{"id":711,"date":"2022-09-07T21:24:18","date_gmt":"2022-09-07T21:24:18","guid":{"rendered":"https:\/\/kiopi.com\/?p=711"},"modified":"2023-09-28T20:33:15","modified_gmt":"2023-09-28T20:33:15","slug":"como-anunciar-no-instagram","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/como-anunciar-no-instagram\/","title":{"rendered":"Como anunciar no Instagram"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"711\" class=\"elementor elementor-711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa8e772 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"aa8e772\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0939edd\" data-id=\"0939edd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd0e77 elementor-widget elementor-widget-heading\" data-id=\"1cd0e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como anunciar no Instagram\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47cb57a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47cb57a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-916f1eb\" data-id=\"916f1eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91000e8 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"91000e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a202cb elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"5a202cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48607d0 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"48607d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48607d0\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__48607d0\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__48607d0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bef10 elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"92bef10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde o lan\u00e7amento dos an\u00fancios no Instagram em 2015, empresas de todos os tamanhos t\u00eam conseguido atingir p\u00fablicos-alvo e anunciar diretamente aos consumidores. Mas, como todo marketing digital, criar uma campanha publicit\u00e1ria no Instagram requer muita pesquisa e estrat\u00e9gia para gerar cliques, impress\u00f5es e tr\u00e1fego geral.<\/p><p>Abaixo, nosso <a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\">especialistas em gerenciamento de m\u00eddia social<\/a> no Kiopi detalha tudo o que voc\u00ea precisa saber antes de criar seu primeiro an\u00fancio no Instagram. N\u00e3o s\u00f3 isso, mas tamb\u00e9m explicaremos como ter o Kiopi&#039;s <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\">servi\u00e7os de postagem em m\u00eddias sociais<\/a> do seu lado pode ajudar a tornar a publicidade no Instagram muito f\u00e1cil.<\/p><h2>An\u00fancios do Instagram<\/h2><p>Desde que o aplicativo Instagram foi lan\u00e7ado, h\u00e1 mais de uma d\u00e9cada, o aplicativo mudou significativamente. Come\u00e7ou como uma forma de postar fotos do seu dia a dia e se conectar com seus amigos. Mas agora, o aplicativo \u00e9 frequentemente usado como neg\u00f3cio e <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-marketing-de-influenciador\/\">ferramenta de marketing para influenciadores<\/a>, marcas e grandes corpora\u00e7\u00f5es.\u00a0<\/p><p>A implementa\u00e7\u00e3o de an\u00fancios no Instagram desempenhou um papel importante na transforma\u00e7\u00e3o gradual do aplicativo em uma ferramenta de marketing ao longo dos anos. Esses an\u00fancios se parecem com qualquer outra postagem do Instagram, mas geralmente incluem recursos extras, como r\u00f3tulo \u201cpatrocinado\u201d, bot\u00f5es de call to action (CTA), links de marca e muito mais. Esses an\u00fancios podem aparecer em quase qualquer lugar do aplicativo: no feed do Instagram, na p\u00e1gina de explora\u00e7\u00e3o e at\u00e9 nas hist\u00f3rias do Instagram.\u00a0<\/p><p>O Instagram \u00e9 uma plataforma enorme com bilh\u00f5es de usu\u00e1rios. Com a campanha publicit\u00e1ria certa no Instagram, voc\u00ea pode atingir seu p\u00fablico-alvo e gerar mais reconhecimento de marca rapidamente.<\/p><p>Se voc\u00ea n\u00e3o quer investir em um <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-marketing-do-instagram\/\">Servi\u00e7o de marketing do Instagram<\/a>, voc\u00ea precisar\u00e1 aprender como anunciar no Instagram de maneira eficaz.<\/p><h2>Como usar o Instagram para neg\u00f3cios<\/h2><p>\u00c9 importante lembrar que, como todas as formas de <a href=\"https:\/\/www.digitallogic.co\/blog\/what-is-web-marketing\/\">marketing digital<\/a>, usar sua conta do Instagram para fins comerciais e criar an\u00fancios no Instagram requer um pouco de estrat\u00e9gia, especialmente se seu objetivo final for <a href=\"https:\/\/kiopi.com\/pt\/blog\/ganhar-dinheiro-com-instagram\/\">ganhar dinheiro com Instagram<\/a>, especificamente.<\/p><p>N\u00e3o se preocupe; vamos te ensinar como come\u00e7ar <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-marketing-do-instagram\/\">Marketing no Instagram<\/a>.<\/p><p>Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-aumentar-organicamente-os-seguidores-e-o-canal-do-instagram\/\">crescer organicamente o Instagram<\/a> canais para<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-conseguir-mais-visualizacoes-no-instagram\/\"> obtenha mais visualiza\u00e7\u00f5es no Instagram<\/a> se voc\u00ea n\u00e3o estiver pronto para publicidade no Instagram.\u00a0<\/p><p>Antes mesmo de criar uma campanha publicit\u00e1ria no Instagram, voc\u00ea precisa mudar sua conta pessoal para uma conta comercial. Para fazer isso, v\u00e1 para configura\u00e7\u00f5es e toque em \u201cconta\u201d. Toque em \u201cmudar para conta profissional\u201d e selecione \u201cempresarial\u201d. Por \u00faltimo, selecione a categoria que melhor descreve o seu neg\u00f3cio.\u00a0<\/p><p>Se voc\u00ea tamb\u00e9m tem uma p\u00e1gina no Facebook para sua empresa, siga as etapas para conect\u00e1-la \u00e0 sua p\u00e1gina do Instagram. Isso porque o aplicativo Instagram \u00e9 propriedade do Facebook. Portanto, voc\u00ea pode usar an\u00fancios do Instagram e do Facebook a seu favor.<\/p><p>Depois de fazer isso, voc\u00ea pode come\u00e7ar sua campanha publicit\u00e1ria no Instagram para come\u00e7ar <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monetizar-instagram\/\">monetizando os esfor\u00e7os do Instagram<\/a>. Voc\u00ea n\u00e3o precisa se preocupar em criar novos conte\u00fados para propaganda. A coisa boa sobre <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midias-sociais\/\">publicidade em m\u00eddias sociais<\/a> \u00e9 que voc\u00ea pode usar conte\u00fado que j\u00e1 fez bem ao seu p\u00fablico. Usando os an\u00fancios do Instagram, voc\u00ea pode facilmente transformar postagens existentes do Instagram em an\u00fancios para o seu neg\u00f3cio.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d294e elementor-widget elementor-widget-image\" data-id=\"32d294e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Instagram-Ads-with-Kiopi.jpg\" class=\"attachment-full size-full wp-image-712\" alt=\"An\u00fancios do Instagram com Kiopi\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Instagram-Ads-with-Kiopi.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Instagram-Ads-with-Kiopi-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Instagram-Ads-with-Kiopi-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa7f79 elementor-widget elementor-widget-text-editor\" data-id=\"4fa7f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Postagens patrocinadas<\/h2><p>Postagens patrocinadas s\u00e3o apenas outra forma de anunciar no Instagram. Esses tipos de postagens s\u00e3o um pouco diferentes dos an\u00fancios normais do Instagram porque, em vez de uma marca criar e postar seu pr\u00f3prio an\u00fancio, eles pagam outra pessoa no Instagram \u2013 geralmente um influenciador com muitos seguidores \u2013 para usar ou promover seu produto. O objetivo dos an\u00fancios do Instagram e das postagens patrocinadas \u00e9 o mesmo: alcan\u00e7ar um <b>p\u00fablico-alvo maior<\/b> e criar <b>mais reconhecimento da marca.<\/b><\/p><h3>Como conseguir um patrocinador no Instagram<\/h3><p>Voc\u00ea pode pensar que as postagens patrocinadas s\u00e3o reservadas especificamente para grandes marcas e influenciadores, mas n\u00e3o \u00e9 o caso. Mesmo pessoas \u201ccomuns\u201d com algumas centenas a alguns milhares de seguidores podem conseguir um patrocinador no Instagram. No entanto, conseguir um ou mais patrocinadores requer alguma estrat\u00e9gia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fd346 elementor-widget elementor-widget-accordion\" data-id=\"63fd346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Criando sua marca<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1041\"><p>Primeiro, voc\u00ea precisa <b>crie uma marca espec\u00edfica para voc\u00ea.<\/b> Branding tem tudo a ver com o tipo de conte\u00fado que voc\u00ea publica, bem como com o estilo e a mensagem de suas postagens. Voc\u00ea quer se concentrar em conte\u00fado de sa\u00fade e bem-estar? Conte\u00fado de moda? Conte\u00fado relacionado a academia e exerc\u00edcios? Existe um nicho para literalmente tudo nas redes sociais, ent\u00e3o certifique-se de estabelecer qual ser\u00e1 o seu nicho. Dessa forma, voc\u00ea pode atrair patrocinadores espec\u00edficos e integrar facilmente seus produtos em suas postagens.<\/p><p>Voc\u00ea tamb\u00e9m precisa se concentrar na cria\u00e7\u00e3o de um feed do Instagram que seja coeso e agrad\u00e1vel \u00e0 vista. Voc\u00ea pode fazer isso criando um estilo espec\u00edfico de postagens e garantindo que todas as suas postagens tenham uma paleta de cores semelhante. Al\u00e9m disso, \u00e9 importante tornar suas postagens o mais exclusivas poss\u00edvel. Lembre-se de que existem literalmente bilh\u00f5es de usu\u00e1rios do Instagram, e muitos deles postam conte\u00fado semelhante. Voc\u00ea deseja que seu conte\u00fado se destaque de alguma forma, n\u00e3o apenas para seu p\u00fablico personalizado, mas tamb\u00e9m para os patrocinadores.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Conhe\u00e7a o seu p\u00fablico-alvo<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1042\"><p>Para criar postagens esteticamente agrad\u00e1veis e eficazes para promover sua marca, <b>voc\u00ea precisa conhecer seu p\u00fablico.<\/b><\/p><p>Quantos anos eles tem? Em que parte do pa\u00eds ou do mundo eles est\u00e3o? Quando eles costumam entrar no Instagram e ver suas postagens? Que tipo de contas eles seguem? Que tipo de conte\u00fado eles gostam?<\/p><p>Voc\u00ea pode usar todas essas informa\u00e7\u00f5es para criar conte\u00fado que agrade ao seu p\u00fablico. Al\u00e9m disso, voc\u00ea pode reunir muitas dessas informa\u00e7\u00f5es olhando para o seu <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">an\u00e1lise de m\u00eddia social no Kiopi.<\/a><\/p><p>Conhecer o seu p\u00fablico tamb\u00e9m \u00e9 importante para atrair patrocinadores. Os patrocinadores estar\u00e3o mais dispostos a trabalhar com voc\u00ea se voc\u00ea puder dizer exatamente que tipos de pessoas ver\u00e3o seus produtos em sua p\u00e1gina.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1043\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1043\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Publique regularmente<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1043\"><p>O algoritmo da maioria dos aplicativos de m\u00eddia social favorece as postagens di\u00e1rias. Em outras palavras, para expandir sua marca, seu p\u00fablico e atrair patrocinadores, voc\u00ea precisa <b>poste com a maior frequ\u00eancia poss\u00edvel.<\/b> A melhor maneira de fazer isso \u00e9 postar diariamente em hist\u00f3rias, rolos ou postagens regulares no feed do Instagram.<\/p><p>Voc\u00ea tamb\u00e9m precisa descobrir o <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-horario-para-postar-nas-redes-sociais\/\">melhores hor\u00e1rios para postar seu conte\u00fado.<\/a> Dessa forma, ele poder\u00e1 ser visto pelo maior n\u00famero de pessoas poss\u00edvel.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1044\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1044\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Use hashtags\u00a0<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1044\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1044\"><p>Se voc\u00ea est\u00e1 tentando aumentar seu p\u00fablico e sua marca, \u00e9 crucial <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/\">use hashtags relevantes<\/a>. Quando as pessoas pesquisam ou tocam em hashtags espec\u00edficas, elas podem encontrar suas postagens e sua conta do Instagram. Com o tempo, isso pode criar muito mais engajamento para sua p\u00e1gina.\u00a0<\/p><p>Quando dizemos usar hashtags, n\u00e3o queremos dizer usar hashtags aleat\u00f3rias que n\u00e3o t\u00eam nada a ver com o seu conte\u00fado. Queremos dizer usar <a href=\"https:\/\/kiopi.com\/pt\/blog\/hashtags-para-pequenas-empresas\/\">hashtags de neg\u00f3cios relevantes<\/a>.<\/p><p>Por exemplo, se o seu conte\u00fado \u00e9 principalmente relacionado \u00e0 sa\u00fade e bem-estar, voc\u00ea pode usar hashtags como <b>#HealthAndWellness, #HealthyLiving, #HolisticLifestyle,<\/b> e <b>#Hilo de vida saud\u00e1vel.<\/b> Hashtags como essas tornar\u00e3o seu conte\u00fado mais detect\u00e1vel pelo seu p\u00fablico-alvo.\u00a0<\/p><p>Tamb\u00e9m \u00e9 importante lembrar, por\u00e9m, que algumas hashtags possuem milh\u00f5es de postagens abaixo delas. Usar hashtags como essa pode tornar mais dif\u00edcil a descoberta de voc\u00ea e de seu conte\u00fado. Portanto, voc\u00ea precisa equilibrar o uso de hashtags populares (com milh\u00f5es de postagens) e hashtags muito espec\u00edficas (com centenas ou milhares de postagens) para expandir sua marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1045\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1045\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Marque marcas em suas postagens<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1045\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1045\"><p>Se voc\u00ea estiver vestindo uma roupa fofa ou segurando uma bebida de uma cafeteria local em uma de suas postagens, n\u00e3o tenha medo de <b>marque a marca!<\/b> Isso n\u00e3o apenas torna sua conta do Instagram mais detect\u00e1vel por essas marcas (tamb\u00e9m conhecidas como: patrocinadores em potencial), mas tamb\u00e9m pode criar um p\u00fablico maior para voc\u00ea. Isso porque as marcas adoram interagir com clientes satisfeitos. Muitos deles compartilhar\u00e3o sua postagem em suas hist\u00f3rias do Instagram, o que promover\u00e1 ainda mais seus produtos \u2013 e, portanto, promover\u00e1 voc\u00ea.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1046\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1046\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Entre em contato com patrocinadores potenciais<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1046\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1046\"><p>Por \u00faltimo, n\u00e3o tenha medo de <b>chegar a potenciais patrocinadores.<\/b> A melhor maneira de ter sucesso em quase qualquer carreira ou hobby \u00e9 simplesmente se expor. Assim como voc\u00ea procura patrocinadores, as marcas procuram pessoas para promover seus produtos.<\/p><p>\u00c9 melhor chegar primeiro \u00e0s marcas e empresas menores. Envie-lhes um e-mail ou DM e explique:<\/p><ul><li>Quem \u00e9 voc\u00ea<\/li><li>O que voc\u00ea faz nas redes sociais<\/li><li>Suas conquistas pessoais nas redes sociais (como <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\">valor do tr\u00e1fego de m\u00eddia social<\/a>)<\/li><li>Por que voc\u00ea seria um \u00f3timo parceiro promocional para a marca deles<\/li><li>Que tipo de p\u00fablico voc\u00ea tem<\/li><\/ul><p>Voc\u00ea pode se surpreender com quantas marcas menores est\u00e3o prontas para trabalhar com voc\u00ea. Depois de conseguir alguns patroc\u00ednios menores, voc\u00ea pode come\u00e7ar a alcan\u00e7ar marcas maiores.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5bfb4 elementor-widget elementor-widget-image\" data-id=\"fc5bfb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/How-To-Advertise-on-Instagram.jpg\" class=\"attachment-full size-full wp-image-713\" alt=\"Como anunciar no Instagram\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/How-To-Advertise-on-Instagram.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/How-To-Advertise-on-Instagram-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/How-To-Advertise-on-Instagram-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639be1f elementor-widget elementor-widget-text-editor\" data-id=\"639be1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A promo\u00e7\u00e3o no Instagram funciona?<\/h2><p>Sim, os an\u00fancios do Instagram funcionam. Na verdade, o Instagram at\u00e9 diz isso <a href=\"https:\/\/business.instagram.com\/getting-started#:~:text=With%2070%25%20of%20shoppers%20looking%20to%20Instagram%20for%20their%20next%20purchase%2C%20it%27s%20time%20to%20open%20up%20shop%20right%20here.\">70% de compradores<\/a> est\u00e3o navegando pelo aplicativo para a pr\u00f3xima compra. N\u00e3o s\u00f3 isso, mas pelo menos <a href=\"https:\/\/business.instagram.com\/\">90% de usu\u00e1rios do Instagram<\/a> siga pelo menos um neg\u00f3cio. Isso faz com que os an\u00fancios do Instagram valham a pena para cada marca ou empresa.<\/p><h2>Quanto custam os an\u00fancios do Instagram?<\/h2><p>Os custos dos an\u00fancios no Instagram variam muito dependendo de uma variedade de fatores, incluindo o que voc\u00ea est\u00e1 almejando, qu\u00e3o competitivo \u00e9 o seu nicho, a \u00e9poca do ano e se seus an\u00fancios aparecem ou n\u00e3o no Instagram, Facebook ou ambos.\u00a0<\/p><h3>Custo de an\u00fancio do Instagram<\/h3><p>O custo do an\u00fancio no Instagram tamb\u00e9m varia de acordo com CPC (custo por clique) e CPM (custo por impress\u00f5es). Geralmente, os anunciantes pagam entre $0,20 a $2,00 pelo CPC de an\u00fancios do Instagram. Por outro lado, para CPM, os anunciantes geralmente pagam $6,70 por 1.000 impress\u00f5es.\u00a0<\/p><h3>Custo do an\u00fancio no Facebook<\/h3><p>O custo de <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-no-facebook-como-anunciar-sua-empresa-no-facebook\/\">An\u00fancios do Facebook<\/a> s\u00e3o bastante semelhantes ao custo dos an\u00fancios do Instagram. Para CPC, os anunciantes geralmente gastam $0,94. Enquanto isso, para CPM, os anunciantes geralmente gastam $12.07.<\/p><h3>Quanto voc\u00ea deve gastar em custos de publicidade no Instagram<\/h3><p>N\u00e3o existe uma \u201cquantia certa\u201d quando se trata de quanto voc\u00ea deve gastar em uma campanha publicit\u00e1ria no Instagram. Realmente depende da sua plataforma individual. Para ter uma boa ideia de quanto voc\u00ea deve gastar inicialmente, d\u00ea uma olhada no gerenciador de an\u00fancios do Facebook. L\u00e1, voc\u00ea pode criar um rascunho de campanha e fazer algumas pesquisas pessoais com estes m\u00f3dulos: <b>Defini\u00e7\u00e3o de p\u00fablico<\/b> e <b>Resultados di\u00e1rios estimados.<\/b> Basicamente, esses m\u00f3dulos podem dizer quantas pessoas ver\u00e3o seu an\u00fancio e por quanto tempo elas o ver\u00e3o com seu or\u00e7amento di\u00e1rio ou vital\u00edcio.\u00a0<\/p><p>Se voc\u00ea deseja come\u00e7ar a anunciar no Instagram, \u00e9 melhor come\u00e7ar aos poucos. Gaste alguns d\u00f3lares por dia em an\u00fancios de hist\u00f3rias do Instagram, por exemplo, e aumente gradualmente seu or\u00e7amento \u00e0 medida que chama a aten\u00e7\u00e3o de mais espectadores.<\/p><h2>Qual tipo de an\u00fancio do Instagram devo escolher?<\/h2><p>Existem muitos tipos de formatos de an\u00fancios do Instagram que voc\u00ea pode escolher, e todos podem atingir p\u00fablicos diferentes. Por exemplo, enquanto alguns usu\u00e1rios veem apenas fotos e hist\u00f3rias, outros usu\u00e1rios podem preferir IGTV e Instagram Reels. Isso \u00e9 algo para se ter em mente ao criar an\u00fancios no Instagram.<\/p><p>Al\u00e9m disso, cada formato de an\u00fancio possui seu pr\u00f3prio conjunto de bot\u00f5es de CTA. Portanto, \u00e9 importante escolher o formato de an\u00fancio que o ajudar\u00e1 a atingir suas metas de neg\u00f3cios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a8aac elementor-widget elementor-widget-accordion\" data-id=\"05a8aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5931\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5931\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">An\u00fancios gr\u00e1ficos<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5931\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5931\"><p><span style=\"font-weight: 400;\">Os an\u00fancios fotogr\u00e1ficos podem ser encontrados no feed do Instagram de algu\u00e9m ou entre as hist\u00f3rias do Instagram. Esses tipos de an\u00fancios s\u00e3o melhores para marcas cujos produtos s\u00e3o visualmente atraentes. Voc\u00ea realmente precisa ser capaz de atrair a aten\u00e7\u00e3o do espectador atrav\u00e9s de uma ou mais imagens atraentes. Caso contr\u00e1rio, os usu\u00e1rios passar\u00e3o por ele em menos de um segundo. Fotografia profissional, design gr\u00e1fico e ilustra\u00e7\u00f5es seriam um \u00f3timo an\u00fancio fotogr\u00e1fico. Alguns anunciantes optam por colocar texto no topo de seus an\u00fancios fotogr\u00e1ficos, mas o Instagram incentiva o m\u00ednimo poss\u00edvel de palavras nas imagens. A maioria dos usu\u00e1rios navega pelo Instagram para ver fotos e v\u00eddeos bonitos, n\u00e3o para ler.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Os an\u00fancios gr\u00e1ficos s\u00e3o \u00f3timos para criar reconhecimento da marca, engajamento e mais tr\u00e1fego. Exemplos de bot\u00f5es de CTA que voc\u00ea pode usar s\u00e3o:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Download<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instale agora<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agende agora<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compre agora<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saber mais<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplique agora<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contate-nos<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5932\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5932\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">An\u00fancios de hist\u00f3rias do Instagram<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5932\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5932\"><p>Talvez voc\u00ea queira criar an\u00fancios de hist\u00f3rias no Instagram porque ouviu que o envolvimento do usu\u00e1rio \u00e9 maior l\u00e1 do que no feed. Isto \u00e9 verdade; Instagram afirma que pelo menos <a href=\"https:\/\/business.instagram.com\/a\/stories\/overview\">500 milh\u00f5es de usu\u00e1rios<\/a> veja hist\u00f3rias do Instagram diariamente.\u00a0<\/p><p>Os an\u00fancios de hist\u00f3rias podem ser imagens, v\u00eddeos ou at\u00e9 mesmo an\u00fancios carrossel. A melhor parte \u00e9 que um an\u00fancio de hist\u00f3ria do Instagram se parece mais com uma hist\u00f3ria normal do que com um an\u00fancio, ent\u00e3o \u00e9 menos prov\u00e1vel que as pessoas passem por eles t\u00e3o rapidamente.<\/p><p>Exibir an\u00fancios do Instagram em hist\u00f3rias pode ser \u00f3timo para instala\u00e7\u00f5es de aplicativos, visualiza\u00e7\u00f5es de v\u00eddeos, tr\u00e1fego, mensagens, etc.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5933\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5933\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">IG TV<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5933\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5933\"><p>Um recurso relativamente novo no Instagram \u00e9 o IGTV. Nesta se\u00e7\u00e3o do aplicativo Instagram, os usu\u00e1rios podem enviar v\u00e1rios v\u00eddeos verticais de um minuto. Da mesma forma que os an\u00fancios do YouTube, os an\u00fancios IGTV de 15 segundos aparecem no meio de um v\u00eddeo. Os espectadores podem ou n\u00e3o ter a op\u00e7\u00e3o de pular o an\u00fancio. Para veicular an\u00fancios no IGTV, voc\u00ea deve ter uma conta Instagram Creator, que atualmente est\u00e1 dispon\u00edvel apenas para usu\u00e1rios nos EUA, Reino Unido e Austr\u00e1lia.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5934\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-5934\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">An\u00fancios em v\u00eddeo<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5934\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-5934\"><p>Um an\u00fancio em v\u00eddeo no Instagram pode durar at\u00e9 um minuto. No entanto, como as redes sociais encurtaram drasticamente a nossa capacidade de aten\u00e7\u00e3o, quanto mais curto o v\u00eddeo, melhor. Novamente, os an\u00fancios em v\u00eddeo podem aparecer no feed ou nas hist\u00f3rias. Esses tipos de an\u00fancios s\u00e3o melhores para marcas que sentem que n\u00e3o conseguem capturar os benef\u00edcios de seus produtos em apenas uma imagem.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5935\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-5935\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">An\u00fancios carrossel<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5935\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-5935\"><p>Com um an\u00fancio carrossel, voc\u00ea pode basicamente \u201ccontar uma hist\u00f3ria\u201d sobre seu produto ou marca em 10 fotos ou menos. Eles podem aparecer em feeds e hist\u00f3rias. Um an\u00fancio carrossel \u00e9 melhor para empresas que desejam anunciar mais de um produto ou, como afirmado anteriormente, contar uma hist\u00f3ria.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5936\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-5936\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Explorar an\u00fancios<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5936\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-5936\"><p>Voc\u00ea pode anunciar na p\u00e1gina Explorar do Instagram. Esta \u00e9 a parte do aplicativo onde as pessoas v\u00e3o para descobrir novas pessoas, novos conte\u00fados, novos produtos e novas marcas. Naturalmente, a p\u00e1gina Explorar \u00e9 \u00f3tima para publicidade. Esses an\u00fancios do Instagram aparecem depois que um usu\u00e1rio toca em uma imagem ou v\u00eddeo na p\u00e1gina Explorar. Assim, seu an\u00fancio gr\u00e1fico ou em v\u00eddeo pode aparecer depois que algu\u00e9m tocar em algo que seja tend\u00eancia ou relevante para seu produto.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5937\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-5937\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">An\u00fancios do Shopping<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5937\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-5937\"><p>Um dos recursos mais recentes do Instagram nos \u00faltimos anos \u00e9 a aba de compras. Esta guia permite que os usu\u00e1rios comprem de marcas sem trocar de aplicativo. Por\u00e9m, para criar an\u00fancios na se\u00e7\u00e3o de compras do aplicativo, voc\u00ea precisa criar um cat\u00e1logo de compras para sua marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-5938\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-5938\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Carretel<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-5938\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-5938\"><p>Ao pensar em publicidade no Instagram Reels e Reels, pense no TikTok. Os carret\u00e9is s\u00e3o v\u00eddeos curtos no estilo TikTok. Os an\u00fancios podem aparecer entre os Momentos e durar at\u00e9 30 segundos, assim como no TikTok.<\/p><p>Esses tipos de an\u00fancios do Instagram podem ser \u00f3timos para engajamento p\u00f3s-post, cliques em links, alcance e muito mais.<\/p><p>Aprender <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-fazer-um-reel-no-instagram\/\">como fazer um Instagram Reel<\/a> agora!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ac824 elementor-widget elementor-widget-image\" data-id=\"76ac824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Kiopi-Instagram-Ads-Blog.png\" class=\"attachment-full size-full wp-image-714\" alt=\"Blog de an\u00fancios do Instagram Kiopi\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Kiopi-Instagram-Ads-Blog.png 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Kiopi-Instagram-Ads-Blog-300x150.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/09\/Kiopi-Instagram-Ads-Blog-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb1ef2 elementor-widget elementor-widget-text-editor\" data-id=\"1eb1ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ferramentas \u00fateis para publicidade no Instagram<\/h2><p>Se voc\u00ea est\u00e1 planejando criar an\u00fancios para o Instagram, ent\u00e3o voc\u00ea precisa dos melhores e mais recentes <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\"><b>servi\u00e7o de gerenciamento de postagem em m\u00eddia social<\/b><\/a>\u00a0para come\u00e7ar. Essa ferramenta \u00e9 o Kiopi. Kiopi pode ajud\u00e1-lo a monitorar an\u00e1lises do Instagram, agendar suas postagens no Instagram, gerenciar suas campanhas publicit\u00e1rias no Instagram e muito mais.<\/p><h3>An\u00e1lise do Instagram<\/h3><p>\u00c9 crucial estudar suas an\u00e1lises atuais antes de criar sua primeira campanha publicit\u00e1ria no Instagram. Kiopi pode fornecer dados espec\u00edficos sobre:<\/p><ul><li>Seu p\u00fablico atual,<\/li><li>Seu alcance geral,<\/li><li>Os melhores hor\u00e1rios para postar seu conte\u00fado,<\/li><li>Os melhores momentos para lan\u00e7ar an\u00fancios no Instagram,<\/li><li>Identificando tend\u00eancias de m\u00eddia social,<\/li><li>E muito mais!<\/li><\/ul><h3>Agendador do Instagram<\/h3><p>Ter uma conta e campanha publicit\u00e1ria de sucesso no Instagram \u00e9 um trabalho de tempo integral. Kiopi pode tirar parte dessa responsabilidade de seus ombros ao <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agendar e postar seu conte\u00fado<\/a> ent\u00e3o voc\u00ea n\u00e3o precisa. No longo prazo, isso economizar\u00e1 muito tempo, dinheiro e energia, especialmente enquanto voc\u00ea cria an\u00fancios atraentes no Instagram.<\/p><h3>Gerente de campanha do Instagram<\/h3><p>Como voc\u00ea provavelmente j\u00e1 percebeu, o marketing digital eficaz no Instagram requer muitas estrat\u00e9gias. Se voc\u00ea \u00e9 novo no mundo da publicidade no Instagram, talvez n\u00e3o saiba por onde come\u00e7ar. Felizmente para voc\u00ea, <a href=\"https:\/\/kiopi.com\/pt\/lar\/\">Kiopi<\/a> pode ajud\u00e1-lo a preparar e tra\u00e7ar estrat\u00e9gias para o objetivo da sua campanha. Permita que nosso <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">recurso de gerenciamento de campanha de m\u00eddia social<\/a> para tirar mais responsabilidades do seu prato enquanto voc\u00ea se concentra no crescimento do seu neg\u00f3cio.<\/p><h3>Calend\u00e1rio de conte\u00fado do Instagram<\/h3><p>Construir uma marca conhecida e de sucesso no Instagram requer postagens di\u00e1rias. Algumas marcas podem ter que postar mais de uma vez por dia para divulgar seu nome. Com uma quantidade t\u00e3o grande de conte\u00fado, voc\u00ea deve se manter organizado. <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\">Calend\u00e1rio de conte\u00fado do Kiopi<\/a> permite que voc\u00ea planeje suas postagens no Instagram, acompanhe o que j\u00e1 foi postado e coordene com sua equipe de m\u00eddia social.<\/p><h2>Publicidade no Instagram? Simplifique com Kiopi.<\/h2><p>Anunciar no Instagram pode ser facilitado com <b>Ferramentas de gerenciamento de m\u00eddia social do Kiopi<\/b>. Se voc\u00ea n\u00e3o est\u00e1 totalmente convencido de que podemos ajud\u00e1-lo a expandir sua marca no enorme universo on-line que \u00e9 a m\u00eddia social, <a href=\"https:\/\/app.kiopi.com\/plans?_gl=1*3y6vdd*_ga*NDU3Njc3ODgxLjE2NDg2NjU3MTE.*_ga_RWE2G9VDBY*MTY2MDk0MTUxNS40LjEuMTY2MDk0MjgxMy4wLjAuMA..\">inscreva-se para um teste gratuito de 14 dias<\/a> hoje e veja por si mesmo.<br \/><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How To Use Instagram for Business?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Before you even create an Instagram ad campaign, you need to switch your personal account to a business account. 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This is something to keep in mind when you create Instagram ads.\"\n            }\n        }\n    ]\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e8909 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"87e8909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-estrategia-de-midia-social-para-organizacoes-sem-fins-lucrativos\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Melhor estrat\u00e9gia de m\u00eddia social para organiza\u00e7\u00f5es sem fins lucrativos<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">Servi\u00e7o de postagem em m\u00eddias sociais<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-088904f elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"088904f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, 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&quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como anunciar no Instagram \u00cdndice Desde o lan\u00e7amento dos an\u00fancios no Instagram em 2015, empresas de todos os tamanhos conseguiram alcan\u00e7ar<\/p>","protected":false},"author":10,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Advertise on Instagram | Kiopi<\/title>\n<meta name=\"description\" content=\"Our social media management 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