{"id":593,"date":"2022-01-26T16:16:30","date_gmt":"2022-01-26T16:16:30","guid":{"rendered":"https:\/\/kiopi.com\/?p=593"},"modified":"2023-08-15T17:52:14","modified_gmt":"2023-08-15T17:52:14","slug":"escuta-social","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/","title":{"rendered":"Escuta Social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"593\" class=\"elementor elementor-593\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1497c4 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d1497c4\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Escuta Social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3856bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3856bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff8c36a\" data-id=\"ff8c36a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eccffa6 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"eccffa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/47b9b2a39d7d6f17777a4fbb96b6f23e9537f066c0f17f8133a26caafcecb6e2?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Kristyn Miller\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKristyn Miller\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ab38a elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"45ab38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea j\u00e1 ouviu muitas vezes a import\u00e2ncia da escuta ativa. \u00c9 uma parte essencial da comunica\u00e7\u00e3o saud\u00e1vel entre amigos, maridos e esposas, professores e alunos e, acredite ou n\u00e3o, at\u00e9 entre produtores e consumidores. As marcas h\u00e1 muito se beneficiam do uso da escuta social, pois \u00e9 a melhor maneira de seu p\u00fablico dizer diretamente o que deseja de voc\u00ea. Sem implementar uma estrat\u00e9gia de escuta social, \u00e9 melhor voc\u00ea acreditar que sua marca est\u00e1 perdendo alguns dos dados mais \u00fateis dispon\u00edveis para ajudar a se conectar com seu p\u00fablico e expandir seus neg\u00f3cios.<br \/><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": {\n        \"@type\": \"Question\",\n        \"name\": \"What is Social Listening?\",\n        \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Social listening in today\\u2019s world might be better understood as social media listening, as the monitoring of social media platforms is currently the most promising method of listening and engaging with consumers. Social listening is a concept that refers to the social media monitoring, tracking, and analysis of discussions and trends surrounding not only your own company, but your industry as a whole. Further, it is applying the insights you gather from these analyses to improve future marketing decisions.\"\n        }\n    }\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eafd74 elementor-widget elementor-widget-image\" data-id=\"7eafd74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2.png\" class=\"attachment-full size-full wp-image-598\" alt=\"o que \u00e9 escuta social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-300x160.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-1024x546.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-768x410.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0bc0a elementor-widget elementor-widget-text-editor\" data-id=\"8d0bc0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>O que \u00e9 escuta social?<\/h2><p>Como mencionamos anteriormente, a capacidade de utilizar habilidades de escuta social no gerenciamento de m\u00eddias sociais \u00e9 fundamental para o sucesso do seu neg\u00f3cio. Simplificando, se voc\u00ea n\u00e3o prestar aten\u00e7\u00e3o e ouvir o que seu p\u00fablico tem a dizer, ficar\u00e1 atr\u00e1s da concorr\u00eancia. Agora que voc\u00ea est\u00e1 ciente de sua import\u00e2ncia, vamos nos concentrar mais na quest\u00e3o de \u201c<em>O que \u00e9 escuta social<\/em>?\u201d<\/p><p>A escuta social no mundo de hoje pode ser melhor entendida como escuta das redes sociais, uma vez que a monitoriza\u00e7\u00e3o das plataformas das redes sociais \u00e9 atualmente o m\u00e9todo mais promissor de ouvir e interagir com os consumidores.<\/p><h3>Defini\u00e7\u00e3o de escuta social<\/h3><p>A escuta social \u00e9 um conceito que se refere ao monitoramento, rastreamento e an\u00e1lise nas m\u00eddias sociais de discuss\u00f5es e tend\u00eancias que envolvem n\u00e3o apenas sua pr\u00f3pria empresa, mas seu setor como um todo. Al\u00e9m disso, aplica os insights coletados nessas an\u00e1lises para melhorar futuras decis\u00f5es de marketing. Isso pode ser feito monitorando itens como men\u00e7\u00f5es \u00e0 marca e conversas online relacionadas ao seu neg\u00f3cio na web e nas redes sociais e, em seguida, avaliando-as para encontrar as melhores oportunidades de a\u00e7\u00e3o.<\/p><p>A escuta social \u00e9 mais do que apenas monitoramento ou an\u00e1lise de m\u00eddia social. Embora suas an\u00e1lises possam fornecer uma infinidade de insights sobre seus dados de m\u00eddia social, como quanto engajamento e impress\u00f5es seu conte\u00fado gerou, elas n\u00e3o ajudam muito a entender por que essas discuss\u00f5es online est\u00e3o ocorrendo. \u00c9 a\u00ed que entra a escuta social. Ao implementar uma boa estrat\u00e9gia de escuta social, voc\u00ea pode ter uma vis\u00e3o geral ao compreender verdadeiramente o que as pessoas est\u00e3o pensando. Pense desta forma: em vez de aprender <em>quantos<\/em>, voc\u00ea pode aprender <em>Por qu\u00ea<\/em>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598704f elementor-widget elementor-widget-image\" data-id=\"598704f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"600\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/social-listening-graphic.png\" class=\"attachment-full size-full wp-image-600\" alt=\"escuta social com kiopi\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/social-listening-graphic.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/social-listening-graphic-300x120.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/social-listening-graphic-1024x410.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/social-listening-graphic-768x307.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5615c elementor-widget elementor-widget-text-editor\" data-id=\"ab5615c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aprendendo o <em>como \u00e9 que<\/em> pode ajudar no desenvolvimento de campanhas futuras, na melhoria da estrat\u00e9gia de conte\u00fado e das mensagens, superando seus concorrentes e, de modo geral, no <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\">cria\u00e7\u00e3o de uma estrat\u00e9gia eficaz de m\u00eddia social<\/a>. Como resultado, isso pode transformar seu <em>como \u00e9 que<\/em> em <em>como latas<\/em>, ou seja, \u201cComo podemos usar essas informa\u00e7\u00f5es para impulsionar nossos futuros esfor\u00e7os de marketing?\u201d<\/p><h2>Estrat\u00e9gia de escuta social<\/h2><p>Abordamos o b\u00e1sico \u2013 o que \u00e9 escuta social e por que ela \u00e9 importante para sua marca. Agora voc\u00ea deve estar se perguntando como implementar esse conceito em seus esfor\u00e7os di\u00e1rios de marketing de m\u00eddia social. Abaixo, forneceremos uma lista de etapas que podem ajud\u00e1-lo a desenvolver e implementar uma boa estrat\u00e9gia de escuta social.<\/p><h3><strong>Identifique seu p\u00fablico<\/strong>.<\/h3><p>Tal como acontece com aparentemente todas as estrat\u00e9gias de m\u00eddia social, o melhor lugar para come\u00e7ar \u00e9 conhecendo seu p\u00fablico-alvo, tamb\u00e9m conhecido como clientes em potencial. <em>Em que faixa et\u00e1ria eles se enquadram? Em quais plataformas de m\u00eddia social voc\u00ea pode encontr\u00e1-los? Quando \u00e9 mais prov\u00e1vel que voc\u00ea se envolva com eles?<\/em> Perguntas como essas podem ajudar a estabelecer seu p\u00fablico-alvo e permitir que voc\u00ea forme sua estrat\u00e9gia de marca em torno dessas informa\u00e7\u00f5es.<\/p><h3><strong>Selecione um objetivo<\/strong>.<\/h3><p>O que voc\u00ea espera alcan\u00e7ar com a coleta de dados? Com a quantidade de dados de escuta social que voc\u00ea pode coletar, \u00e9 importante que voc\u00ea estabele\u00e7a uma meta para o que deseja fazer com esses dados. Por exemplo, talvez voc\u00ea esteja procurando aumentar o conhecimento geral da marca ou talvez simplesmente queira ver como voc\u00ea se compara aos seus concorrentes. Talvez sua empresa esteja planejando lan\u00e7ar ou reintroduzir um produto ou servi\u00e7o aprimorado e voc\u00ea queira ver se h\u00e1 algum interesse, ou talvez voc\u00ea j\u00e1 tenha lan\u00e7ado esse produto ou servi\u00e7o e queira iniciar o processo de <a href=\"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/\">vendas sociais<\/a>. Todos esses s\u00e3o objetivos s\u00f3lidos para estrat\u00e9gias de escuta social.<\/p><h3><strong>Escolha palavras-chave relevantes<\/strong>.<\/h3><p>Compile uma lista de palavras-chave espec\u00edficas da sua marca e tamb\u00e9m daquelas associadas ao seu setor. Em seguida, ative suas habilidades de monitoramento social para analisar e determinar quais palavras-chave est\u00e3o atraindo mais aten\u00e7\u00e3o e engajamento. Anote quais palavras-chave e tipos de conte\u00fado s\u00e3o populares entre seu p\u00fablico-alvo e quais n\u00e3o s\u00e3o e use essas informa\u00e7\u00f5es ao gerar novo conte\u00fado para futuras campanhas de marketing.<\/p><h3><strong>Crie diretrizes para sua marca<\/strong>.<\/h3><p>Quer voc\u00ea seja o \u00fanico gerente das campanhas de marketing de m\u00eddia social da sua empresa ou tenha uma equipe trabalhando nos bastidores, voc\u00ea precisa manter uma voz de marca \u00fanica e coesa. Isso envolve a cria\u00e7\u00e3o de diretrizes sobre como a intera\u00e7\u00e3o com o cliente \u00e9 tratada, como a forma como voc\u00ea responder\u00e1 a avalia\u00e7\u00f5es negativas ou coment\u00e1rios positivos, por exemplo. Pode ser \u00fatil criar modelos de respostas a serem seguidos, dependendo do tipo de intera\u00e7\u00e3o com a qual voc\u00ea est\u00e1 interagindo. Se voc\u00ea possui uma equipe de atendimento ao cliente, certifique-se de que todos estejam familiarizados com essas diretrizes para manter a voz e a imagem da sua marca.<\/p><h3><strong>Reconhecer, abordar e resolver. <\/strong><\/h3><p>Uma grande parte da escuta social \u00e9 mostrar aos usu\u00e1rios das redes sociais que voc\u00ea realmente est\u00e1 ouvindo. A melhor maneira de demonstrar que voc\u00ea est\u00e1 ouvindo ativamente sua base de clientes \u00e9 reconhecer seus coment\u00e1rios, abordar claramente suas preocupa\u00e7\u00f5es e trabalhar para resolver o problema em quest\u00e3o, seja ele qual for.<\/p><h2>Dicas de escuta social<\/h2><p>Ao iniciar o processo de escuta nas redes sociais, um bom ponto de partida \u00e9 identificar o que est\u00e1 incomodando seu p\u00fablico-alvo. Geralmente, essa \u00e9 uma tarefa bastante f\u00e1cil, j\u00e1 que as pessoas frequentemente discutem seus problemas e reclama\u00e7\u00f5es nas redes sociais. Isso permitir\u00e1 que voc\u00ea avalie se h\u00e1 uma desconex\u00e3o entre o que seus rivais est\u00e3o oferecendo e o que voc\u00ea \u00e9. Voc\u00ea pode fazer isso fazendo a pergunta diretamente (as pessoas gostam de transpar\u00eancia) ou voltando e analisando os coment\u00e1rios\/intera\u00e7\u00f5es do conte\u00fado anterior. Ouvir diretamente o seu p\u00fablico-alvo \u00e9 a melhor abordagem para descobrir qual \u00e9 o problema, se houver, e aprender como o seu p\u00fablico pode esperar que voc\u00ea o resolva.<\/p><p>Outra abordagem \u00e9 escolher palavras-chave estrat\u00e9gicas e assuntos para ficar de olho. Isso pode mudar com o tempo, mas voc\u00ea pode utilizar t\u00e9cnicas de escuta social para descobrir quais assuntos est\u00e3o em alta na internet. Isso inclui men\u00e7\u00f5es \u00e0 marca e conversas relacionadas \u00e0 sua pr\u00f3pria empresa, bem como assuntos relacionados ao setor. Essencialmente, voc\u00ea pode <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-usar-os-trending-topics-do-twitter-para-expandir-seus-negocios\/\">use as tend\u00eancias do Twitter para ajudar a divulgar sua marca<\/a>. Participar no discurso online em torno destes t\u00f3picos-chave pode ajudar a aumentar o conhecimento da sua marca e mostrar aos consumidores que voc\u00ea realmente est\u00e1 ouvindo.<\/p><p>Finalmente, certifique-se de n\u00e3o estar apenas ouvindo para ouvir. Use o que voc\u00ea aprendeu para gerar uma comunica\u00e7\u00e3o saud\u00e1vel entre voc\u00ea e seus potenciais consumidores ou base de clientes. O que queremos dizer com isso \u00e9 usar as m\u00eddias sociais para gerar engajamento com seu p\u00fablico. Isto inclui responder a reclama\u00e7\u00f5es e abordar feedback positivo e negativo, mas tamb\u00e9m pode incluir a partilha de dicas e t\u00e9cnicas, a partilha de <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\">conte\u00fado gerado por usu\u00e1rios<\/a>e promover seu produto ou servi\u00e7o quando apropriado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1f7b8 elementor-widget elementor-widget-image\" data-id=\"aa1f7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"900\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/Social-listening-kiopi-2.png\" class=\"attachment-full size-full wp-image-601\" alt=\"escuta nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/Social-listening-kiopi-2.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/Social-listening-kiopi-2-300x180.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/Social-listening-kiopi-2-1024x614.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/Social-listening-kiopi-2-768x461.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca82a8 elementor-widget elementor-widget-text-editor\" data-id=\"1ca82a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Exemplos de escuta social<\/h2><p>Com base no fato de que voc\u00ea est\u00e1 lendo isto aqui, provavelmente \u00e9 seguro dizer que voc\u00ea est\u00e1 tentando construir a reputa\u00e7\u00e3o de sua marca por meio do uso das m\u00eddias sociais e da escuta social. Como um <a href=\"https:\/\/kiopi.com\/pt\/\">servi\u00e7o de gerenciamento de m\u00eddia social<\/a>, nossos especialistas da Kiopi analisaram as d\u00favidas e preocupa\u00e7\u00f5es comuns relacionadas ao setor em que atuamos. Ao analisar os dados que coletamos de nossos concorrentes e conversas relevantes dentro deste neg\u00f3cio, aprendemos que a escuta social era um t\u00f3pico de interesse proeminente entre os gerentes de m\u00eddia social. Assim, utilizamos o pr\u00f3prio conceito de escuta social para identificar tend\u00eancias e criar uma estrat\u00e9gia de neg\u00f3cios a partir dessas tend\u00eancias. Viu o que fizemos l\u00e1?<\/p><p>Vejamos outro grande exemplo de escuta social de uma fonte externa: a franquia Taco Bell. A escuta social \u00e9 um grande componente da estrat\u00e9gia de atendimento ao cliente da Taco Bell. Al\u00e9m de interagir com as postagens dos clientes nas redes sociais, responder \u00e0s reclama\u00e7\u00f5es dos clientes e valorizar o feedback positivo, a Taco Bell tamb\u00e9m utiliza a escuta das redes sociais para responder rapidamente \u00e0s situa\u00e7\u00f5es e garantir que os produtos da empresa s\u00e3o de alta qualidade. Por exemplo, quando os utilizadores das redes sociais expressaram preocupa\u00e7\u00e3o com o queijo do Quesalupa, a franquia come\u00e7ou a enviar e-mails aos seus restaurantes lembrando-os de seguir a receita para garantir a satisfa\u00e7\u00e3o do cliente. Este \u00e9 um exemplo perfeito de como as marcas podem usar a escuta social para melhorar a experi\u00eancia do cliente e a fidelidade \u00e0 marca.<\/p><h2>Ferramentas de escuta social<\/h2><p>A escuta social n\u00e3o \u00e9 algo que pode ser automatizado, pois exige que pessoas da vida real encontrem solu\u00e7\u00f5es da vida real. No entanto, existem <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">ferramentas de escuta social<\/a> por a\u00ed que pode ajud\u00e1-lo a analisar e interpretar dados de m\u00eddia social para fazer <a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">medi\u00e7\u00e3o de m\u00eddia social<\/a> e implementar sua estrat\u00e9gia com muito mais facilidade. Por exemplo, um software de monitoramento de m\u00eddia social ou uma ferramenta anal\u00edtica pode ajud\u00e1-lo a acompanhar os dados de escuta social de uma variedade de redes sociais diferentes. Com acesso a m\u00e9tricas rastre\u00e1veis, como men\u00e7\u00f5es, coment\u00e1rios, curtidas, compartilhamentos e rea\u00e7\u00f5es em m\u00eddias sociais, a amplitude de sua an\u00e1lise de m\u00eddias sociais pode ser t\u00e3o limitada ou ampla quanto voc\u00ea precisar para atingir seu objetivo de escuta social.<\/p><p>Existem v\u00e1rias ferramentas de monitoramento social dispon\u00edveis para analisar suas m\u00e9tricas de m\u00eddia social, mas encorajamos voc\u00ea a experimentar o Kiopi para atender \u00e0s suas necessidades de escuta social. Kiopi \u00e9 antes de tudo uma plataforma de gerenciamento de m\u00eddia social que permite aos usu\u00e1rios planejar e <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agendar postagens sociais<\/a> antecipadamente para uma variedade de clientes e contas. No entanto, h\u00e1 muito mais do que isso. Kiopi tamb\u00e9m fornece acesso a um painel de an\u00e1lise de m\u00eddia social que pode monitorar o envolvimento do cliente em uma variedade de canais sociais. Nossa ferramenta de an\u00e1lise facilita a utiliza\u00e7\u00e3o de seus insights de escuta social para melhorar drasticamente o relacionamento com os clientes e a presen\u00e7a nas m\u00eddias sociais. Al\u00e9m do mais, o Kiopi fornece acesso a muitas outras ferramentas incr\u00edveis de m\u00eddia social, incluindo coisas como um abrangente <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\">calend\u00e1rio de conte\u00fado<\/a>, exclusivo <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">gerenciamento de campanha<\/a> recursos e um recurso integrado <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/encurtador-de-links\/\">encurtador de links<\/a>.<\/p><h2>Domine suas habilidades de escuta social com a ajuda do Kiopi<\/h2><p>A m\u00eddia social \u00e9 o melhor lugar para as empresas acompanharem as tend\u00eancias emergentes e a evolu\u00e7\u00e3o dos h\u00e1bitos dos clientes. O que realmente importa, por\u00e9m, \u00e9 saber como utilizar essas informa\u00e7\u00f5es. Ao acompanhar eficazmente as tend\u00eancias e monitorizar o comportamento dos clientes no seu ambiente natural (tamb\u00e9m conhecido como redes sociais), as empresas t\u00eam uma oportunidade real de crescimento. Preste aten\u00e7\u00e3o ao que o seu p\u00fablico est\u00e1 fazendo e dizendo, aprenda as palavras-chave e frases mais associadas ao seu setor e esteja atento \u00e0s estrat\u00e9gias eficazes da sua concorr\u00eancia. Ao implementar essas t\u00e1ticas de escuta social e se beneficiar de uma ferramenta de escuta social como o Kiopi, voc\u00ea tem acesso a tudo o que precisa para expandir sua marca online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f6e1c elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"e8f6e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-agendar-um-tweet\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Como agendar tweets<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">Como monitorar o tr\u00e1fego de m\u00eddia social<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6202d3f elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6202d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice de escuta social Voc\u00ea j\u00e1 ouviu muitas vezes a import\u00e2ncia da escuta ativa. \u00c9 uma parte essencial da comunica\u00e7\u00e3o saud\u00e1vel, entre amigos,<\/p>","protected":false},"author":4,"featured_media":642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Listening | What is Social Listening? 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