{"id":1597,"date":"2024-10-31T21:19:21","date_gmt":"2024-10-31T21:19:21","guid":{"rendered":"https:\/\/kiopi.com\/?p=1597"},"modified":"2024-10-31T21:20:26","modified_gmt":"2024-10-31T21:20:26","slug":"o-que-sao-impressoes-no-linkedin","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-impressoes-no-linkedin\/","title":{"rendered":"O que s\u00e3o impress\u00f5es no LinkedIn?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1597\" class=\"elementor elementor-1597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387e2ecb elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"387e2ecb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62257b6a\" data-id=\"62257b6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c04c889 elementor-widget elementor-widget-heading\" data-id=\"5c04c889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o impress\u00f5es no LinkedIn?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e7ea8a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e7ea8a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f579e3e\" data-id=\"3f579e3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305a3214 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"305a3214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/69e506d025818daa6caa229112ca1b69a3f8c510094c6699682e0a3c54e5189b?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lex Martin\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLex Martin\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5221e8 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"3b5221e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a7921 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"39a7921\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__39a7921\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__39a7921\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__39a7921\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cdb46 elementor-widget elementor-widget-text-editor\" data-id=\"28cdb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O que s\u00e3o impress\u00f5es no LinkedIn e por que elas s\u00e3o importantes para sua marca profissional? No mundo acelerado das m\u00eddias sociais, as impress\u00f5es servem como um indicador-chave de quantas vezes seu conte\u00fado est\u00e1 sendo visualizado, dando a voc\u00ea insights valiosos sobre seu alcance e visibilidade no LinkedIn. N\u00e3o importa se voc\u00ea est\u00e1 procurando atingir um p\u00fablico maior ou aumentar o engajamento, entender as impress\u00f5es \u00e9 essencial.<\/p><p>Com<a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-agendador-de-midia-social\/\"> Ferramentas poderosas de agendamento do Kiopi<\/a>, voc\u00ea pode elevar estrategicamente sua presen\u00e7a no LinkedIn e aumentar as impress\u00f5es, garantindo que seu conte\u00fado chegue ao p\u00fablico certo na hora certa.<\/p><h2>Compreendendo e rastreando impress\u00f5es no LinkedIn<\/h2><p>As impress\u00f5es representam o n\u00famero de vezes que suas postagens do LinkedIn aparecem no feed de algu\u00e9m. Entender as impress\u00f5es do LinkedIn \u00e9 essencial para rastrear seu desempenho na plataforma.<\/p><p><a href=\"https:\/\/kiopi.com\/pt\/\">Kiopi<\/a> pode ajudar voc\u00ea a acompanhar m\u00e9tricas-chave, como impress\u00f5es de postagens, para que voc\u00ea possa ver o qu\u00e3o bem seu conte\u00fado est\u00e1 alcan\u00e7ando feeds de outros usu\u00e1rios do LinkedIn. As ferramentas de an\u00e1lise de terceiros da Kiopi facilitam o acompanhamento de suas m\u00e9tricas do LinkedIn. Ao ficar de olho nesses n\u00fameros, voc\u00ea pode ajustar sua estrat\u00e9gia de conte\u00fado para maximizar impress\u00f5es e trabalhar com o algoritmo do LinkedIn para obter mais visibilidade.<\/p><h2>O que \u00e9 uma impress\u00e3o no LinkedIn?<\/h2><p>Impress\u00f5es no LinkedIn referem-se ao n\u00famero de vezes que seu conte\u00fado aparece no feed de algu\u00e9m, <strong>independentemente de interagirem com ele<\/strong>. Ao contr\u00e1rio das visualiza\u00e7\u00f5es, que indicam que algu\u00e9m clicou no seu conte\u00fado, as impress\u00f5es simplesmente medem a frequ\u00eancia com que ele \u00e9 exibido.<\/p><p>Existem diferentes tipos de impress\u00f5es no LinkedIn: impress\u00f5es \u00fanicas, impress\u00f5es org\u00e2nicas, impress\u00f5es pagas e impress\u00f5es virais.<\/p><p>Entender essas distin\u00e7\u00f5es pode ajudar voc\u00ea a refinar sua estrat\u00e9gia de conte\u00fado para melhor engajamento do p\u00fablico. Veja como elas s\u00e3o diferentes:<\/p><h3>Impress\u00f5es \u00fanicas no LinkedIn<\/h3><p>Impress\u00f5es \u00fanicas medem quantos usu\u00e1rios diferentes viram seu conte\u00fado, garantindo que visualiza\u00e7\u00f5es repetidas pelo mesmo usu\u00e1rio n\u00e3o sejam contadas v\u00e1rias vezes. Por exemplo, se um usu\u00e1rio v\u00ea sua publica\u00e7\u00e3o cinco vezes, ela ainda conta como apenas uma impress\u00e3o \u00fanica.<\/p><p>Essa m\u00e9trica fornece uma imagem clara de quantas pessoas individuais seu conte\u00fado do LinkedIn est\u00e1 alcan\u00e7ando, dando a voc\u00ea uma melhor compreens\u00e3o do tamanho do seu p\u00fablico. Monitorar impress\u00f5es \u00fanicas ajuda voc\u00ea a avaliar o verdadeiro alcance do seu conte\u00fado al\u00e9m da contagem bruta de impress\u00f5es.<\/p><h3>Impress\u00f5es org\u00e2nicas no LinkedIn<\/h3><p>Impress\u00f5es org\u00e2nicas no LinkedIn referem-se ao n\u00famero de vezes que seu conte\u00fado \u00e9 exibido nos feeds dos usu\u00e1rios sem nenhuma promo\u00e7\u00e3o paga. Essas impress\u00f5es ocorrem naturalmente quando sua publica\u00e7\u00e3o ressoa com seu p\u00fablico e \u00e9 promovida pelo algoritmo do LinkedIn. Por exemplo, se voc\u00ea compartilhar um artigo perspicaz que ganha for\u00e7a, o algoritmo do LinkedIn pode mostr\u00e1-lo a mais usu\u00e1rios, aumentando suas impress\u00f5es org\u00e2nicas.<\/p><p>Concentrar-se na cria\u00e7\u00e3o de conte\u00fado de alta qualidade que envolva os usu\u00e1rios naturalmente pode aumentar sua contagem de impress\u00f5es org\u00e2nicas, tornando seu conte\u00fado mais vis\u00edvel na plataforma.<\/p><h3>Impress\u00f5es pagas no LinkedIn<\/h3><p>Impress\u00f5es pagas s\u00e3o o resultado de publicidade paga, onde seu conte\u00fado patrocinado \u00e9 exibido para um p\u00fablico-alvo. Essas impress\u00f5es s\u00e3o geradas por postagens patrocinadas ou an\u00fancios pagos projetados para aumentar a visibilidade do seu conte\u00fado.<\/p><p>Por exemplo, se voc\u00ea estiver executando uma campanha no LinkedIn para promover um novo produto, seu conte\u00fado patrocinado pode aparecer nos feeds de usu\u00e1rios dentro do seu p\u00fablico-alvo, aumentando suas impress\u00f5es pagas. Essa estrat\u00e9gia ajuda a incentivar o engajamento com seu conte\u00fado e \u00e9 particularmente eficaz para atingir um p\u00fablico-alvo.<\/p><h3>Impress\u00f5es virais no LinkedIn<\/h3><p>Impress\u00f5es virais ocorrem quando seu conte\u00fado \u00e9 compartilhado rapidamente por outros, levando a mais impress\u00f5es \u00e0 medida que atinge um p\u00fablico maior al\u00e9m da sua rede profissional. Por exemplo, se uma publica\u00e7\u00e3o que voc\u00ea fez sobre insights do setor for amplamente compartilhada e discutida, ela pode gerar impress\u00f5es virais \u00e0 medida que se espalha pelo LinkedIn.<\/p><p>Quanto mais pessoas se envolvem com seu conte\u00fado, maior a taxa de engajamento e mais impress\u00f5es ele pode acumular. Impress\u00f5es virais s\u00e3o uma maneira poderosa de estender o alcance e a visibilidade do seu conte\u00fado.<\/p><h3>Impress\u00f5es vs visualiza\u00e7\u00f5es do LinkedIn<\/h3><p><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What Is an Impression on LinkedIn?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Impressions on LinkedIn refer to the number of times your content appears in someone's feed, regardless of whether they interact with it.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How Do LinkedIn Impressions Work?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"LinkedIn impressions work by counting how many times your post shows up on a user's LinkedIn page, whether they interact with it or not. The LinkedIn algorithm decides who sees your content based on factors like relevance, engagement, and how well it matches a user's interests.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Why Are LinkedIn Impressions Important?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"LinkedIn impressions are important because when more people see your content, it increases the visibility of your LinkedIn profile. Higher impressions mean more people are seeing your LinkedIn posts, which can help generate leads, enhance your professional branding, and increase your influence on the platform.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What Is a Good Number of Impressions on LinkedIn?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"What's considered a good number of impressions varies depending on your digital marketing goals, industry, and network size. Generally, if you consistently get hundreds to thousands of impressions per post, you're likely reaching a significant portion of your network.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"What Factors Affect LinkedIn Impressions?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Some factors that affect LinkedIn impressions include quality of content, audience engagement, keywords and hashtags, and frequency of posts.\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"How Can Kiopi Help You Elevate Your LinkedIn Presence?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"Kiopi is a powerful social media management software that can help you achieve your digital marketing goals on LinkedIn. By offering a range of tools and insights, Kiopi allows you to easily optimize your content strategy, boost engagement, and enhance your overall presence on the platform.\"\n            }\n        }\n    ]\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58619fb elementor-widget elementor-widget-image\" data-id=\"58619fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Why-are-LinkedIn-impressions-important-.jpg\" class=\"attachment-full size-full wp-image-1602\" alt=\"Por que as impress\u00f5es do LinkedIn s\u00e3o importantes\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Why-are-LinkedIn-impressions-important-.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Why-are-LinkedIn-impressions-important--300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Why-are-LinkedIn-impressions-important--768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Why-are-LinkedIn-impressions-important--18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3761b50 elementor-widget elementor-widget-text-editor\" data-id=\"3761b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As impress\u00f5es e visualiza\u00e7\u00f5es do LinkedIn s\u00e3o frequentemente confundidas, mas elas medem diferentes aspectos do desempenho do seu conte\u00fado. As impress\u00f5es referem-se ao n\u00famero de vezes que seu conte\u00fado \u00e9 exibido nos feeds de outros usu\u00e1rios do LinkedIn. Em contraste, as visualiza\u00e7\u00f5es indicam quantas vezes as pessoas visualizaram seu conte\u00fado.<\/p><p>Por exemplo, uma publica\u00e7\u00e3o pode ter uma contagem alta de impress\u00f5es, mas menos visualiza\u00e7\u00f5es, o que significa que ela apareceu em muitos feeds, mas n\u00e3o foi clicada tanto. Entender a diferen\u00e7a entre essas m\u00e9tricas principais \u00e9 importante para avaliar o impacto geral do seu conte\u00fado do LinkedIn.<\/p><h2>Como funcionam as impress\u00f5es do LinkedIn?<\/h2><p>As impress\u00f5es do LinkedIn funcionam contando quantas vezes sua publica\u00e7\u00e3o aparece na p\u00e1gina do LinkedIn de um usu\u00e1rio, independentemente de eles interagirem com ela ou n\u00e3o. O algoritmo do LinkedIn decide quem v\u00ea seu conte\u00fado com base em fatores como relev\u00e2ncia, engajamento e qu\u00e3o bem ele corresponde aos interesses do usu\u00e1rio.<\/p><p>Se seu conte\u00fado for relevante e envolvente, o algoritmo tem mais probabilidade de mostr\u00e1-lo a mais pessoas. Criar conte\u00fado relevante que ressoe com seu p\u00fablico \u00e9 essencial para maximizar impress\u00f5es no LinkedIn.<\/p><h2>Por que as impress\u00f5es do LinkedIn s\u00e3o importantes?<\/h2><p>As impress\u00f5es do LinkedIn s\u00e3o importantes porque, quando mais pessoas veem seu conte\u00fado, isso aumenta a visibilidade do seu perfil do LinkedIn. Impress\u00f5es mais altas significam que mais pessoas est\u00e3o vendo suas postagens no LinkedIn, o que pode ajudar a gerar leads, aprimorar sua marca profissional e aumentar sua influ\u00eancia na plataforma.<\/p><p>Ao rastrear impress\u00f5es, voc\u00ea pode obter insights sobre qual conte\u00fado repercute com seu p\u00fablico, permitindo refinar sua estrat\u00e9gia e se conectar de forma mais eficaz com clientes ou empregadores em potencial.<\/p><h3>Qual \u00e9 um bom n\u00famero de impress\u00f5es no LinkedIn?<\/h3><p>O que \u00e9 considerado um \u201cbom n\u00famero\u201d de impress\u00f5es varia dependendo de seus objetivos de marketing digital, ind\u00fastria e tamanho da rede. Geralmente, se voc\u00ea obt\u00e9m consistentemente centenas a milhares de impress\u00f5es por postagem, provavelmente est\u00e1 alcan\u00e7ando uma parcela significativa de sua rede.<\/p><p>No entanto, o que \u00e9 considerado &quot;bom&quot; tamb\u00e9m depende da taxa de engajamento \u2014 n\u00e3o se trata apenas dos n\u00fameros, mas se o seu conte\u00fado est\u00e1 repercutindo no seu p\u00fablico e gerando conversas relevantes.<\/p><p>Se voc\u00ea estiver vendo um aumento constante em impress\u00f5es e engajamento, \u00e9 um sinal positivo de que sua estrat\u00e9gia no LinkedIn est\u00e1 funcionando. Para p\u00e1ginas maiores do LinkedIn, mirar em milhares de impress\u00f5es por postagem pode ser o par\u00e2metro, especialmente se voc\u00ea estiver procurando gerar leads ou construir uma marca profissional forte.<\/p><h2>Quais fatores afetam as impress\u00f5es do LinkedIn?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fbf9e elementor-widget elementor-widget-image\" data-id=\"53fbf9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Maximizing-LinkedIn-impressions.jpg\" class=\"attachment-full size-full wp-image-1601\" alt=\"Maximizando impress\u00f5es no LinkedIn\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Maximizing-LinkedIn-impressions.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Maximizing-LinkedIn-impressions-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Maximizing-LinkedIn-impressions-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Maximizing-LinkedIn-impressions-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e9527 elementor-widget elementor-widget-text-editor\" data-id=\"f6e9527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entender os fatores que afetam as impress\u00f5es do LinkedIn \u00e9 essencial para atingir um p\u00fablico mais amplo na plataforma. Da qualidade do seu conte\u00fado \u00e0 frequ\u00eancia com que voc\u00ea posta, cada elemento desempenha um papel na determina\u00e7\u00e3o de quantas pessoas veem suas atualiza\u00e7\u00f5es. Ao focar nesses aspectos, voc\u00ea pode aumentar sua visibilidade e garantir que seu conte\u00fado ressoe com seu p\u00fablico-alvo.<\/p><p>Aqui est\u00e3o alguns fatores que afetam as impress\u00f5es do LinkedIn:<\/p><h3>Qualidade do conte\u00fado<\/h3><p>A qualidade do seu conte\u00fado \u00e9 fundamental para impulsionar impress\u00f5es no LinkedIn. Conte\u00fado de alta qualidade que seja informativo, envolvente e visualmente atraente tende a atrair mais aten\u00e7\u00e3o.<\/p><p>Incorporar conte\u00fado visual como imagens, infogr\u00e1ficos ou v\u00eddeos pode melhorar a qualidade do conte\u00fado e fazer com que suas postagens se destaquem em feeds lotados.<\/p><p>Quando voc\u00ea cria consistentemente postagens que oferecem valor ao seu p\u00fablico, \u00e9 mais prov\u00e1vel que voc\u00ea veja um aumento nas impress\u00f5es.<\/p><h3>Engajamento do p\u00fablico<\/h3><p>O engajamento do p\u00fablico \u00e9 outro fator que impacta suas impress\u00f5es no LinkedIn. Quando seu p\u00fablico-alvo interage com seu conte\u00fado \u2014 curtindo, comentando ou compartilhando \u2014 ele sinaliza ao algoritmo do LinkedIn que sua publica\u00e7\u00e3o \u00e9 valiosa, levando-a a ser mostrada a um p\u00fablico maior.<\/p><p>Quanto mais seu conte\u00fado repercutir no seu p\u00fablico, maior ser\u00e1 a probabilidade de ele alcan\u00e7ar al\u00e9m da sua rede imediata e aumentar suas impress\u00f5es gerais.<\/p><h3>Palavras-chave e Hashtags<\/h3><p>Usar palavras-chave e hashtags relevantes em suas postagens pode expandir significativamente seu alcance no LinkedIn.<\/p><p>Ao incorporar hashtags relevantes, seu conte\u00fado se torna detect\u00e1vel para usu\u00e1rios que buscam por esses t\u00f3picos. Da mesma forma, usar palavras-chave relevantes ajuda o algoritmo do LinkedIn a entender o assunto de suas postagens, tornando mais prov\u00e1vel que seu conte\u00fado apare\u00e7a nos feeds de pessoas interessadas nesses t\u00f3picos. Essa estrat\u00e9gia pode gerar mais impress\u00f5es conectando seu conte\u00fado ao p\u00fablico certo.<\/p><h3>Frequ\u00eancia de Postagens<\/h3><p>Postar regularmente ajuda a manter sua visibilidade e mant\u00e9m seu perfil ou p\u00e1gina do LinkedIn ativo aos olhos de sua rede. Uma frequ\u00eancia de postagem consistente garante que seu conte\u00fado apare\u00e7a em feeds com mais frequ\u00eancia, o que pode levar a impress\u00f5es maiores.<\/p><p>Ao postar regularmente, voc\u00ea cria mais oportunidades para seu p\u00fablico interagir com seu conte\u00fado, ajudando voc\u00ea a alcan\u00e7ar um p\u00fablico maior na plataforma.<\/p><h2>Como aumentar as impress\u00f5es no LinkedIn<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad8951 elementor-widget elementor-widget-image\" data-id=\"3ad8951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/How-to-increase-impressions-on-LinkedIn.jpg\" class=\"attachment-full size-full wp-image-1600\" alt=\"Como aumentar impress\u00f5es no LinkedIn\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/How-to-increase-impressions-on-LinkedIn.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/How-to-increase-impressions-on-LinkedIn-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/How-to-increase-impressions-on-LinkedIn-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/How-to-increase-impressions-on-LinkedIn-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29ade3 elementor-widget elementor-widget-text-editor\" data-id=\"d29ade3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para aumentar as impress\u00f5es no LinkedIn, concentre-se em estrat\u00e9gias que aumentem a visibilidade e o engajamento do seu conte\u00fado. Implementar os m\u00e9todos a seguir pode ajudar voc\u00ea a aproveitar ao m\u00e1ximo sua presen\u00e7a no LinkedIn e gerar mais impress\u00f5es.<\/p><h3>Fale com seu p\u00fablico-alvo<\/h3><p>Para aumentar efetivamente as impress\u00f5es no LinkedIn, \u00e9 importante adaptar seu conte\u00fado ao seu p\u00fablico-alvo e ser ativo na plataforma.<\/p><p>Participe de discuss\u00f5es em grupo dentro de grupos do LinkedIn onde seu p\u00fablico \u00e9 ativo e crie postagens que abordem seus interesses e necessidades espec\u00edficos. Ao ter conversas relevantes com seu p\u00fablico, voc\u00ea aumentar\u00e1 a probabilidade de que eles interajam com seu conte\u00fado, aumentando sua visibilidade e alcance.<\/p><h3>Obtenha engajamento antecipado<\/h3><p>Ter engajamento antecipado em suas postagens pode impactar significativamente seu desempenho geral. Geralmente, postagens que recebem curtidas, coment\u00e1rios ou compartilhamentos rapidamente t\u00eam mais probabilidade de serem promovidas pelo algoritmo, levando a uma taxa de engajamento maior.<\/p><p>Incentivar suas conex\u00f5es a interagir com seu conte\u00fado logo ap\u00f3s a publica\u00e7\u00e3o pode ajudar a maximizar seu alcance e aumentar as impress\u00f5es.<\/p><h3>Seja voc\u00ea mesmo(a)<\/h3><p>Ser aut\u00eantico no LinkedIn promove intera\u00e7\u00f5es significativas e cria confian\u00e7a com seu p\u00fablico. Envolver-se em conversas relevantes e compartilhar insights genu\u00ednos pode diferenci\u00e1-lo de outros que podem parecer excessivamente promocionais. Quando voc\u00ea \u00e9 verdadeiro consigo mesmo, seu p\u00fablico tem mais probabilidade de se conectar com seu conte\u00fado em um n\u00edvel mais profundo, levando a um maior engajamento e, finalmente, mais impress\u00f5es.<\/p><h3>Diversidade de conte\u00fado<\/h3><p>Diversificar seus formatos de conte\u00fado pode melhorar sua presen\u00e7a no LinkedIn. Misturar postagens de v\u00eddeo, infogr\u00e1ficos e outros tipos de conte\u00fado visual pode manter seu p\u00fablico engajado e interessado.<\/p><p>Por exemplo, uma postagem de v\u00eddeo bem elaborada pode capturar a aten\u00e7\u00e3o de forma mais eficaz do que uma postagem de texto padr\u00e3o. Ao incorporar uma variedade de conte\u00fado, voc\u00ea pode apelar para diferentes prefer\u00eancias dentro do seu p\u00fablico, gerando mais impress\u00f5es.<\/p><h3>Postar em determinados hor\u00e1rios<\/h3><p><a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-dias-para-postar-no-linkedin\/\">Cronometre suas postagens estrategicamente<\/a> tamb\u00e9m pode impactar positivamente suas impress\u00f5es. Usar o LinkedIn analytics para determinar quando seu p\u00fablico est\u00e1 mais ativo permite que voc\u00ea agende postagens para m\u00e1xima visibilidade.<\/p><p>Postar em hor\u00e1rios ideais garante que seu conte\u00fado apare\u00e7a nos feeds quando seu p\u00fablico tem mais probabilidade de interagir, aumentando as chances de mais impress\u00f5es.<\/p><h2>Como o Kiopi pode ajudar voc\u00ea a elevar sua presen\u00e7a no LinkedIn?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5900c elementor-widget elementor-widget-image\" data-id=\"4f5900c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Tracking-LinkedIn-analytics.jpg\" class=\"attachment-full size-full wp-image-1599\" alt=\"Acompanhamento de an\u00e1lises do LinkedIn\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Tracking-LinkedIn-analytics.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Tracking-LinkedIn-analytics-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Tracking-LinkedIn-analytics-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/Tracking-LinkedIn-analytics-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a2d6d elementor-widget elementor-widget-text-editor\" data-id=\"81a2d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kiopi \u00e9 um poderoso<a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\"> software de gerenciamento de m\u00eddia social<\/a> que pode ajudar voc\u00ea a atingir suas metas de marketing digital no LinkedIn. Ao oferecer uma variedade de ferramentas e insights, o Kiopi permite que voc\u00ea otimize facilmente seu<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\"> estrat\u00e9gia de conte\u00fado<\/a>, aumente o engajamento e melhore sua presen\u00e7a geral na plataforma.<\/p><p>N\u00e3o importa se voc\u00ea deseja aumentar as impress\u00f5es de postagens ou otimizar seu processo de postagem, o Kiopi tem os recursos necess\u00e1rios para melhorar seu desempenho no LinkedIn.<\/p><h3>An\u00e1lise de postagens do LinkedIn<\/h3><p>Com Kiopi<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\"> an\u00e1lise de m\u00eddia social<\/a> ferramenta, voc\u00ea pode obter insights valiosos sobre suas impress\u00f5es org\u00e2nicas, impress\u00f5es pagas e muito mais. Ao rastrear suas an\u00e1lises do LinkedIn, voc\u00ea pode entender melhor qual conte\u00fado repercute com seu p\u00fablico e onde melhorias podem ser feitas.<\/p><p>O Kiopi ajuda voc\u00ea a monitorar essas m\u00e9tricas importantes em tempo real, permitindo que voc\u00ea tome decis\u00f5es baseadas em dados que aprimoram sua estrat\u00e9gia no LinkedIn e geram mais engajamento.<\/p><h3>Planejamento e programa\u00e7\u00e3o<\/h3><p>Os recursos de planejamento e agendamento do Kiopi s\u00e3o essenciais para maximizar as impress\u00f5es do LinkedIn. Ao permitir que voc\u00ea<a href=\"https:\/\/kiopi.com\/pt\/blog\/planejador-de-postagem\/\"> planejar conte\u00fado<\/a> e postar regularmente, o Kiopi garante que voc\u00ea tenha uma presen\u00e7a consistente na plataforma.<\/p><p>Nosso software ajuda voc\u00ea a gerenciar a frequ\u00eancia de suas postagens, para que voc\u00ea possa se concentrar na cria\u00e7\u00e3o de conte\u00fado de qualidade enquanto cuidamos da log\u00edstica de<a href=\"https:\/\/kiopi.com\/pt\/postando-no-linkedin\/\"> postando no LinkedIn<\/a> para visibilidade ideal.<\/p><h3>Calend\u00e1rios de conte\u00fado<\/h3><p>Kiopi&#039;s<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\"> calend\u00e1rio de conte\u00fado<\/a> permite que voc\u00ea desenvolva uma estrat\u00e9gia de conte\u00fado bem estruturada que esteja alinhada com seus objetivos de marketing digital.<\/p><p>Ao organizar suas postagens com anteced\u00eancia, voc\u00ea pode manter um fluxo consistente de conte\u00fado de alta qualidade que ressoe com seu p\u00fablico. Com o Kiopi, voc\u00ea pode garantir que seu conte\u00fado n\u00e3o seja apenas oportuno, mas tamb\u00e9m planejado estrategicamente para manter sua presen\u00e7a no LinkedIn forte.<\/p><h3>Gerenciamento de campanha<\/h3><p><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">Gerenciamento de campanha<\/a> \u00e9 mais f\u00e1cil com as ferramentas abrangentes da Kiopi que integram a an\u00e1lise do LinkedIn em seus esfor\u00e7os de marketing digital. A Kiopi permite que voc\u00ea monitore o desempenho de suas campanhas, ajuste estrat\u00e9gias rapidamente e garanta que suas metas de marketing sejam cumpridas.<\/p><p>N\u00e3o importa se voc\u00ea est\u00e1 executando campanhas de publicidade org\u00e2nica ou paga, o Kiopi fornece os insights e os recursos de gerenciamento necess\u00e1rios para ter sucesso no LinkedIn.<\/p><h2>Kiopi \u00e9 a ferramenta de gerenciamento de m\u00eddia social que os usu\u00e1rios do LinkedIn precisam<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f5c1a elementor-widget elementor-widget-image\" data-id=\"96f5c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/LinkedIn-impressions.jpg\" class=\"attachment-full size-full wp-image-1598\" alt=\"Impress\u00f5es do LinkedIn\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/LinkedIn-impressions.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/LinkedIn-impressions-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/LinkedIn-impressions-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/LinkedIn-impressions-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f41e5 elementor-widget elementor-widget-text-editor\" data-id=\"b2f41e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pronto para levar sua presen\u00e7a no LinkedIn para o pr\u00f3ximo n\u00edvel?<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/\"> Kiopi<\/a> oferece as ferramentas e os insights necess\u00e1rios para otimizar sua estrat\u00e9gia de m\u00eddia social e atingir seus objetivos de marketing digital.<\/p><p>Experimente em primeira m\u00e3o como o Kiopi pode otimizar seu gerenciamento do LinkedIn e gerar resultados significativos para seu neg\u00f3cio.<\/p><p>N\u00e3o espere\u2014<a href=\"https:\/\/app.kiopi.com\/plans?_gl=1*1pk29ab*_ga*MjA3ODgxOTIxLjE3MjE5NDIwMzM.*_ga_RWE2G9VDBY*MTcyNDQ0MTM5MS42LjEuMTcyNDQ0MTQ3My4wLjAuMA..\"> comece seu teste gratuito de 14 dias<\/a> hoje!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503e3b22 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"503e3b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navega\u00e7\u00e3o de posts\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-adicionar-musica-nas-historias-do-instagram\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Anterior<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">Como adicionar m\u00fasica \u00e0s hist\u00f3rias do Instagram<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Pr\u00f3ximo<\/span><span class=\"post-navigation__next--title\">Como tornar a conta do Twitter\/X p\u00fablica<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Pr\u00f3ximo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1bb19c elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"7a1bb19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1626 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg\" class=\"attachment-full size-full wp-image-1632\" alt=\"O que s\u00e3o men\u00e7\u00f5es de marca e como rastre\u00e1-las\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/What-Are-Brand-Mentions-and-How-to-Track-Them-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" >\n\t\t\t\tO que s\u00e3o men\u00e7\u00f5es de marca? Como rastre\u00e1-las\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/mencoes-de-marca\/\" aria-label=\"Leia mais sobre O que s\u00e3o men\u00e7\u00f5es \u00e0 marca? Como rastre\u00e1-las\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1607 post type-post status-publish format-standard has-post-thumbnail hentry category-twitter\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg\" class=\"attachment-full size-full wp-image-1609\" alt=\"como tornar a conta do twitter p\u00fablica\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public.jpg 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-300x150.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-768x384.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2025\/01\/how-to-make-your-twitter-account-public-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" >\n\t\t\t\tComo tornar a conta do Twitter\/X p\u00fablica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kiopi.com\/pt\/blog\/como-tornar-a-conta-do-twitter-x-publica\/\" aria-label=\"Leia mais sobre Como tornar uma conta do Twitter\/X p\u00fablica\" tabindex=\"-1\" >\n\t\t\tConsulte Mais informa\u00e7\u00e3o &quot;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O que s\u00e3o impress\u00f5es no LinkedIn? \u00cdndice O que s\u00e3o impress\u00f5es no LinkedIn e por que elas s\u00e3o importantes para sua marca profissional? No ritmo acelerado<\/p>","protected":false},"author":9,"featured_media":1604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are Impressions on LinkedIn? | KIOPI Social Media Management<\/title>\n<meta name=\"description\" content=\"Uncover the significance of impressions on LinkedIn. Explore tips to boost your profile&#039;s visibility &amp; connect with your audience with Kiopi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-impressoes-no-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Impressions on LinkedIn? | KIOPI Social Media Management\" \/>\n<meta property=\"og:description\" content=\"Uncover the significance of impressions on LinkedIn. Explore tips to boost your profile&#039;s visibility &amp; connect with your audience with Kiopi!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-impressoes-no-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"KIOPI Social Media Management Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getkiopi\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T21:19:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T21:20:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lex Martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lex Martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/\"},\"author\":{\"name\":\"Lex Martin\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/6f41b8f4785cc580e9615b5b2b555e52\"},\"headline\":\"What Are Impressions on LinkedIn?\",\"datePublished\":\"2024-10-31T21:19:21+00:00\",\"dateModified\":\"2024-10-31T21:20:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/\"},\"wordCount\":2149,\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg\",\"articleSection\":[\"LinkedIn\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/\",\"url\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/\",\"name\":\"What Are Impressions on LinkedIn? | KIOPI Social Media Management\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg\",\"datePublished\":\"2024-10-31T21:19:21+00:00\",\"dateModified\":\"2024-10-31T21:20:26+00:00\",\"description\":\"Uncover the significance of impressions on LinkedIn. Explore tips to boost your profile's visibility & connect with your audience with Kiopi!\",\"breadcrumb\":{\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg\",\"width\":1000,\"height\":500,\"caption\":\"What are impressions on LinkedIn\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiopi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Are Impressions on LinkedIn?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiopi.com\/#website\",\"url\":\"https:\/\/kiopi.com\/\",\"name\":\"KIOPI Social Media Management Software\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiopi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiopi.com\/#organization\",\"name\":\"Kiopi Social Media Management Software\",\"url\":\"https:\/\/kiopi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"width\":674,\"height\":258,\"caption\":\"Kiopi Social Media Management Software\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getkiopi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/6f41b8f4785cc580e9615b5b2b555e52\",\"name\":\"Lex Martin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69e506d025818daa6caa229112ca1b69a3f8c510094c6699682e0a3c54e5189b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69e506d025818daa6caa229112ca1b69a3f8c510094c6699682e0a3c54e5189b?s=96&d=mm&r=g\",\"caption\":\"Lex Martin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que s\u00e3o impress\u00f5es no LinkedIn? | KIOPI Social Media Management","description":"Descubra a import\u00e2ncia das impress\u00f5es no LinkedIn. Explore dicas para impulsionar a visibilidade do seu perfil e se conectar com seu p\u00fablico com o Kiopi!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-impressoes-no-linkedin\/","og_locale":"pt_BR","og_type":"article","og_title":"What Are Impressions on LinkedIn? | KIOPI Social Media Management","og_description":"Uncover the significance of impressions on LinkedIn. Explore tips to boost your profile's visibility & connect with your audience with Kiopi!","og_url":"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-impressoes-no-linkedin\/","og_site_name":"KIOPI Social Media Management Software","article_publisher":"https:\/\/www.facebook.com\/getkiopi","article_published_time":"2024-10-31T21:19:21+00:00","article_modified_time":"2024-10-31T21:20:26+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg","type":"image\/jpeg"}],"author":"Lex Martin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Lex Martin","Est. tempo de leitura":"12 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#article","isPartOf":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/"},"author":{"name":"Lex Martin","@id":"https:\/\/kiopi.com\/#\/schema\/person\/6f41b8f4785cc580e9615b5b2b555e52"},"headline":"What Are Impressions on LinkedIn?","datePublished":"2024-10-31T21:19:21+00:00","dateModified":"2024-10-31T21:20:26+00:00","mainEntityOfPage":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/"},"wordCount":2149,"publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"image":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg","articleSection":["LinkedIn"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/","url":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/","name":"O que s\u00e3o impress\u00f5es no LinkedIn? | KIOPI Social Media Management","isPartOf":{"@id":"https:\/\/kiopi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage"},"image":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg","datePublished":"2024-10-31T21:19:21+00:00","dateModified":"2024-10-31T21:20:26+00:00","description":"Descubra a import\u00e2ncia das impress\u00f5es no LinkedIn. Explore dicas para impulsionar a visibilidade do seu perfil e se conectar com seu p\u00fablico com o Kiopi!","breadcrumb":{"@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#primaryimage","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2024\/10\/What-are-impressions-on-LinkedIn.jpg","width":1000,"height":500,"caption":"What are impressions on LinkedIn"},{"@type":"BreadcrumbList","@id":"https:\/\/kiopi.com\/blog\/what-are-impressions-on-linkedin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiopi.com\/"},{"@type":"ListItem","position":2,"name":"What Are Impressions on LinkedIn?"}]},{"@type":"WebSite","@id":"https:\/\/kiopi.com\/#website","url":"https:\/\/kiopi.com\/","name":"Software de gerenciamento de m\u00eddia social KIOPI","description":"","publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiopi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/kiopi.com\/#organization","name":"Software de gerenciamento de m\u00eddia social Kiopi","url":"https:\/\/kiopi.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","width":674,"height":258,"caption":"Kiopi Social Media Management Software"},"image":{"@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getkiopi"]},{"@type":"Person","@id":"https:\/\/kiopi.com\/#\/schema\/person\/6f41b8f4785cc580e9615b5b2b555e52","name":"Lex Martin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/69e506d025818daa6caa229112ca1b69a3f8c510094c6699682e0a3c54e5189b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69e506d025818daa6caa229112ca1b69a3f8c510094c6699682e0a3c54e5189b?s=96&d=mm&r=g","caption":"Lex Martin"}}]}},"_links":{"self":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/comments?post=1597"}],"version-history":[{"count":0,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media\/1604"}],"wp:attachment":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media?parent=1597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/categories?post=1597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/tags?post=1597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}