{"id":536,"date":"2021-11-08T22:38:34","date_gmt":"2021-11-08T22:38:34","guid":{"rendered":"https:\/\/kiopi.com\/?p=536"},"modified":"2023-10-02T21:23:51","modified_gmt":"2023-10-02T21:23:51","slug":"dicas-de-midia-social-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/dicas-de-midia-social-para-pequenas-empresas\/","title":{"rendered":"Dicas de m\u00eddia social para pequenas empresas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"536\" class=\"elementor elementor-536\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e96d4 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"49e96d4\" data-element_type=\"section\" data-e-type=\"section\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c65cd9c\" data-id=\"c65cd9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ab811 elementor-widget elementor-widget-heading\" data-id=\"05ab811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dicas de m\u00eddia social para pequenas empresas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-249ca26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"249ca26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f92993\" data-id=\"5f92993\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1de59b elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"c1de59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/47b9b2a39d7d6f17777a4fbb96b6f23e9537f066c0f17f8133a26caafcecb6e2?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Kristyn Miller\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKristyn Miller\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c979054 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"c979054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef063a elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2ef063a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2ef063a\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2ef063a\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2ef063a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73dec9 elementor-drop-cap-yes elementor-drop-cap-view-stacked elementor-widget elementor-widget-text-editor\" data-id=\"f73dec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De certa forma, desenvolver um neg\u00f3cio do zero \u00e9 mais f\u00e1cil do que nunca. Isso, \u00e9 claro, se voc\u00ea souber como utilizar adequadamente as estrat\u00e9gias e ferramentas atuais de marketing digital que est\u00e3o dispon\u00edveis para voc\u00ea.<\/p><p>Uma das melhores maneiras de fazer seu neg\u00f3cio crescer \u00e9 usando as m\u00eddias sociais. Com bilh\u00f5es de usu\u00e1rios em diversas plataformas de m\u00eddia social, os propriet\u00e1rios de pequenas empresas podem aproveitar ao m\u00e1ximo os benef\u00edcios de um p\u00fablico mundial ao seu alcance.<\/p><p>No entanto, uma coisa \u00e9 simplesmente criar uma conta de m\u00eddia social para o seu neg\u00f3cio, mas \u00e9 algo totalmente diferente quando se trata de implementar uma estrat\u00e9gia de m\u00eddia social bem-sucedida e bem executada para realmente impulsionar o sucesso do seu neg\u00f3cio.<\/p><p>Nesta postagem, nosso <a href=\"https:\/\/kiopi.com\/pt\/\">gerenciamento de m\u00eddias sociais<\/a> os especialistas da Kiopi fornecer\u00e3o v\u00e1rias dicas \u00fateis de m\u00eddia social para pequenas empresas.<\/p><h2>Dicas de marketing em m\u00eddias sociais<\/h2><p>O problema que muitas empresas enfrentam quando se trata de redes sociais n\u00e3o \u00e9 se devem tirar partido delas, pois a resposta \u00e9 cada vez mais \u00f3bvia.<\/p><p>Em vez disso, o problema \u00e9 como eles deveriam tirar vantagem disso. Parece haver uma sobrecarga de informa\u00e7\u00f5es sobre dicas e truques para o crescimento de um neg\u00f3cio por meio do uso das m\u00eddias sociais. Ent\u00e3o, como filtrar tudo isso para encontrar os m\u00e9todos que funcionam melhor para eles?<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How To Use Social Media for Small Business?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"It is safe to say that most of us use social media in our daily lives and are all relatively familiar with popular platforms such as Facebook, Instagram, and Twitter. However, social media for personal usage varies significantly from social media for business. There is typically a shared end goal when implementing a social media business plan, as opposed to simply keeping your friends, family, and followers up to date with your personal life.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How To Use Social Media to Grow Your Business?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Now that you\\u2019ve identified the necessary elements to implement social media into your business plan, it\\u2019s time to identify your competition. What other businesses are similar to your own and may be taking away potential customers? Further, what strategies do they employ when it comes to social media and marketing? While you certainly don't want to copy what they've done, learning from their successes or failures may be a good approach to shortening your own learning curve.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How To Promote Your Business on Social Media?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"In order to successfully promote your growing business, start with creating unique and engaging content. If done correctly, this can help you rise in the platform\\u2019s algorithm as people share and like your material, essentially gaining free exposure. Promoting specials and discounts, arranging follower giveaways, conducting surveys, and developing branded hashtags are just a few examples. Sharing user-generated material is another effective strategy.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How To Manage Social Media for Small Business?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Now that you know the best ways to utilize social media to grow and promote your small business, it\\u2019s important that you know how to properly manage it. The key to managing social media is to implement the right tools that can help automate or simplify your work. There are several solutions available to assist you in increasing your productivity without hiring a full-time social media marketing team.\"\n            }\n        }\n    ]\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abcc31 elementor-widget elementor-widget-image\" data-id=\"0abcc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2.png\" class=\"attachment-full size-full wp-image-598\" alt=\"o que \u00e9 escuta social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-300x160.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-1024x546.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/12\/what-is-social-listening-2-768x410.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435cd08 elementor-widget elementor-widget-text-editor\" data-id=\"435cd08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abaixo, compilamos uma lista de dicas que acreditamos serem as mais eficazes para expandir seus neg\u00f3cios com a m\u00eddia social, independentemente do setor em que voc\u00ea atua.<\/p><ul><li><b>Identifique seu objetivo<\/b><\/li><\/ul><ul><li><b>Organize um plano\u00a0<\/b>(Nossos estrategistas de m\u00eddia social recomendam usar um <a href=\"https:\/\/kiopi.com\/pt\/blog\/planejador-de-postagem\/\">planejador de postagem social<\/a> por esta!)<\/li><\/ul><ul><li><b>Encontre o seu p\u00fablico-alvo<\/b><\/li><\/ul><ul><li><b>Identifique sua concorr\u00eancia<\/b><\/li><\/ul><ul><li><b>Acompanhe as tend\u00eancias<\/b><\/li><\/ul><ul><li><b>Construir relacionamentos com o consumidor<\/b><\/li><\/ul><ul><li><b>Crie conte\u00fado envolvente<\/b><\/li><\/ul><ul><li><b>Anuncie seus produtos e servi\u00e7os<\/b><\/li><\/ul><ul><li><b>Implemente as ferramentas certas<\/b><\/li><li><b>Acompanhe seu desempenho<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3548af0 elementor-widget elementor-widget-text-editor\" data-id=\"3548af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Como usar a m\u00eddia social para pequenas empresas<\/h2><p>\u00c9 seguro dizer que a maioria de n\u00f3s usa as m\u00eddias sociais em nossas vidas di\u00e1rias e est\u00e1 relativamente familiarizado com plataformas populares como Facebook, Instagram e Twitter.<\/p><p>No entanto, as m\u00eddias sociais para uso pessoal variam significativamente de <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/\">como a m\u00eddia social impacta um neg\u00f3cio<\/a>. Normalmente existe um objetivo final compartilhado ao implementar um plano de neg\u00f3cios de m\u00eddia social, em vez de simplesmente manter seus amigos, familiares e seguidores atualizados sobre sua vida pessoal.\u00a0<\/p><p>Com isto em mente, qualquer estrat\u00e9gia de neg\u00f3cios forte come\u00e7a com um objetivo abrangente e um plano s\u00f3lido sobre como chegar l\u00e1. Afinal, voc\u00ea est\u00e1 basicamente dando um tiro no escuro se n\u00e3o tiver um plano s\u00f3lido primeiro, o que significa que voc\u00ea tamb\u00e9m n\u00e3o ter\u00e1 como saber se seus esfor\u00e7os est\u00e3o valendo a pena. (Saiba mais sobre um <a href=\"https:\/\/kiopi.com\/pt\/blog\/planejador-de-marketing\/\">planejador de marketing social.<\/a>)<\/p><p>Como resultado, a primeira dica para usar a m\u00eddia social em sua pequena empresa \u00e9 <b>comece com um objetivo<\/b>. Certifique-se de que seus objetivos sejam alcan\u00e7\u00e1veis e possam ser facilmente medidos.<\/p><p><strong>Exemplos de objetivos comuns de m\u00eddia social incluem:<\/strong><\/p><ul><li>Construindo o conhecimento da marca<\/li><li>Direcionando tr\u00e1fego para seu site<\/li><li>Aumentando as vendas<\/li><li>Gerando novos leads<\/li><li>Aumentando sua base de p\u00fablico\/seguidores<\/li><li>Melhore o suporte ao cliente<\/li><li>Aumentar inscri\u00e7\u00f5es para boletins informativos e\/ou e-mails<\/li><li>Incorporando eficaz <a href=\"https:\/\/kiopi.com\/pt\/blog\/venda-social-o-que-e-e-como-funciona\/\">t\u00e9cnicas de vendas sociais<\/a><\/li><\/ul><p>Depois de ter um objetivo em mente, \u00e9 hora de <b>elaborar um plano eficaz para atingir esse objetivo<\/b>. Para obter mais informa\u00e7\u00f5es sobre como criar um <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\">estrat\u00e9gia eficaz de m\u00eddia social<\/a>, confira as dicas e truques que fornecemos em nosso blog.\u00a0<\/p><p>Depois de definir um objetivo e uma estrat\u00e9gia claros, \u00e9 importante que voc\u00ea <b>identifique seu p\u00fablico-alvo<\/b>.<\/p><p>Descubra quem s\u00e3o seus clientes em potencial, o que procuram e onde procuram. Ao fazer isso, voc\u00ea poder\u00e1 gerar material com maior probabilidade de alcan\u00e7\u00e1-los e falar diretamente com eles, ao mesmo tempo que aumenta as chances de eles se envolverem com sua marca.<\/p><h2>Como usar a m\u00eddia social para expandir seus neg\u00f3cios<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad13e3b elementor-widget elementor-widget-image\" data-id=\"ad13e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/Kiopi-how-to-create-a-social-media-strategy-v2.png\" class=\"attachment-full size-full wp-image-590\" alt=\"como criar uma estrat\u00e9gia de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/Kiopi-how-to-create-a-social-media-strategy-v2.png 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/Kiopi-how-to-create-a-social-media-strategy-v2-300x150.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/Kiopi-how-to-create-a-social-media-strategy-v2-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9732350 elementor-widget elementor-widget-text-editor\" data-id=\"9732350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agora que voc\u00ea identificou os elementos necess\u00e1rios para implementar a m\u00eddia social em seu plano de neg\u00f3cios, \u00e9 hora de <b>identifique sua concorr\u00eancia<\/b>. Que outras empresas s\u00e3o semelhantes \u00e0 sua e podem estar afastando clientes em potencial?<\/p><p>Al\u00e9m disso, quais estrat\u00e9gias eles empregam quando se trata de m\u00eddia social e marketing?<\/p><p>Embora voc\u00ea certamente n\u00e3o queira copiar o que eles fizeram, aprender com seus sucessos ou fracassos pode ser uma boa abordagem para encurtar sua pr\u00f3pria curva de aprendizado. Ao concluir uma an\u00e1lise competitiva, voc\u00ea pode dar um passo \u00e0 frente ao descobrir o que funciona e o que n\u00e3o funciona para pequenas empresas semelhantes \u00e0 sua.<\/p><p>Outra \u00f3tima maneira de ajudar a expandir seus neg\u00f3cios por meio da m\u00eddia social \u00e9 <b>acompanhe as tend\u00eancias atuais<\/b>, como <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-usar-os-trending-topics-do-twitter-para-expandir-seus-negocios\/\">Tend\u00eancias do Twitter agora<\/a>, por exemplo. \u00c9 uma boa ideia ficar de olho nas tend\u00eancias das m\u00eddias sociais para saber o que as pessoas esperam quando fazem login em suas contas.<\/p><p>Isto pode ser algo como um <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/\">hashtag de tend\u00eancia<\/a> no Twitter, <a href=\"https:\/\/kiopi.com\/pt\/blog\/hashtags-para-pequenas-empresas\/\">hashtags modernas para pequenas empresas<\/a>ou um determinado formato ou recurso (transmiss\u00f5es ao vivo, hist\u00f3rias etc.) que parece ser popular entre seu p\u00fablico.<\/p><p>Isso ajuda na cria\u00e7\u00e3o de material relevante que pode utilizar uma moda passageira, mas resulta em um impacto de longo prazo.<\/p><p>Depois de encontrar conte\u00fado popular, voc\u00ea pode usar <a href=\"https:\/\/kiopi.com\/pt\/blog\/aumentar-o-engajamento-de-postagens-interativas-para-marketing-de-midia-social\/\">postagens interativas envolventes nas redes sociais<\/a> para incentivar os usu\u00e1rios a interagir com sua marca.<\/p><p>Se voc\u00ea n\u00e3o tem tempo para se dedicar a isso, voc\u00ea pode querer <a href=\"https:\/\/kiopi.com\/pt\/blog\/terceirizar-midia-social\/\">terceirizar gerenciamento de m\u00eddia social<\/a>.<\/p><p>Outro aspecto importante do crescimento da m\u00eddia social \u00e9 a capacidade de <b>construir relacionamentos com seu p\u00fablico<\/b>. A comunica\u00e7\u00e3o direta com consumidores e seguidores \u00e9 um recurso \u00fanico e extremamente ben\u00e9fico do marketing de m\u00eddia social para pequenas empresas.<\/p><p>Em vez de pressionar por uma venda imediata, tente criar conex\u00f5es mais significativas ao longo do tempo. Por exemplo, responder \u00e0s pessoas que se envolvem com seu conte\u00fado org\u00e2nico ou an\u00fancios pode ajudar a formar confian\u00e7a e seguidores dedicados.<\/p><h2>Como promover seu neg\u00f3cio nas redes sociais<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869d3bc elementor-widget elementor-widget-image\" data-id=\"869d3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads.png\" class=\"attachment-large size-large wp-image-466\" alt=\"an\u00fancios do Facebook\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads.png 900w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-300x191.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-768x488.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbb23c elementor-widget elementor-widget-text-editor\" data-id=\"ebbb23c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para promover com sucesso o seu neg\u00f3cio em crescimento, comece com <b>criando conte\u00fado exclusivo e envolvente<\/b>. Se feito corretamente, isso pode ajud\u00e1-lo a subir no algoritmo da plataforma \u00e0 medida que as pessoas compartilham e gostam do seu material, ganhando essencialmente exposi\u00e7\u00e3o gratuita.<\/p><p>Promover promo\u00e7\u00f5es e descontos, organizar brindes para seguidores, realizar pesquisas e desenvolver hashtags de marca s\u00e3o apenas alguns exemplos. Compartilhamento <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-e-conteudo-gerado-pelo-usuario\/\">material gerado pelo usu\u00e1rio<\/a> \u00e9 outra estrat\u00e9gia eficaz. Incentive seus clientes a trazer fotos ou v\u00eddeos deles usando seu produto ou servi\u00e7o para ter a chance de aparecer em sua plataforma. Isso pode ajudar na cria\u00e7\u00e3o de resultados exclusivos, ao mesmo tempo que melhora a intera\u00e7\u00e3o com o cliente.<\/p><p>Veja nosso <a href=\"https:\/\/kiopi.com\/pt\/blog\/quais-sao-boas-ideias-de-concursos-para-midias-sociais\/\">novas ideias para concursos de m\u00eddia social<\/a>!<\/p><p>Al\u00e9m de postar conte\u00fado criativo, tamb\u00e9m pode ser ben\u00e9fico criar conte\u00fado projetado especificamente para <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midias-sociais\/\">publicidade em m\u00eddias sociais<\/a>. Isso pode ser por meio de an\u00fancios sociais pagos ou pela promo\u00e7\u00e3o de conte\u00fado org\u00e2nico.<\/p><p>Publicidade paga \u00e9 exatamente o que parece. \u00c9 uma forma de publicidade em plataforma social que exige pagamento para atingir o p\u00fablico-alvo. A publicidade social paga pode ter uma mensagem de call to action mais forte e fazer parte de uma campanha geral maior, dependendo do conte\u00fado. (<em>Confira nosso blog para mais informa\u00e7\u00f5es sobre <a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-no-facebook-como-anunciar-sua-empresa-no-facebook\/\">como anunciar no Facebook<\/a>.<\/em>)<\/p><p>Uma postagem promovida \u00e9 semelhante porque voc\u00ea paga a plataforma para tornar sua postagem vis\u00edvel para um p\u00fablico maior. No entanto, o conceito por tr\u00e1s das postagens promovidas, ao contr\u00e1rio dos an\u00fancios pagos, \u00e9 que voc\u00ea pode aumentar o alcance de uma postagem org\u00e2nica de alto desempenho ou fazer um an\u00fancio a partir dela sem ter que desenvolver toda uma campanha de marketing em torno dela.<\/p><p>Independentemente do caminho que voc\u00ea escolher, pagar para garantir que seu conte\u00fado alcance um p\u00fablico mais amplo pode beneficiar significativamente o seu neg\u00f3cio como um todo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3f964 elementor-widget elementor-widget-text-editor\" data-id=\"ae3f964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Como gerenciar m\u00eddias sociais para pequenas empresas<\/h2><p>Agora que voc\u00ea conhece as melhores maneiras de utilizar a m\u00eddia social para crescer e promover sua pequena empresa, \u00e9 importante saber como gerenci\u00e1-la adequadamente.<\/p><p>A chave para gerenciar m\u00eddias sociais \u00e9 <b>implementar as ferramentas certas<\/b> que pode ajudar a automatizar ou simplificar seu trabalho. Existem diversas solu\u00e7\u00f5es dispon\u00edveis para ajud\u00e1-lo a aumentar sua produtividade sem contratar uma equipe de marketing de m\u00eddia social em tempo integral. Alguns itens essenciais que sem d\u00favida ir\u00e3o benefici\u00e1-lo ao mant\u00ea-los em seu kit de ferramentas de marketing de m\u00eddia social incluem:<\/p><ul><li><a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\">Calend\u00e1rio de conte\u00fado de m\u00eddia social<\/a><\/li><li><a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">Ferramenta de agendamento de m\u00eddia social<\/a><\/li><li><a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/encurtador-de-links\/\">Ferramenta encurtador de links<\/a><\/li><li><a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">Ferramenta de gerenciamento de campanha<\/a><\/li><li><a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\">Ferramenta de an\u00e1lise de m\u00eddia social<\/a><\/li><\/ul><p>Al\u00e9m de utilizar essas ferramentas (todas dispon\u00edveis GRATUITAMENTE com um plano Kiopi), tamb\u00e9m \u00e9 importante que voc\u00ea acompanhe seu progresso em todas as plataformas de m\u00eddia social. N\u00e3o \u00e9 realista esperar que todas as estrat\u00e9gias ou campanhas de m\u00eddia social tenham sucesso na primeira vez.<\/p><p>Saiba mais sobre o <a href=\"https:\/\/kiopi.com\/pt\/blog\/elementos-de-uma-campanha-de-midia-social\/\">elementos de uma campanha de m\u00eddia social<\/a>.\u00a0<\/p><p>Voc\u00ea pode descobrir que certas t\u00e9cnicas n\u00e3o funcionam t\u00e3o bem quanto voc\u00ea esperava, enquanto outras t\u00eam um desempenho ainda melhor. Isso \u00e9 por que <b>acompanhando o desempenho de seus esfor\u00e7os de marketing de m\u00eddia social<\/b> \u00e9 fundamental para medir seu sucesso.<\/p><p>A abordagem mais f\u00e1cil para descobrir o que est\u00e1 funcionando para voc\u00ea e o que n\u00e3o est\u00e1 \u00e9 usar uma das ferramentas mencionadas: uma ferramenta anal\u00edtica. Compreender suas an\u00e1lises com base na rea\u00e7\u00e3o do consumidor (ou na falta dela) ir\u00e1 ajud\u00e1-lo a melhorar sua abordagem na pr\u00f3xima vez que implementar uma estrat\u00e9gia de m\u00eddia social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5567e57 elementor-widget elementor-widget-text-editor\" data-id=\"5567e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Gerenciamento de m\u00eddia social para pequenas empresas<\/h2><p>Uma das melhores coisas sobre a m\u00eddia social para pequenas empresas \u00e9 que voc\u00ea pode utilizar qualquer n\u00famero de <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-ferramentas-de-midia-social-para-empresas\/\">ferramentas de m\u00eddia social para neg\u00f3cios<\/a> da maneira que fizer sentido para sua empresa e seu or\u00e7amento a qualquer momento.<\/p><p>Depois de descobrir o que funciona para voc\u00ea, voc\u00ea poder\u00e1 come\u00e7ar a aumentar seus esfor\u00e7os e, com sorte, expandir seu p\u00fablico.\u00a0<\/p><p>Voc\u00ea j\u00e1 est\u00e1 no caminho certo se estiver aproveitando as vantagens das m\u00eddias sociais para ajudar a expandir sua pequena empresa. Lembre-se, por\u00e9m, de que a m\u00eddia social para o seu neg\u00f3cio envolve muito mais do que simplesmente ter uma conta. No mundo acelerado e em constante mudan\u00e7a das m\u00eddias sociais, \u00e9 vital que voc\u00ea fique por dentro das tend\u00eancias sociais e tenha um conhecimento profundo das <a class=\"green-link\" href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\">habilidades de gerenciamento de m\u00eddia social<\/a> e ferramentas \u00fateis que podem ajudar a simplificar sua rotina.<\/p><p>Ao incorporar um aplicativo de gerenciamento de m\u00eddia social como o Kiopi em seu plano de marketing, voc\u00ea est\u00e1 no caminho certo para transformar sua pequena empresa em uma GRANDE.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718c7cb elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"718c7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Como criar uma estrat\u00e9gia de m\u00eddia social<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div 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href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice Dicas de m\u00eddia social para pequenas empresas De certa forma, desenvolver um neg\u00f3cio do zero \u00e9 mais f\u00e1cil do que nunca. Que<\/p>","protected":false},"author":4,"featured_media":568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Tips for Small Businesses | Kiopi<\/title>\n<meta name=\"description\" content=\"Trying to use social media for business? Our social media experts at Kiopi provide you with several useful tips for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/dicas-de-midia-social-para-pequenas-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Tips for Small Businesses | Kiopi\" \/>\n<meta property=\"og:description\" content=\"Trying to use social media for business? 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