{"id":693,"date":"2022-07-08T20:08:59","date_gmt":"2022-07-08T20:08:59","guid":{"rendered":"https:\/\/kiopi.com\/?p=693"},"modified":"2023-09-22T15:59:48","modified_gmt":"2023-09-22T15:59:48","slug":"o-que-e-conteudo-gerado-pelo-usuario","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/","title":{"rendered":"O que \u00e9 conte\u00fado gerado pelo usu\u00e1rio?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"693\" class=\"elementor elementor-693\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-195deb3 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"195deb3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb8dda6\" data-id=\"fb8dda6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fdb1ed elementor-widget elementor-widget-heading\" data-id=\"8fdb1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">O que \u00e9 conte\u00fado gerado pelo usu\u00e1rio?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9766db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9766db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b99e59\" data-id=\"9b99e59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a252dba elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"a252dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/47b9b2a39d7d6f17777a4fbb96b6f23e9537f066c0f17f8133a26caafcecb6e2?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Kristyn Miller\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKristyn Miller\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcc860 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"3fcc860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e802d6e elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e802d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e802d6e\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e802d6e\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e802d6e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc544e1 elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"dc544e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A maioria das pequenas empresas (e at\u00e9 mesmo grandes corpora\u00e7\u00f5es) depende fortemente das an\u00e1lises e opini\u00f5es online de seus consumidores. Al\u00e9m disso, eles tamb\u00e9m contam com a manuten\u00e7\u00e3o de sua presen\u00e7a online para ajudar a aumentar as convers\u00f5es dos produtos e servi\u00e7os que oferecem. Quando voc\u00ea compartilha conte\u00fado gerado pelo usu\u00e1rio, voc\u00ea est\u00e1 essencialmente matando dois coelhos com uma cajadada s\u00f3. Voc\u00ea est\u00e1 compartilhando as opini\u00f5es de pessoas da vida real enquanto atinge seu p\u00fablico online e promove sua presen\u00e7a digital. Al\u00e9m disso, incluir conte\u00fado gerado pelo usu\u00e1rio em seus esfor\u00e7os de marketing \u00e9 uma \u00f3tima maneira de aumentar o conhecimento da marca e interagir com os consumidores com pouco ou nenhum esfor\u00e7o criativo de sua parte.<\/p><p>Se voc\u00ea deseja se conectar com clientes fi\u00e9is e ao mesmo tempo aumentar o sentimento da marca e alcan\u00e7ar mais usu\u00e1rios, empregar uma estrat\u00e9gia de marketing de conte\u00fado gerado pelo usu\u00e1rio \u00e9 o caminho a percorrer. Nesta postagem do blog, nossa equipe de marketing de m\u00eddia social aqui na Kiopi explicar\u00e1 com mais detalhes o significado do conte\u00fado gerado pelo usu\u00e1rio e como ele pode <a href=\"https:\/\/kiopi.com\/pt\/blog\/dicas-de-midia-social-para-pequenas-empresas\/\">beneficie sua pequena empresa<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c388ad elementor-widget elementor-widget-text-editor\" data-id=\"4c388ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Significado UGC<\/h2><p>Como voc\u00ea j\u00e1 deve ter adivinhado pelo t\u00edtulo desta postagem, UGC significa <i>conte\u00fado gerado por usu\u00e1rios<\/i>. Voc\u00ea tamb\u00e9m pode ouvi-lo ser chamado de \u201cconte\u00fado gerado pelo consumidor\u201d. De qualquer forma, as campanhas UGC s\u00e3o um tipo de estrat\u00e9gia de marketing empresarial que utiliza conte\u00fado gerado pelos consumidores e o redistribui para as massas. Este tipo de conte\u00fado pode variar desde depoimentos pessoais na forma de an\u00e1lises online at\u00e9 imagens e v\u00eddeos postados em plataformas de m\u00eddia social.<\/p><p>Considere o seguinte: na era digital do mundo do marketing, o boca a boca tem menos impacto do que as an\u00e1lises online verificadas, e a publicidade tradicional fica em segundo plano em rela\u00e7\u00e3o \u00e0 publicidade digital. Como tal, a utiliza\u00e7\u00e3o de conte\u00fado criado pelos consumidores permite que as empresas obtenham o melhor dos dois mundos. Quando os clientes de uma empresa compartilham fotos e v\u00eddeos gerados por usu\u00e1rios ou deixam coment\u00e1rios ou avalia\u00e7\u00f5es sobre um produto ou servi\u00e7o, as empresas podem se beneficiar do compartilhamento dessa forma aut\u00eantica de conte\u00fado e de seu pr\u00f3prio conte\u00fado para aumentar sua produtividade. <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midias-sociais\/\">publicidade em m\u00eddias sociais<\/a> jogo.<\/p><p>Saiba mais sobre isso aqui: <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midia-social-vs-marketing\/\">Publicidade em m\u00eddias sociais x marketing<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f295024 elementor-widget elementor-widget-image\" data-id=\"f295024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/user-generated-content-benefits.jpg\" class=\"attachment-large size-large wp-image-695\" alt=\"benef\u00edcios do conte\u00fado gerado pelo usu\u00e1rio\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/user-generated-content-benefits.jpg 980w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/user-generated-content-benefits-300x165.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/user-generated-content-benefits-768x422.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0bb85 elementor-widget elementor-widget-text-editor\" data-id=\"9d0bb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Benef\u00edcios de conte\u00fado gerado pelo usu\u00e1rio<\/h2><p>Todos n\u00f3s podemos ver a incr\u00edvel influ\u00eancia que o marketing de influ\u00eancia exerce na sociedade atual. Todos n\u00f3s tamb\u00e9m estamos cientes de que nem sempre \u00e9 poss\u00edvel confiar nas marcas para fornecer a verdade honesta sobre seus produtos ou servi\u00e7os.<\/p><p>As marcas s\u00e3o sempre tendenciosas em rela\u00e7\u00e3o aos seus pr\u00f3prios produtos, e \u00e9 por isso que os consumidores confiam no conte\u00fado criado por pessoas como eles. Eles querem se ver representados nos produtos e servi\u00e7os nos quais investem seu dinheiro, e talvez a melhor maneira de fazer isso seja incluir conte\u00fado gerado pelo usu\u00e1rio em sua estrat\u00e9gia de marketing.<\/p><p>H\u00e1 muitos benef\u00edcios em utilizar conte\u00fado gerado pelo usu\u00e1rio. Como a maioria dos outros <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\">estrat\u00e9gias de m\u00eddia social<\/a> que abordamos, o UGC pode ajudar a construir o reconhecimento da marca, direcionar consumidores em potencial para p\u00e1ginas de destino, aumentar as convers\u00f5es e melhorar a autenticidade da sua marca.<\/p><p>Al\u00e9m disso, quando seus seguidores on-line percebem que podem ter a chance de aparecer em sua p\u00e1gina, \u00e9 mais prov\u00e1vel que outros consumidores criem seu pr\u00f3prio conte\u00fado apresentando seu produto ou servi\u00e7o, o que oferece ainda mais conte\u00fado de marketing para usar mais tarde. \u00c9 uma situa\u00e7\u00e3o em que todos ganham!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdc1c7 elementor-widget elementor-widget-image\" data-id=\"ecdc1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"980\" height=\"610\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/what-is-ugc-marketing.jpg\" class=\"attachment-full size-full wp-image-696\" alt=\"o que \u00e9 marketing UGC\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/what-is-ugc-marketing.jpg 980w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/what-is-ugc-marketing-300x187.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/what-is-ugc-marketing-768x478.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b934c7 elementor-widget elementor-widget-text-editor\" data-id=\"4b934c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>O que \u00e9 marketing UGC?<\/h2><p>O marketing de conte\u00fado gerado pelo usu\u00e1rio \u00e9 exatamente o que parece. \u00c9 quando as marcas incorporam conte\u00fado gerado pelos utilizadores na sua estrat\u00e9gia de marketing, tirando fotos, v\u00eddeos ou coment\u00e1rios publicados pelos consumidores e regenerando-os em conte\u00fado comercializ\u00e1vel para apoiar os seus pr\u00f3prios esfor\u00e7os publicit\u00e1rios.\u00a0<\/p><p>Isso geralmente \u00e9 feito por meio de postagens em m\u00eddias sociais publicadas em uma ou mais plataformas sociais. Ao envolver conte\u00fado gerado pelo usu\u00e1rio em campanhas de marketing, as empresas podem atrair a comunidade online e conduzir clientes em potencial pelo funil de marketing.<\/p><h2>Estrat\u00e9gia de conte\u00fado gerado pelo usu\u00e1rio<\/h2><p>O problema de uma estrat\u00e9gia UGC, como mencionado anteriormente, \u00e9 que voc\u00ea n\u00e3o precisa tecnicamente aprender <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-se-tornar-um-criador-de-conteudo\/\">como se tornar um criador de conte\u00fado<\/a>. Praticamente n\u00e3o \u00e9 necess\u00e1rio nenhum esfor\u00e7o criativo de sua parte (ou de seu gerente de marketing, dependendo de quem cuida da campanha publicit\u00e1ria e da cria\u00e7\u00e3o de conte\u00fado para sua marca).<\/p><p>Como tal, voc\u00ea n\u00e3o precisa necessariamente criar conte\u00fado gerado pelo usu\u00e1rio, pois ele j\u00e1 foi criado para voc\u00ea. Voc\u00ea pode pegar o conte\u00fado gerado pelo usu\u00e1rio e criar uma entrega que se alinhe melhor com a apar\u00eancia ou o tema da sua marca (ao mesmo tempo em que d\u00e1 o devido cr\u00e9dito, \u00e9 claro), mas nunca deve criar conte\u00fado a partir da perspectiva do \u201cconsumidor\u201d do zero.<\/p><p>Por exemplo, voc\u00ea pode fazer uma avalia\u00e7\u00e3o on-line do Google e criar um gr\u00e1fico social que apresente a avalia\u00e7\u00e3o do usu\u00e1rio, mas nunca deve inventar suas pr\u00f3prias avalia\u00e7\u00f5es e fingir que vieram de clientes reais.<\/p><p>Lembre-se de que criar campanhas UGC tem tudo a ver com mant\u00ea-las aut\u00eanticas e reais para o seu p\u00fablico, e se o seu p\u00fablico perceber que o sentimento \u00e9 falso, a reputa\u00e7\u00e3o da sua empresa pode sofrer um grande golpe. Portanto, seu principal objetivo ao desenvolver uma estrat\u00e9gia de conte\u00fado gerado pelo usu\u00e1rio n\u00e3o \u00e9 <i>criar<\/i> conte\u00fado, mas utilizar o conte\u00fado que foi criado para aumentar o reconhecimento de sua marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d84527 elementor-widget elementor-widget-image\" data-id=\"9d84527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"893\" height=\"606\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Strategy.jpg\" class=\"attachment-full size-full wp-image-697\" alt=\"estrat\u00e9gia de conte\u00fado gerado pelo usu\u00e1rio\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Strategy.jpg 893w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Strategy-300x204.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Strategy-768x521.jpg 768w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df7b55 elementor-widget elementor-widget-text-editor\" data-id=\"7df7b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Exemplos de conte\u00fado gerado pelo usu\u00e1rio<\/h2><p>Um bom gerente de marketing conhece o conte\u00fado valioso gerado pelo usu\u00e1rio quando o v\u00ea. Quer sejam videoclipes retirados de um canal do YouTube ou de uma conta do TikTok desempacotando seu produto, an\u00e1lises online em sua p\u00e1gina do Facebook ou fotos postadas por consumidores usando ou vestindo seu produto no Instagram ou outras plataformas de m\u00eddia social, todos podem ser usados para criar campanhas de conte\u00fado UGC .<\/p><p>O conte\u00fado aut\u00eantico gerado pelo usu\u00e1rio pode ser criado por clientes fi\u00e9is, embaixadores da marca ou at\u00e9 mesmo pelos pr\u00f3prios funcion\u00e1rios da sua empresa. Um depoimento de um cliente anterior convertido em uma postagem social est\u00e9tica, fotos republicadas de defensores da marca e compartilhamento de conte\u00fado gerado por funcion\u00e1rios s\u00e3o formas comuns de UGC visual que vemos em todos os diferentes canais de m\u00eddia social.<\/p><p>Ao longo desta postagem, inclu\u00edmos alguns exemplos de alguns dos melhores conte\u00fados gerados por usu\u00e1rios de marcas que dominam a arte de transformar UGC em conte\u00fado promocional envolvente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2606a elementor-widget elementor-widget-image\" data-id=\"ff2606a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"604\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Examples.jpg\" class=\"attachment-large size-large wp-image-698\" alt=\"Exemplos de conte\u00fado gerado pelo usu\u00e1rio\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Examples.jpg 980w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Examples-300x227.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/07\/User-Generated-Content-Examples-768x580.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91d5b0 elementor-widget elementor-widget-text-editor\" data-id=\"a91d5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>UGC + Kiopi = combina\u00e7\u00e3o feita no c\u00e9u<\/h2><p>Compartilhar conte\u00fado gerado pelo usu\u00e1rio nunca foi t\u00e3o f\u00e1cil com a ajuda de <a href=\"https:\/\/kiopi.com\/pt\/\">aplicativos de gerenciamento de m\u00eddia social<\/a> como Kiopi. Kiopi permite que voc\u00ea <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agende suas entregas com anteced\u00eancia<\/a> bem como rastrear seu <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">an\u00e1lise de m\u00eddia social<\/a> em diferentes canais sociais. Se voc\u00ea est\u00e1 procurando maneiras de melhorar sua estrat\u00e9gia de marketing digital e publicar conte\u00fado envolvente e ainda n\u00e3o considerou tornar o conte\u00fado gerado pelo usu\u00e1rio parte de sua estrat\u00e9gia de m\u00eddia social, o que voc\u00ea est\u00e1 esperando? Kiopi&#039;s <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\">servi\u00e7o de postagem em m\u00eddias sociais<\/a> pode ser exatamente o que sua empresa precisa!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7186712 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7186712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Venda social: o que \u00e9 e como funciona?<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-estrategia-de-midia-social-para-organizacoes-sem-fins-lucrativos\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">Melhor estrat\u00e9gia de m\u00eddia social para organiza\u00e7\u00f5es sem fins lucrativos<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc2fe0 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"0dc2fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 conte\u00fado gerado pelo usu\u00e1rio? \u00cdndice A maioria das pequenas empresas (e at\u00e9 mesmo grandes corpora\u00e7\u00f5es) depende fortemente das an\u00e1lises e opini\u00f5es online de seus consumidores.<\/p>","protected":false},"author":4,"featured_media":701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is User-Generated Content? | Kiopi<\/title>\n<meta name=\"description\" content=\"In this post, our social media marketing team at Kiopi explains the meaning of user-generated content and how it can benefit your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is User-Generated Content? 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