{"id":669,"date":"2022-03-15T20:19:17","date_gmt":"2022-03-15T20:19:17","guid":{"rendered":"https:\/\/kiopi.com\/?p=669"},"modified":"2023-09-28T20:14:22","modified_gmt":"2023-09-28T20:14:22","slug":"como-monitorar-o-trafego-de-midia-social","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/","title":{"rendered":"Como monitorar o tr\u00e1fego de m\u00eddia social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"669\" class=\"elementor elementor-669\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d760aa elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1d760aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d4e3a3\" data-id=\"8d4e3a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81d1642 elementor-widget elementor-widget-heading\" data-id=\"81d1642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como monitorar o tr\u00e1fego de m\u00eddia social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-575271d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dce34ff\" data-id=\"dce34ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d5f69e elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"7d5f69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e82f1e9 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e82f1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6c1b7 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2e6c1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e6c1b7\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2e6c1b7\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2e6c1b7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958758a elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"958758a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No mundo social de hoje, existem muitas ferramentas que tornam as redes sociais mais f\u00e1ceis e lucrativas. Entre elas est\u00e3o ferramentas de monitoramento de m\u00eddia social, projetadas para ajud\u00e1-lo a identificar conversas importantes nas redes sociais. Alguns desses programas permitem que voc\u00ea acompanhe muitos perfis de m\u00eddia social em v\u00e1rias plataformas a partir de um \u00fanico local. Alguns at\u00e9 permitem que voc\u00ea coordene seus esfor\u00e7os de m\u00eddia social entre colaboradores e membros da equipe.<\/p><p>Felizmente para voc\u00ea, Kiopi pode fazer tudo isso e muito mais.\u00a0<\/p><p>Quer voc\u00ea seja um gerente de m\u00eddia social, um influenciador, propriet\u00e1rio de uma pequena empresa ou esteja apenas come\u00e7ando a assumir <a href=\"https:\/\/kiopi.com\/pt\/blog\/terceirizar-midia-social\/\">marketing de m\u00eddia social terceirizado<\/a>, voc\u00ea certamente se beneficiar\u00e1 do monitoramento de m\u00eddia social. Mas o que \u00e9 exatamente e o que pode fazer pela sua empresa e\/ou presen\u00e7a nas redes sociais?<\/p><p>Neste post, responderemos a todas essas perguntas e ensinaremos como come\u00e7ar a monitorar seu pr\u00f3prio tr\u00e1fego nas redes sociais.<\/p><h2>O que \u00e9 monitoramento de m\u00eddia social?<\/h2><p>Ao monitorar m\u00eddias sociais, voc\u00ea basicamente pesquisa palavras-chave, <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/\">hashtags<\/a>e men\u00e7\u00f5es que est\u00e3o intimamente relacionadas ao seu neg\u00f3cio por meio de v\u00e1rios <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-ferramentas-de-midia-social-para-empresas\/\">ferramentas de marketing de m\u00eddia social<\/a>. Rastrear as m\u00eddias sociais dessa forma pode lhe dar inspira\u00e7\u00e3o para conte\u00fado e postagens, ao mesmo tempo que monitora an\u00e1lises\/dados.<\/p><h3>Informa\u00e7\u00f5es que voc\u00ea pode obter ao rastrear dados de m\u00eddia social<\/h3><p><a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">Medindo a m\u00eddia social<\/a> esfor\u00e7os \u00e9 a \u00fanica maneira de saber se seu tr\u00e1fego social est\u00e1 aumentando.<\/p><p>Ao rastrear itens como tr\u00e1fego de m\u00eddia social, postagens e palavras-chave, voc\u00ea pode obter uma infinidade de informa\u00e7\u00f5es que pode usar para criar seu pr\u00f3prio <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\" data-wplink-edit=\"true\">estrat\u00e9gia de m\u00eddia social<\/a>. Quanto melhor for sua estrat\u00e9gia de m\u00eddia social em redes sociais espec\u00edficas, mais tr\u00e1fego e clientes em potencial voc\u00ea provavelmente receber\u00e1.<\/p><p>O rastreamento de m\u00e9tricas de m\u00eddia social e outros dados pode revelar informa\u00e7\u00f5es relevantes como:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1aa045 elementor-widget elementor-widget-image\" data-id=\"b1aa045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/track-social-media-platforms-2-1024x546.jpg\" class=\"attachment-large size-large wp-image-671\" alt=\"rastrear plataformas de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/track-social-media-platforms-2-1024x546.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/track-social-media-platforms-2-300x160.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/track-social-media-platforms-2-768x410.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/track-social-media-platforms-2.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d7bed elementor-widget elementor-widget-accordion\" data-id=\"61d7bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1021\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1021\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Compartilhamento social de voz<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1021\"><p>Qual porcentagem de postagens e engajamento nas m\u00eddias sociais \u00e9 sobre o seu neg\u00f3cio, e n\u00e3o sobre os neg\u00f3cios concorrentes?<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1022\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1022\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Sentimento Social<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1022\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1022\"><p>O clima espec\u00edfico por tr\u00e1s das postagens e conversas nas redes sociais.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1023\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1023\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Tend\u00eancias de m\u00eddia social<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1023\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1023\"><p>O que \u00e9 tend\u00eancia agora?<\/p><p>Em outras palavras, sobre o que meu p\u00fablico-alvo est\u00e1 falando e quantas pessoas est\u00e3o falando sobre isso? Diferentes plataformas de m\u00eddia social podem ter tend\u00eancias diferentes.<\/p><p>Por exemplo, estas tend\u00eancias podem ser qualquer coisa, desde uma <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-usar-os-trending-topics-do-twitter-para-expandir-seus-negocios\/\">tend\u00eancias do Twitter<\/a> hashtag, uma <a href=\"https:\/\/kiopi.com\/pt\/blog\/hashtags-para-pequenas-empresas\/\">hashtag de tend\u00eancia para pequenas empresas<\/a>, uma est\u00e9tica ou estilo no Instagram, um meme no Facebook ou um som no TikTok.\u00a0\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1024\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1024\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Retorno Social do Investimento (SROI)<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1024\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1024\"><p>Esta \u00e9 basicamente uma medida financeira de como seus investimentos monet\u00e1rios est\u00e3o rendendo em uma plataforma de m\u00eddia social.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1025\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1025\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Palavras-chave e hashtags de m\u00eddia social:<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1025\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1025\"><p>Isso pode ajud\u00e1-lo a expandir seus neg\u00f3cios em sites de m\u00eddia social, usando aqueles que s\u00e3o mais relevantes para voc\u00ea.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f26f5 elementor-widget elementor-widget-text-editor\" data-id=\"c6f26f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como a m\u00eddia social est\u00e1 em constante mudan\u00e7a, a maneira como atuamos <a href=\"https:\/\/www.digitallogic.co\/social-media-services\/\">marketing de m\u00eddia social<\/a> tamb\u00e9m est\u00e1 em constante mudan\u00e7a. \u00c9 por isso que \u00e9 crucial fazer sua pesquisa sobre <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">m\u00e9tricas de engajamento<\/a>, tend\u00eancias e muito mais. Quanto mais voc\u00ea se envolve em conversas relevantes com hashtags e palavras-chave, mais seu tr\u00e1fego social crescer\u00e1, potencialmente levando a convers\u00f5es de vendas e ao crescimento geral do seu neg\u00f3cio!<\/p><h2>Como come\u00e7ar o monitoramento de m\u00eddia social<\/h2><p>Agora que voc\u00ea sabe que tipo de informa\u00e7\u00e3o pode receber ao monitorar seus canais sociais, \u00e9 hora de come\u00e7ar a monitorar seu tr\u00e1fego de m\u00eddia social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807bbd7 elementor-widget elementor-widget-accordion\" data-id=\"807bbd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1341\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1341\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Passo 1 \u2013 Escolha a melhor ferramenta de monitoramento de m\u00eddias sociais<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1341\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1341\"><p>Embora existam dezenas de diferentes <a href=\"https:\/\/kiopi.com\/pt\/\">ferramentas de gerenciamento de m\u00eddia social<\/a> l\u00e1 fora, <b>Kiopi<\/b> \u00e9 uma ferramenta incrivelmente \u00fatil que realmente faz tudo. Podemos rastrear tr\u00e1fego, engajamento, campanhas de m\u00eddia social e muito mais.<\/p><p>Al\u00e9m disso, podemos rastrear todos esses dados em mais plataformas de m\u00eddia social do que apenas nas tr\u00eas grandes (Facebook, Twitter e Instagram). Tamb\u00e9m oferecemos acesso ao LinkedIn e Google Meu Neg\u00f3cio (GMB).<\/p><p>Confira nossos recursos espec\u00edficos para saber mais sobre como podemos melhorar seu <b>esfor\u00e7os de marketing de m\u00eddia social<\/b>.\u00a0\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1342\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1342\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Passo 2 \u2013 Crie seus termos de pesquisa<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1342\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1342\"><p>O pr\u00f3ximo passo \u00e9 prestar aten\u00e7\u00e3o aos termos de pesquisa que as pessoas usam em qualquer rede social quando falam sobre o seu neg\u00f3cio. Listadas abaixo est\u00e3o ideias sobre como come\u00e7ar a compilar seus termos de pesquisa.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">O nome da sua empresa como identificador e hashtag. Por exemplo, <b>@Kiopi<\/b> e <b>#Kiopi<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Os nomes ou recursos dos produtos da sua empresa. Por exemplo: <b>#ContentCalendar<\/b>, <b>#SSocialMediaGest\u00e3o de campanhas<\/b>, ou <b>#SsocialM\u00eddiaAnal\u00edtica<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Os nomes do CEO da sua empresa, funcion\u00e1rios, membros da equipe, etc.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">O slogan ou slogan da sua empresa, se aplic\u00e1vel<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Hashtags da marca da sua empresa<\/li><\/ul><p>Certifique-se de pesquisar tamb\u00e9m todos os dados mencionados acima sobre os concorrentes da sua empresa. Depois de fazer isso, prossiga para a pesquisa de dados para o seu setor. Listadas abaixo est\u00e3o id\u00e9ias sobre como fazer isso.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Palavras-chave e hashtags do seu setor. Por exemplo, <b>#SSocialMediaMarketing<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Palavras-chave e hashtags espec\u00edficas para sua comunidade<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Palavras-chave e hashtags espec\u00edficas da plataforma de m\u00eddia social que voc\u00ea est\u00e1 usando\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Hashtags e palavras-chave espec\u00edficas de um local<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1343\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1343\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Etapa 3 - Coloque seus termos de pesquisa nas m\u00eddias sociais, verifique-os com frequ\u00eancia e ajuste<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1343\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1343\"><p>Em seguida, coloque esses termos em plataformas espec\u00edficas de m\u00eddia social e comece a rastrear. Certifique-se de verificar com frequ\u00eancia para ver se precisa ajustar seus termos de pesquisa ou fazer mais pesquisas. Como mencionamos anteriormente, as m\u00eddias sociais e<b> marketing de m\u00eddia social<\/b> est\u00e3o em constante mudan\u00e7a. \u00c9 um trabalho que nunca \u00e9 realmente \u201cfeito\u201d. As tend\u00eancias mudam, o tr\u00e1fego do site flutua e as m\u00e9tricas de engajamento como um todo podem ser uma montanha-russa.<\/p><p>Monitorar canais e plataformas de m\u00eddia social \u00e9 um trabalho de tempo integral que requer muitos ajustes e muitas estrat\u00e9gias.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0605c elementor-widget elementor-widget-text-editor\" data-id=\"0a0605c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Dicas para monitorar suas m\u00eddias sociais\u00a0<\/h2><p>Quando se trata de<b> monitoramento de an\u00e1lises de m\u00eddia social<\/b>, h\u00e1 muito o que aprender. Listados abaixo est\u00e3o mais dicas e truques sobre como come\u00e7ar e obter sucesso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af8ccc elementor-widget elementor-widget-image\" data-id=\"5af8ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/how-to-monitor-social-media-traffic.jpg\" class=\"attachment-full size-full wp-image-672\" alt=\"como monitorar o tr\u00e1fego de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/how-to-monitor-social-media-traffic.jpg 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/how-to-monitor-social-media-traffic-300x160.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/how-to-monitor-social-media-traffic-1024x546.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2022\/03\/how-to-monitor-social-media-traffic-768x410.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ab532 elementor-widget elementor-widget-accordion\" data-id=\"47ab532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-7511\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7511\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Determine o motivo para rastrear m\u00e9tricas de m\u00eddia social<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-7511\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7511\"><p>Antes de come\u00e7ar a rastrear <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">an\u00e1lise social<\/a> e v\u00e1rios outros dados, voc\u00ea precisa ter um objetivo espec\u00edfico em mente.<\/p><p>Voc\u00ea est\u00e1 tentando alcan\u00e7ar p\u00fablicos diferentes? Voc\u00ea est\u00e1 tentando criar e <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">gerenciar campanhas de m\u00eddia social<\/a>? Voc\u00ea est\u00e1 tentando monitorar o feedback do p\u00fablico? Voc\u00ea est\u00e1 tentando medir ou aumentar a quantidade de tr\u00e1fego que vai para seu site ou p\u00e1ginas de m\u00eddia social?<\/p><p>Claro, voc\u00ea pode atingir todos esses objetivos e muito mais ao utilizar <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">ferramentas de escuta social<\/a> e ferramentas de gerenciamento de m\u00eddia social como Kiopi e an\u00e1lises de rastreamento. Mas independentemente disso, \u00e9 sempre bom ter alguns objetivos espec\u00edficos em mente quando <a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">medindo m\u00eddia social<\/a> esfor\u00e7os.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-7512\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7512\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Monitore em v\u00e1rios idiomas<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-7512\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7512\"><p>Se voc\u00ea est\u00e1 realmente tentando fazer seu neg\u00f3cio crescer, voc\u00ea vai querer expandir para mais p\u00fablicos do que apenas aqueles que falam ingl\u00eas. Idealmente, voc\u00ea ter\u00e1 clientes de todo o mundo que podem falar v\u00e1rios outros idiomas.<\/p><p>A m\u00eddia social tem tudo a ver com conex\u00e3o. Se voc\u00ea n\u00e3o tentar se conectar com seus clientes multil\u00edngues ou clientes de uma maneira que eles entendam, voc\u00ea pode estar limitando seriamente sua exposi\u00e7\u00e3o e perdendo o envio de tr\u00e1fego e visitantes de m\u00eddia social para sua p\u00e1gina.<\/p><p>Al\u00e9m disso, se voc\u00ea n\u00e3o rastrear dados em outros idiomas, tamb\u00e9m poder\u00e1 faltar conex\u00e3o. Sempre h\u00e1 espa\u00e7o para melhorar, e expandir a conex\u00e3o por meio do idioma \u00e9 uma maneira de fazer isso.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-7513\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7513\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Pratique a escuta social<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-7513\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7513\"><p>Ao monitorar o tr\u00e1fego e os dados das m\u00eddias sociais, tamb\u00e9m \u00e9 importante praticar a habilidade de <a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\">escuta social<\/a>.<\/p><p>Basicamente, se voc\u00ea n\u00e3o ouvir o que seu p\u00fablico gosta e o que n\u00e3o gosta, voc\u00ea ter\u00e1 dificuldade para se conectar e construir sua empresa online. Escuta social \u00e9 um termo que se refere \u00e0 an\u00e1lise de conversas e tend\u00eancias nas redes sociais, n\u00e3o apenas sobre a sua empresa, mas sobre todo o seu setor.<\/p><p>Este conceito tamb\u00e9m envolve usar o conhecimento adquirido nesses estudos para <a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\"><b>melhore seu marketing de m\u00eddia social<\/b><\/a> decis\u00f5es no futuro.<\/p><p><strong>Aqui est\u00e3o algumas coisas espec\u00edficas para ouvir:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Men\u00e7\u00f5es positivas e negativas sobre sua empresa ou marca\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Men\u00e7\u00f5es positivas e negativas sobre seus concorrentes<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Esteja voc\u00ea alcan\u00e7ando ou n\u00e3o o p\u00fablico que deseja<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Mudando tend\u00eancias em seu setor<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">As conversas do seu cliente nas redes sociais<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Hashtags e palavras-chave<\/li><\/ul><p>Assim como com <a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">medi\u00e7\u00e3o de m\u00eddia social<\/a>, voc\u00ea precisa ter um s\u00f3lido <b>estrat\u00e9gia de escuta de m\u00eddia social,<\/b> tamb\u00e9m.<\/p><p>Aprender mais sobre <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">ferramentas de escuta social para empresas<\/a>.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b45ef elementor-widget elementor-widget-text-editor\" data-id=\"11b45ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Acompanhei minhas an\u00e1lises e dados de m\u00eddia social - e agora?<\/h2><p>Ent\u00e3o, voc\u00ea rastreou seu <b>tr\u00e1fego de m\u00eddia social<\/b> e voc\u00ea est\u00e1 ouvindo o que seu p\u00fablico tem a dizer sobre sua marca\/setor... e agora? Agora \u00e9 hora de usar as informa\u00e7\u00f5es que voc\u00ea aprendeu a seu favor.<\/p><p><strong>Com amplo conhecimento de an\u00e1lises, hashtags, palavras-chave e muito mais, voc\u00ea pode:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Comece a trabalhar no <a href=\"https:\/\/kiopi.com\/pt\/blog\/elementos-de-uma-campanha-de-midia-social\/\">elementos de uma campanha de m\u00eddia social<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Crie parcerias com empresas ou influenciadores locais<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Ajuste suas mensagens e fa\u00e7a melhorias com base nos coment\u00e1rios negativos do seu p\u00fablico<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Crie um plano de marketing de conte\u00fado s\u00f3lido<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Expanda a lista de hashtags da sua empresa para aumentar a conscientiza\u00e7\u00e3o sobre o que voc\u00ea faz<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Melhore o atendimento ao cliente da sua empresa<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Responda \u00e0s perguntas do seu cliente diretamente e atrav\u00e9s de uma an\u00e1lise completa <a href=\"https:\/\/kiopi.com\/pt\/perguntas-frequentes\/\">P\u00e1gina de perguntas frequentes<\/a> no seu site<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Crie um plano de crise caso seu tanque de an\u00e1lise<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Defina um s\u00f3lido <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">cronograma de postagem nas redes sociais<\/a> para que voc\u00ea possa obter o m\u00e1ximo de engajamento nos melhores hor\u00e1rios do dia<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Interaja com seus clientes<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Crie links mais \u00fateis em sua p\u00e1gina<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Atualize suas p\u00e1ginas de destino para obter mais tr\u00e1fego<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Crie mais p\u00e1ginas\/reconhecimento em torno do conte\u00fado que est\u00e1 recebendo mais tr\u00e1fego<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Fa\u00e7a mais experimentos de conte\u00fado com base em sua pesquisa para ver que tipo de postagem ter\u00e1 um bom desempenho e quais n\u00e3o.<\/li><\/ul><h2>Monitore suas m\u00eddias sociais com Kiopi<\/h2><p>Se voc\u00ea est\u00e1 em busca do <b>melhor software para rastrear tr\u00e1fego de m\u00eddia social<\/b> e gerenciar suas contas, voc\u00ea veio ao lugar certo. Usar o Kiopi \u00e9 a melhor forma de fazer crescer a sua empresa, ou mesmo a sua conta pessoal, neste vasto e din\u00e2mico mundo online.<\/p><p>Inscreva-se para um <a href=\"https:\/\/app.kiopi.com\/plans?_gl=1*9kln7v*_ga*MTk0MjczNjY1OC4xNjI5NDg5NzE4*_ga_RWE2G9VDBY*MTY0MTU3OTIxMy4yMDAuMS4xNjQxNTgyMjUyLjA.\">teste gratuito de 14 dias com Kiopi<\/a> hoje e veja como \u00e9 mais f\u00e1cil <a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\">gerenciamento de m\u00eddias sociais<\/a> pode ser para voc\u00ea.<br \/><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": {\n        \"@type\": \"Question\",\n        \"name\": \"What is Social Media Monitoring?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"When you\\u2019re monitoring social media, you\\u2019re basically researching keywords, hashtags, and mentions that closely relate to your business. Tracking social media in this way can give you inspiration for content and posts while also monitoring analytics\\\/data.\"\n        }\n    }\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ab2ac elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"a0ab2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Escuta Social<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">Venda social: o que \u00e9 e como funciona?<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7912010 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"7912010\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como monitorar o tr\u00e1fego de m\u00eddia social \u00cdndice No mundo social de hoje, existem muitas ferramentas que tornam as redes sociais mais f\u00e1ceis<\/p>","protected":false},"author":10,"featured_media":677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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