Elements of a Social Media Campaign

lauryn preston

The Best Social Media Marketing Campaigns and What Makes Them Great

There are 3.5 billion people actively using various social media channels. Whether those people are connecting with their loved ones, looking for exclusive content, or developing their own businesses, social platforms are extremely busy these days. And good social media strategists know this. If you’re wondering how to create a successful social media campaign, the social media marketing experts at Kiopi can help!

What is a Social Media Campaign?

A social media campaign is a targeted marketing effort using social media platforms to promote a business’s products or services.

Successful social media marketing campaigns can increase a business or organization’s digital presence on various social media channels while growing its overall business and increasing sales. These marketing campaign efforts are usually strategically planned and have measurable outcomes.

When creating a social media campaign, it’s best to use social media marketing tools to help you schedule content and analyze the results using your key performance indicators.

A social media posting service or social media posting app can help businesses learn what content works and help them improve future campaigns.

Social Media Campaign Examples

When planning a social media campaign, it helps to look at other businesses’ social media campaign examples and see what worked for them. Some of the best campaigns can raise awareness, raise money, or bring social followers together on social platforms.

When followers can get behind a social media campaign, they can essentially become your brand voice.

This means that they’ll help your business gain traction across different platforms by finding creative ways to get your valuable content across. They essentially do the work for you by sharing content and more.

One of the best social media campaigns is the Spotify #Wrapped campaign.

Kicking off in 2017, the app continues this marketing campaign yearly by compiling its users’ most listened-to artists, genres, songs, and time spent listening. This allowed users to share their #Wrapped data on social media channels straight from the Spotify app.

What helps make it great is that the app creates great-looking visual content to complement the user-generated content, making the information even easier to share.

It’s so popular that even artists will share their #Wrapped data showing everyone how much their music was listened to during the year.

User-generated content is excellent for driving sales and increasing brand exposure.

Anyone not using Spotify to listen to music was drawn into the hype hoping to make their own #Wrapped the following year. What made this campaign great is that Spotify gave their users something personal to share about their app experience in a fun way and, in turn, ignited interest in the app for users and non-users alike.

So, how did cultivating this entertaining content work out for Spotify?

Well, they started out with $2.94 billion in revenue at the end of 2016, before the social media marketing campaign started. By the end of 2022, the company boasts a whopping $11.72 billion in annual revenue.

The key takeaway here is that social media campaigns work when you use relevant content to appeal to your target audience.

Still on the fence about your marketing strategy or running campaigns? Keep reading.

What are the Benefits of a Social Media Campaign for Businesses?

What makes social media marketing important? Social media marketing campaigns can benefit businesses, big or small. What’s great about social media marketing is that you can create a campaign with a fairly low budget. Many social media scheduling tools allow you to plan and create content you can schedule throughout your social media marketing campaign. Once you do this, you no longer have to think about it. No matter the size of your business, social media campaigns can increase your brand reach and followers, attract a larger audience, and generate leads to help in driving sales. One great example of this would be a potential customer that has built a shopping cart but has yet to hit the “purchase” button. Running ads on even just one platform can remind this potential customer why they built the cart in the first place and get them to finish their purchase. If you stay connected with your audience, this keeps your brand on their mind, even if it’s subconsciously. This will help drive sales and grow your business. Here are the benefits of running a well-thought-out social media marketing campaign.

Improve Brand Awareness

Millions of people use social media around the world, which means your business has the potential to reach the masses.
Creating a successful social media marketing campaign can help your brand reach a wider audience by posting on Facebook, Instagram, Twitter, or TikTok. Additionally, a solid social campaign can help businesses develop their voice and show followers what makes them different from their competitors.
Customers who don’t understand your brand won’t support your products or services. The more posts and ads your target audience sees, the more awareness they will have for your brand, the more they’ll understand your brand voice, and the more likely they will be to buy your products or use your services.

Promote a Product or Service

Increasing brand awareness with social media campaigns also promotes the products or services your business offers, as well.

If you don’t have a decent amount of steady website traffic without a good social media campaign strategy, it’s almost impossible for a company to reach its target audience. This makes it exponentially harder to grow, meet any business goal, or get more sales.

Not everyone you reach with your social media campaign will be a customer. Even if they don’t purchase your products, you’ve made them aware, and they can share with their friends who might be interested.

Promoting your products or services on a social platform doesn’t take a large budget. You can generate revenue with organic posts, but if you have the money to spend, including paid advertising to promote the social campaign is always encouraged.

A small marketing budget can go a long way when growing your company and increasing sales using social media campaigns.

Provide Better Customer Service to Social Media Users

Good customer service is key to maintaining your brand and keeping your customers happy.

Companies offer their audience ways to reach out to them for feedback, whether it’s a phone number, contact form, or email. Now, customers are using social channels to connect with businesses and provide feedback for their services or products.

Marketing campaigns allow companies to have a more personal connection with their customers, even if they’re giving negative feedback.

By utilizing social media platforms, businesses can improve their response time to customer service requests and help build better relationships with their customers. Allowing customers to reach you more conveniently through various social media channels not only creates trust with your customers but can help your business overall.

If you aren’t sure whether or not your customer service needs to improve, you may want to look into social listening tools for business.

Elements of a Successful Social Media Campaign

There’s more to successful social media campaigns than just posting video content and images or sharing a blog post here and there.

Reaching social media campaign goals will take a coordinated marketing effort with a lot of planning and research to ensure your content reaches your target audience.

Without putting forth the effort before launching your social media campaign, you risk not optimizing your content for your target audience and, thus, not converting that audience into paying customers.

The key takeaway is that before creating a social media campaign, there are several elements that you want to consider before approaching your target market. Read the following tips to learn more.

Optimized Social Media Profile

What does an optimized social profile look like?

Before you start your social media campaign, there are some essentials you should include in your company’s social media profile to help promote your business and appeal to more potential customers.

Regardless if you’re promoting your brand on an established social media platform or you’re promoting on a new social media platform, your social profile needs to be optimized.

These include:

Display Name

You want your brand name to be consistent across all social platforms. So, for example, if your business is called “The Sock Factory” on Facebook, then you wouldn’t want to call your business just “Sock Factory” on Instagram.

If possible, you should also try to have the same handle across these platforms, as not doing so could confuse your audience.

Link to Your Website

Reaching your target market on social channels does nothing to grow your company if that audience can’t find your website to make a purchase.
Whether you’re running an online store or have a single-page website for customers to schedule service appointments, you need to include links to your website in your bio section, no exceptions.

Brand Bio

If applicable, you want to include your company bio on your social profile. This is how potential customers will learn about your brand and what your company stands for.

You’ll want to be strategic with the information you add here.

Location

If you have a brick-and-mortar location or if you offer local services, then you’ll want to include your location on social networks, as well.

In contrast, even if you’re running an online business, you may still want to add your location as a “headquarters” location to help create a sense of reliability for your audience.

With optimized social media, you can maximize your social media campaign by connecting with more potential customers and increasing your brand awareness and sales. Social media optimization often uses social posts or advertisements that are linked to your business’s website, where customers can find out more about the products or services you’re promoting.

Optimized social media marketing campaigns can also target particular demographics and geographic profiles and use different marketing content based on this information.

Social Media Campaign Goals

When developing a social media campaign, your company needs to identify the main business goal they want to achieve.

What is the purpose of your campaign? Do you want to increase brand awareness or increase sales or website traffic?

Your social media campaign goals need to be specific and measurable.

Once you’ve determined your campaign goals, you can use a social media marketing app that will easily allow you to analyze your content and decide what parts of the campaign worked best and how you can improve future social media campaigns.

Marketing on the Right Social Media Platforms

While Facebook might be the first social media platform that comes to mind as the platform suited best for marketing, that may not be where you can reach the most customers.

While it’s always best to have a presence on all social media platforms, you might want to find where your prospective customers spend most of their time.

Social media analytics tools can help you determine what platforms reach most of your customers. If you’re working with a limited marketing budget, this can help you decide where to spend more of your marketing budget.

Social Media Content That Converts

While it is certainly exciting to get more views on Instagram, this won’t pay the bills or keep your business floating.

When planning your social media campaign content, consider what will grab your followers’ attention and get them to convert to customers. You’ll want to create engaging content that will draw more customers to your brand.
Providing your followers with quality, relevant content will make them more likely to share that content with their followers. Entertaining videos, photos, and blogs are great ways to create valuable, sharable content.

How to Measure Results of Social Media Campaigns

When your social media campaign has finished, you’ll want to be able to analyze how the campaign did.

Look back on the goals you set before the start of the social media campaign and see if you could achieve them.

Using a social media analytics tool can break down the metrics of your social campaign by showing you the social media posts that received the most engagement, what clicks were converted into sales, and more.

By measuring your social media campaign results, you can use that information when planning your next campaign.

How Kiopi Can Help You Create a Better Social Media Campaign

The Kiopi social media management software allows you to plan, create, track, and analyze your campaigns in one place.

Planning your social posts was never easier with our social media planning tool. Kiopi enables you to create content, schedule posts, and organize the posts by publish date so that you can visualize your campaign content.

You have an unlimited number of posts that you can schedule, so you can start and finish creating your entire campaign before the first post is even published.

The social media content calendar helps you stay organized and track what posts are happening and when.

Kiopi allows access for up to 16 users so your entire team can be involved in the campaign.

Our analytics and social media campaign management features let you set your goals and see how your campaign performs in real-time. Using this data, you can change your campaign to help you get the best results.

Kiopi offers a free 14-day trial, so you can test our features before scheduling your next social media campaign.

Ready to try KIOPI? Start your free trial today.