{"id":1219,"date":"2023-08-15T20:09:56","date_gmt":"2023-08-15T20:09:56","guid":{"rendered":"https:\/\/kiopi.com\/?p=1219"},"modified":"2023-10-23T18:20:33","modified_gmt":"2023-10-23T18:20:33","slug":"criando-uma-postagem-de-link-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/criando-uma-postagem-de-link-nas-redes-sociais\/","title":{"rendered":"Criando uma postagem de link nas redes sociais"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1219\" class=\"elementor elementor-1219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34f068b elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"34f068b\" data-element_type=\"section\" data-e-type=\"section\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba5a53\" data-id=\"5ba5a53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dcfa02 elementor-widget elementor-widget-heading\" data-id=\"7dcfa02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Criando uma postagem de link nas redes sociais\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-970fc13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"970fc13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e373460\" data-id=\"e373460\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fc7887 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"4fc7887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e0142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e0142\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f302195\" data-id=\"f302195\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1b90c2 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"f1b90c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no Twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhe no LinkedIn\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e5c7cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5c7cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d57314\" data-id=\"0d57314\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-812df72 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"812df72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__812df72\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__812df72\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__812df72\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb369a elementor-widget elementor-widget-text-editor\" data-id=\"5cb369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00eddia social \u00e9 uma ferramenta poderosa que muitas marcas em todo o mundo usam para se conectar com seu p\u00fablico. N\u00e3o \u00e9 nenhum segredo que incorporar\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\" rel=\"noopener noreferrer\">estrat\u00e9gias de m\u00eddia social<\/a>\u00a0no plano de marketing mais amplo da sua marca pode aumentar o alcance da sua marca, gerar engajamento e direcionar tr\u00e1fego para seu site ou loja online.<\/p><p>Mas como voc\u00ea leva o Facebook, o Instagram, o LinkedIn, o TikTok ou outros usu\u00e1rios sociais ao seu site? Isso \u00e9 f\u00e1cil: voc\u00ea incorpora links clic\u00e1veis em suas p\u00e1ginas sociais.<\/p><p>Neste artigo, nosso\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/estrategista-de-midias-sociais\/\" rel=\"noopener noreferrer\">estrategistas de m\u00eddia social<\/a> orientar\u00e1 voc\u00ea sobre como adicionar informa\u00e7\u00f5es de link a uma postagem social, bem como visualizar essa postagem de link e ver como ela aparecer\u00e1 para seus seguidores sociais como parte de seu <a href=\"https:\/\/kiopi.com\/pt\/blog\/backlinks-sociais\/\">estrat\u00e9gia de backlinking social<\/a>.<\/p><p>Tamb\u00e9m mostraremos como o Kiopi pode ajud\u00e1-lo a gerar e agendar conte\u00fado para seus v\u00e1rios canais sociais e como voc\u00ea pode utilizar as ferramentas anal\u00edticas do Kiopi para ajustar suas futuras estrat\u00e9gias sociais.<\/p><p>Quer saber mais sobre como o Kiopi pode ajudar a melhorar sua estrat\u00e9gia de marketing social e gerar conte\u00fado envolvente? <a href=\"https:\/\/app.kiopi.com\/plans\">Experimente o Kiopi por 14 dias<\/a>\u00a0sem nenhum custo para voc\u00ea.<\/p><h2>O poder das postagens de links no marketing de m\u00eddia social<\/h2><p>Criar, selecionar e enviar conte\u00fado de forma consistente para as contas sociais da sua marca pode ter um impacto positivo no alcance, no envolvimento e no desempenho comercial da sua marca. A melhor maneira de obter os resultados desejados \u00e9 otimizar suas postagens para engajamento no site, criando postagens de links.<\/p><p>Essas s\u00e3o \u00f3timas maneiras de garantir que seu site seja facilmente acess\u00edvel por meio de suas contas sociais.<\/p><p>Se voc\u00ea deseja apresentar um novo artigo postado na reda\u00e7\u00e3o on-line de sua empresa ou est\u00e1 tentando aumentar o tr\u00e1fego para uma determinada p\u00e1gina da web, colocar um link em suas postagens de m\u00eddia social pode garantir que seus seguidores e outros usu\u00e1rios de m\u00eddia social possam acessar facilmente seu conte\u00fado atrav\u00e9s do feed de not\u00edcias.<\/p><p>Aprenda outras maneiras pelas quais\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/\" rel=\"noopener noreferrer\">a m\u00eddia social afeta o desempenho dos neg\u00f3cios<\/a>.<\/p><h2>Compreendendo as postagens de links<\/h2><p>Para fazer uso eficaz das postagens de links nas redes sociais, voc\u00ea precisa entender o que s\u00e3o e como funcionam nas diversas plataformas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abc908 elementor-widget elementor-widget-image\" data-id=\"9abc908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts.png\" class=\"attachment-full size-full wp-image-1224\" alt=\"postagens de links de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/social-media-link-posts-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dc6f4 elementor-widget elementor-widget-accordion\" data-id=\"a4dc6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1721\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1721\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">O que \u00e9 uma postagem de link?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1721\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1721\"><p>Uma postagem de link \u00e9 exatamente o que parece; uma postagem social que cont\u00e9m um link para um site externo.<\/p><p>Algumas plataformas de m\u00eddia social pegam esses links e coletam informa\u00e7\u00f5es do upload para gerar uma visualiza\u00e7\u00e3o do link. Essas visualiza\u00e7\u00f5es de links geralmente incluem uma imagem, um t\u00edtulo de p\u00e1gina e uma breve descri\u00e7\u00e3o da p\u00e1gina da web ou do conte\u00fado do artigo.<\/p><p>Essencialmente, as visualiza\u00e7\u00f5es de links d\u00e3o aos espectadores uma pr\u00e9via do conte\u00fado ao qual esse link leva. Quando usadas corretamente, as visualiza\u00e7\u00f5es de links podem motivar os usu\u00e1rios a clicar no link e sair da plataforma social em que estavam para visualizar seu URL.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1722\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1722\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Benef\u00edcios de compartilhar links nas redes sociais<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1722\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1722\"><p>Um dos maiores benef\u00edcios de adicionar links a postagens sociais \u00e9 que voc\u00ea pode transformar seus visualizadores de m\u00eddia social em clientes.<\/p><p>N\u00e3o importa em qual plataforma social voc\u00ea poste um link para seu site, voc\u00ea incentivar\u00e1 os usu\u00e1rios a visualizar seu site, o que pode aumentar o engajamento, o tr\u00e1fego e at\u00e9 mesmo as convers\u00f5es. Eles s\u00e3o gratuitos e podem ser facilmente otimizados para engajamento.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ca09b elementor-widget elementor-widget-text-editor\" data-id=\"e7ca09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Como criar um link em uma postagem nas redes sociais<\/strong><\/h2><p>Para criar um link post, tudo que voc\u00ea precisa fazer \u00e9 publicar o link desejado na c\u00f3pia do post.<\/p><p>Assim que a postagem for publicada, os usu\u00e1rios poder\u00e3o clicar no link e visitar sua p\u00e1gina da web. Parece f\u00e1cil, certo? Isso \u00e9!<\/p><p>Mas existem algumas coisas extras que voc\u00ea pode fazer para garantir que sua postagem de link gere o m\u00e1ximo de engajamento poss\u00edvel.<\/p><p>Al\u00e9m disso, algumas plataformas facilitam o upload ou a publica\u00e7\u00e3o de links do que outras, por isso \u00e9 importante observar como postar hiperlinks nesses sites nos quais os usu\u00e1rios podem tocar ou clicar para abrir.\u00a0<\/p><p>A seguir, mostraremos algumas estrat\u00e9gias que voc\u00ea pode usar para melhorar suas postagens de links e gerar cliques.<\/p><p>Tamb\u00e9m mostraremos como o Kiopi pode ajud\u00e1-lo a criar, agendar e rastrear cada postagem de link que voc\u00ea fizer, permitindo que voc\u00ea acompanhe o engajamento da postagem e as taxas de cliques, para que voc\u00ea possa melhorar suas estrat\u00e9gias no futuro.<\/p><p>Ao fazer uma postagem com link, basta criar uma nova postagem atrav\u00e9s do Kiopi, adicionar seu conte\u00fado e inserir o link que deseja adicionar clicando no \u00edcone do link.<\/p><h3><strong>Escolhendo o conte\u00fado certo<\/strong><\/h3><p>N\u00e3o basta apenas adicionar links para conte\u00fado aleat\u00f3rio: voc\u00ea precisa ter certeza de que o link que voc\u00ea est\u00e1 compartilhando \u00e9 relevante para o conte\u00fado da postagem social que voc\u00ea est\u00e1 compartilhando.<\/p><p>Voc\u00ea tamb\u00e9m deseja ter certeza de que as informa\u00e7\u00f5es na visualiza\u00e7\u00e3o do link s\u00e3o relevantes para a c\u00f3pia da postagem antes de publicar.<\/p><p>Se as informa\u00e7\u00f5es da p\u00e1gina forem inconsistentes ou irrelevantes, as pessoas podem optar por ignorar o link e continuar a rolar o feed de not\u00edcias.<\/p><h3><strong>Publica\u00e7\u00e3o de links para v\u00e1rias plataformas<\/strong><\/h3><p>Se quiser gerar mais cliques em seu site ou no artigo mais recente, voc\u00ea precisar\u00e1 postar esse link nas redes sociais. Infelizmente, nem todas as plataformas exibem links da mesma maneira. Ent\u00e3o, encontrar um <a href=\"https:\/\/kiopi.com\/pt\/blog\/aplicativos-de-postagem-em-midias-sociais\/\">aplicativo de postagem em m\u00eddia social<\/a> que funciona para voc\u00ea \u00e9 a chave!<\/p><p>As postagens de links do Facebook parecem muito diferentes dos links do Instagram, embora o Facebook e o Instagram sejam propriedade da mesma empresa-m\u00e3e.<\/p><p>Abaixo est\u00e3o algumas dicas sobre como postar links nas plataformas sociais mais populares para que voc\u00ea possa gerar tr\u00e1fego e expandir seu alcance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798d127 elementor-widget elementor-widget-image\" data-id=\"798d127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links.png\" class=\"attachment-full size-full wp-image-1225\" alt=\"adicionando postagens de links sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/08\/adding-social-links-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826a263 elementor-widget elementor-widget-accordion\" data-id=\"826a263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1361\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1361\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adicionando postagens de links do Facebook<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1361\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1361\"><p>Gerar links em uma postagem do Facebook \u00e9 uma \u00f3tima maneira de levar as pessoas da sua p\u00e1gina do Facebook para o seu site.<\/p><p>Voc\u00ea pode fazer postagens com links no Facebook da mesma forma que faz outras postagens no Facebook; tudo que voc\u00ea precisa fazer \u00e9 simplesmente colar o link desejado na legenda da postagem.<\/p><p>A partir da\u00ed, sua p\u00e1gina do Facebook ir\u00e1 gerar uma visualiza\u00e7\u00e3o do link e permitir que voc\u00ea edite-o. Voc\u00ea pode alterar a imagem de visualiza\u00e7\u00e3o do link do Facebook, o t\u00edtulo, a descri\u00e7\u00e3o e os metadados da foto.<\/p><p>Voc\u00ea tamb\u00e9m pode excluir completamente as visualiza\u00e7\u00f5es do link do Facebook clicando no X na imagem de visualiza\u00e7\u00e3o.<\/p><p>Assim que a postagem for publicada, os usu\u00e1rios do Facebook podem clicar ou tocar no link para visitar o seu site.<\/p><p>Voc\u00ea tamb\u00e9m pode adicionar links para postagens de carrossel do Facebook, que s\u00e3o postagens que cont\u00eam v\u00e1rias imagens e, neste caso, v\u00e1rios links. Isso permite que o p\u00fablico do Facebook percorra algumas de suas ofertas de produtos ou servi\u00e7os e visite facilmente seu site para saber mais sobre eles.<\/p><p>Kiopi pode ajud\u00e1-lo a planejar, criar e <a href=\"https:\/\/kiopi.com\/pt\/postando-no-facebook\/\">agende suas postagens no Facebook<\/a>, incluindo postagens no Facebook com links.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1362\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1362\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adicionando postagens com links do Instagram<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1362\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1362\"><p>Embora o Facebook facilite o processo, o Instagram pode dificultar o compartilhamento de links.<\/p><p>Ao contr\u00e1rio das postagens com links do Facebook, voc\u00ea n\u00e3o pode simplesmente copiar e colar um link em seu\u00a0<a href=\"https:\/\/kiopi.com\/pt\/postando-no-instagram\/\" rel=\"noopener noreferrer\">Postagem no Instagram<\/a>\u00a0legenda e gerar um link clic\u00e1vel.<\/p><p>O URL do site estar\u00e1 na legenda, mas n\u00e3o ser\u00e1 clic\u00e1vel no Instagram. Sua melhor aposta \u00e9 postar links nas hist\u00f3rias do Instagram ou na sua biografia do Instagram.<\/p><p>Dessa forma, voc\u00ea ainda pode colocar uma frase de chamariz na legenda do Instagram, que pode direcionar as pessoas para o link na sua biografia do Instagram ou nas suas hist\u00f3rias do Instagram.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1363\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1363\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adicionando postagens de links do LinkedIn<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1363\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1363\"><p>Assim como adicionar um link a uma postagem no Facebook, voc\u00ea pode adicionar um link a uma\u00a0<a href=\"https:\/\/kiopi.com\/pt\/postando-no-linkedin\/\" rel=\"noopener noreferrer\">Postagem no LinkedIn<\/a>\u00a0copiando e colando o link na legenda da postagem do LinkedIn.<\/p><p>O LinkedIn permite que voc\u00ea edite a visualiza\u00e7\u00e3o do link e otimize o t\u00edtulo, a descri\u00e7\u00e3o, a imagem e os locais da imagem para aumentar o alcance e o engajamento.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1364\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1364\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adicionando postagens de links do Twitter<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1364\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1364\"><p>Quando\u00a0<a href=\"https:\/\/kiopi.com\/pt\/postando-no-twitter\/\" rel=\"noopener noreferrer\">postando no Twitter<\/a>, voc\u00ea pode copiar o link que deseja compartilhar e col\u00e1-lo em um novo rascunho de Tweet. A plataforma ir\u00e1 gerar automaticamente um Twitter Card, que abrigar\u00e1 o link que voc\u00ea est\u00e1 compartilhando.<\/p><p>Isso significa que o URL n\u00e3o ser\u00e1 exibido pr\u00f3ximo \u00e0 legenda da postagem.<\/p><p>Ao contr\u00e1rio das visualiza\u00e7\u00f5es de links do Facebook e do LinkedIn, voc\u00ea n\u00e3o pode editar como seu cart\u00e3o do Twitter aparecer\u00e1 nos feeds das pessoas, mas pode ver a apar\u00eancia do seu link usando uma conta do Twitter.\u00a0<a href=\"https:\/\/cards-dev.twitter.com\/validator\" target=\"_blank\" rel=\"noopener noreferrer\">Validador de cart\u00e3o<\/a>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1365\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1365\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Adicionando um link a uma postagem comercial do Google<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1365\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1365\"><p>Quando as pessoas procuram sua marca no Google, o perfil da sua empresa no Google aparece no topo dos resultados de pesquisa. Ent\u00e3o por que n\u00e3o usar\u00a0<a href=\"https:\/\/kiopi.com\/pt\/postando-no-gmb\/\" rel=\"noopener noreferrer\">Postagens do Google Meu Neg\u00f3cio<\/a>\u00a0para promover seu neg\u00f3cio e criar um link para seu site?<\/p><p>Para adicionar um link \u00e0 sua postagem do GMB, copie e cole o link na legenda da postagem. Uma postagem no Google Meu Neg\u00f3cio n\u00e3o gerar\u00e1 uma visualiza\u00e7\u00e3o do link, por isso \u00e9 importante que a foto e a legenda da sua postagem sejam otimizadas para engajamento, se voc\u00ea for um <a href=\"https:\/\/kiopi.com\/pt\/blog\/google-meu-gerente-de-negocios\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gerente do Google Meu Neg\u00f3cio<\/a>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613e0d3 elementor-widget elementor-widget-text-editor\" data-id=\"613e0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Usando o calend\u00e1rio de m\u00eddia social do Kiopi<\/strong><\/h3><p><a href=\"https:\/\/kiopi.com\/pt\/blog\/gerenciar-varias-contas-de-midia-social\/\">Gerenciando v\u00e1rias contas sociais<\/a> e postar conte\u00fado em v\u00e1rias plataformas de m\u00eddia social pode ser dif\u00edcil, especialmente se voc\u00ea publica fotos ou v\u00eddeos regularmente.<\/p><p>Felizmente, existe uma maneira f\u00e1cil de planejar, criar e publicar conte\u00fado com anteced\u00eancia.<\/p><p>Kiopi&#039;s\u00a0<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\" rel=\"noopener noreferrer\">calend\u00e1rio de conte\u00fado social<\/a>\u00a0permite que voc\u00ea veja exatamente o que sua empresa postou no passado, bem como qual conte\u00fado deseja apresentar nos pr\u00f3ximos dias, semanas e meses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469b3e6 elementor-widget elementor-widget-image\" data-id=\"469b3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/social-media-content-calendar.jpg\" class=\"attachment-full size-full wp-image-368\" alt=\"calend\u00e1rio de conte\u00fado de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/social-media-content-calendar.jpg 800w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/social-media-content-calendar-300x215.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/social-media-content-calendar-768x550.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfcf26 elementor-widget elementor-widget-accordion\" data-id=\"7dfcf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Agendando postagens de links para um momento estrat\u00e9gico<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1321\"><p>Lembrar de publicar conte\u00fado social pode ser dif\u00edcil, especialmente quando voc\u00ea deseja\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-horario-para-postar-nas-redes-sociais\/\" rel=\"noopener noreferrer\">otimize seus tempos de postagem social<\/a>\u00a0para gerar mais tr\u00e1fego para um URL espec\u00edfico.<\/p><p>\u00c9 por isso que Kiopi\u00a0<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\" rel=\"noopener noreferrer\">ferramenta de agendamento de m\u00eddia social<\/a>\u00a0permite gerar conte\u00fado e agendar quando e onde postar esse conte\u00fado.<\/p><p>Ele permite que voc\u00ea agende texto, imagens e at\u00e9 conte\u00fado de v\u00eddeo para seu Facebook, Twitter, Instagram, LinkedIn e GMB.<\/p><p>Dessa forma, voc\u00ea pode garantir que seu conte\u00fado tenha maiores chances de ser visto pelo seu p\u00fablico-alvo com a URL inclu\u00edda.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Organiza\u00e7\u00e3o e coordena\u00e7\u00e3o de conte\u00fado em plataformas sociais<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\t<div id=\"elementor-tab-content-1322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1322\"><p>Al\u00e9m de ser interessante, envolvente e visualmente atraente, seu conte\u00fado social deve ser estrat\u00e9gico.<\/p><p>Usando o Kiopi como um\u00a0<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/planejamento\/\" rel=\"noopener noreferrer\">planejador social<\/a>\u00a0pode ajudar a garantir que voc\u00ea esteja postando conte\u00fado em todas as suas contas sociais e pode ajud\u00e1-lo a ter certeza de que est\u00e1 postando de forma consistente o suficiente para incentivar o envolvimento de seu p\u00fablico.<\/p><p>O Kiopi tamb\u00e9m facilita a coordena\u00e7\u00e3o do seu conte\u00fado entre plataformas para que voc\u00ea possa criar\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/elementos-de-uma-campanha-de-midia-social\/\" rel=\"noopener noreferrer\">elementos coesos de campanhas de m\u00eddia social<\/a>\u00a0que alcan\u00e7am todos os seus seguidores, independentemente da plataforma ou plataformas em que eles seguem voc\u00ea.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ceaab elementor-widget elementor-widget-text-editor\" data-id=\"14ceaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Encurtando Links com o Encurtador de Links do Kiopi<\/strong><\/h3><p>Outra forma de otimizar os links que voc\u00ea posta nas redes sociais \u00e9 encurtando-os.<\/p><p>Para a maioria das p\u00e1ginas da web, o URL completo pode ser longo, prolixo e dif\u00edcil de visualizar. Kiopi&#039;s\u00a0<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/encurtador-de-links\/\" rel=\"noopener noreferrer\">ferramenta encurtador de link<\/a>\u00a0permite gerar links mais curtos que levam os usu\u00e1rios exatamente aonde voc\u00ea deseja, sem desperdi\u00e7ar muito espa\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f74d0c elementor-widget elementor-widget-image\" data-id=\"9f74d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"835\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media.jpg\" class=\"attachment-full size-full wp-image-531\" alt=\"encurtador de links para redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media.jpg 1600w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media-300x157.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media-1024x534.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media-768x401.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/11\/link-shortener-for-social-media-1536x802.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce931e elementor-widget elementor-widget-accordion\" data-id=\"3ce931e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-6381\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6381\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Benef\u00edcios de URLs encurtados em postagens de links<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-6381\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6381\"><p>Ao fazer uma postagem com link, voc\u00ea basicamente pede a seus seguidores que saiam da plataforma de m\u00eddia social em que est\u00e3o e visitem a p\u00e1gina vinculada que voc\u00ea destacou em sua postagem.<\/p><p>Se voc\u00ea \u00e9 um usu\u00e1rio \u00e1vido das m\u00eddias sociais em sua vida pessoal, entende como isso pode ser dif\u00edcil.<\/p><p>Ao encurtar o URL do site em sua postagem, voc\u00ea n\u00e3o apenas ter\u00e1 mais espa\u00e7o para mais conte\u00fado, mas tamb\u00e9m fornecer\u00e1 aos espectadores um link curto e atraente para clicar, dando-lhes ainda mais motivos para clicar e sair do feed de not\u00edcias.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f55e7f elementor-widget elementor-widget-text-editor\" data-id=\"6f55e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Aprimorando o apelo visual com imagem de visualiza\u00e7\u00e3o de link<\/strong><\/h3><p>Quando voc\u00ea compartilha links para plataformas sociais, a plataforma provavelmente ir\u00e1 gerar uma visualiza\u00e7\u00e3o do link, que d\u00e1 aos usu\u00e1rios uma pr\u00e9via do conte\u00fado vinculado em sua postagem.<\/p><p>As visualiza\u00e7\u00f5es de links s\u00e3o geradas automaticamente e escolhem uma foto ou imagem da p\u00e1gina da web ou site para exibir, da mesma forma que o YouTube gera a imagem em destaque para conte\u00fado de v\u00eddeo.<\/p><p>Ao postar links para sites como Facebook ou LinkedIn, voc\u00ea deseja garantir que a foto ou imagem na visualiza\u00e7\u00e3o da postagem seja atraente e visualmente atraente.<\/p><p>Voc\u00ea pode editar a imagem de visualiza\u00e7\u00e3o nas postagens do link do Facebook, o que pode atrair mais cliques e aumentar o tr\u00e1fego do seu site \u2013 tudo sem pagar por an\u00fancios.<\/p><p>No entanto, se voc\u00ea estiver interessado em veicular an\u00fancios para sua pequena empresa, confira nossa postagem sobre\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midias-sociais\/\" rel=\"noopener noreferrer\">publicidade em m\u00eddias sociais<\/a>.<\/p><h3><strong>Otimizando para usu\u00e1rios m\u00f3veis<\/strong><\/h3><p>Mais de 98% de usu\u00e1rios do Facebook\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/377808\/distribution-of-facebook-users-by-device\/\" target=\"_blank\" rel=\"noopener noreferrer\">usar um dispositivo m\u00f3vel<\/a>\u00a0para acessar a plataforma do Facebook, portanto, ao adicionar links para suas diversas plataformas sociais, voc\u00ea precisa ter certeza de que suas postagens est\u00e3o otimizadas para visualiza\u00e7\u00e3o em dispositivos m\u00f3veis.<\/p><p>Ao adicionar links a postagens sociais, certifique-se de visualizar suas postagens e ver como elas apareceriam no celular antes de agend\u00e1-las.<\/p><h3><strong>Analisando o desempenho da postagem do link<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce17653 elementor-widget elementor-widget-image\" data-id=\"ce17653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"621\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics.png\" class=\"attachment-full size-full wp-image-459\" alt=\"An\u00e1lise de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics.png 1378w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-300x135.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-1024x461.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-768x346.png 768w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8034565 elementor-widget elementor-widget-text-editor\" data-id=\"8034565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Aproveite as ferramentas de m\u00eddia social do Kiopi para postagens de links bem-sucedidas<\/strong><\/h2><p>Criar e organizar a presen\u00e7a online da sua marca pode ser dif\u00edcil, e incorporar a m\u00eddia social no mix de canais de comunica\u00e7\u00e3o que sua marca usa pode exigir tempo e recursos adicionais.<\/p><p>Gerenciar a presen\u00e7a da sua marca nas redes sociais n\u00e3o deveria ser t\u00e3o dif\u00edcil. \u00c9 por isso\u00a0<a href=\"https:\/\/kiopi.com\/pt\/\" rel=\"noopener noreferrer\">Kiopi<\/a>\u00a0foi projetado para ajud\u00e1-lo a organizar, planejar e executar seus esfor\u00e7os de marketing de m\u00eddia social em todas as contas sociais da sua marca por meio de nosso\u00a0<a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\" rel=\"noopener noreferrer\">servi\u00e7o de postagem em m\u00eddias sociais<\/a>!<\/p><p>Com ferramentas como nosso encurtador de links e agendador social, voc\u00ea pode criar postagens de links atraentes e envolventes para todas as suas contas sociais e program\u00e1-las para serem postadas no melhor hor\u00e1rio para seu p\u00fablico.<\/p><p>Pronto para come\u00e7ar? Kiopi oferece a todos os novos usu\u00e1rios um teste gratuito de 14 dias, ent\u00e3o o que voc\u00ea est\u00e1 esperando?<\/p><p>Inscreva-se hoje!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e837f17 elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"e837f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Criando uma postagem de link nas m\u00eddias sociais \u00cdndice A m\u00eddia social \u00e9 uma ferramenta poderosa que muitas marcas em todo o mundo usam para se conectar com seu p\u00fablico. N\u00e3o \u00e9 nenhum segredo que incorporar estrat\u00e9gias de m\u00eddia social no plano de marketing mais amplo da sua marca pode aumentar o alcance da sua marca, gerar engajamento e direcionar tr\u00e1fego para seu site ou online [...]<\/p>","protected":false},"author":10,"featured_media":1220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Link Post on Social Media | Drive More Quality Traffic<\/title>\n<meta name=\"description\" content=\"Learn how to create an effective link post on social media. 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