{"id":931,"date":"2023-02-09T17:58:19","date_gmt":"2023-02-09T17:58:19","guid":{"rendered":"https:\/\/kiopi.com\/?p=931"},"modified":"2023-10-02T20:10:39","modified_gmt":"2023-10-02T20:10:39","slug":"o-impacto-das-midias-sociais-no-desempenho-dos-negocios","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/","title":{"rendered":"O impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"931\" class=\"elementor elementor-931\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92a4b92 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"92a4b92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2782095\" data-id=\"2782095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8f3bd elementor-widget elementor-widget-heading\" data-id=\"5d8f3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88db0fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88db0fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-067ea38\" data-id=\"067ea38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92dce8d elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"92dce8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a433b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a433b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d1afb4\" data-id=\"7d1afb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a218619 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"a218619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2a5fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2a5fca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f340ff4\" data-id=\"f340ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd758b1 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bd758b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bd758b1\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bd758b1\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bd758b1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a36a62 elementor-widget elementor-widget-text-editor\" data-id=\"5a36a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nas \u00faltimas d\u00e9cadas, as m\u00eddias sociais se tornaram cada vez mais populares entre os consumidores. Isso permite que os propriet\u00e1rios de empresas aproveitem o poder do marketing de m\u00eddia social como mais uma ferramenta de marketing em sua estrat\u00e9gia de marketing digital.<\/span><\/p><p><span style=\"font-weight: 400;\">O impacto das m\u00eddias sociais no crescimento dos neg\u00f3cios, em sua maior parte, \u00e9 positivo.<\/span><\/p><p><span style=\"font-weight: 400;\">De acordo com<\/span><a href=\"http:\/\/getambassador.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> GetAmbassador.com<\/span><\/a><span style=\"font-weight: 400;\">, 71% de consumidores que tiveram uma experi\u00eancia favor\u00e1vel de servi\u00e7o de m\u00eddia social com uma empresa provavelmente a recomendar\u00e3o a outras pessoas.<\/span><\/p><p><span style=\"font-weight: 400;\">As pequenas empresas que n\u00e3o aproveitam uma estrat\u00e9gia de marketing nas redes sociais est\u00e3o a perder uma forma barata de alcan\u00e7ar eficazmente quase metade da popula\u00e7\u00e3o mundial que utiliza as redes sociais. Quer voc\u00ea administre uma pequena empresa, uma loja online ou uma grande empresa, o marketing de m\u00eddia social \u00e9 vital para o sucesso do seu neg\u00f3cio.<\/span><\/p><p><span style=\"font-weight: 400;\">O marketing e o gerenciamento de m\u00eddias sociais podem ajud\u00e1-lo a se conectar com o p\u00fablico-alvo da sua empresa, interagir com clientes em potencial e expandir seus neg\u00f3cios em geral.<\/span><\/p><p><span style=\"font-weight: 400;\">Nesta postagem, abordaremos os benef\u00edcios das m\u00eddias sociais para branding, marketing de conte\u00fado, crescimento, comunica\u00e7\u00e3o, publicidade, obten\u00e7\u00e3o de dados relevantes e retorno do investimento.<\/span><\/p><h2>Por que a m\u00eddia social \u00e9 importante para os neg\u00f3cios?<\/h2><p><span style=\"font-weight: 400;\">O impacto das m\u00eddias sociais nos neg\u00f3cios \u00e9 que as m\u00eddias sociais transformaram drasticamente o cen\u00e1rio do marketing online ou digital para pequenas empresas, especialmente. Agora que as pequenas empresas podem comercializar eficazmente os seus neg\u00f3cios em plataformas de redes sociais, o campo de atua\u00e7\u00e3o para as empresas locais tornou-se um pouco mais \u201cjusto\u201d.<\/span><\/p><p>Novas entidades empresariais podem agora entrar nos seus mercados potenciais com a oportunidade de serem bem sucedidas devido ao marketing nas redes sociais.<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"Why is Social Media Important for Business?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The impact of social media on business is that social media has drastically transformed the landscape of online or digital marketing for small businesses, especially. Now that small businesses can effectively market their business on social media platforms, the playing field for local businesses has become a little more \\\"fair.\\\"\nNew business entities can now enter their prospective markets with the opportunity to be successful because of social media marketing.\nSocial media essentially lowers the barrier to entry for most business industries. In turn, this increases competition, which can lower prices and encourage all businesses, including already-established businesses, to provide greater customer service and improve product quality.\"\n    }\n  }\n}\n<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cd174 elementor-widget elementor-widget-text-editor\" data-id=\"33cd174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A m\u00eddia social essencialmente <\/span><b>reduz a barreira \u00e0 entrada<\/b><span style=\"font-weight: 400;\"> para a maioria dos setores empresariais. Por sua vez, este <\/span><b>aumenta a concorr\u00eancia<\/b><span style=\"font-weight: 400;\">, que pode <\/span><b>pre\u00e7os mais baixos<\/b><span style=\"font-weight: 400;\"> e incentivar todas as empresas, incluindo empresas j\u00e1 estabelecidas, a fornecer maior <\/span><b>atendimento ao Cliente<\/b><span style=\"font-weight: 400;\"> e <\/span><b>melhorar a qualidade do produto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3327f0 elementor-widget elementor-widget-text-editor\" data-id=\"e3327f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Benef\u00edcios do marketing de m\u00eddia social para branding<\/h2><p><span style=\"font-weight: 400;\">A m\u00eddia social oferece uma maneira para os propriet\u00e1rios de empresas aumentarem o conhecimento da marca e permanecerem em contato com seus clientes existentes e potenciais. Os canais de m\u00eddia social est\u00e3o rapidamente se tornando a principal fonte de informa\u00e7\u00f5es para os consumidores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c6cde6d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6cde6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4220c3f\" data-id=\"4220c3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d867f8 elementor-widget elementor-widget-text-editor\" data-id=\"3d867f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Aumente o conhecimento da marca<\/h3><p><a href=\"https:\/\/www.vendasta.com\/blog\/163-stunning-social-media-stats-to-savor\/#generalstats\" target=\"_blank\" rel=\"noopener\">44%<\/a> das empresas locais dizem que dependem do marketing nas redes sociais para gerar reconhecimento da marca, e<a href=\"https:\/\/www.vendasta.com\/blog\/163-stunning-social-media-stats-to-savor\/#generalstats\" target=\"_blank\" rel=\"noopener\"> 41%<\/a> das empresas dependem das m\u00eddias sociais para gerar receita.<\/p><p><span style=\"font-weight: 400;\">Mais da metade da popula\u00e7\u00e3o tem pelo menos uma conta em m\u00eddia social. Portanto, plataformas de m\u00eddia social, como Twitter, Facebook, Instagram ou LinkedIn, s\u00e3o \u00f3timos lugares para alcan\u00e7ar novos clientes.<\/span><\/p><p><span style=\"font-weight: 400;\">E, se voc\u00ea \u00e9 propriet\u00e1rio de uma nova empresa e acredita que o marketing de m\u00eddia social s\u00f3 \u00e9 ben\u00e9fico para marcas que j\u00e1 possuem seguidores fi\u00e9is, pense novamente!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fcc5178\" data-id=\"fcc5178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41417fa elementor-widget elementor-widget-image\" data-id=\"41417fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1-1024x1024.png\" class=\"attachment-large size-large wp-image-936\" alt=\"aumentar o conhecimento da marca nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/1-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0528ce elementor-widget elementor-widget-text-editor\" data-id=\"b0528ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quase<a href=\"https:\/\/www.vendasta.com\/blog\/163-stunning-social-media-stats-to-savor\/#generalstats\" target=\"_blank\" rel=\"noopener\"> 25%<\/a> dos usu\u00e1rios do Facebook usam uma plataforma de m\u00eddia social para encontrar produtos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aea27 elementor-widget elementor-widget-text-editor\" data-id=\"e2aea27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Crie autenticidade de marca<\/h3><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/kiopi.com\/pt\/blog\/elementos-de-uma-campanha-de-midia-social\/\">Boas campanhas nas redes sociais<\/a> fornecer a capacidade de criar conex\u00f5es humanas reais com seu p\u00fablico-alvo. Em termos de marketing de m\u00eddia social para empresas, este \u00e9 um dos principais benef\u00edcios.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando uma marca apresenta seus seguidores \u00e0queles que comp\u00f5em a empresa e interage com clientes que j\u00e1 utilizam e se beneficiam de seus servi\u00e7os ou produtos, isso estabelece a autenticidade da marca.<\/span><\/p><p><span style=\"font-weight: 400;\">A autenticidade da marca ajuda a construir confian\u00e7a. E, quando seus clientes em potencial confiam em sua marca, eles ficam mais inclinados a comprar de sua marca em compara\u00e7\u00e3o com outras empresas semelhantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Muitas empresas obtiveram sucesso mostrando como os valores de sua marca afetam seus produtos ou servi\u00e7os nas redes sociais.<\/span><\/p><h3>Estabelecer lideran\u00e7a inovadora na ind\u00fastria<\/h3><p><span style=\"font-weight: 400;\">Nos \u00faltimos anos, estudos mostraram que a popula\u00e7\u00e3o em geral confia menos no governo, na m\u00eddia e nas grandes institui\u00e7\u00f5es empresariais do que nunca. Os consumidores agora procuram marcas para oferecer <a href=\"https:\/\/kiopi.com\/pt\/blog\/visao-social\/\">insights sociais \u00fateis<\/a> e informa\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8976bf elementor-widget elementor-widget-text-editor\" data-id=\"a8976bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Todos n\u00f3s sabemos que n\u00e3o h\u00e1 lugar melhor para compartilhar informa\u00e7\u00f5es interessantes do que em uma plataforma de m\u00eddia social.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3347fe8 elementor-widget elementor-widget-text-editor\" data-id=\"3347fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Fique atento aos consumidores<\/h3><p>Cerca de 50% das pessoas envolvidas em um estudo de pesquisa conduzido por<a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noopener\"> o Centro de Pesquisa Pew<\/a> disseram que verificam suas contas de m\u00eddia social v\u00e1rias vezes por dia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-949e322 elementor-widget elementor-widget-text-editor\" data-id=\"949e322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al\u00e9m disso, os internautas passam em m\u00e9dia duas horas di\u00e1rias nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409e3e3 elementor-widget elementor-widget-text-editor\" data-id=\"409e3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Investir tempo e dinheiro em esfor\u00e7os de m\u00eddia social ajuda a garantir que sua empresa possa se conectar com seus clientes existentes e potenciais sempre que eles fizerem login!<\/span><\/p><p><span style=\"font-weight: 400;\">Certifique-se de que a imagem da sua marca seja positiva!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-279dfd9 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279dfd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-eea16ca\" data-id=\"eea16ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2e1a1 elementor-widget elementor-widget-text-editor\" data-id=\"4e2e1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para conseguir isso, mantenha suas postagens nas redes sociais leves, divertidas e informativas. Isso garantir\u00e1 que seus seguidores nas redes sociais fiquem ansiosos para ver novos conte\u00fados de sua marca em seus feeds de m\u00eddia social.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando os consumidores t\u00eam uma vis\u00e3o positiva da sua marca e ela \u00e9 a prioridade deles, sua empresa ser\u00e1 a primeira escolha deles!<\/span><\/p><p><span style=\"font-weight: 400;\">Obviamente, isso n\u00e3o significa que seus esfor\u00e7os nas redes sociais precisem assumir o controle de sua vida. Voc\u00ea n\u00e3o precisa monitorar as plataformas sociais sem parar para ter sucesso. Voc\u00ea pode investir em<\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\"><span style=\"font-weight: 400;\"> agendamento de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\"> ferramentas, como o Kiopi, para postar seu conte\u00fado nas redes sociais com bastante anteced\u00eancia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-43888db\" data-id=\"43888db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b63682a elementor-widget elementor-widget-image\" data-id=\"b63682a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1-1024x1024.png\" class=\"attachment-large size-large wp-image-935\" alt=\"impacto das m\u00eddias sociais nos neg\u00f3cios\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/2-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8425f39 elementor-widget elementor-widget-text-editor\" data-id=\"8425f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Benef\u00edcios das plataformas de m\u00eddia social para marketing e distribui\u00e7\u00e3o de conte\u00fado<\/h2><h3>Promova o conte\u00fado do site<\/h3><p><span style=\"font-weight: 400;\">Promover seu conte\u00fado em v\u00e1rios canais de m\u00eddia social \u00e9 uma \u00f3tima maneira de apresentar seu conte\u00fado a novas pessoas e ao seu p\u00fablico-alvo. Esta \u00e9 uma \u00f3tima maneira de come\u00e7ar a provar sua experi\u00eancia e expandir o p\u00fablico da sua empresa.<\/span><\/p><p><span style=\"font-weight: 400;\">Como um <a href=\"https:\/\/kiopi.com\/pt\/blog\/estrategista-de-midias-sociais\/\">estrategista de m\u00eddias sociais<\/a>, para maximizar seus esfor\u00e7os de marketing de conte\u00fado, certifique-se de estar utilizando um<\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\"><span style=\"font-weight: 400;\"> calend\u00e1rio de conte\u00fado de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\"> como o oferecido pela Kiopi.<\/span><\/p><h3>Fonte de conte\u00fado org\u00e2nico<\/h3><p><span style=\"font-weight: 400;\">Em termos de fornecimento de conte\u00fado org\u00e2nico, h\u00e1 duas maneiras diferentes de uma empresa fazer isso:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8e897 uael-ct-stack--mobile elementor-widget elementor-widget-uael-content-toggle\" data-id=\"5a8e897\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;rds_switch_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;rds_switch_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;rds_switch_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;rds_heading_alignment&quot;:&quot;center&quot;,&quot;rds_button_headings_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;rds_button_headings_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;rds_button_headings_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;rds_headings_content_spacing&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;rds_headings_content_spacing_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;rds_headings_content_spacing_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-content-toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"uael-ct-desktop-stack--no uael-rbs-wrapper\">\n\t<div class=\"uael-rbs-toggle\">\n\t\t<div class=\"uael-sec-1\">\n\t\t\t<h4 class=\"uael-rbs-head-1\" data-elementor-inline-editing-toolbar=\"basic\">Fonte de ideias de conte\u00fado nas redes sociais<\/h4>\n\t\t<\/div>\n\t\t<div class=\"uael-main-btn\" data-switch-type=\"round_1\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<!-- Display Switch -->\n\t\t\t<label class=\"uael-rbs-switch-label\"><input class=\"uael-rbs-switch uael-switch-round-1 elementor-clickable\" type=\"checkbox\" ><span class=\"uael-rbs-slider uael-rbs-round elementor-clickable\"><\/span><\/label> \n\n\t\t<\/div>\n\t\t<div class=\"uael-sec-2\">\n\t\t\t<h4 class=\"uael-rbs-head-2\" data-elementor-inline-editing-toolbar=\"basic\">Fonte de conte\u00fado gerado pelo usu\u00e1rio<\/h4>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"uael-rbs-toggle-sections\">\n\t\t<div class=\"uael-rbs-content-1 uael-rbs-section-1\">\n\t\t\t<div><p><span style=\"font-weight: 400;\">Ao tentar obter ideias nas redes sociais, voc\u00ea pode perguntar a seus seguidores o que eles desejam especificamente. Voc\u00ea tamb\u00e9m pode participar <\/span><a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\"><b>escuta social<\/b><\/a> usando um dos Kiopi <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">ferramentas de escuta social para empresas<\/a>.<span style=\"font-weight: 400;\">\u00a0Isso o ajudar\u00e1 a ter ideias de conte\u00fado que voc\u00ea mesmo pode escrever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em termos leigos, <\/span><b>pergunte \u00e0s pessoas o que elas querem<\/b><span style=\"font-weight: 400;\"> e ent\u00e3o<\/span><b> d\u00ea a eles o que eles est\u00e3o pedindo.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta forma de monitoramento de m\u00eddia social \u00e9 a melhor maneira de garantir a cria\u00e7\u00e3o de conte\u00fado que seu p\u00fablico ir\u00e1 gostar.<\/span><\/p>\n<\/div>\t\t<\/div>\n\t\t<div class=\"uael-rbs-content-2 uael-rbs-section-2\" style=\"display: none;\">\n\t\t\t<div><p><span style=\"font-weight: 400;\">As empresas podem criar concursos ou usar hashtags espec\u00edficas para ajudar a obter \u00f3timo conte\u00fado gerado pelo usu\u00e1rio. Existem tantas pessoas criativas no mundo. Por que n\u00e3o aproveitar as habilidades \u00fanicas de seus seguidores como ferramenta de marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, envolver o seu p\u00fablico pode ajud\u00e1-lo a criar entusiasmo em torno de seus produtos ou servi\u00e7os, ao mesmo tempo que oferece uma variedade de postagens nas redes sociais para compartilhar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, voc\u00ea pode perguntar ao seu p\u00fablico como eles usam seu produto ou pedir que postem uma foto deles utilizando seus servi\u00e7os, se aplic\u00e1vel. Voc\u00ea pode dar um passo adiante e criar um concurso usando uma hashtag espec\u00edfica para participar. Voc\u00ea pode ent\u00e3o tirar essas fotos e us\u00e1-las para criar suas pr\u00f3prias postagens sociais para distribuir ao longo do tempo.<\/span><\/p>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b18687 elementor-widget elementor-widget-text-editor\" data-id=\"5b18687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Possivelmente se tornar\u00e1 viral<\/h3><p><span style=\"font-weight: 400;\">O conte\u00fado que repercute em um grande p\u00fablico tem potencial para se tornar viral nas redes sociais. \u00c0 medida que as pessoas come\u00e7am a curtir, compartilhar e comentar nas postagens nas redes sociais, o conte\u00fado \u00e9 exposto a p\u00fablicos totalmente novos. Quando uma postagem se torna viral, isso pega esse conceito simples e o multiplica exponencialmente.<\/span><\/p><p><span style=\"font-weight: 400;\">O conte\u00fado viral tem potencial para atingir milhares ou at\u00e9 milh\u00f5es de novos espectadores.<\/span><\/p><p><span style=\"font-weight: 400;\">Em um mundo onde h\u00e1 mais conte\u00fado de m\u00eddia social do que uma pessoa pode digerir durante a vida, o compartilhamento de um amigo nas redes sociais funciona como uma esp\u00e9cie de buffer ou pr\u00e9-sele\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">Tornar-se viral n\u00e3o \u00e9 uma tarefa f\u00e1cil. Na maior parte, o processo de viraliza\u00e7\u00e3o se resume a estrat\u00e9gia e sorte. Mas, se voc\u00ea n\u00e3o postar nas redes sociais, n\u00e3o ter\u00e1 chance de se tornar viral.<\/span><\/p><h2>Benef\u00edcios das m\u00eddias sociais para o crescimento dos neg\u00f3cios<\/h2><p><span style=\"font-weight: 400;\">Os esfor\u00e7os de marketing social ajudar\u00e3o sua empresa a divulgar seu nome! Para propriet\u00e1rios de empresas interessados na constru\u00e7\u00e3o de marca, elaborar um plano de marketing em canais sociais \u00e9 uma \u00f3tima maneira de come\u00e7ar!<\/span><\/p><p><span style=\"font-weight: 400;\">A m\u00eddia social oferece aos propriet\u00e1rios de empresas a capacidade \u00fanica de desenvolver o reconhecimento da marca, gerar engajamento e aumentar a receita \u2013 tudo isso sem gastar muito. E, se voc\u00ea \u00e9 propriet\u00e1rio de uma empresa e acredita que isso n\u00e3o se aplica a situa\u00e7\u00f5es da vida real, confira esta estat\u00edstica recente:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be9bf4 elementor-widget elementor-widget-text-editor\" data-id=\"3be9bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumidores entre 18 e 32 anos afirmam que o com\u00e9rcio social \u00e9 o seu <strong>ferramenta de compras mais influente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108a01b elementor-widget elementor-widget-text-editor\" data-id=\"108a01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Isso significa que a pessoa m\u00e9dia que v\u00ea um servi\u00e7o ou produto de que gosta em uma plataforma social provavelmente ir\u00e1 pelo menos investigar ou fazer uma compra.<\/span><\/p><h3>Aumente o tr\u00e1fego do site<\/h3><p><span style=\"font-weight: 400;\">Postagens e an\u00fancios em m\u00eddias sociais s\u00e3o \u00f3timas maneiras de direcionar tr\u00e1fego para seu site. <em>Eles tamb\u00e9m s\u00e3o uma \u00f3tima maneira de <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-aumentar-organicamente-os-seguidores-e-o-canal-do-instagram\/\">aumente organicamente o n\u00famero de seguidores no Instagram<\/a>.<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e755f4f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e755f4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4c871e6\" data-id=\"4c871e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cd6f1 elementor-widget elementor-widget-text-editor\" data-id=\"c6cd6f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As plataformas de m\u00eddia social est\u00e3o rapidamente se tornando uma grande fonte para os consumidores aprenderem mais sobre os neg\u00f3cios. Muitas marcas usam contas sociais para compartilhar informa\u00e7\u00f5es importantes sobre novos produtos, servi\u00e7os, promo\u00e7\u00f5es ou neg\u00f3cios. Isso agrega valor real \u00e0s empresas, criando um p\u00fablico maior e mais vendas!<\/span><\/p><p><span style=\"font-weight: 400;\">Compartilhar conte\u00fado org\u00e2nico que voc\u00ea criou, como uma nova p\u00e1gina de servi\u00e7o, postagem de blog ou v\u00eddeo do YouTube, em plataformas de m\u00eddia social \u00e9 uma \u00f3tima maneira de aumentar o tr\u00e1fego do site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9efdfb2\" data-id=\"9efdfb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4080a11 elementor-widget elementor-widget-image\" data-id=\"4080a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1-1024x1024.png\" class=\"attachment-large size-large wp-image-937\" alt=\"aumente o tr\u00e1fego do site com m\u00eddias sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/3-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595795 elementor-widget elementor-widget-text-editor\" data-id=\"c595795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.vendasta.com\/blog\/157-stunning-social-media-stats-to-savor\/#generalstats\" target=\"_blank\" rel=\"noopener\">75%<\/a> dos propriet\u00e1rios de empresas que investiram em marketing de m\u00eddia social dizem que <b>aumento do tr\u00e1fego.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1133b43 elementor-widget elementor-widget-text-editor\" data-id=\"1133b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, com o tempo, as marcas que participam em chats sociais, especialmente quando o seu envolvimento vai al\u00e9m do prop\u00f3sito de autopromo\u00e7\u00e3o, tendem a observar um aumento na fidelidade \u00e0 marca. A m\u00eddia social oferece \u00e0s empresas a oportunidade de orientar o consumidor m\u00e9dio ao longo da jornada do cliente.<\/span><\/p><p><span style=\"font-weight: 400;\">Para ver o maior aumento no tr\u00e1fego do site, certifique-se de ter links para o seu site em todos os seus perfis de m\u00eddia social e em todas as postagens relevantes nas redes sociais.<\/span><\/p><h3>Gere leads para o seu neg\u00f3cio<\/h3><p><span style=\"font-weight: 400;\">Um dos aspectos mais importantes da m\u00eddia social para empresas \u00e9 a op\u00e7\u00e3o de baixo comprometimento que ela oferece aos clientes para expressar interesse em sua marca, servi\u00e7os e produtos.<\/span><\/p><p><span style=\"font-weight: 400;\">A gera\u00e7\u00e3o de leads \u00e9 um dos objetivos, sen\u00e3o o mais importante, do marketing digital e da publicidade paga.<\/span><\/p><p><span style=\"font-weight: 400;\">A m\u00eddia social oferece \u00e0s empresas a oportunidade de conquistar novos clientes, aumentar as avalia\u00e7\u00f5es on-line, fazer melhorias com base no feedback dos clientes, aumentar o tr\u00e1fego do site e impulsionar as vendas - tudo isso ao mesmo tempo em que oferece a comunica\u00e7\u00e3o bidirecional que os clientes potenciais e existentes preferem, sem que eles tenham que fazer qualquer qualquer investimento financeiro!<\/span><\/p><h3>Fa\u00e7a parceria com influenciadores de m\u00eddia social e aumente as recomenda\u00e7\u00f5es de marca<\/h3><p><span style=\"font-weight: 400;\">As recomenda\u00e7\u00f5es de amigos ou familiares desempenham um papel importante na influ\u00eancia das decis\u00f5es dos consumidores. Mas o mesmo acontece com as an\u00e1lises online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4712030 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4712030\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-ed5633c\" data-id=\"ed5633c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-add7ea0 elementor-widget elementor-widget-text-editor\" data-id=\"add7ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quando os clientes est\u00e3o falando ativamente sobre sua marca nas redes sociais, isso \u00e9 o equivalente online ao boca a boca. As plataformas de m\u00eddia social oferecem \u00e0s marcas a oportunidade \u00fanica de desenvolver o reconhecimento da marca e estabelecer credibilidade. Isso prepara sua empresa para um aumento nas vendas, que obviamente \u00e9 o objetivo.<\/span><\/p><p><span style=\"font-weight: 400;\">Uma \u00f3tima maneira de impulsionar essa publicidade social \u201cboca a boca\u201d \u00e9 fazer parceria com influenciadores das redes sociais. Os influenciadores das redes sociais s\u00e3o pessoas que t\u00eam muitos seguidores nas redes sociais e tamb\u00e9m podem ajudar a orientar o p\u00fablico a seguir a sua marca.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando se trata do impacto das m\u00eddias sociais nos neg\u00f3cios, os influenciadores das m\u00eddias sociais merecem muito cr\u00e9dito pelo impacto positivo.<\/span><\/p><p>Voc\u00ea \u00e9 um influenciador? Aqui est\u00e3o os nossos <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-marketing-de-influenciador\/\">principais ferramentas de marketing influenciadoras<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ba0a3f\" data-id=\"7ba0a3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd144a elementor-widget elementor-widget-image\" data-id=\"4dd144a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4-1024x1024.png\" class=\"attachment-large size-large wp-image-938\" alt=\"fa\u00e7a parceria com influenciadores de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/4.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bf3ec elementor-widget elementor-widget-text-editor\" data-id=\"b3bf3ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Aumentar as vendas<\/h3><p><span style=\"font-weight: 400;\">Embora o objetivo de curto prazo do seu marketing possa ser aumentar leads ou fidelidade \u00e0 marca, o objetivo final de qualquer campanha de marketing digital \u00e9 aumentar as vendas.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 medida que o n\u00famero de pessoas nas redes sociais continua a aumentar, as redes sociais e outras plataformas relevantes tornar-se-\u00e3o cada vez mais importantes para as empresas que pretendem melhorar a experi\u00eancia geral do cliente e aumentar as vendas.<\/span><\/p><p><span style=\"font-weight: 400;\">Se voc\u00ea n\u00e3o est\u00e1 alinhando seus esfor\u00e7os de marketing de m\u00eddia social com as metas de vendas da sua empresa, ent\u00e3o, francamente, voc\u00ea est\u00e1 perdendo!<\/span><\/p><h2>Benef\u00edcios das m\u00eddias sociais para comunica\u00e7\u00e3o empresarial<\/h2><p><span style=\"font-weight: 400;\">Os clientes t\u00eam a expectativa de poder se comunicar com uma marca nas redes sociais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75652f elementor-widget elementor-widget-text-editor\" data-id=\"f75652f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recente<a href=\"http:\/\/www.convinceandconvert.com\/social-media-research\/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time\/\" target=\"_blank\" rel=\"noopener\"> pesquisar<\/a> afirma que 42% de consumidores <strong>espere uma resposta<\/strong> de uma marca nas redes sociais em 1 hora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f724243 elementor-widget elementor-widget-text-editor\" data-id=\"f724243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As plataformas de m\u00eddia social s\u00e3o uma excelente forma de garantir que voc\u00ea se comunique ativamente com os clientes existentes e novos clientes em potencial que entraram em contato com sua empresa. Fornecer servi\u00e7o omnicanal \u00e9 agora um aspecto importante para o crescimento do seu neg\u00f3cio e para manter a fidelidade \u00e0 marca.<\/span><\/p><h3>Gest\u00e3o de reputa\u00e7\u00e3o empresarial<\/h3><p><span style=\"font-weight: 400;\">Seus clientes falar\u00e3o sobre sua marca nas redes sociais, independentemente de voc\u00ea estar ou n\u00e3o na plataforma.<\/span><\/p><p><span style=\"font-weight: 400;\">Cabe a voc\u00ea abordar proativamente o feedback negativo e, ao mesmo tempo, destacar o positivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e0b564c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0b564c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-71d01d6\" data-id=\"71d01d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-757be95 elementor-widget elementor-widget-text-editor\" data-id=\"757be95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por exemplo, se um cliente insatisfeito est\u00e1 frustrado com os prazos de entrega ou com o mau atendimento ao cliente, se voc\u00ea for ativo nas redes sociais, poder\u00e1 resolver o problema profissionalmente antes que ele saia do controle.<\/span><\/p><p><span style=\"font-weight: 400;\">E por outro lado, se um cliente compartilhar uma avalia\u00e7\u00e3o positiva do seu produto ou servi\u00e7o, voc\u00ea poder\u00e1 compartilhar a postagem dele para que outras pessoas possam ver o valor da sua marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6578357\" data-id=\"6578357\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3505b5e elementor-widget elementor-widget-image\" data-id=\"3505b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5-1024x1024.png\" class=\"attachment-large size-large wp-image-939\" alt=\"gest\u00e3o de crise nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/5.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c0c93 elementor-widget elementor-widget-text-editor\" data-id=\"b2c0c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Gerenciamento de crise<\/h3><p><span style=\"font-weight: 400;\">O sil\u00eancio simplesmente n\u00e3o \u00e9 uma op\u00e7\u00e3o quando a reputa\u00e7\u00e3o da sua marca est\u00e1 em jogo. Se voc\u00ea \u00e9 uma pequena empresa, n\u00e3o \u00e9 prov\u00e1vel que uma marca em grande escala \u201cexploda\u201d, mas quanto maior sua empresa crescer, maior ser\u00e1 o risco de sua marca sofrer uma crise.<\/span><\/p><p><span style=\"font-weight: 400;\">Ser ativo nas redes sociais \u00e9 uma das maneiras mais r\u00e1pidas e eficazes de resolver problemas caso o pior aconte\u00e7a.<\/span><\/p><h3>O envolvimento do cliente<\/h3><p><span style=\"font-weight: 400;\">As redes sociais permitem que sua marca interaja diretamente com seus clientes e seguidores. E, ao contr\u00e1rio da maioria das formas de m\u00eddia tradicional, permite que seus clientes e f\u00e3s interajam diretamente com sua marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e75ba7 elementor-widget elementor-widget-text-editor\" data-id=\"3e75ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Redes de m\u00eddia social <b>oferecer uma via de m\u00e3o dupla <\/b>entre marcas e consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25277f7 elementor-widget elementor-widget-text-editor\" data-id=\"25277f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quanto mais voc\u00ea se envolve com seu p\u00fablico, seja por meio de <a href=\"https:\/\/kiopi.com\/pt\/blog\/aumentar-o-engajamento-de-postagens-interativas-para-marketing-de-midia-social\/\">postagens de engajamento interativas<\/a> ou simplesmente respondendo a um coment\u00e1rio, mais eles responder\u00e3o \u00e0 sua marca. Para aumentar o envolvimento do usu\u00e1rio, seja ativo em <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\">monitoramento de m\u00eddias sociais<\/a>. Embora seja \u00f3bvio que voc\u00ea deve responder quando algu\u00e9m comenta em sua conta de m\u00eddia social, voc\u00ea tamb\u00e9m deve responder sempre que algu\u00e9m mencionar sua marca.<\/span><\/p><h3>Melhore o atendimento ao cliente<\/h3><p><span style=\"font-weight: 400;\">A maioria dos consumidores espera que as marcas sejam ativas nas redes sociais. Na verdade, muitos de seus clientes procurar\u00e3o sua marca nas redes sociais quando precisarem de atendimento adicional ao cliente.<\/span><\/p><p><span style=\"font-weight: 400;\">Com as ferramentas certas, o atendimento ao cliente nas redes sociais pode complementar o atendimento tradicional.<\/span><\/p><h2>Como provar o ROI para estrat\u00e9gia de marketing de m\u00eddia social empresarial<\/h2><p><span style=\"font-weight: 400;\">Um dos maiores obst\u00e1culos do marketing digital \u00e9 comprovar o retorno do investimento. No entanto, as empresas t\u00eam acesso a algumas ferramentas de an\u00e1lise de m\u00eddia social quando veiculam an\u00fancios de m\u00eddia social por meio de suas contas sociais.<\/span><\/p><p><span style=\"font-weight: 400;\">Se voc\u00ea \u00e9 uma empresa que usa publicidade direcionada nas redes sociais e deseja ter acesso a mais dados, o Kiopi&#039;s<a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\"> servi\u00e7o de postagem social<\/a> tamb\u00e9m fornece um f\u00e1cil de usar<\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\"><span style=\"font-weight: 400;\"> painel de an\u00e1lise de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ferramentas de dados de marketing digital, como Google Analytics ou Kiopi, permitem rastrear o tr\u00e1fego do site gerado a partir do marketing de m\u00eddia social. Essas ferramentas facilitam o c\u00e1lculo do retorno do investimento de campanhas pagas e org\u00e2nicas de gerenciamento de m\u00eddia social.<\/span><\/p><h2>Pronto para aproveitar o poder do marketing de m\u00eddia social? Kiopi pode ajudar!<\/h2><p><span style=\"font-weight: 400;\">Kiopi permite que voc\u00ea gerencie sua conta do Facebook, Instagram, Twitter, LinkedIn e Google Business, tudo em um aplicativo f\u00e1cil de usar!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-608b4d8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"608b4d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1c5538\" data-id=\"b1c5538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84f07b8 elementor-widget elementor-widget-text-editor\" data-id=\"84f07b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A partir de um \u00fanico painel, voc\u00ea pode usar nossa ferramenta de agendamento para agendar postagens sociais em cinco contas sociais diferentes, interagir com seus clientes e medir facilmente o quanto seus esfor\u00e7os de m\u00eddia social est\u00e3o afetando seus neg\u00f3cios!<\/span><\/p><p><span style=\"font-weight: 400;\">Use o calend\u00e1rio de conte\u00fado de m\u00eddia social do Kiopi para planejar sua estrat\u00e9gia de marketing social e nossas ferramentas anal\u00edticas para otimizar suas campanhas sociais.<\/span><\/p><p><span style=\"font-weight: 400;\">Com o Kiopi, facilitamos a gest\u00e3o das redes sociais! Oferecemos um <a href=\"https:\/\/kiopi.com\/pt\/planos\/\">Teste de 14 dias sem risco<\/a> para que voc\u00ea possa ver se somos os mais adequados para o seu neg\u00f3cio!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e855257\" data-id=\"e855257\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d057fd elementor-widget elementor-widget-image\" data-id=\"9d057fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6-1024x1024.png\" class=\"attachment-large size-large wp-image-941\" alt=\"Impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6-1024x1024.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6-300x300.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6-150x150.png 150w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6-768x768.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/6.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e4f11 elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"02e4f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios \u00cdndice Nas \u00faltimas d\u00e9cadas, as m\u00eddias sociais se tornaram cada vez mais populares entre os consumidores. Isso permite que os propriet\u00e1rios de empresas aproveitem o poder do marketing de m\u00eddia social como mais uma ferramenta de marketing em sua estrat\u00e9gia de marketing digital. O impacto das m\u00eddias sociais no crescimento dos neg\u00f3cios, para o [...]<\/p>","protected":false},"author":10,"featured_media":932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Impact of Social Media on Business Performance | Kiopi<\/title>\n<meta name=\"description\" content=\"What Is The Impact of Social Media on Business Performance? Will Social Media Marketing Help My Business Grow? We Explain This &amp; More Here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact of Social Media on Business Performance | Kiopi\" \/>\n<meta property=\"og:description\" content=\"What Is The Impact of Social Media on Business Performance? Will Social Media Marketing Help My Business Grow? We Explain This &amp; More Here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"KIOPI Social Media Management Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getkiopi\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T17:58:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T20:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lauryn preston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lauryn preston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/\"},\"author\":{\"name\":\"lauryn preston\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\"},\"headline\":\"The Impact of Social Media on Business Performance\",\"datePublished\":\"2023-02-09T17:58:19+00:00\",\"dateModified\":\"2023-10-02T20:10:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/\"},\"wordCount\":2592,\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/\",\"url\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/\",\"name\":\"The Impact of Social Media on Business Performance | Kiopi\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg\",\"datePublished\":\"2023-02-09T17:58:19+00:00\",\"dateModified\":\"2023-10-02T20:10:39+00:00\",\"description\":\"What Is The Impact of Social Media on Business Performance? Will Social Media Marketing Help My Business Grow? We Explain This & More Here!\",\"breadcrumb\":{\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg\",\"width\":1200,\"height\":630,\"caption\":\"The Impact of Social Media on Business Performance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiopi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Impact of Social Media on Business Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiopi.com\/#website\",\"url\":\"https:\/\/kiopi.com\/\",\"name\":\"KIOPI Social Media Management Software\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiopi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiopi.com\/#organization\",\"name\":\"Kiopi Social Media Management Software\",\"url\":\"https:\/\/kiopi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"width\":674,\"height\":258,\"caption\":\"Kiopi Social Media Management Software\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getkiopi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\",\"name\":\"lauryn preston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"caption\":\"lauryn preston\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios | Kiopi","description":"Qual \u00e9 o impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios? O marketing de m\u00eddia social ajudar\u00e1 meu neg\u00f3cio a crescer? Explicamos isso e muito mais aqui!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/","og_locale":"pt_BR","og_type":"article","og_title":"The Impact of Social Media on Business Performance | Kiopi","og_description":"What Is The Impact of Social Media on Business Performance? Will Social Media Marketing Help My Business Grow? We Explain This & More Here!","og_url":"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/","og_site_name":"KIOPI Social Media Management Software","article_publisher":"https:\/\/www.facebook.com\/getkiopi","article_published_time":"2023-02-09T17:58:19+00:00","article_modified_time":"2023-10-02T20:10:39+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg","type":"image\/jpeg"}],"author":"lauryn preston","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"lauryn preston","Est. tempo de leitura":"14 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#article","isPartOf":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/"},"author":{"name":"lauryn preston","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff"},"headline":"The Impact of Social Media on Business Performance","datePublished":"2023-02-09T17:58:19+00:00","dateModified":"2023-10-02T20:10:39+00:00","mainEntityOfPage":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/"},"wordCount":2592,"publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"image":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg","articleSection":["Learn"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/","url":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/","name":"O impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios | Kiopi","isPartOf":{"@id":"https:\/\/kiopi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage"},"image":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg","datePublished":"2023-02-09T17:58:19+00:00","dateModified":"2023-10-02T20:10:39+00:00","description":"Qual \u00e9 o impacto das m\u00eddias sociais no desempenho dos neg\u00f3cios? O marketing de m\u00eddia social ajudar\u00e1 meu neg\u00f3cio a crescer? Explicamos isso e muito mais aqui!","breadcrumb":{"@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#primaryimage","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/02\/Impact_of_Social_Media_on_Business.jpg","width":1200,"height":630,"caption":"The Impact of Social Media on Business Performance"},{"@type":"BreadcrumbList","@id":"https:\/\/kiopi.com\/blog\/the-impact-of-social-media-on-business-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiopi.com\/"},{"@type":"ListItem","position":2,"name":"The Impact of Social Media on Business Performance"}]},{"@type":"WebSite","@id":"https:\/\/kiopi.com\/#website","url":"https:\/\/kiopi.com\/","name":"Software de gerenciamento de m\u00eddia social KIOPI","description":"","publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiopi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/kiopi.com\/#organization","name":"Software de gerenciamento de m\u00eddia social Kiopi","url":"https:\/\/kiopi.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","width":674,"height":258,"caption":"Kiopi Social Media Management Software"},"image":{"@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getkiopi"]},{"@type":"Person","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff","name":"Lauryn Preston","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","caption":"lauryn preston"}}]}},"_links":{"self":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":0,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/tags?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}