{"id":681,"date":"2022-06-08T13:32:09","date_gmt":"2022-06-08T13:32:09","guid":{"rendered":"https:\/\/kiopi.com\/?p=681"},"modified":"2023-08-15T17:52:12","modified_gmt":"2023-08-15T17:52:12","slug":"venda-social-o-que-e-e-como-funciona","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/","title":{"rendered":"Venda social: o que \u00e9 e como funciona?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"681\" class=\"elementor elementor-681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c39e95 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c39e95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03e54f3\" data-id=\"03e54f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dff6c2 elementor-widget elementor-widget-heading\" data-id=\"2dff6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Venda social: o que \u00e9 e como funciona?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7970bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7970bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9c3de\" data-id=\"3e9c3de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cce82e elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"8cce82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/47b9b2a39d7d6f17777a4fbb96b6f23e9537f066c0f17f8133a26caafcecb6e2?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Kristyn Miller\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKristyn Miller\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d41797 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"0d41797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0256970 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0256970\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0256970\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0256970\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0256970\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ff348 elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"48ff348\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No mundo em que vivemos hoje, quase tudo acontece nas redes sociais. \u00c9 onde recebemos as not\u00edcias, onde nos socializamos, onde ficamos de olho nas figuras p\u00fablicas e muito mais. \u00c9 tamb\u00e9m onde muitas empresas conduzem a maior parte de seus esfor\u00e7os de marketing e atendimento ao cliente. Na verdade, coisas que antes eram consideradas uma estrat\u00e9gia de neg\u00f3cios s\u00e3o agora cunhadas como <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\">estrat\u00e9gias de m\u00eddia social<\/a>.<\/p>\n\n<p>Nas \u00faltimas d\u00e9cadas, as t\u00e1ticas de marketing mudaram de an\u00fancios em listas telef\u00f4nicas para outdoors, e-mails e, agora, para postagens em m\u00eddias sociais. Muitas empresas com vis\u00e3o de futuro tamb\u00e9m substitu\u00edram o m\u00e9todo de \u201cliga\u00e7\u00e3o n\u00e3o solicitada\u201d pelo que \u00e9 conhecido como \u201c<strong>vendas sociais<\/strong>.\u201d<\/p>\n\n<p>A venda social \u00e9 uma estrat\u00e9gia de vendas que combina a relev\u00e2ncia do <strong>rede social<\/strong> com o <strong>processo de vendas tradicional<\/strong>. Como tal, permite que os profissionais de vendas construam relacionamentos com seu p\u00fablico-alvo na tentativa de promover a gera\u00e7\u00e3o de leads e potencialmente impulsionar as vendas. Nesta postagem do blog, nosso <strong>especialistas em gerenciamento de m\u00eddia social<\/strong> na Kiopi lhe dar\u00e1 um resumo da pr\u00e1tica da venda social e como ela pode ajudar a impulsionar o seu neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232962d elementor-widget elementor-widget-image\" data-id=\"232962d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/what-is-social-selling.png\" class=\"attachment-full size-full wp-image-684\" alt=\"o que \u00e9 venda social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/what-is-social-selling.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/what-is-social-selling-300x160.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/what-is-social-selling-1024x546.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/what-is-social-selling-768x410.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc50994 elementor-widget elementor-widget-text-editor\" data-id=\"cc50994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>O que \u00e9 venda social?<\/h2><p>A venda social \u00e9 uma das muitas <strong>t\u00e9cnicas de vendas<\/strong> que foi criado, ou melhor, alterado, \u00e0 luz do crescimento cont\u00ednuo das plataformas de m\u00eddia social e do uso de <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-ferramentas-de-midia-social-para-empresas\/\">m\u00eddias sociais para neg\u00f3cios<\/a>. A pr\u00e1tica \u00e9 semelhante \u00e0 estrat\u00e9gia de vendas, antes pertinente, de liga\u00e7\u00f5es n\u00e3o solicitadas.<\/p><p>Esse m\u00e9todo desatualizado fazia com que os representantes de vendas ligassem pessoalmente para um cliente em potencial na tentativa de promover a venda de bens e\/ou servi\u00e7os. Tamb\u00e9m inclui representantes de vendas que v\u00e3o de porta em porta e apresentam seu discurso para potencialmente orientar seu p\u00fablico em dire\u00e7\u00e3o ao processo de compra.<\/p><p>Como voc\u00ea pode imaginar, esta estrat\u00e9gia de vendas carece dos componentes de <strong>relacionamentos significativos e conversas genu\u00ednas<\/strong>e, por causa disso, muitos representantes de vendas acabaram sendo desligados por compradores em potencial antes mesmo de expressarem seu ponto de vista. Embora a venda social seja realizada atrav\u00e9s de uma rede social, em vez de comunica\u00e7\u00e3o cara a cara (ou voz a voz), ainda pode parecer uma abordagem mais pessoal para muitos.<\/p><p>Isso ocorre porque a venda social, quando feita corretamente, concentra-se mais em <a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\">escuta social<\/a> e construir relacionamentos e formar novas conex\u00f5es do que for\u00e7ar discursos de vendas.<\/p><p>Ao utilizar as redes de m\u00eddia social com as quais a maioria dos clientes em potencial provavelmente j\u00e1 est\u00e1 familiarizada e confort\u00e1vel, os representantes de vendas podem criar relacionamentos individuais mais significativos e <strong>a nutri\u00e7\u00e3o conduz de uma maneira mais gradual e menos abrupta<\/strong>.<\/p><h3>O que \u00e9 um cliente potencial?<\/h3><p>Quando as equipes de vendas encontram grupos relevantes de pessoas que podem estar interessadas nos bens ou servi\u00e7os que est\u00e3o tentando vender, esses clientes potenciais podem ser conhecidos como \u201cclientes potenciais\u201d. Normalmente s\u00e3o pessoas que se enquadram no p\u00fablico-alvo e\/ou manifestaram curiosidade em rela\u00e7\u00e3o ao produto que est\u00e1 sendo vendido. Eles ainda n\u00e3o se tornaram clientes, mas parecem possuir os recursos e interesses que indicam que podem muito bem se tornar clientes no futuro.<\/p><h2>Como come\u00e7ar a venda social<\/h2><p>Se voc\u00ea j\u00e1 tem sua marca ativa em redes sociais como Instagram e Facebook, voc\u00ea j\u00e1 est\u00e1 no caminho certo quando se trata de vendas sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7a06d elementor-widget elementor-widget-accordion\" data-id=\"ac7a06d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1801\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1801\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Atualizar contas de m\u00eddia social<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1801\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1801\"><p>Antes de prosseguir, no entanto, certifique-se de que seu perfil de m\u00eddia social esteja atualizado e apresente um <strong>marca profissional forte ou marca pessoal, de prefer\u00eancia ambas<\/strong>. Seu perfil n\u00e3o precisa necessariamente estar repleto de conte\u00fado informativo, mas deve parecer profissional e confi\u00e1vel para poss\u00edveis leads de neg\u00f3cios.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1802\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1802\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Identificar o p\u00fablico-alvo<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1802\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1802\"><p>A seguir, encontre o melhor lugar para observar a conversa em torno do seu produto ou setor. Isso significa identificar onde seu p\u00fablico-alvo tem maior probabilidade de ser encontrado e, em seguida, encontr\u00e1-lo l\u00e1.<\/p><p>Se voc\u00ea descobrir que clientes em potencial s\u00e3o membros de um determinado grupo, junte-se a esses grupos e veja do que se trata a conversa.<\/p><p>Se surgirem oportunidades de vendas e voc\u00ea puder contribuir para a conversa de forma natural e org\u00e2nica, sinta-se \u00e0 vontade para faz\u00ea-lo. Apenas certifique-se de n\u00e3o fazer com que pare\u00e7a uma liga\u00e7\u00e3o n\u00e3o solicitada ou um discurso de vendas. Simplesmente fa\u00e7a parecer que voc\u00ea tem acesso a conte\u00fado ou informa\u00e7\u00f5es relevantes que podem ajudar a resolver um problema espec\u00edfico ou responder a uma pergunta espec\u00edfica e <strong>direcione-os suavemente em dire\u00e7\u00e3o ao seu produto ou servi\u00e7o<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1803\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1803\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Compartilhe hist\u00f3rias de sucesso em plataformas sociais<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1803\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1803\"><p><strong>Compartilhando hist\u00f3rias de sucesso<\/strong> entre os membros do grupo \u00e9 outra estrat\u00e9gia de venda social que pode ser ben\u00e9fica para o seu neg\u00f3cio. Os clientes n\u00e3o querem apenas ouvir sobre um produto pelos olhos do vendedor, que \u00e9 inevitavelmente tendencioso em rela\u00e7\u00e3o ao seu pr\u00f3prio produto. Eles querem ouvir o que pessoas como eles, o consumidor m\u00e9dio, t\u00eam a dizer sobre suas experi\u00eancias com o referido produto.\u00a0<\/p><p>Acima de tudo, para uma experi\u00eancia de vendas sociais bem-sucedida, \u00e9 importante que voc\u00ea <strong>envolver-se em atividades ativas <\/strong><strong>escuta social<\/strong>.<\/p><p>A escuta social refere-se \u00e0 <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\">monitoramento de m\u00eddias sociais<\/a>, rastreamento e an\u00e1lise de discuss\u00f5es e tend\u00eancias em torno do seu setor. Isso pode ser feito monitorando coisas como men\u00e7\u00f5es \u00e0 marca e conversas online relacionadas ao seu neg\u00f3cio, tanto na web quanto nas redes sociais.<\/p><p>Com os insights coletados desses <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">ferramentas de escuta social<\/a>, voc\u00ea pode melhorar futuras decis\u00f5es de marketing identificando as melhores oportunidades para agir.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f78452 elementor-widget elementor-widget-image\" data-id=\"7f78452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"550\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/social-selling-vs-cold-calls-2.png\" class=\"attachment-full size-full wp-image-686\" alt=\"venda social vs chamadas n\u00e3o solicitadas\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/social-selling-vs-cold-calls-2.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/social-selling-vs-cold-calls-2-300x110.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/social-selling-vs-cold-calls-2-1024x375.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/06\/social-selling-vs-cold-calls-2-768x282.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abf582 elementor-widget elementor-widget-text-editor\" data-id=\"2abf582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dicas de vendas sociais<\/h2><p>Aqui est\u00e3o algumas de nossas dicas de vendas sociais para vendedores e <a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\">gerenciamento de m\u00eddias sociais<\/a> profissionais:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9156c elementor-widget elementor-widget-accordion\" data-id=\"3c9156c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6351\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6351\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Seja pessoal nas plataformas de m\u00eddia social<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6351\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6351\"><p>Ao se envolver na pr\u00e1tica de vendas sociais, \u00e9 importante que sua equipe de marketing n\u00e3o bombardeie clientes em potencial com informa\u00e7\u00f5es relacionadas ao seu produto.<\/p><p>Voc\u00ea n\u00e3o quer que seus esfor\u00e7os pare\u00e7am \u201cspam\u201d ou impessoais. Caso contr\u00e1rio, seu p\u00fablico pode consider\u00e1-lo lixo eletr\u00f4nico e voc\u00ea pode esquecer de fechar neg\u00f3cios com sucesso. Voc\u00ea deve abordar a conversa de uma forma pessoal e aut\u00eantica.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6352\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6352\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Conhe\u00e7a os clientes em potencial onde eles est\u00e3o atualmente no ciclo de compra<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6352\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6352\"><p>Um dos principais <a href=\"https:\/\/kiopi.com\/pt\/blog\/beneficios-da-midia-social-para-empresas\/\">benef\u00edcios sociais<\/a> vender, ao contr\u00e1rio das liga\u00e7\u00f5es n\u00e3o solicitadas, \u00e9 que voc\u00ea pode conhecer novas conex\u00f5es em um espa\u00e7o onde elas sejam confort\u00e1veis.<\/p><p>Ningu\u00e9m gosta de atender um vendedor ou pegar o telefone para um discurso de vendas, especialmente quando n\u00e3o h\u00e1 interesse aparente nos produtos ou servi\u00e7os que est\u00e3o sendo vendidos.<\/p><p>Nas redes sociais, no entanto, voc\u00ea pode encontrar p\u00fablicos-alvo que j\u00e1 manifestam interesse no tipo de produto que voc\u00ea oferece e, ao entrar em contato, voc\u00ea permite a eles a cortesia de processar as informa\u00e7\u00f5es e responder quando se sentirem mais confort\u00e1veis, se \u00e9 que o fazem. .<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6353\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6353\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Promova o envolvimento<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6353\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6353\"><p>Uma das melhores t\u00e9cnicas de vendas sociais \u00e9 impulsionar ativamente o envolvimento do cliente. Responda a quaisquer men\u00e7\u00f5es ou d\u00favidas relacionadas \u00e0 sua marca pessoal ou profissional, utilize <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/\">hashtags relevantes<\/a> e tend\u00eancias, usar transpar\u00eancia ao fornecer atendimento ao cliente e utilizar <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\">conte\u00fado gerado por usu\u00e1rios<\/a> para manter seu p\u00fablico engajado e envolvido.<\/p><p>Mesmo que estes esfor\u00e7os atinjam apenas os clientes existentes, pode ser suficiente para chamar a aten\u00e7\u00e3o das suas liga\u00e7\u00f5es m\u00fatuas e aumentar a notoriedade da sua marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6354\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-6354\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Demonstre lideran\u00e7a inovadora<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6354\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-6354\"><p>Lideran\u00e7a inovadora \u00e9 essencialmente a apresenta\u00e7\u00e3o externa de voc\u00ea e da experi\u00eancia de sua marca em um assunto espec\u00edfico.<\/p><p>Quando voc\u00ea demonstra seu conhecimento e credibilidade em uma determinada \u00e1rea, principalmente aquela relacionada ao produto ou servi\u00e7o que est\u00e1 tentando vender, isso gera um sentimento de confian\u00e7a por parte dos potenciais compradores. Eles querem saber se a empresa da qual est\u00e3o comprando sabe exatamente do que est\u00e3o falando, para que possam se sentir como tomadores de decis\u00e3o confiantes ao decidir comprar seu produto. Antes de mergulhar de cabe\u00e7a nas vendas sociais, certifique-se de estabelecer sua credibilidade e experi\u00eancia em sua rede profissional.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6355\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-6355\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Avalie o desempenho do marketing social<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6355\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-6355\"><p>Realmente n\u00e3o h\u00e1 como saber como est\u00e1 sua estrat\u00e9gia de vendas sociais sem a capacidade de analisar e acompanhar seu desempenho.<\/p><p>Existem v\u00e1rios <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">ferramentas de an\u00e1lise de m\u00eddia social<\/a> que fornecem insights significativos sobre a taxa de engajamento de seu p\u00fablico. Kiopi, por exemplo, permite que voc\u00ea veja engajamento, curtidas, rea\u00e7\u00f5es, coment\u00e1rios e compartilhamentos, todos muito reveladores quando se trata do sucesso ou fracasso de seus esfor\u00e7os de marketing.<\/p><p>Existem tamb\u00e9m ferramentas de vendas sociais projetadas especificamente para an\u00e1lises de vendas sociais, como o navegador de vendas do LinkedIn, por exemplo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756e93b elementor-widget elementor-widget-text-editor\" data-id=\"756e93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Usando o LinkedIn Sales Navigator<\/h2><p>Um grande benef\u00edcio do marketing social, em oposi\u00e7\u00e3o ao marketing tradicional, \u00e9 a capacidade de medir com precis\u00e3o o seu desempenho, uma vez que <a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">medi\u00e7\u00e3o de m\u00eddia social<\/a> \u00e9 a \u00fanica maneira de saber se suas campanhas sociais est\u00e3o valendo a pena.<\/p><p>H\u00e1 muitas maneiras de monitorar as m\u00e9tricas do seu <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">campanha nas redes sociais<\/a>, mas o LinkedIn, na verdade, criou a primeira ferramenta de vendas sociais que rastreia e mede seu sucesso em vendas sociais. Ao usar o LinkedIn Sales Navigator, uma equipe de vendas pode medir seus esfor\u00e7os por meio do que \u00e9 chamado de Social Selling Index, ou SSI.<\/p><p>O Social Selling Index aparece como uma pontua\u00e7\u00e3o em escala (0-100) no seu perfil do LinkedIn. A pontua\u00e7\u00e3o que voc\u00ea recebe \u00e9 medida com base na sua atividade no LinkedIn no que se refere ao <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\/the-social-selling-index-ssi\" target=\"_blank\" rel=\"noopener\">quatro pilares<\/a> de vendas sociais. Conforme fornecido pelo LinkedIn, esses pilares s\u00e3o:<\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estabele\u00e7a sua marca profissional<\/b> \u2013 \u201cComplete o seu perfil pensando no cliente. Torne-se um l\u00edder inovador publicando postagens significativas.\u201d<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encontre as pessoas certas<\/b> \u2013 \u201cIdentifique melhores clientes potenciais em menos tempo usando ferramentas eficientes de pesquisa e pesquisa.\u201d<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Envolva-se com insights<\/b> \u2013 \u201cDescubra e compartilhe atualiza\u00e7\u00f5es que valem a pena conversar para criar e desenvolver relacionamentos.\u201d<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construir relacionamentos<\/b> \u2013 \u201cFortale\u00e7a sua rede conectando e estabelecendo confian\u00e7a com os tomadores de decis\u00e3o.\u201d<\/li><\/ol><p>Com estes pilares em mente, o LinkedIn ir\u00e1 fornecer-lhe o seu SSI. Onde quer que voc\u00ea caia na escala, descreve essencialmente o seu sucesso em vendas sociais. Quanto mais alto, melhor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f1b31 elementor-widget elementor-widget-image\" data-id=\"83f1b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin.png\" class=\"attachment-full size-full wp-image-1164\" alt=\"melhor hor\u00e1rio para postar no LinkedIn\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/ideal-times-to-post-on-linkedin-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8677c3 elementor-widget elementor-widget-accordion\" data-id=\"b8677c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1931\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1931\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Diretrizes de porcentagem no LinkedIn<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1931\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1931\"><p>Aqui est\u00e3o algumas diretrizes de porcentagem fornecidas pelo LinkedIn:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>45%<\/strong> = Os vendedores sociais criam 45% mais oportunidades do que seus pares de classifica\u00e7\u00e3o inferior.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>51%<\/strong> = Os vendedores sociais t\u00eam maior probabilidade de atingir suas metas de vendas.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>78%<\/strong> = Os vendedores sociais vendem mais que os pares em 78%.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7a5e elementor-widget elementor-widget-text-editor\" data-id=\"78c7a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Devo me envolver em vendas sociais para minha empresa?<\/h2>\n<p>Como especialistas em gerenciamento de m\u00eddia social, n\u00e3o podemos recomendar vendas sociais o suficiente. Se voc\u00ea ainda n\u00e3o est\u00e1 no movimento, provavelmente seus concorrentes est\u00e3o, e eles provavelmente est\u00e3o colhendo os muitos benef\u00edcios que v\u00eam junto com isso. Adotar a venda social pode ajud\u00e1-lo <strong>desenvolver novas conex\u00f5es<\/strong> e construir relacionamentos de longo prazo com os consumidores, ao mesmo tempo <strong>impulsionando o engajamento com sua marca<\/strong> e esperan\u00e7osamente <strong>gerando mais convers\u00f5es e vendas<\/strong>.<\/p>\n<h3><strong>Atinja suas metas de vendas com Social Selling + Kiopi<\/strong><\/h3>\n<p>No grande esquema das coisas, o aspecto da venda social e o <a href=\"https:\/\/kiopi.com\/pt\/\">software de gerenciamento de m\u00eddia social<\/a> Kiopi tem muitas coisas em comum. Por exemplo, ambos utilizam os benef\u00edcios das plataformas sociais e se concentram na constru\u00e7\u00e3o de relacionamentos, melhorando sua presen\u00e7a social, atingindo suas metas de vendas e impulsionando seus neg\u00f3cios de maneira geral.<\/p><p>Ao incorporar <strong>vendas sociais<\/strong> em seu plano de marketing e se beneficiando de um <strong>ferramenta de gerenciamento de m\u00eddia social<\/strong> como o Kiopi, voc\u00ea tem acesso a tudo que precisa para expandir sua marca online.<br><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is Social Selling?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Social selling is one of the many sales techniques that has been created, or rather, altered, in light of the continued growth of social media platforms and the use of social media for business. The practice is similar to that of the once pertinent sales strategy of cold calling.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What is a Prospect?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"When sales teams find relevant groups of people who may be interested in the goods or services that they are trying to sell, these potential customers may be known as \\u201cprospects.\\u201d These are typically people who fit the target audience and\\\/or have expressed curiosity regarding the product being sold. They have not yet become a customer, but they seem to possess the resources and interest that indicate they may very well become a customer in the future.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Should I Engage in Social Selling for My Business?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"As social media management experts, we cannot recommend social selling enough. If you aren\\u2019t already on the bandwagon, odds are your competitors are, and they\\u2019re likely reaping the many benefits that come along with it. Adopting social selling can help you develop new connections and build long-term relationships with consumers, all while driving engagement to your brand and hopefully generating more conversions and sales.\"\n            }\n        }\n    ]\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c8202 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"90c8202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Como monitorar o tr\u00e1fego de m\u00eddia social<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">O que \u00e9 conte\u00fado gerado pelo usu\u00e1rio?<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf7baa elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"bcf7baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Venda social: o que \u00e9 e como funciona? \u00cdndice No mundo em que vivemos hoje, quase tudo acontece em<\/p>","protected":false},"author":4,"featured_media":691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Selling: What is it and How Does it Work? | Kiopi<\/title>\n<meta name=\"description\" content=\"In this post, our social media management experts at Kiopi give you a rundown on social selling and how it can help boost your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling: What is it and How Does it Work? 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