{"id":1070,"date":"2023-03-21T17:03:10","date_gmt":"2023-03-21T17:03:10","guid":{"rendered":"https:\/\/kiopi.com\/?p=1070"},"modified":"2023-12-01T15:08:46","modified_gmt":"2023-12-01T15:08:46","slug":"ferramentas-de-escuta-social-para-empresas","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/","title":{"rendered":"Ferramentas de escuta social para empresas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1070\" class=\"elementor elementor-1070\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7efd8e elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a7efd8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8957260\" data-id=\"8957260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3abe802 elementor-widget elementor-widget-heading\" data-id=\"3abe802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ferramentas de escuta social para empresas\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0770bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0770bf9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ed7e8\" data-id=\"b4ed7e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62aa88 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"f62aa88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c510f87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c510f87\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db58102\" data-id=\"db58102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e9d65 elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"30e9d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f382271 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f382271\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac66d22\" data-id=\"ac66d22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7ea9d5 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f7ea9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f7ea9d5\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f7ea9d5\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f7ea9d5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56aeec1 elementor-widget elementor-widget-text-editor\" data-id=\"56aeec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma coisa que n\u00e3o mudou com o passar do tempo \u00e9 que as empresas normalmente vivem e morrem pela sua reputa\u00e7\u00e3o. Se a reputa\u00e7\u00e3o da sua empresa est\u00e1 em dificuldades, \u00e9 mais do que prov\u00e1vel que ela tamb\u00e9m esteja em dificuldades. A diferen\u00e7a hoje \u00e9 que um cliente pode elogi\u00e1-lo nas plataformas de m\u00eddia social. Eles tamb\u00e9m podem postar mentiras sobre sua empresa que se espalhar\u00e3o como um inc\u00eandio nas redes sociais. Ent\u00e3o, agora, muitas empresas est\u00e3o aprendendo a import\u00e2ncia de investir em ferramentas de escuta social para monitoramento de m\u00eddias sociais.<\/p><p>Como entendemos o valor da an\u00e1lise de sentimento e do monitoramento social, compilamos uma lista dos <b>melhores ferramentas de escuta social de 2023<\/b>.<br \/><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What Is Social Media Listening?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Social media listening refers to the practice of monitoring social media platforms for mentions, social conversations, and trends related to your brand.\nThe goal of social media listening is to gather insights and feedback from social media users and understand their opinions. Using social listening, businesses can tailor their marketing strategy and decision-making to better improve their social media presence.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What Is a Social Listening Tool?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Social listening tools help businesses monitor and analyze their social media brand mentions, trends, and online conversations related to their brand and products. These listening tools use algorithms and other technology to scan social media channels, collecting data regarding user interactions, sentiment, and engagement.\nSocial listening tools can track mentions of your brand or product across multiple social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn while providing real-time notifications when new conversations or trends come up.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are the Advantages of Using Social Listening Tools?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"If you use a social listening tool to gauge sentiment analysis, social mentions, social conversations, and basic audience insights, you're able to reap the benefits of social listening capabilities without having to jump back and forth from various social accounts all day.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How Can You Find Out When Your Brand Logo Appears in Pictures?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"While this is a form of social listening, most social listening tools don't provide this option. However, you can use reverse image searches, like TinEye, to look for misusage of your brand's logo.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Are There Affordable Social Media Listening Tools for Small Businesses?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Kiopi offers the most inclusive social media listening tools paired with social media management tools for $25. The social media management platform also offers a 14-day free trial so that users can test the program out before committing to anything.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What are the Best Social Media Listening Tools for Social Media Management?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When looking for the best social media listening tool for your business, you\u2019ll want to evaluate your social media strategy and what you are trying to accomplish with your social media channels.\nSome of the best social listening tools are a feature of a larger social media management tool, while other apps are a stand-alone social listening tool specifically used for sentiment analysis or can be an added widget to a larger social media monitoring app.\nMany social media management tools can provide your business with social media analytics and consumer insights, as well as the ability to create and plan social posts and marketing campaigns. When comparing social media monitoring tools, look for a social media management platform that has everything you need in one place.\"\n    }\n  }]\n}\n<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60aca2 elementor-widget elementor-widget-heading\" data-id=\"b60aca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 escuta nas redes sociais?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1b789 elementor-widget elementor-widget-image\" data-id=\"ac1b789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening.png\" class=\"attachment-full size-full wp-image-1074\" alt=\"O que \u00e9 escuta nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-Social-Media-Listening-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e70f08 elementor-widget elementor-widget-text-editor\" data-id=\"5e70f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A escuta de m\u00eddia social refere-se \u00e0 pr\u00e1tica de monitorar plataformas de m\u00eddia social em busca de men\u00e7\u00f5es, conversas sociais e tend\u00eancias relacionadas \u00e0 sua marca. \u00c9 um dos mais importantes <a href=\"https:\/\/kiopi.com\/pt\/blog\/elementos-de-uma-campanha-de-midia-social\/\">elementos de uma campanha de m\u00eddia social<\/a>.<\/p><p>O objetivo da escuta nas redes sociais \u00e9 coletar insights e feedback dos usu\u00e1rios das redes sociais e compreender suas opini\u00f5es. Usando a escuta social, as empresas podem adaptar sua estrat\u00e9gia de marketing e tomada de decis\u00f5es para melhorar melhor sua presen\u00e7a nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48aaf6e elementor-widget elementor-widget-text-editor\" data-id=\"48aaf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A escuta nas redes sociais envolve o uso de uma variedade de ferramentas, como monitoramento de palavras-chave, an\u00e1lise de sentimentos e an\u00e1lise de tend\u00eancias, para rastrear e analisar conversas nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5474d10 elementor-widget elementor-widget-text-editor\" data-id=\"5474d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usando essas informa\u00e7\u00f5es, as empresas podem atingir seu p\u00fablico-alvo, identificar as necessidades e prefer\u00eancias dos clientes, medir a reputa\u00e7\u00e3o e o reconhecimento de sua marca, rastrear concorrentes e encontrar mais oportunidades de envolvimento e crescimento nas m\u00eddias sociais. N\u00e3o h\u00e1 necessidade de contratar um <a href=\"https:\/\/kiopi.com\/pt\/blog\/estrategista-de-midias-sociais\/\">estrategista de m\u00eddias sociais<\/a>.<\/p><p>Ouvir as m\u00eddias sociais est\u00e1 se tornando uma parte cada vez mais importante das estrat\u00e9gias e do marketing das m\u00eddias sociais para empresas que desejam permanecer conectadas aos seus clientes e compreender suas necessidades e prefer\u00eancias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49531b9 elementor-widget elementor-widget-heading\" data-id=\"49531b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma ferramenta de escuta social?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d590b16 elementor-widget elementor-widget-text-editor\" data-id=\"d590b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas de escuta social ajudam as empresas a monitorar e analisar as men\u00e7\u00f5es, tend\u00eancias e conversas online de suas marcas nas redes sociais relacionadas \u00e0 sua marca e produtos. Essas ferramentas de escuta usam algoritmos e outras tecnologias para examinar canais de m\u00eddia social, coletando dados sobre intera\u00e7\u00f5es, sentimentos e engajamento do usu\u00e1rio.<\/p><p>As ferramentas de escuta social podem rastrear men\u00e7\u00f5es \u00e0 sua marca ou produto em v\u00e1rias plataformas de m\u00eddia social, como Facebook, Twitter, Instagram, YouTube e LinkedIn, ao mesmo tempo que fornecem notifica\u00e7\u00f5es em tempo real quando surgem novas conversas ou tend\u00eancias.<\/p><p>Se voc\u00ea <a href=\"https:\/\/kiopi.com\/pt\/blog\/terceirizar-midia-social\/\">terceirizar marketing de m\u00eddia social<\/a> esfor\u00e7os, a escuta social tamb\u00e9m \u00e9 uma \u00f3tima maneira de garantir que seu profissional de marketing de m\u00eddia social mantenha a reputa\u00e7\u00e3o de sua marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf1049 elementor-widget elementor-widget-image\" data-id=\"ebf1049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool.png\" class=\"attachment-full size-full wp-image-1086\" alt=\"O que \u00e9 uma ferramenta de escuta social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-Is-a-Social-Listening-Tool-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9260450 elementor-widget elementor-widget-text-editor\" data-id=\"9260450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Essas ferramentas de escuta social tamb\u00e9m podem fornecer insights sobre os sentimentos, prefer\u00eancias e comportamentos dos clientes, ao mesmo tempo que ajudam as empresas a identificar potenciais influenciadores e outros defensores da marca.<\/p><p>As ferramentas de escuta social mais comuns incluem monitoramento de palavras-chave, an\u00e1lise de sentimentos, an\u00e1lise de tend\u00eancias, an\u00e1lise competitiva, relat\u00f3rios e an\u00e1lises.<\/p><p>N\u00e3o importa o tamanho do seu neg\u00f3cio, voc\u00ea pode utilizar essas ferramentas de escuta social para melhorar as estrat\u00e9gias de m\u00eddia social e melhorar o envolvimento do cliente para ficar \u00e0 frente da concorr\u00eancia.<\/p><p>As melhores ferramentas de escuta social permitem que as empresas monitorem todas as plataformas de m\u00eddia social em um s\u00f3 lugar, o que economiza tempo na revis\u00e3o da an\u00e1lise de m\u00eddia social e pode permitir que se concentrem em outras tarefas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b687f elementor-widget elementor-widget-heading\" data-id=\"33b687f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ferramentas de escuta de m\u00eddia social versus ferramentas de rastreamento de m\u00eddia social\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d5520 elementor-widget elementor-widget-text-editor\" data-id=\"25d5520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas de m\u00eddia social permitem que as empresas monitorem e analisem conversas nas redes sociais em tempo real. Essas ferramentas de escuta social permitem que as empresas rastreiem o sentimento do cliente, as men\u00e7\u00f5es \u00e0 marca, as tend\u00eancias do setor e identifiquem oportunidades e amea\u00e7as potenciais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a8eac elementor-widget elementor-widget-text-editor\" data-id=\"a3a8eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>As melhores ferramentas de escuta social concentram-se no monitoramento e an\u00e1lise de conversas sobre uma marca.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a61e3 elementor-widget elementor-widget-text-editor\" data-id=\"06a61e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As ferramentas de rastreamento de m\u00eddia social s\u00e3o diferentes porque t\u00eam um foco mais restrito em campanhas de m\u00eddia social e palavras-chave relevantes. Essas ferramentas rastreiam o desempenho das plataformas sociais de uma empresa, ao mesmo tempo que fornecem informa\u00e7\u00f5es sobre m\u00e9tricas como crescimento de seguidores, taxas de engajamento e alcance de postagem.<\/span><\/p><p><span style=\"font-weight: 400;\">Esses<\/span><a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\"> <span style=\"font-weight: 400;\">ferramentas de medi\u00e7\u00e3o de m\u00eddia social<\/span><\/a><span style=\"font-weight: 400;\"> normalmente analisam an\u00e1lises de m\u00eddia social e m\u00e9tricas de m\u00eddia social que geram convers\u00f5es via Facebook, Twitter, Instagram, YouTube, LinkedIn ou Google Meu Neg\u00f3cio.<\/span><\/p><p><span style=\"font-weight: 400;\">Em termos leigos, eles medem o total <a href=\"https:\/\/kiopi.com\/pt\/blog\/o-impacto-das-midias-sociais-no-desempenho-dos-negocios\/\">impacto das m\u00eddias sociais no seu neg\u00f3cio<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a8744 elementor-widget elementor-widget-heading\" data-id=\"a3a8744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais s\u00e3o as vantagens de usar ferramentas de escuta social?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647da70 elementor-widget elementor-widget-image\" data-id=\"647da70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools-1024x576.png\" class=\"attachment-large size-large wp-image-1085\" alt=\"Quais s\u00e3o as vantagens de usar ferramentas de escuta social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/What-are-the-Advantages-of-Using-Social-Listening-Tools.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad34558 elementor-widget elementor-widget-text-editor\" data-id=\"ad34558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea usar uma ferramenta de escuta social para avaliar an\u00e1lises de sentimento, men\u00e7\u00f5es sociais, conversas sociais e audi\u00eancia b\u00e1sica e <a href=\"https:\/\/kiopi.com\/pt\/blog\/visao-social\/\">percep\u00e7\u00f5es sociais<\/a>, voc\u00ea poder\u00e1 colher os benef\u00edcios dos recursos de escuta social sem ter que alternar entre v\u00e1rias contas sociais o dia todo.<\/p><p>Quando voc\u00ea tem uma estrat\u00e9gia s\u00f3lida de escuta social, voc\u00ea \u00e9 capaz de:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729605b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"729605b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">entender melhor os clientes que seguem suas contas sociais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">saiba onde voc\u00ea est\u00e1 com seu p\u00fablico<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">identificar men\u00e7\u00f5es \u00e0 marca para identificar potenciais embaixadores da marca<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">crie conte\u00fado de m\u00eddia social mais direcionado<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">descubra mais oportunidades e leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">melhorar o gerenciamento da marca<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">identificar rapidamente poss\u00edveis problemas, como sentimento negativo<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">rastreie seus concorrentes em canais sociais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">realizar pesquisas de mercado<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">melhorar a satisfa\u00e7\u00e3o do cliente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">construir relacionamentos mais fortes com seu p\u00fablico<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5396b27 elementor-widget elementor-widget-text-editor\" data-id=\"5396b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o nos aprofundaremos em todos esses pontos, mas abordaremos alguns dos t\u00f3picos mais importantes!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc8e03 elementor-widget elementor-widget-heading\" data-id=\"8cc8e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda voc\u00ea a saber sua posi\u00e7\u00e3o em rela\u00e7\u00e3o ao seu p\u00fablico\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e18f elementor-widget elementor-widget-image\" data-id=\"a18e18f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience.png\" class=\"attachment-full size-full wp-image-1083\" alt=\"A escuta social ajuda voc\u00ea a saber sua posi\u00e7\u00e3o em rela\u00e7\u00e3o ao seu p\u00fablico\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Know-Where-You-Stand-With-Your-Audience-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e4e1f elementor-widget elementor-widget-text-editor\" data-id=\"d4e4e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um dos primeiros passos no monitoramento social \u00e9 obter informa\u00e7\u00f5es sobre como seu p\u00fablico-alvo atualmente percebe seu neg\u00f3cio, bem como os produtos ou servi\u00e7os que voc\u00ea oferece.<\/p><p>Ao usar uma ferramenta de escuta social, voc\u00ea consegue ter uma ideia melhor de como as conversas sociais envolvem sua marca. Isso fornece uma an\u00e1lise de p\u00fablico mais verdadeira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2c106 elementor-widget elementor-widget-heading\" data-id=\"ef2c106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda voc\u00ea a compreender seu p\u00fablico\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616a18d elementor-widget elementor-widget-text-editor\" data-id=\"616a18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea nunca conseguir\u00e1 se conectar com seus seguidores no Facebook, Twitter, Instagram ou LinkedIn se n\u00e3o entender verdadeiramente o que eles desejam. Claro, as ferramentas de an\u00e1lise de m\u00eddia social podem ajud\u00e1-lo a entender os dados demogr\u00e1ficos e os h\u00e1bitos de compra do seu p\u00fablico, bem como a vis\u00e3o geral <a href=\"https:\/\/kiopi.com\/pt\/blog\/beneficios-da-midia-social-para-empresas\/\">benef\u00edcios das m\u00eddias sociais para o seu neg\u00f3cio<\/a>, mas a menos que voc\u00ea consiga monitorar dados sociais, voc\u00ea n\u00e3o entender\u00e1 verdadeiramente suas opini\u00f5es, interesses e necessidades.<\/p><p>Usar um painel de m\u00eddia social pode ajud\u00e1-lo a coletar dados hist\u00f3ricos para que voc\u00ea possa melhorar ainda mais suas estrat\u00e9gias de escuta social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2b4b2 elementor-widget elementor-widget-heading\" data-id=\"1a2b4b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Descubra oportunidades com escuta social\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198712f elementor-widget elementor-widget-text-editor\" data-id=\"198712f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma vez que voc\u00ea<a href=\"https:\/\/kiopi.com\/pt\/blog\/como-se-tornar-um-criador-de-conteudo\/\">ganhe como ser um criador de conte\u00fado<\/a>, se precisar de ajuda com sua estrat\u00e9gia de marketing de conte\u00fado ou para identificar novas oportunidades de vendas, ent\u00e3o voc\u00ea realmente deve investir em ferramentas de monitoramento social, pois elas podem mudar drasticamente o rumo do seu neg\u00f3cio.<\/p><p>Quando voc\u00ea sabe o que os consumidores est\u00e3o dizendo no Facebook, Instagram, Twitter ou qualquer outro canal de m\u00eddia social, voc\u00ea pode direcionar campanhas de m\u00eddia social que atendam melhor a essas necessidades espec\u00edficas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15b7fb elementor-widget elementor-widget-heading\" data-id=\"f15b7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda a minimizar o sentimento negativo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9287335 elementor-widget elementor-widget-image\" data-id=\"9287335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment.png\" class=\"attachment-full size-full wp-image-1079\" alt=\"A escuta social ajuda a minimizar o sentimento negativo\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-Minimize-Negative-Sentiment-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0463bb7 elementor-widget elementor-widget-text-editor\" data-id=\"0463bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sempre haver\u00e1 pelo menos um cliente insatisfeito que deixar\u00e1 coment\u00e1rios negativos em sites de avalia\u00e7\u00e3o ou coment\u00e1rios negativos em canais de m\u00eddia social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09e5d8 elementor-widget elementor-widget-text-editor\" data-id=\"a09e5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Voc\u00ea nunca ser\u00e1 capaz de impressionar a todos.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb5a63 elementor-widget elementor-widget-text-editor\" data-id=\"7eb5a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas de escuta social permitem identificar rapidamente poss\u00edveis problemas e responder a sentimentos negativos nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee44f3 elementor-widget elementor-widget-heading\" data-id=\"3ee44f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda a monitorar a concorr\u00eancia\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768bb1b elementor-widget elementor-widget-text-editor\" data-id=\"768bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embora as ferramentas de monitoramento social tenham como objetivo ajud\u00e1-lo a compilar dados de men\u00e7\u00f5es \u00e0 sua marca, voc\u00ea tamb\u00e9m pode usar essas ferramentas de monitoramento para ajud\u00e1-lo a rastrear seus concorrentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8814ac8 elementor-widget elementor-widget-text-editor\" data-id=\"8814ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usando o monitoramento da marca competitiva, voc\u00ea pode ver as armadilhas que seus concorrentes enfrentaram para que voc\u00ea possa <strong>evite esses mesmos erros<\/strong> em seu neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccadc2 elementor-widget elementor-widget-text-editor\" data-id=\"dccadc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por outro lado, voc\u00ea tamb\u00e9m pode ver em quais \u00e1reas seus concorrentes est\u00e3o enfrentando dificuldades e usar esses pontos problem\u00e1ticos para criar melhores campanhas de m\u00eddia social para o seu neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3878d elementor-widget elementor-widget-heading\" data-id=\"8a3878d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social pode melhorar a satisfa\u00e7\u00e3o do cliente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361a61d elementor-widget elementor-widget-text-editor\" data-id=\"361a61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Se seus clientes n\u00e3o est\u00e3o satisfeitos com sua marca ou seu produto, voc\u00ea quer saber, certo?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56efaf5 elementor-widget elementor-widget-text-editor\" data-id=\"56efaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas de monitoramento ajudam voc\u00ea a tomar as medidas necess\u00e1rias para melhorar a satisfa\u00e7\u00e3o geral do cliente. Al\u00e9m disso, voc\u00ea pode usar os dados hist\u00f3ricos extra\u00eddos do seu <a href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\">estrat\u00e9gia de escuta social<\/a> para ajud\u00e1-lo a criar campanhas de marketing que abordem esses pontos problem\u00e1ticos espec\u00edficos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a51a5 elementor-widget elementor-widget-heading\" data-id=\"e6a51a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda voc\u00ea a construir relacionamentos com seu p\u00fablico-alvo\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8538d55 elementor-widget elementor-widget-image\" data-id=\"8538d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience-1024x576.png\" class=\"attachment-large size-large wp-image-1080\" alt=\"A escuta social ajuda voc\u00ea a construir relacionamentos com seu p\u00fablico-alvo\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Build-Relationships-With-Your-Target-Audience.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bc37c elementor-widget elementor-widget-text-editor\" data-id=\"f8bc37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A comunica\u00e7\u00e3o \u00e9 fundamental para que qualquer relacionamento funcione.<\/strong> Isto tamb\u00e9m se aplica \u00e0s rela\u00e7\u00f5es comerciais.<\/p><p>Ao ver men\u00e7\u00f5es \u00e0 sua marca em canais de m\u00eddia social, voc\u00ea precisa responder a essas men\u00e7\u00f5es \u00e0 marca. A simples resposta a um cliente pode transform\u00e1-lo de um comprador ocasional em um cliente vital\u00edcio, se feito corretamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d55d2 elementor-widget elementor-widget-text-editor\" data-id=\"39d55d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Todo mundo gosta de se sentir especial. <\/b>Qu\u00e3o dif\u00edcil \u00e9 para sua empresa fazer com que seus clientes se sintam especiais?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd271e elementor-widget elementor-widget-heading\" data-id=\"ecd271e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Listenings ajuda voc\u00ea a criar conte\u00fado de m\u00eddia social direcionado\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebed43d elementor-widget elementor-widget-text-editor\" data-id=\"ebed43d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas de monitoramento ajudam a identificar as tend\u00eancias e os t\u00f3picos atuais em seu nicho ou setor espec\u00edfico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec39bf elementor-widget elementor-widget-text-editor\" data-id=\"5ec39bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Se voc\u00ea deseja ter sucesso, seu conte\u00fado precisa repercutir em seu p\u00fablico.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a0be4 elementor-widget elementor-widget-text-editor\" data-id=\"71a0be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9 importante frequentar os sites t\u00edpicos de not\u00edcias do setor para que voc\u00ea possa eventualmente se tornar um l\u00edder inovador em seu nicho.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f9434 elementor-widget elementor-widget-heading\" data-id=\"a6f9434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda a identificar e resolver problemas\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0591b29 elementor-widget elementor-widget-text-editor\" data-id=\"0591b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma das maiores vantagens das ferramentas de monitoramento social \u00e9 a capacidade de identificar e mitigar rapidamente poss\u00edveis problemas com o seu neg\u00f3cio. Ao criar uma ferramenta de escuta social para monitoramento de marca, voc\u00ea pode identificar rapidamente poss\u00edveis problemas \u00e0 medida que eles surgem e tomar medidas imediatas para evit\u00e1-los, se poss\u00edvel.<\/p><p>Ao abordar preocupa\u00e7\u00f5es no Facebook, Instagram, Twitter ou qualquer outra plataforma de m\u00eddia social, voc\u00ea \u00e9 capaz de mostrar aos seus clientes e potenciais clientes que voc\u00ea realmente se preocupa com eles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bc340 elementor-widget elementor-widget-heading\" data-id=\"41bc340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A escuta social ajuda voc\u00ea a identificar embaixadores da marca\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2086b34 elementor-widget elementor-widget-image\" data-id=\"2086b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors-1024x576.png\" class=\"attachment-large size-large wp-image-1082\" alt=\"A escuta social ajuda voc\u00ea a identificar embaixadores da marca\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Listening-Helps-You-Identify-Brand-Ambassadors.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e88d1 elementor-widget elementor-widget-text-editor\" data-id=\"f5e88d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ouvir o seu p\u00fablico nas plataformas de m\u00eddia social ajuda o seu neg\u00f3cio em todos os aspectos.<\/p><p>J\u00e1 existem clientes delirando com sua marca.<strong> D\u00ea-lhes um incentivo para continuar<\/strong> tornando-os embaixadores da marca.<\/p><p>Os embaixadores da marca podem ajud\u00e1-lo a promover sua empresa nas redes sociais, como Facebook, Instagram, TikTok, Twitter ou mesmo LinkedIn. Basta um pouco de escuta social e divulga\u00e7\u00e3o da marca de sua parte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a03b1b elementor-widget elementor-widget-heading\" data-id=\"6a03b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como voc\u00ea pode descobrir quando o logotipo da sua marca aparece nas fotos?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc66fbe elementor-widget elementor-widget-text-editor\" data-id=\"fc66fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Embora esta seja uma forma de escuta social, a maioria das ferramentas de escuta social n\u00e3o oferece essa op\u00e7\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">No entanto, voc\u00ea pode usar pesquisas reversas de imagens, como<\/span><a href=\"https:\/\/tineye.com\/\"> <span style=\"font-weight: 400;\">Olho de Tinta<\/span><\/a><span style=\"font-weight: 400;\">, para verificar o uso indevido do logotipo da sua marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996779c elementor-widget elementor-widget-heading\" data-id=\"996779c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Existem ferramentas de escuta de m\u00eddia social acess\u00edveis para pequenas empresas?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742a95d elementor-widget elementor-widget-text-editor\" data-id=\"742a95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iremos mergulhar nos pre\u00e7os mais tarde.<\/p><p>Kiopi oferece as ferramentas de escuta de m\u00eddia social mais inclusivas combinadas com ferramentas de gerenciamento de m\u00eddia social para $25. A plataforma de gerenciamento de m\u00eddia social tamb\u00e9m oferece um teste gratuito de 14 dias para que os usu\u00e1rios possam testar o programa antes de se comprometerem com qualquer coisa.<\/p><p>Kiopi foi projetado por uma pequena ag\u00eancia de marketing digital respeit\u00e1vel que entende os pontos problem\u00e1ticos generalizados associados \u00e0 maioria das outras ferramentas de escuta social e ferramentas de marketing de m\u00eddia social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cca6b1 elementor-widget elementor-widget-heading\" data-id=\"4cca6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais s\u00e3o as melhores ferramentas de escuta de m\u00eddia social para gerenciamento de m\u00eddia social?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401eded elementor-widget elementor-widget-text-editor\" data-id=\"401eded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao procurar a melhor ferramenta de escuta de m\u00eddia social para o seu neg\u00f3cio, voc\u00ea desejar\u00e1 avaliar sua estrat\u00e9gia de m\u00eddia social e o que est\u00e1 tentando realizar com seus canais de m\u00eddia social.<\/p>\n<p>Algumas das melhores ferramentas de escuta social s\u00e3o um recurso de uma ferramenta maior de gerenciamento de m\u00eddia social, enquanto outros aplicativos s\u00e3o uma ferramenta aut\u00f4noma de escuta social usada especificamente para an\u00e1lise de sentimento ou podem ser um widget adicionado a um aplicativo maior de monitoramento de m\u00eddia social.<\/p>\n<p>Muitas ferramentas de gerenciamento de m\u00eddia social podem fornecer \u00e0 sua empresa an\u00e1lises de m\u00eddia social e insights do consumidor, bem como a capacidade de criar e planejar postagens sociais e campanhas de marketing. Ao comparar ferramentas de monitoramento de m\u00eddia social, procure uma plataforma de gerenciamento de m\u00eddia social que tenha tudo que voc\u00ea precisa em um s\u00f3 lugar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3148505 elementor-widget elementor-widget-heading\" data-id=\"3148505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kiopi\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c4474 elementor-widget elementor-widget-image\" data-id=\"f6c4474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi-1024x576.png\" class=\"attachment-large size-large wp-image-1078\" alt=\"ferramenta de escuta social para empresas\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Kiopi.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ece8c elementor-widget elementor-widget-text-editor\" data-id=\"15ece8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kiopi \u00e9 um <a href=\"https:\/\/kiopi.com\/pt\/\">ferramenta de gerenciamento de m\u00eddia social<\/a> que empresas e indiv\u00edduos podem usar para monitorar, rastrear e analisar sua presen\u00e7a social em diversas plataformas sociais.<\/p><p>Ele oferece monitoramento de m\u00eddia social em tempo real e an\u00e1lises aprofundadas para ajudar as empresas a obter insights sobre a reputa\u00e7\u00e3o de sua marca, an\u00e1lise de sentimento, tend\u00eancias, men\u00e7\u00f5es sociais e outros dados sociais para melhorar sua estrat\u00e9gia de marketing de m\u00eddia social. Kiopi tamb\u00e9m fornece relat\u00f3rios personaliz\u00e1veis com dados hist\u00f3ricos e alertas para insights acion\u00e1veis para manter os usu\u00e1rios informados sobre eventos importantes e men\u00e7\u00f5es relacionadas \u00e0 sua marca ou concorr\u00eancia.<\/p><p>Como uma ferramenta de marketing de m\u00eddia social, o Kiopi foi criado para atender a todas as suas necessidades de gerenciamento de m\u00eddia social em uma variedade de canais de m\u00eddia social diferentes. Voc\u00ea \u00e9 capaz de<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/planejamento\/\"> planejar conte\u00fado de m\u00eddia social<\/a>, <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agendar postagens sociais<\/a>e, em seguida, use as ferramentas de escuta de m\u00eddia social do Kiopi para ver como sua postagem repercutiu em seu p\u00fablico-alvo nos perfis do Facebook, Instagram, Twitter, LinkedIn e Google Business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cc6e0 elementor-widget elementor-widget-text-editor\" data-id=\"25cc6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se voc\u00ea deseja melhorar sua estrat\u00e9gia de escuta social enquanto expande seus neg\u00f3cios por meio do marketing de m\u00eddia social, mas n\u00e3o quer pagar o alto custo de outras ferramentas de escuta social, Kiopi \u00e9 a ferramenta de monitoramento de m\u00eddia social para o seu neg\u00f3cio.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff117d9 elementor-widget elementor-widget-text-editor\" data-id=\"ff117d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kiopi oferece um teste gratuito de 14 dias e o plano padr\u00e3o custa $25\/m\u00eas por usu\u00e1rio. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc34fa elementor-widget elementor-widget-heading\" data-id=\"2bc34fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HubSpot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9c47c elementor-widget elementor-widget-image\" data-id=\"2a9c47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b-1024x576.png\" class=\"attachment-large size-large wp-image-1077\" alt=\"HubSpot\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/HubSpot\u200b.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f06cf6 elementor-widget elementor-widget-text-editor\" data-id=\"1f06cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.hubspot.com\/products\/crm\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u00e9 outra ferramenta de marketing de m\u00eddia social que as empresas podem usar para expandir sua marca usando a m\u00eddia social.<\/p><p>Usando esta ferramenta de monitoramento de m\u00eddia social, as empresas podem criar conte\u00fado, compartilhar novas postagens em m\u00eddias sociais e responder a coment\u00e1rios na interface do aplicativo. Os usu\u00e1rios tamb\u00e9m podem usar o HubSpot para criar campanhas de marketing, criar landing pages, configurar automa\u00e7\u00e3o de marketing e muito mais.<\/p><p>O que torna o HubSpot diferente de outras ferramentas de gerenciamento de m\u00eddia social \u00e9 que os usu\u00e1rios t\u00eam a capacidade de aumentar leads e aumentar sua presen\u00e7a nas redes sociais. Infelizmente, esta plataforma de gerenciamento de m\u00eddia social n\u00e3o sai barata.<\/p><p>A ferramenta de escuta social da HubSpot custa mais de $890 por m\u00eas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e44941 elementor-widget elementor-widget-heading\" data-id=\"3e44941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Broto Social\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e579006 elementor-widget elementor-widget-image\" data-id=\"e579006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social-1024x576.png\" class=\"attachment-large size-large wp-image-1084\" alt=\"brotar social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/sprout-social.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64e238 elementor-widget elementor-widget-text-editor\" data-id=\"e64e238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O recurso de ferramenta de escuta de m\u00eddia social do Sprout Social permite que as empresas monitorem as men\u00e7\u00f5es \u00e0 sua marca em v\u00e1rios meios de comunica\u00e7\u00e3o social, incluindo Facebook, Twitter, Instagram, Reddit e Youtube.<\/p><p>Al\u00e9m da escuta social, <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\">Broto Social<\/a> oferece automa\u00e7\u00e3o de m\u00eddia social para ajudar as empresas a gerenciar sua presen\u00e7a online e, ao mesmo tempo, obter insights que podem ser usados para melhorar os neg\u00f3cios.<\/p><p>As marcas podem usar o Sprout Social para gerenciar suas contas no Facebook, Twitter, Instagram, LinkedIn e Pinterest.<\/p><p>Os usu\u00e1rios do Sprout Social tamb\u00e9m podem usar a ferramenta de gerenciamento de m\u00eddia social para planejar e agendar postagens em m\u00eddias sociais, monitorar palavras-chave e hashtags relevantes e revisar an\u00e1lises competitivas.<\/p><p>Para usar esta ferramenta de escuta social, o Sprout Social oferece um teste gratuito de 30 dias, e o plano padr\u00e3o custa $89\/m\u00eas por usu\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0590c elementor-widget elementor-widget-heading\" data-id=\"bc0590c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hootsuite\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e223bc elementor-widget elementor-widget-image\" data-id=\"1e223bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite-1024x576.png\" class=\"attachment-large size-large wp-image-1076\" alt=\"hootsuite\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/hootsuite.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72209c5 elementor-widget elementor-widget-text-editor\" data-id=\"72209c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> \u00e9 outra ferramenta de gerenciamento de m\u00eddia social que permite \u00e0s empresas monitorar tend\u00eancias, t\u00f3picos e perfis de m\u00eddia social em um s\u00f3 lugar.<\/p><p>Os usu\u00e1rios podem visualizar e responder a mensagens de m\u00eddia social, coment\u00e1rios e men\u00e7\u00f5es \u00e0 marca, tudo em um \u00fanico painel.<\/p><p>As marcas tamb\u00e9m podem rastrear influenciadores e leads para compartilhar com outras pessoas em seus neg\u00f3cios. A Hootsuite funciona com Facebook, Instagram, Twitter, YouTube, LinkedIn e Pinterest para que os usu\u00e1rios possam criar uma voz concisa por meio de v\u00e1rios canais de m\u00eddia social.<\/p><p>Se voc\u00ea estiver interessado nesses recursos de escuta social, o Hootsuite oferece uma avalia\u00e7\u00e3o gratuita de 30 dias e o plano profissional custa $49 mensalmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4975018 elementor-widget elementor-widget-heading\" data-id=\"4975018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amortecedor\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d535cbf elementor-widget elementor-widget-image\" data-id=\"d535cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer-1024x576.png\" class=\"attachment-large size-large wp-image-1075\" alt=\"Amortecedor\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Buffer.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33889a9 elementor-widget elementor-widget-text-editor\" data-id=\"33889a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Amortecedor<\/a> \u00e9 uma ferramenta de gerenciamento de m\u00eddia social que permite aos usu\u00e1rios agendar postagens e participar de conversas online com seu p\u00fablico usando redes sociais como Facebook, Twitter e Instagram.<\/p><p>Com o Buffer, os usu\u00e1rios podem publicar e agendar postagens em canais sociais e analisar seus dados sociais e online.<\/p><p>O Buffer tamb\u00e9m oferece um recurso de comportamento do p\u00fablico que ajuda as empresas a criar melhores campanhas de m\u00eddia social.<\/p><p>Infelizmente, o monitoramento de m\u00eddia social n\u00e3o est\u00e1 dispon\u00edvel com o aplicativo Buffer b\u00e1sico. Para acessar sua ferramenta de escuta social, os usu\u00e1rios precisar\u00e3o comprar o Buffer Reply por $39 por usu\u00e1rio e por m\u00eas. Amortecedor<\/p><p>O Reply s\u00f3 \u00e9 compat\u00edvel com o Twitter no momento. O Buffer, sem Buffer Reply, custa $60 por ano e oferece um teste gratuito de 14 dias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23514b elementor-widget elementor-widget-heading\" data-id=\"f23514b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como o Kiopi pode ajud\u00e1-lo no gerenciamento de m\u00eddias sociais\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f45c6 elementor-widget elementor-widget-image\" data-id=\"89f45c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram.png\" class=\"attachment-large size-large wp-image-967\" alt=\"marketing de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram.png 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram-300x150.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f52ee2 elementor-widget elementor-widget-text-editor\" data-id=\"6f52ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kiopi \u00e9 uma ferramenta de gerenciamento de m\u00eddia social para empresas que desejam <a href=\"https:\/\/kiopi.com\/pt\/blog\/automatizar-postagens-em-midias-sociais\/\">automatizar postagens em m\u00eddias sociais<\/a>, melhorar a estrat\u00e9gia de m\u00eddia social e aumentar a reputa\u00e7\u00e3o online. Esta ferramenta de monitoramento de m\u00eddia social permite aos usu\u00e1rios planejar, agendar, colaborar e criar conte\u00fado que pode promover o envolvimento e o crescimento do cliente, tudo em um s\u00f3 lugar.<\/p><p>Usando o Kiopi, os gerentes de m\u00eddia social podem obter insights do p\u00fablico por meio de nossa ferramenta de escuta social para obter informa\u00e7\u00f5es valiosas sobre as conversas relevantes dos clientes, para que as empresas possam adaptar seu conte\u00fado para causar um grande impacto social.<\/p><p>As empresas podem crescer apenas implementando a escuta social em sua estrat\u00e9gia de marketing. Comece a ouvir o que seus clientes t\u00eam a dizer iniciando um teste gratuito de 14 dias com Kiopi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56690b6 elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"56690b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ferramentas de escuta social para empresas \u00cdndice Uma coisa que n\u00e3o mudou com o passar do tempo \u00e9 que as empresas normalmente vivem e morrem por sua reputa\u00e7\u00e3o. Se a reputa\u00e7\u00e3o da sua empresa est\u00e1 em dificuldades, \u00e9 mais do que prov\u00e1vel que ela tamb\u00e9m esteja em dificuldades. A diferen\u00e7a hoje \u00e9 que um cliente pode te elogiar nas redes sociais [...]<\/p>","protected":false},"author":10,"featured_media":1071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Listening Tools | Best Social Media Listening Tools of 2023<\/title>\n<meta name=\"description\" content=\"Looking for the best social listening tools in 2023? We share our top choices and explain how social listening can help your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening Tools | Best Social Media Listening Tools of 2023\" \/>\n<meta property=\"og:description\" content=\"Looking for the best social listening tools in 2023? We share our top choices and explain how social listening can help your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"KIOPI Social Media Management Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getkiopi\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T17:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T15:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lauryn preston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"lauryn preston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/\"},\"author\":{\"name\":\"lauryn preston\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\"},\"headline\":\"Social Listening Tools For Business\",\"datePublished\":\"2023-03-21T17:03:10+00:00\",\"dateModified\":\"2023-12-01T15:08:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/\"},\"wordCount\":2631,\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg\",\"articleSection\":[\"Social Media Tools\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/\",\"url\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/\",\"name\":\"Social Listening Tools | Best Social Media Listening Tools of 2023\",\"isPartOf\":{\"@id\":\"https:\/\/kiopi.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg\",\"datePublished\":\"2023-03-21T17:03:10+00:00\",\"dateModified\":\"2023-12-01T15:08:46+00:00\",\"description\":\"Looking for the best social listening tools in 2023? We share our top choices and explain how social listening can help your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Social Listening Tools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kiopi.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Listening Tools For Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kiopi.com\/#website\",\"url\":\"https:\/\/kiopi.com\/\",\"name\":\"KIOPI Social Media Management Software\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kiopi.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kiopi.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kiopi.com\/#organization\",\"name\":\"Kiopi Social Media Management Software\",\"url\":\"https:\/\/kiopi.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"contentUrl\":\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png\",\"width\":674,\"height\":258,\"caption\":\"Kiopi Social Media Management Software\"},\"image\":{\"@id\":\"https:\/\/kiopi.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/getkiopi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff\",\"name\":\"lauryn preston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/kiopi.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g\",\"caption\":\"lauryn preston\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ferramentas de escuta social | Melhores ferramentas de escuta de m\u00eddia social de 2023","description":"Procurando as melhores ferramentas de escuta social em 2023? Compartilhamos nossas principais escolhas e explicamos como a escuta social pode ajudar sua empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/","og_locale":"pt_BR","og_type":"article","og_title":"Social Listening Tools | Best Social Media Listening Tools of 2023","og_description":"Looking for the best social listening tools in 2023? We share our top choices and explain how social listening can help your business.","og_url":"https:\/\/kiopi.com\/pt\/blog\/ferramentas-de-escuta-social-para-empresas\/","og_site_name":"KIOPI Social Media Management Software","article_publisher":"https:\/\/www.facebook.com\/getkiopi","article_published_time":"2023-03-21T17:03:10+00:00","article_modified_time":"2023-12-01T15:08:46+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg","type":"image\/jpeg"}],"author":"lauryn preston","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"lauryn preston","Est. tempo de leitura":"15 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#article","isPartOf":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/"},"author":{"name":"lauryn preston","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff"},"headline":"Social Listening Tools For Business","datePublished":"2023-03-21T17:03:10+00:00","dateModified":"2023-12-01T15:08:46+00:00","mainEntityOfPage":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/"},"wordCount":2631,"publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"image":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg","articleSection":["Social Media Tools"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/","url":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/","name":"Ferramentas de escuta social | Melhores ferramentas de escuta de m\u00eddia social de 2023","isPartOf":{"@id":"https:\/\/kiopi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage"},"image":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage"},"thumbnailUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg","datePublished":"2023-03-21T17:03:10+00:00","dateModified":"2023-12-01T15:08:46+00:00","description":"Procurando as melhores ferramentas de escuta social em 2023? Compartilhamos nossas principais escolhas e explicamos como a escuta social pode ajudar sua empresa.","breadcrumb":{"@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#primaryimage","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social_Listening_Tools_ftr_1.jpg","width":1200,"height":630,"caption":"Social Listening Tools"},{"@type":"BreadcrumbList","@id":"https:\/\/kiopi.com\/blog\/social-listening-tools-for-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiopi.com\/"},{"@type":"ListItem","position":2,"name":"Social Listening Tools For Business"}]},{"@type":"WebSite","@id":"https:\/\/kiopi.com\/#website","url":"https:\/\/kiopi.com\/","name":"Software de gerenciamento de m\u00eddia social KIOPI","description":"","publisher":{"@id":"https:\/\/kiopi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiopi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/kiopi.com\/#organization","name":"Software de gerenciamento de m\u00eddia social Kiopi","url":"https:\/\/kiopi.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/","url":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","contentUrl":"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/01\/cropped-kiopi-social-media-management-software.png","width":674,"height":258,"caption":"Kiopi Social Media Management Software"},"image":{"@id":"https:\/\/kiopi.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getkiopi"]},{"@type":"Person","@id":"https:\/\/kiopi.com\/#\/schema\/person\/10984daca0a7af79f84626f10972e7ff","name":"Lauryn Preston","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/kiopi.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=96&d=mm&r=g","caption":"lauryn preston"}}]}},"_links":{"self":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/comments?post=1070"}],"version-history":[{"count":0,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/posts\/1070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media\/1071"}],"wp:attachment":[{"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/media?parent=1070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/categories?post=1070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiopi.com\/pt\/wp-json\/wp\/v2\/tags?post=1070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}