{"id":1156,"date":"2023-07-03T15:15:22","date_gmt":"2023-07-03T15:15:22","guid":{"rendered":"https:\/\/kiopi.com\/?p=1156"},"modified":"2023-10-30T19:31:56","modified_gmt":"2023-10-30T19:31:56","slug":"visao-social","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/visao-social\/","title":{"rendered":"Vis\u00e3o social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1156\" class=\"elementor elementor-1156\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf1c22 elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1cf1c22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30085e5\" data-id=\"30085e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f0f494 elementor-widget elementor-widget-heading\" data-id=\"8f0f494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vis\u00e3o social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afcd9bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afcd9bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-913c93b\" data-id=\"913c93b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c7069 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"71c7069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7250f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c7250f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f02390\" data-id=\"0f02390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7e40b elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"6e7e40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af899b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af899b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ee63e\" data-id=\"82ee63e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb4ea6 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1eb4ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1eb4ea6\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1eb4ea6\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1eb4ea6\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127de11 elementor-widget elementor-widget-text-editor\" data-id=\"127de11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vivemos em uma era incrivelmente conectada e parece estar cada vez mais f\u00e1cil nos conectarmos com as pessoas, independentemente da dist\u00e2ncia f\u00edsica. A m\u00eddia social \u00e9 uma for\u00e7a sempre presente no dia a dia de muitas pessoas, o que a torna uma das ferramentas mais poderosas que uma marca pode utilizar em seus esfor\u00e7os de marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Embora possa ser uma ferramenta de marketing poderosa, \u00e9 dif\u00edcil desenvolver uma presen\u00e7a nas redes sociais e criar conte\u00fado que possa gerar engajamento e tamb\u00e9m convers\u00e3o de leads. Os insights sociais podem permitir que as empresas analisem seu conte\u00fado de m\u00eddia social existente e desenvolvam estrat\u00e9gias eficazes para quaisquer esfor\u00e7os futuros de postagem social.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Neste artigo, mostraremos a import\u00e2ncia dos insights de m\u00eddia social, incluindo o que eles podem dizer sobre seu neg\u00f3cio, p\u00fablico e setor como um todo. Tamb\u00e9m ensinaremos como o Kiopi pode ajud\u00e1-lo a avaliar e otimizar sua estrat\u00e9gia de m\u00eddia social.<\/span><\/p><h2><span style=\"font-weight: 400;\">O que s\u00e3o insights sociais?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8214951 elementor-widget elementor-widget-image\" data-id=\"8214951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness.png\" class=\"attachment-full size-full wp-image-1029\" alt=\"percep\u00e7\u00f5es sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/brand-awareness-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e12d57 elementor-widget elementor-widget-text-editor\" data-id=\"2e12d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Insights sociais s\u00e3o uma cole\u00e7\u00e3o de informa\u00e7\u00f5es de marketing de m\u00eddia social com base em dados coletados de quaisquer contas sociais existentes. Isso pode incluir dados relativos ao envolvimento do usu\u00e1rio, dados demogr\u00e1ficos do p\u00fablico e tend\u00eancias do setor. Compreender e analisar esses dados \u00e9 crucial para otimizar campanhas e estrat\u00e9gias de m\u00eddia social.<\/span><\/p><p><span style=\"font-weight: 400;\">Assim como outras formas de insights do consumidor, os insights de m\u00eddia social s\u00e3o projetados para que as marcas entendam melhor o que seu p\u00fablico est\u00e1 falando, procurando e disposto a dar aten\u00e7\u00e3o. Se sua marca deseja aprimorar seu jogo de marketing, entender como analisar e utilizar insights de m\u00eddia social pode ajudar sua empresa a se conectar com os consumidores de uma forma significativa e eficaz.<\/span><\/p><h2><span style=\"font-weight: 400;\">Aproveitando insights de m\u00eddia social<\/span><\/h2><p><span style=\"font-weight: 400;\">As percep\u00e7\u00f5es do consumidor s\u00f3 s\u00e3o eficazes quando s\u00e3o utilizadas. Ter uma cole\u00e7\u00e3o de dados do usu\u00e1rio s\u00f3 beneficiar\u00e1 uma empresa ou neg\u00f3cio quando essas informa\u00e7\u00f5es forem consideradas no desenvolvimento de novas estrat\u00e9gias de marketing. Por exemplo, a an\u00e1lise de sites pode ajudar os profissionais de marketing a determinar onde est\u00e3o perdendo engajamento e\/ou convers\u00f5es na jornada do cliente. Mas se os desenvolvedores da web n\u00e3o usarem esses dados para ajudar a melhorar a navegabilidade do site, eles poder\u00e3o perder muitos leads em potencial.<\/span><\/p><p><span style=\"font-weight: 400;\">O mesmo se aplica aos insights sociais. Se a sua marca tem uma conta de m\u00eddia social, ela possui an\u00e1lises que podem ser utilizadas, por isso \u00e9 importante reunir esses dados e utiliz\u00e1-los em futuras campanhas de m\u00eddia social. Os insights sociais podem ajudar sua marca a entender como envolver melhor o p\u00fablico e qual plataforma de m\u00eddia social ir\u00e1 alcan\u00e7\u00e1-los melhor. Tamb\u00e9m pode revelar o que est\u00e1 faltando em seus esfor\u00e7os de m\u00eddia social. Abaixo est\u00e3o as etapas que voc\u00ea pode seguir para examinar sua presen\u00e7a nas redes sociais e melhorar sua estrat\u00e9gia de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096a391 elementor-widget elementor-widget-toggle\" data-id=\"096a391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9871\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9871\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Avalie o desempenho do seu conte\u00fado<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9871\"><p><span style=\"font-weight: 400;\">\u00c9 importante entender onde est\u00e1 uma marca em termos de desempenho nas m\u00eddias sociais antes de come\u00e7ar a mudar estrat\u00e9gias e t\u00e1ticas. <\/span><a href=\"https:\/\/kiopi.com\/pt\/medicao-de-midia-social\/\"><span style=\"font-weight: 400;\">Medi\u00e7\u00e3o de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\"> pode ajudar as marcas a identificar quais postagens funcionaram para elas no passado, para que possam <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-se-tornar-um-criador-de-conteudo\/\">crie conte\u00fado eficaz<\/a> que atingir\u00e1 seu p\u00fablico. Esses dados podem incluir impress\u00f5es e engajamento e est\u00e3o dispon\u00edveis gratuitamente na maioria das plataformas de m\u00eddia social.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9872\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9872\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Entenda seu p\u00fablico-alvo<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9872\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9872\"><p><span style=\"font-weight: 400;\">A an\u00e1lise de m\u00eddia social tamb\u00e9m pode fornecer \u00e0s marcas informa\u00e7\u00f5es valiosas sobre quem exatamente seu conte\u00fado est\u00e1 alcan\u00e7ando e quem est\u00e1 interagindo com ele. Isso pode incluir informa\u00e7\u00f5es demogr\u00e1ficas, como sexo, faixa et\u00e1ria e localiza\u00e7\u00e3o geogr\u00e1fica de seus consumidores, bem como interesses dos consumidores e hist\u00f3rico de compras. As plataformas sociais armazenam alguns desses dados sobre seus usu\u00e1rios, e os profissionais de marketing podem usar esses insights do consumidor para entender melhor e comercializar para seu p\u00fablico.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9873\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9873\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Determine qual plataforma \u00e9 melhor para sua estrat\u00e9gia de marketing de m\u00eddia social<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9873\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9873\"><p><span style=\"font-weight: 400;\">Para alcan\u00e7ar os consumidores onde eles est\u00e3o, as empresas precisam entender quais plataformas seu consumidor-alvo utiliza principalmente. Por exemplo, o Twitter \u00e9 mais adequado para marcas que conseguem comercializar para p\u00fablicos pequenos e espec\u00edficos, enquanto o Facebook pode ser usado para atingir p\u00fablicos mais vastos com interesses mais amplos. Os insights sociais podem ajudar uma empresa a identificar em qual plataforma de m\u00eddia social ela tem melhor desempenho. Esses insights tamb\u00e9m podem dar \u00e0s marcas uma vis\u00e3o sobre quais plataformas de m\u00eddia social seu p\u00fablico mais usa, o que pode ajud\u00e1-las a alcan\u00e7ar os consumidores de forma mais eficaz.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9874\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9874\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Compare seu marketing de m\u00eddia social com a concorr\u00eancia local<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9874\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9874\"><p><span style=\"font-weight: 400;\">As empresas e organiza\u00e7\u00f5es que procuram analisar os seus esfor\u00e7os nas redes sociais tamb\u00e9m devem dar uma vista de olhos aos seus concorrentes locais. Esta pesquisa pode ajudar as marcas a compreender o cen\u00e1rio social atual de seu setor e a desenvolver estrat\u00e9gias que se destaquem para os consumidores.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-9875\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9875\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Melhore suas campanhas de marketing em m\u00eddias sociais<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9875\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9875\"><p><span style=\"font-weight: 400;\">Com todas essas informa\u00e7\u00f5es sobre o p\u00fablico-alvo de uma marca, a presen\u00e7a social existente e os concorrentes locais, pode ser dif\u00edcil entender o que fazer a seguir. Se a sua empresa procura melhorar o seu conte\u00fado nas redes sociais e interagir com o seu p\u00fablico de forma eficaz, o Kiopi&#039;s <\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\"><span style=\"font-weight: 400;\">servi\u00e7os de an\u00e1lise de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\"> pode ajudar. Na verdade, podemos reunir insights sociais para voc\u00ea e exibir todos os dados em um s\u00f3 lugar, para que voc\u00ea possa analis\u00e1-los melhor. Isso permite que voc\u00ea se concentre no envolvimento e reten\u00e7\u00e3o do consumidor, para que possa se concentrar na cria\u00e7\u00e3o de conte\u00fado original, no compartilhamento de conte\u00fado gerado pelo usu\u00e1rio ou at\u00e9 mesmo na participa\u00e7\u00e3o em conversas com o consumidor.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e5479 elementor-widget elementor-widget-text-editor\" data-id=\"03e5479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Principais m\u00e9tricas e ferramentas de an\u00e1lise de m\u00eddia social<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ef27d elementor-widget elementor-widget-image\" data-id=\"e2ef27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool.png\" class=\"attachment-full size-full wp-image-1096\" alt=\"Benef\u00edcios de usar uma ferramenta de agendamento de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Benefits-of-Using-a-Social-Media-Scheduling-Tool-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5310c76 elementor-widget elementor-widget-text-editor\" data-id=\"5310c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A pesquisa tradicional do consumidor geralmente envolve pesquisas, grupos focais e impress\u00f5es de m\u00eddia para que os profissionais de marketing possam avaliar em que ponto da jornada do cliente eles podem precisar melhorar. Essas mesmas t\u00e1ticas podem ser usadas para fornecer \u00e0s marcas insights sociais valiosos e podem ser usadas em conjunto com quaisquer dados de m\u00eddia social que j\u00e1 tenham coletado. Abaixo est\u00e3o algumas das m\u00faltiplas fontes que as marcas podem querer utilizar para melhorar seu conte\u00fado social.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1de83 elementor-widget elementor-widget-toggle\" data-id=\"7a1de83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">An\u00e1lise de p\u00fablico<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1281\"><p><span style=\"font-weight: 400;\">As percep\u00e7\u00f5es sociais dependem fortemente do consumidor e de seus interesses. Se uma marca busca entender a quem deseja fornecer conte\u00fado nas redes sociais, ela precisa primeiro entender seu p\u00fablico-alvo e suas tend\u00eancias de consumo. Diferentes grupos demogr\u00e1ficos podem ter interesses, h\u00e1bitos de compra e h\u00e1bitos de m\u00eddia social variados, por isso \u00e9 importante entender quem exatamente sua marca est\u00e1 tentando alcan\u00e7ar.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1282\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1282\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">T\u00f3picos da ind\u00fastria<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1282\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1282\"><p><span style=\"font-weight: 400;\">A an\u00e1lise de mercado tamb\u00e9m pode fornecer \u00e0s marcas informa\u00e7\u00f5es valiosas sobre as tend\u00eancias do seu setor e o qu\u00e3o saturado est\u00e1 o seu mercado. Esta an\u00e1lise do setor pode ser essencial para desenvolver conte\u00fado de m\u00eddia social relevante que aproveite os pontos fortes de uma empresa e aproveite os pontos fracos dos concorrentes. Um exemplo poderia ser o desenvolvimento de conte\u00fado que destaque as caracter\u00edsticas do produto que fazem sua marca se destacar no mercado.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1283\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1283\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00e9tricas de reconhecimento da marca<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1283\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1283\"><p><span style=\"font-weight: 400;\">N\u00e3o \u00e9 nenhum segredo que os consumidores leem coment\u00e1rios sobre produtos e servi\u00e7os antes de comprar, por isso \u00e9 crucial que os profissionais de marketing entendam a reputa\u00e7\u00e3o atual de sua marca e monitorem o que seus consumidores est\u00e3o conversando. As opini\u00f5es dos consumidores podem dar \u00e0s equipes de m\u00eddia social uma ideia do que sua marca est\u00e1 fazendo de errado e dar-lhes a chance de responder a qualquer sentimento negativo.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1284\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1284\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00e9tricas de engajamento<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1284\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1284\"><p><span style=\"font-weight: 400;\">A percep\u00e7\u00e3o do consumidor sobre o envolvimento de uma marca pode ajud\u00e1-lo a analisar estrat\u00e9gias de marketing anteriores e a obter uma melhor compreens\u00e3o do conte\u00fado com o qual seus clientes se envolvem. Isso pode incluir atividade e engajamento na web, bem como engajamento p\u00f3s-m\u00eddia social. Com base nesses insights sociais, as marcas podem decidir melhor quais estrat\u00e9gias empregar no futuro.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1285\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1285\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00e9tricas de convers\u00e3o<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1285\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1285\"><p><span style=\"font-weight: 400;\">As m\u00e9tricas de convers\u00e3o medem a efic\u00e1cia de uma marca em transformar espectadores em consumidores pagantes. Estrat\u00e9gias de m\u00eddia social bem pesquisadas podem ter sucesso no aumento do p\u00fablico de uma marca, mas se essa marca n\u00e3o conseguir fazer com que esses indiv\u00edduos comprem seus produtos ou servi\u00e7os, eles n\u00e3o ter\u00e3o lucro. Por exemplo, palavras-chave espec\u00edficas podem ter maior probabilidade de fazer com que o consumidor responda a uma frase de chamariz do que outras palavras-chave. Esses insights sociais podem ajudar as empresas a compreender melhor a que seu p\u00fablico realmente responde.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fcd3e elementor-widget elementor-widget-text-editor\" data-id=\"66fcd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Como melhorar sua estrat\u00e9gia de marketing em m\u00eddias sociais com Social Insight<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b931cf4 elementor-widget elementor-widget-image\" data-id=\"b931cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment.jpg\" class=\"attachment-full size-full wp-image-1053\" alt=\"retorno do investimento em m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment.jpg 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-300x169.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-1024x576.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-768x432.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a34d6b elementor-widget elementor-widget-text-editor\" data-id=\"0a34d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Agora que sabemos quais insights sociais s\u00e3o importantes para o desenvolvimento de conte\u00fado eficaz de marketing de m\u00eddia social, vamos discutir como usar essas informa\u00e7\u00f5es para melhorar suas estrat\u00e9gias de marketing social em m\u00faltiplas plataformas. Se sua marca busca melhorar sua estrat\u00e9gia de marketing no Facebook, Twitter, Instagram, LinkedIn e Google Meu Neg\u00f3cio, Kiopi pode ajud\u00e1-lo a coletar insights de m\u00eddia social e facilitar a an\u00e1lise de sua estrat\u00e9gia atual, para que ela possa ser melhorada. N\u00f3s tamb\u00e9m podemos ajud\u00e1-lo <\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/planejamento\/\"><span style=\"font-weight: 400;\">plano <\/span><\/a><span style=\"font-weight: 400;\">e <\/span><a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\"><span style=\"font-weight: 400;\">agendar conte\u00fado<\/span><\/a><span style=\"font-weight: 400;\"> para suas contas sociais, fazendo com que nosso software de marketing completo valha a pena.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5019031 elementor-widget elementor-widget-toggle\" data-id=\"5019031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-8391\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8391\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Melhore a segmenta\u00e7\u00e3o nas m\u00eddias sociais<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8391\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8391\"><p><span style=\"font-weight: 400;\">A coleta de insights sociais e de consumo pode ajudar empresas e marcas a se concentrarem em quais p\u00fablicos devem atingir com seu conte\u00fado social. Isso pode incluir encontrar influenciadores que possam ajudar sua marca a alcan\u00e7ar seus consumidores, bem como adaptar o conte\u00fado ao seu p\u00fablico-alvo. A an\u00e1lise de p\u00fablico tamb\u00e9m pode ajudar os profissionais de marketing <\/span><a href=\"https:\/\/kiopi.com\/pt\/publicidade-em-midias-sociais\/\"><span style=\"font-weight: 400;\">pagar para promover seu conte\u00fado<\/span><\/a><span style=\"font-weight: 400;\"> aos consumidores que provavelmente se envolver\u00e3o com sua marca ou responder\u00e3o a quaisquer apelos \u00e0 a\u00e7\u00e3o.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-8392\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8392\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Escuta Social para Melhoria do Produto<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8392\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8392\"><p><span style=\"font-weight: 400;\">O marketing n\u00e3o envolve apenas monitorar o consumidor e a concorr\u00eancia, envolve tamb\u00e9m muito automonitoramento. Se uma marca n\u00e3o est\u00e1 ouvindo as conversas que os consumidores t\u00eam sobre seu produto ou neg\u00f3cio, ent\u00e3o eles n\u00e3o est\u00e3o aprendendo o que seus clientes realmente desejam ou precisam de sua marca. <\/span><a href=\"https:\/\/kiopi.com\/pt\/ferramentas-de-escuta-social-para-empresas\/\"><span style=\"font-weight: 400;\">Escuta social<\/span><\/a><span style=\"font-weight: 400;\">, como ler e analisar avalia\u00e7\u00f5es de uma marca, pode ajudar os profissionais de marketing a entender o que seu p\u00fablico espera de sua empresa, e essas informa\u00e7\u00f5es podem ajud\u00e1-los a melhorar seus produtos ou servi\u00e7os atuais de uma forma que beneficiar\u00e1 seus clientes.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-8393\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8393\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Melhore o atendimento ao cliente<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8393\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8393\"><p><span style=\"font-weight: 400;\">Investir tempo na melhoria do atendimento ao cliente pode ajudar uma empresa ou organiza\u00e7\u00e3o a melhorar o engajamento e a reten\u00e7\u00e3o, bem como a elevar a experi\u00eancia do cliente, mesmo que ele tenha tido uma experi\u00eancia negativa com a marca. As marcas devem realizar pesquisas internas para analisar a experi\u00eancia existente de atendimento ao cliente e identificar quaisquer defici\u00eancias que possam ter.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As marcas tamb\u00e9m podem conversar com seus consumidores nas redes sociais para melhorar a percep\u00e7\u00e3o que os clientes t\u00eam de sua marca. Chegar aos consumidores que expressam opini\u00f5es negativas sobre a marca nas redes sociais pode ajudar a melhorar a sua experi\u00eancia com essa marca e limitar futuras avalia\u00e7\u00f5es negativas.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-8394\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8394\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Otimize os esfor\u00e7os de marketing de conte\u00fado<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8394\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8394\"><p><span style=\"font-weight: 400;\">O conte\u00fado das redes sociais pode ser ousado, inteligente e visualmente atraente, mas se n\u00e3o for otimizado para o p\u00fablico correto ou n\u00e3o seguir as tend\u00eancias do setor, pode n\u00e3o aumentar o envolvimento ou a convers\u00e3o da marca. Os insights sociais podem ser essenciais para os profissionais de marketing que buscam compreender melhor e se conectar com o consumidor m\u00e9dio de sua empresa. Se o seu conte\u00fado for adaptado ao p\u00fablico certo, otimizado para m\u00e1ximo envolvimento e compartilhado na plataforma certa, eles podem aumentar o conhecimento da marca, a reten\u00e7\u00e3o de p\u00fablico e at\u00e9 mesmo aumentar a convers\u00e3o de leads e as vendas.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcea72 elementor-widget elementor-widget-text-editor\" data-id=\"7dcea72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Como o Kiopi pode ajud\u00e1-lo a melhorar sua estrat\u00e9gia de marketing em m\u00eddias sociais<\/h2><p>Se voc\u00ea deseja aumentar o conhecimento da marca e gerar conte\u00fado de m\u00eddia din\u00e2mico e envolvente, Kiopi \u00e9 a solu\u00e7\u00e3o <a href=\"https:\/\/kiopi.com\/pt\/lar\/\">ferramenta de marketing de m\u00eddia social<\/a> para voc\u00ea. Kiopi pode compilar dados de engajamento para facilitar a an\u00e1lise, para que voc\u00ea possa desenvolver insights sociais precisos e entender melhor o conte\u00fado ou <a href=\"https:\/\/kiopi.com\/pt\/blog\/tendencias-de-midia-social\/\">tend\u00eancias sociais<\/a> em qualquer plataforma de m\u00eddia social. <a href=\"https:\/\/app.kiopi.com\/plans\">Comece seu teste gratuito hoje<\/a> e identifique onde a estrat\u00e9gia social da sua marca pode falhar para que voc\u00ea possa desenvolver conte\u00fado que dar\u00e1 \u00e0 sua marca uma vantagem sobre os concorrentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e7b91 elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"a1e7b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice do Social Insight Vivemos em uma era incrivelmente conectada e parece estar cada vez mais f\u00e1cil conectar-se com as pessoas, independentemente da dist\u00e2ncia f\u00edsica. A m\u00eddia social \u00e9 uma for\u00e7a sempre presente no dia a dia de muitas pessoas, o que a torna uma das ferramentas mais poderosas que uma marca pode utilizar em [...]<\/p>","protected":false},"author":10,"featured_media":1157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Insight | Boost Social Media Strategies With Social Insights<\/title>\n<meta name=\"description\" content=\"Unleash the potential of your social media strategy with social insight: analytics and optimization tools. Drive engagement and growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/visao-social\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Insight | Boost Social Media Strategies With Social Insights\" \/>\n<meta property=\"og:description\" content=\"Unleash the potential of your social media strategy with social insight: analytics and optimization tools. Drive engagement and growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiopi.com\/pt\/blog\/visao-social\/\" \/>\n<meta property=\"og:site_name\" content=\"KIOPI Social Media Management Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getkiopi\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-03T15:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T19:31:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lauryn preston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lauryn preston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/\"},\"author\":{\"name\":\"lauryn preston\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\"},\"headline\":\"Social Insight\",\"datePublished\":\"2023-07-03T15:15:22+00:00\",\"dateModified\":\"2023-10-30T19:31:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/\"},\"wordCount\":1844,\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/\",\"url\":\"https:\/\/kiopi.com\/blog\/social-insight\/\",\"name\":\"Social Insight | Boost Social Media Strategies With Social Insights\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg\",\"datePublished\":\"2023-07-03T15:15:22+00:00\",\"dateModified\":\"2023-10-30T19:31:56+00:00\",\"description\":\"Unleash the potential of your social media strategy with social insight: analytics and optimization tools. Drive engagement and growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiopi.com\/blog\/social-insight\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg\",\"width\":1200,\"height\":630,\"caption\":\"social insight\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-insight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiopi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Insight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiopi.com\/#website\",\"url\":\"https:\/\/kiopi.com\/\",\"name\":\"KIOPI Social Media Management Software\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiopi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiopi.com\/#organization\",\"name\":\"Kiopi Social Media Management Software\",\"url\":\"https:\/\/kiopi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"width\":674,\"height\":258,\"caption\":\"Kiopi Social Media Management Software\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getkiopi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\",\"name\":\"lauryn preston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"caption\":\"lauryn preston\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vis\u00e3o social | Impulsione as estrat\u00e9gias de m\u00eddia social com insights sociais","description":"Liberte o potencial da sua estrat\u00e9gia de m\u00eddia social com insights sociais: ferramentas de an\u00e1lise e otimiza\u00e7\u00e3o. Impulsione o engajamento e o crescimento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiopi.com\/pt\/blog\/visao-social\/","og_locale":"pt_BR","og_type":"article","og_title":"Social Insight | Boost Social Media Strategies With Social Insights","og_description":"Unleash the potential of your social media strategy with social insight: analytics and optimization tools. Drive engagement and growth.","og_url":"https:\/\/kiopi.com\/pt\/blog\/visao-social\/","og_site_name":"KIOPI Social Media Management Software","article_publisher":"https:\/\/www.facebook.com\/getkiopi","article_published_time":"2023-07-03T15:15:22+00:00","article_modified_time":"2023-10-30T19:31:56+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg","type":"image\/jpeg"}],"author":"lauryn preston","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"lauryn preston","Est. tempo de leitura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiopi.com\/blog\/social-insight\/#article","isPartOf":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/"},"author":{"name":"lauryn preston","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff"},"headline":"Social Insight","datePublished":"2023-07-03T15:15:22+00:00","dateModified":"2023-10-30T19:31:56+00:00","mainEntityOfPage":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/"},"wordCount":1844,"publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"image":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg","articleSection":["Learn"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/kiopi.com\/blog\/social-insight\/","url":"https:\/\/kiopi.com\/blog\/social-insight\/","name":"Vis\u00e3o social | Impulsione as estrat\u00e9gias de m\u00eddia social com insights sociais","isPartOf":{"@id":"https:\/\/kiopi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage"},"image":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg","datePublished":"2023-07-03T15:15:22+00:00","dateModified":"2023-10-30T19:31:56+00:00","description":"Liberte o potencial da sua estrat\u00e9gia de m\u00eddia social com insights sociais: ferramentas de an\u00e1lise e otimiza\u00e7\u00e3o. Impulsione o engajamento e o crescimento.","breadcrumb":{"@id":"https:\/\/kiopi.com\/blog\/social-insight\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiopi.com\/blog\/social-insight\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/blog\/social-insight\/#primaryimage","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/07\/social-insight.jpg","width":1200,"height":630,"caption":"social insight"},{"@type":"BreadcrumbList","@id":"https:\/\/kiopi.com\/blog\/social-insight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiopi.com\/"},{"@type":"ListItem","position":2,"name":"Social Insight"}]},{"@type":"WebSite","@id":"https:\/\/kiopi.com\/#website","url":"https:\/\/kiopi.com\/","name":"Software de gerenciamento de m\u00eddia social KIOPI","description":"","publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiopi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/kiopi.com\/#organization","name":"Software de gerenciamento de m\u00eddia social Kiopi","url":"https:\/\/kiopi.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","width":674,"height":258,"caption":"Kiopi Social Media Management Software"},"image":{"@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getkiopi"]},{"@type":"Person","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff","name":"Lauryn Preston","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","caption":"lauryn preston"}}]}},"_links":{"self":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":0,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media\/1157"}],"wp:attachment":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}