charge.
Sign up for Kiopi today and enjoy your 14-day free trial with unlimited posts, clients, and campaigns.
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