{"id":882,"date":"2023-01-05T18:41:41","date_gmt":"2023-01-05T18:41:41","guid":{"rendered":"https:\/\/kiopi.com\/?p=882"},"modified":"2023-08-15T17:50:18","modified_gmt":"2023-08-15T17:50:18","slug":"o-que-sao-hashtags-e-como-usa-las","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/","title":{"rendered":"O que s\u00e3o hashtags e como us\u00e1-las"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"882\" class=\"elementor elementor-882\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc07002 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bc07002\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f6808\" data-id=\"96f6808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341af83 elementor-widget elementor-widget-heading\" data-id=\"341af83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o hashtags e como us\u00e1-las\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-432180f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"432180f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-478ec01\" data-id=\"478ec01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae9db15 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"ae9db15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bfe79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfe79c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d435f2\" data-id=\"0d435f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b71c28 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8b71c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fd2669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fd2669\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b831e\" data-id=\"36b831e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07a6cc3 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"07a6cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__07a6cc3\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__07a6cc3\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__07a6cc3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2816b elementor-widget elementor-widget-text-editor\" data-id=\"6e2816b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esse pequeno s\u00edmbolo de hashtag em nossos telefones mudou drasticamente a forma como as m\u00eddias sociais e o marketing digital funcionam em pouco mais de uma d\u00e9cada. Se voc\u00ea deseja que sua marca, neg\u00f3cio ou postagem de blog prosperem na internet, usar uma ou mais hashtags \u00e9 crucial. Mas se voc\u00ea \u00e9 novo no mundo das m\u00eddias sociais, pode ser dif\u00edcil descobrir exatamente como as hashtags funcionam e quais hashtags populares usar em suas postagens. Abaixo, a equipe da Kiopi detalha tudo sobre a infame hashtag: o que \u00e9, como come\u00e7ou, como funciona, como us\u00e1-la e muito mais.<\/p><h2>O que s\u00e3o hashtags?<\/h2><p>Vamos decompor esta palavra: o sinal de hash \u00e9 o sinal de cerquilha. Tag refere-se a uma tag de metadados nas redes sociais. Tags de metadados s\u00e3o palavras-chave e termos espec\u00edficos que descrevem uma m\u00eddia digital \u2013 como fotos e v\u00eddeos \u2013 e permitem que as pessoas encontrem esse tipo espec\u00edfico de m\u00eddia digital novamente apenas pesquisando a tag.<\/p><p>Ent\u00e3o: a palavra hashtag \u00e9 definida como uma tag de metadados \u2013 usada com mais frequ\u00eancia em plataformas de m\u00eddia social como Twitter e Instagram \u2013 que permite \u00e0s pessoas pesquisar tipos espec\u00edficos de conte\u00fado de m\u00eddia social. Hashtags podem incluir n\u00fameros, letras e sublinhados.<\/p><h2>Onde as hashtags se originaram?<\/h2><p>O s\u00edmbolo da libra j\u00e1 existe h\u00e1 muito tempo, frequentemente usado no sistema de tecnologia da informa\u00e7\u00e3o (TI).\u00a0<\/p><p>A hashtag, por\u00e9m, \u00e9 muito mais recente. Chris Messina \u00e9 o inventor da hashtag moderna. Ele postou a primeira hashtag do mundo neste tweet em 23 de agosto de 2007:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c62f4 elementor-widget elementor-widget-text-editor\" data-id=\"f6c62f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>\u201cComo voc\u00ea se sente ao usar # (libra) para grupos. Como em #barcamp [msg]?\u201d<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c248df5 elementor-widget elementor-widget-image\" data-id=\"c248df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"274\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/image4.png\" class=\"attachment-full size-full wp-image-884\" alt=\"A primeira hashtag\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/image4.png 534w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/image4-300x154.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff90fca elementor-widget elementor-widget-text-editor\" data-id=\"ff90fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O objetivo de Messina era usar a hashtag para que os usu\u00e1rios do Twitter pudessem encontrar facilmente <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\">conte\u00fado gerado por usu\u00e1rios<\/a> sem gastar horas procurando por ele. O Twitter n\u00e3o adotou a hashtag imediatamente ap\u00f3s o tweet de Messina. Mas no mesmo ano, mais e mais usu\u00e1rios do Twitter come\u00e7aram a usar as mesmas hashtags, especialmente ao falar sobre um evento espec\u00edfico, como os inc\u00eandios florestais de San Diego, CA em 2007. Mais tarde, o uso de hashtags tornou-se incrivelmente popular e normal no Twitter. plataforma, especialmente quando ocorreram os protestos eleitorais iranianos de 2009 e 2010.<\/p><p>Agora, quando qualquer evento importante est\u00e1 ocorrendo \u2013 seja na pol\u00edtica ou na cultura pop \u2013 voc\u00ea pode definitivamente encontrar hashtags populares sobre o assunto, especialmente no Twitter. Alguns exemplos de hashtags realmente populares no Twitter nos \u00faltimos anos s\u00e3o: <b>#BLM<\/b> e <b>#MeTao.<\/b> Enquanto isso, uma das hashtags mais populares do Instagram de todos os tempos \u00e9 <b>#TrowBackQuinta-feira.<\/b><\/p><h2>Qual \u00e9 o prop\u00f3sito de uma hashtag?<\/h2><p>O objetivo de uma hashtag \u00e9 encontrar mais conte\u00fado de m\u00eddia social sobre o mesmo assunto. Voc\u00ea pode digitar conte\u00fado com hashtag na barra de pesquisa de uma plataforma de m\u00eddia social ou simplesmente tocar na hashtag para encontrar hashtags e postagens relacionadas.<\/p><h2>Como as hashtags nas redes sociais podem ajudar sua empresa<\/h2><p>Nos dias de hoje, o uso de hashtags populares \u00e9 crucial para o crescimento de um neg\u00f3cio ou marca online. Abaixo, explicamos os principais motivos pelos quais \u00e9 t\u00e3o importante incluir algumas hashtags em todas as suas postagens nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19824f elementor-widget elementor-widget-image\" data-id=\"e19824f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-2.jpg\" class=\"attachment-full size-full wp-image-887\" alt=\"Qual \u00e9 o prop\u00f3sito de uma hashtag?\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-2.jpg 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-2-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-2-1024x512.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-2-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b069a95 elementor-widget elementor-widget-text-editor\" data-id=\"b069a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Aumente o envolvimento<\/strong><\/h3>\nEm primeiro lugar, usar hashtags de tend\u00eancia e hashtags de nicho pode ajud\u00e1-lo a aumentar o envolvimento da sua p\u00e1gina. Se houver uma conversa ou tend\u00eancia espec\u00edfica da qual voc\u00ea deseja participar, incluir uma palavra-chave com hashtag pode ser a melhor maneira de atrair outros usu\u00e1rios. Voc\u00ea pode descobrir que usar as hashtags mais populares em suas postagens e tweets trar\u00e1 mais seguidores, curtidas, compartilhamentos e coment\u00e1rios.\n<h3><strong>Encontre o seu p\u00fablico-alvo<\/strong><\/h3>\nVoc\u00ea sabia que diversas plataformas de m\u00eddia social \u2013 como Instagram, LinkedIn e TikTok \u2013 permitem seguir hashtags? Isso permite que os usu\u00e1rios vejam conte\u00fado sobre um t\u00f3pico espec\u00edfico de seu interesse. Se voc\u00ea est\u00e1 tentando expandir sua marca ou neg\u00f3cio, pode usar esse recurso a seu favor. Se voc\u00ea usar uma boa combina\u00e7\u00e3o de hashtags populares e hashtags de nicho, seu p\u00fablico-alvo poder\u00e1 encontr\u00e1-lo facilmente e seguir as hashtags que voc\u00ea usa com frequ\u00eancia. Dessa forma, seu conte\u00fado aparecer\u00e1 frequentemente no feed deles.\n<h3><strong>Construir conhecimento da marca<\/strong><\/h3>\nUma das melhores maneiras de desenvolver o reconhecimento da marca nas redes sociais \u00e9 criar e usar sua pr\u00f3pria hashtag de marca. Por exemplo, muitas marcas criar\u00e3o uma hashtag de marca com o nome de seu setor ou empresa ou um slogan. Algumas das hashtags mais populares usadas por grandes marcas incluem: <b>#ShareACoke<\/b> da Coca-Cola, <b>#MyCalvins<\/b> por Calvin Klein, <b>#IceBucketDesafio<\/b> pela Associa\u00e7\u00e3o ALS, e <b>#LikeAGirl<\/b> por Sempre. Cada vez que algu\u00e9m usa uma nova hashtag que voc\u00ea criou, n\u00e3o apenas aumentar\u00e1 seu engajamento, mas tamb\u00e9m divulgar\u00e1 seu produto ou servi\u00e7o.\n<h3><strong>Revele uma parceria patrocinada<\/strong><\/h3>\nTalvez voc\u00ea tenha notado nos \u00faltimos anos que toda vez que um influenciador de m\u00eddia social trabalha com uma marca em um patroc\u00ednio pago, ele anuncia claramente esse patroc\u00ednio por meio de hashtags e textos espec\u00edficos em sua postagem. Isso porque a divulga\u00e7\u00e3o de um patroc\u00ednio pago em postagens nas redes sociais agora \u00e9 exigida pelo <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2019\/11\/ftc-releases-advertising-disclosures-guidance-online-influencers\" target=\"_blank\" rel=\"noopener\">Comiss\u00e3o Federal de Com\u00e9rcio (FTC) em 2019.<\/a>\u00a0\n\nEssas hashtags de patroc\u00ednio t\u00eam o mesmo prop\u00f3sito que todas as outras hashtags de tend\u00eancia: aumentar o envolvimento e o reconhecimento da marca e permitir que a marca encontre seu p\u00fablico-alvo.\n<h3><strong>Mostre apoio para quest\u00f5es sociais<\/strong><\/h3>\nPor \u00faltimo, algumas das hashtags mais utilizadas na hist\u00f3ria permitiram que os usu\u00e1rios das redes sociais se envolvessem em dif\u00edceis conversas pol\u00edticas e sociais. Como afirmado anteriormente, as hashtags se tornaram populares no Twitter principalmente devido a eventos e trag\u00e9dias do mundo real. Uma simples palavra com hashtag como #BLM agora tem o poder de aumentar a conscientiza\u00e7\u00e3o e iniciar conversas com milh\u00f5es de pessoas em todo o mundo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad772f9 elementor-widget elementor-widget-image\" data-id=\"ad772f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-1.jpg\" class=\"attachment-full size-full wp-image-888\" alt=\"Como as hashtags nas redes sociais podem ajudar sua empresa\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-1.jpg 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-1-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-1-1024x512.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-1-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e9826 elementor-widget elementor-widget-text-editor\" data-id=\"72e9826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Hashtags do Instagram<\/h2>\nListadas abaixo est\u00e3o algumas das hashtags do Instagram mais populares de todos os tempos:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3780f81 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3780f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Amor (1,8B)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Foda (812M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#BLindo (661M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Art (649 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Fotografia (583M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Hfeliz (578 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#TBT (536 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Viagem (497 milh\u00f5es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Sselfie (422M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Fitness (395 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#NoFiltro (268M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Motiva\u00e7\u00e3o (229 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf695ac elementor-widget elementor-widget-text-editor\" data-id=\"cf695ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00f3 porque essas s\u00e3o as hashtags do Instagram mais populares de todos os tempos, n\u00e3o significa que sejam as melhores hashtags para usar em suas postagens. Muitas dessas hashtags n\u00e3o acrescentam nenhum significado \u00e0 sua postagem e, como elas t\u00eam milh\u00f5es de postagens abaixo delas h\u00e1 anos, voc\u00ea provavelmente tamb\u00e9m n\u00e3o colher\u00e1 nenhum dos benef\u00edcios dessas hashtags.<\/p><p>Existem tamb\u00e9m muitas hashtags populares do Instagram reservadas especificamente para empresas, incluindo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a897f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57a897f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Neg\u00f3cios (101 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#EEmpreendedor (93 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#OOnlineShop (70 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#SmallBusiness (104 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Marketing (69 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marca #B (38 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#OMarketing Online (8 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#SmallBiz (7 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Marketing de Conte\u00fado (6,5 milh\u00f5es)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Estrat\u00e9gia de Marketing (6M)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#InstagramForBusiness (1,4 milh\u00e3o)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99706a3 elementor-widget elementor-widget-text-editor\" data-id=\"99706a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As melhores hashtags do Instagram para usar s\u00e3o aquelas que est\u00e3o em alta no momento e aquelas que s\u00e3o relevantes para sua postagem no Instagram. Voc\u00ea tamb\u00e9m pode usar hashtags para ajud\u00e1-lo <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-aumentar-organicamente-os-seguidores-e-o-canal-do-instagram\/\">crescer organicamente contas do Instagram<\/a>.\u00a0<\/p><h2>Hashtags do Twitter<\/h2><p>As hashtags populares no Twitter mudam literalmente diariamente. Isso porque quando acontece algum grande evento nacional\/internacional, as pessoas tendem a ir ao Twitter para falar sobre isso, em vez do Instagram, por exemplo. O Twitter \u00e9 basicamente um lugar para atualiza\u00e7\u00f5es de status e opini\u00f5es, outra raz\u00e3o pela qual as hashtags populares mudam diariamente. Existe at\u00e9 uma se\u00e7\u00e3o no Twitter \u2013 abaixo da barra de pesquisa \u2013 que permite ver as hashtags de tend\u00eancia do dia.<\/p><p>Precisa de uma maneira melhor de postar no Twitter? Tente pesquisar em um <a href=\"https:\/\/kiopi.com\/pt\/blog\/agendador-de-tweets-gratis\/\">agendador de tweets gr\u00e1tis<\/a>.\u00a0<\/p><p>Listadas abaixo est\u00e3o algumas das hashtags mais populares do Twitter ao longo dos anos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9e6b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ea9e6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Competi\u00e7\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Influenciador<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#InfluencerMarketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Fsexta-feiraSentimento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#MondayMotiva\u00e7\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#TBT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#TravelTer\u00e7a-feira<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Vegan<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">#Fitness<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcb81d elementor-widget elementor-widget-text-editor\" data-id=\"dfcb81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Hashtags do Facebook<\/h2><p>Voc\u00ea pode usar hashtags no Facebook, mas n\u00e3o \u00e9 t\u00e3o comum quanto outras plataformas de m\u00eddia social. Algumas das \u00fanicas pessoas que usam hashtags no Facebook s\u00e3o aquelas que trabalham em empresas ou que est\u00e3o falando sobre um grande evento. As hashtags populares listadas acima s\u00e3o bastante universais em todas as plataformas, ent\u00e3o voc\u00ea tamb\u00e9m pode us\u00e1-las no Facebook.<\/p><h2>Dicas para criar as melhores hashtags para sua marca ou empresa<\/h2><p>Criar as melhores hashtags para sua marca e neg\u00f3cio \u00e9 como uma ci\u00eancia. Voc\u00ea deseja usar o equil\u00edbrio perfeito entre hashtags exclusivas, populares e relevantes. Aqui est\u00e3o algumas dicas:<\/p><ul><li>Observe quais hashtags \u2013 e quantas hashtags \u2013 seus concorrentes est\u00e3o usando em seu conte\u00fado popular.<\/li><li>Acompanhe quais hashtags do Twitter e Instagram est\u00e3o em alta em toda a plataforma e em seu setor espec\u00edfico. Voc\u00ea pode usar ferramentas como <a href=\"https:\/\/app.ritetag.com\/login\">RiteTag<\/a> que recomendar\u00e1 hashtags relevantes \u2013 e quantas hashtags \u2013 para usar depois de digitar sua legenda e enviar sua foto para o site.<\/li><li>Use um <a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\">escuta social<\/a> ferramenta como Kiopi. Kiopi pode come\u00e7ar a rastrear e analisar tend\u00eancias nas redes sociais em rela\u00e7\u00e3o \u00e0 sua campanha, empresa ou setor espec\u00edfico. Voc\u00ea pode usar essas informa\u00e7\u00f5es para criar as melhores hashtags de marca para suas postagens.<\/li><li>Olhe para sua <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">an\u00e1lise de m\u00eddia social<\/a> e descubra o que est\u00e1 funcionando: s\u00e3o as hashtags? A legenda? A imagem? Ou todas acima? Use essas informa\u00e7\u00f5es para criar postagens futuras que criar\u00e3o resultados semelhantes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609e95f elementor-widget elementor-widget-image\" data-id=\"609e95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"750\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-3.jpg\" class=\"attachment-full size-full wp-image-889\" alt=\"Dicas para criar as melhores hashtags para sua marca ou empresa\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-3.jpg 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-3-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-3-1024x512.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/01\/what-are-hashtags-3-768x384.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a711e87 elementor-widget elementor-widget-text-editor\" data-id=\"a711e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Chega de hashtags aleat\u00f3rias\u2026 Publique consistentemente com Kiopi<\/h2><p>Hoje em dia, usar as hashtags mais populares do Instagram para expandir sua marca e seu neg\u00f3cio \u00e9 uma ci\u00eancia. \u00c9 t\u00e3o dif\u00edcil descobrir o que funcionar\u00e1 \u2013 e o que n\u00e3o funcionar\u00e1 \u2013 especialmente sem alguma orienta\u00e7\u00e3o profissional. Felizmente, existem muitas pessoas, contas e servi\u00e7os por a\u00ed que agora s\u00f3 podem ajud\u00e1-lo a usar as melhores hashtags em cada postagem, mas podem ajud\u00e1-lo a medir o desempenho, <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agendar postagens,<\/a> <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\">planejar o conte\u00fado para o m\u00eas,<\/a> e muito mais. Kiopi \u00e9 um dos <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-ferramentas-de-midia-social-para-empresas\/\">melhores ferramentas de m\u00eddia social para empresas<\/a> porque podemos fazer tudo isso e muito mais. Ainda n\u00e3o acredita em n\u00f3s? Experimente um <a href=\"https:\/\/app.kiopi.com\/plans?_gl=1*1s3b574*_ga*NDU3Njc3ODgxLjE2NDg2NjU3MTE.*_ga_RWE2G9VDBY*MTY3Mjc4NTU0MS4yNC4xLjE2NzI3ODY2MDMuMC4wLjA.\">Teste gratuito de 14 dias hoje<\/a>.<br \/><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What Are Hashtags?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The word hashtag is defined as a metadata tag \u2013 most frequently used on social media platforms like Twitter and Instagram \u2013 that allow people to search specific types of social media content. Hashtags can include numbers, letters, and underscores.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Where Did Hashtags Originate?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The pound symbol has been around for a long time, often used in the information technology (IT) system. The hashtag, though, is much more recent. Chris Messina is the inventor of the modern-day hashtag. He posted the world\u2019s first hashtag in this tweet on August 23, 2007:\n\u201cHow do you feel about using # (pound) for groups. As in #barcamp [msg]?\u201d\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What\u2019s the Purpose of a Hashtag?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The purpose of a hashtag is to find more social media content about the same topic. You can type hashtagged content into the search bar of a social media platform or simply tap on the hashtag to find related hashtags and posts.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How Can Social Media Hashtags Help Your Business?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Firstly, using both trending hashtags and niche hashtags can help you increase your page\u2019s engagement. If there is a specific conversation or trend happening that you want to take part in, including a hashtagged keyword can be the best way to draw other users in. You may find that using the most popular hashtags in your posts and tweets will bring in more followers, likes, shares, and comments.\"\n    }\n  }]\n}\n<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e313b elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"24e313b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O que s\u00e3o hashtags e como us\u00e1-las \u00cdndice Esse pequeno s\u00edmbolo de hashtag em nossos telefones mudou drasticamente a forma como a m\u00eddia social e o marketing digital funcionam em pouco mais de uma d\u00e9cada. Se voc\u00ea deseja que sua marca, neg\u00f3cio ou postagem de blog prosperem na internet, use um ou mais [...]<\/p>","protected":false},"author":10,"featured_media":893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are Hashtags and How to Use Them | Kiopi<\/title>\n<meta name=\"description\" content=\"The team at Kiopi breaks down everything about the infamous hashtag: what it is, how it started, how it works, how to use it, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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