{"id":1038,"date":"2023-03-16T16:01:22","date_gmt":"2023-03-16T16:01:22","guid":{"rendered":"https:\/\/kiopi.com\/?p=1038"},"modified":"2023-11-27T19:17:21","modified_gmt":"2023-11-27T19:17:21","slug":"medicao-de-midia-social","status":"publish","type":"post","link":"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/","title":{"rendered":"Medi\u00e7\u00e3o de m\u00eddia social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1038\" class=\"elementor elementor-1038\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3291e elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1f3291e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3edee0b\" data-id=\"3edee0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e274e7 elementor-widget elementor-widget-heading\" data-id=\"1e274e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Medi\u00e7\u00e3o de m\u00eddia social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5338dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5338dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e5c40d\" data-id=\"9e5c40d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91142fb elementor-author-box--layout-image-above elementor-author-box--align-center elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"91142fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e4cac11effce67fa72fd1ad2ce9755488b7d139dfdbf9632873b47bd42109f58?s=300&#038;d=mm&#038;r=g\" alt=\"Foto de Lauryn Preston\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLauryn Preston\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-559c469 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"559c469\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-356727d\" data-id=\"356727d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aded1d elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-mobile-1 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8aded1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no facebook\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no twitter\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartilhar no linkedin\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbb4b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbb4b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3091f\" data-id=\"dd3091f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f282f42 elementor-widget-tablet__width-inherit elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f282f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f282f42\" aria-expanded=\"true\" aria-label=\"Abrir \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f282f42\" aria-expanded=\"true\" aria-label=\"Fechar \u00edndice\" data-no-translation-aria-label=\"\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__f282f42\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5e0f7 elementor-widget elementor-widget-text-editor\" data-id=\"cf5e0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA medi\u00e7\u00e3o das m\u00eddias sociais pode n\u00e3o ser a parte mais divertida do trabalho para um<a href=\"https:\/\/kiopi.com\/pt\/blog\/estrategista-de-midias-sociais\/\"> estrategista de m\u00eddias sociais<\/a>, mas monitorar m\u00e9tricas sociais pode ajud\u00e1-lo a melhorar suas campanhas de m\u00eddia social para que sua estrat\u00e9gia social possa continuar a melhorar. Medir o desempenho da sua m\u00eddia social pode ajudar as empresas a entender os resultados de suas campanhas e otimizar seu desempenho na m\u00eddia social. As ferramentas de an\u00e1lise de m\u00eddia social permitem que voc\u00ea observe as m\u00e9tricas e os principais indicadores de desempenho (KPIs) de suas campanhas para entender o que funcionou e como melhorar. Medir o desempenho de sua m\u00eddia social pode ajudar a longo prazo ao decidir onde gastar seu investimento em marketing de m\u00eddia social; se o seu conte\u00fado est\u00e1 sendo mais visto no Facebook do que no Twitter, voc\u00ea sabe onde alocar mais do seu or\u00e7amento. Usar essas ferramentas anal\u00edticas para medir seu sucesso nas redes sociais pode ajud\u00e1-lo a planejar campanhas futuras e aumentar as vendas. Al\u00e9m disso, se voc\u00ea perceber que n\u00e3o est\u00e1 atingindo os objetivos de neg\u00f3cios, poder\u00e1 analisar dados hist\u00f3ricos de campanhas anteriores de m\u00eddia social para ter uma ideia melhor de como suas contas de m\u00eddia social mudaram, bem como o que funciona e o que n\u00e3o funciona.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a44126 elementor-widget elementor-widget-heading\" data-id=\"7a44126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de m\u00eddia social a serem rastreadas em 2023\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f301df elementor-widget elementor-widget-image\" data-id=\"4f301df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023.png\" class=\"attachment-full size-full wp-image-1042\" alt=\"M\u00e9tricas de m\u00eddia social 2023\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Social-Media-Metrics-to-Track-in-2023-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570908c elementor-widget elementor-widget-text-editor\" data-id=\"570908c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em 2023, medir m\u00e9tricas de vaidade significa cada vez menos. Embora \u201ccurtidas\u201d pare\u00e7am boas, elas n\u00e3o fazem muito pelo neg\u00f3cio no longo prazo. As m\u00e9tricas de vaidade podem parecer boas no papel, mas n\u00e3o significam aumento nas vendas ou reconhecimento da marca.<\/p><p>\u00c9 importante medir as m\u00e9tricas corretas de m\u00eddia social para cada per\u00edodo do relat\u00f3rio.<\/p><p>Para a medi\u00e7\u00e3o das redes sociais, as empresas precisam prestar aten\u00e7\u00e3o \u00e0s m\u00e9tricas que medem o sucesso das redes sociais de mais maneiras do que o n\u00famero de curtidas. As empresas precisam avaliar se o conte\u00fado que postam gera lucro com as vendas. <\/p><p>Ao determinar m\u00e9tricas para medi\u00e7\u00e3o de m\u00eddia social, evite ambiguidades. \u00c9 importante monitorar m\u00e9tricas importantes de m\u00eddia social, mas tamb\u00e9m \u00e9 igualmente importante garantir que os dados de m\u00eddia social estejam correlacionados com seus objetivos sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404eed elementor-widget elementor-widget-text-editor\" data-id=\"b404eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Se as m\u00e9tricas selecionadas para medi\u00e7\u00e3o de m\u00eddia social n\u00e3o ajudarem a melhorar seus objetivos de neg\u00f3cios, o processo de monitoramento de m\u00eddia social ser\u00e1 uma perda de tempo.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add7b61 elementor-widget elementor-widget-text-editor\" data-id=\"add7b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Quais s\u00e3o as melhores m\u00e9tricas para monitorar seus esfor\u00e7os nas m\u00eddias sociais em 2024?<\/h2><p>As m\u00e9tricas mais importantes para monitorar seus esfor\u00e7os nas m\u00eddias sociais s\u00e3o reconhecimento, taxa de engajamento, satisfa\u00e7\u00e3o do cliente e ROI nas m\u00eddias sociais.<\/p><p>Outra m\u00e9trica importante que voc\u00ea deseja adicionar em 2023 \u00e9 a m\u00e9trica de conte\u00fado de v\u00eddeo, que medir\u00e1 o desempenho da atividade de m\u00eddia social em torno do conte\u00fado de v\u00eddeo.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427a360 elementor-widget elementor-widget-heading\" data-id=\"427a360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de Conscientiza\u00e7\u00e3o\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed71e70 elementor-widget elementor-widget-image\" data-id=\"ed71e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics.png\" class=\"attachment-full size-full wp-image-1043\" alt=\"m\u00e9tricas de conscientiza\u00e7\u00e3o de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Awareness-Metrics-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0559a41 elementor-widget elementor-widget-text-editor\" data-id=\"0559a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao medir o reconhecimento, voc\u00ea est\u00e1 essencialmente medindo o qu\u00e3o bem o seu p\u00fablico-alvo reconhece seu produto ou marca. \u00c9 importante medir o conhecimento da marca porque avalia o n\u00edvel de familiaridade, lembran\u00e7a e compreens\u00e3o que as pessoas t\u00eam do produto ou marca. Medir o conhecimento da marca tamb\u00e9m mostra a sa\u00fade da marca e o grau em que os seguidores associam positividade ou valor \u00e0 sua marca online. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0121aa5 elementor-widget elementor-widget-heading\" data-id=\"0121aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alcan\u00e7ar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d06a76 elementor-widget elementor-widget-text-editor\" data-id=\"1d06a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alcance \u00e9 uma medida de m\u00eddia social que mostra o n\u00famero de pessoas nas redes sociais que veem seu conte\u00fado nos canais sociais. Pode ser medido pelo alcance org\u00e2nico, que \u00e9 o conte\u00fado que as pessoas veem sem promo\u00e7\u00e3o paga, ou alcance pago, conte\u00fado que as pessoas veem e pelo qual foi pago.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Se voc\u00ea est\u00e1 tentando ver a efic\u00e1cia de suas campanhas sociais, pode observar o alcance di\u00e1rio das postagens nas redes sociais. Voc\u00ea tamb\u00e9m pode observar o alcance m\u00e9dio de toda a sua campanha de m\u00eddia social.<\/span><\/p><p><span style=\"font-weight: 400;\">Voc\u00ea pode realizar uma an\u00e1lise competitiva para determinar o<\/span><a href=\"https:\/\/kiopi.com\/pt\/blog\/melhor-horario-para-postar-nas-redes-sociais\/\"> <span style=\"font-weight: 400;\">momento ideal para postar nas redes sociais<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f36b13 elementor-widget elementor-widget-heading\" data-id=\"4f36b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Impress\u00f5es<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b243b70 elementor-widget elementor-widget-text-editor\" data-id=\"b243b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As impress\u00f5es nas redes sociais s\u00e3o o n\u00famero de vezes que um conte\u00fado, como uma postagem, an\u00fancio ou v\u00eddeo, \u00e9 visualizado. As impress\u00f5es s\u00e3o contadas sempre que o conte\u00fado aparece na tela do usu\u00e1rio, independentemente de ele interagir com ele.\u00a0<\/p><p>Para a maioria dos gestores de redes sociais, as impress\u00f5es s\u00e3o uma das m\u00e9tricas mais importantes das redes sociais. Se suas campanhas de m\u00eddia social trazem um grande n\u00famero de impress\u00f5es, isso significa que voc\u00ea provavelmente ter\u00e1 um grande n\u00famero de clientes fi\u00e9is que n\u00e3o ter\u00e3o problemas em assistir ao conte\u00fado de v\u00eddeo v\u00e1rias vezes ou em mostrar seu conte\u00fado aos amigos repetidamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9cc25 elementor-widget elementor-widget-heading\" data-id=\"5a9cc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Crescimento de novos seguidores\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60c913 elementor-widget elementor-widget-text-editor\" data-id=\"c60c913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A sua empresa est\u00e1 ganhando ou perdendo seguidores nos canais de m\u00eddia?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1bf5d elementor-widget elementor-widget-text-editor\" data-id=\"0b1bf5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA contagem de seguidores pode ser uma medida \u00fatil nas redes sociais porque mostra quantos usu\u00e1rios est\u00e3o interessados em segui-lo em pelo menos um canal social. A nova taxa de crescimento de seguidores, tamb\u00e9m chamada de taxa de crescimento de audi\u00eancia, mede quantos seguidores uma determinada conta de m\u00eddia social aumenta durante um determinado per\u00edodo. Esses dados sociais geralmente s\u00e3o vistos como uma porcentagem e acompanham o crescimento e o engajamento dessa conta. Se voc\u00ea precisar verificar a taxa de crescimento do seu p\u00fablico ou mesmo os dados demogr\u00e1ficos do seu p\u00fablico (em muitos casos), v\u00e1 para a se\u00e7\u00e3o de administra\u00e7\u00e3o do seu perfil de m\u00eddia social e veja se h\u00e1 uma se\u00e7\u00e3o que diz <strong>an\u00e1lise<\/strong>, <strong>percep\u00e7\u00f5es<\/strong>, ou <strong>contagem de seguidores<\/strong>, dependendo do canal de m\u00eddia social. Se voc\u00ea estiver executando sua campanha de m\u00eddia social com Kiopi&#039;s <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\">servi\u00e7o de postagem em m\u00eddias sociais<\/a>, ajudamos voc\u00ea a atingir suas metas de m\u00eddia social compilando<a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/\"> an\u00e1lise de m\u00eddia social<\/a> em relat\u00f3rios prontos para apresenta\u00e7\u00e3o.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e0d50 elementor-widget elementor-widget-heading\" data-id=\"a0e0d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de engajamento\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a12d3b elementor-widget elementor-widget-image\" data-id=\"9a12d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics.png\" class=\"attachment-full size-full wp-image-1044\" alt=\"M\u00e9tricas de engajamento nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Engagement-Metrics-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f395c99 elementor-widget elementor-widget-text-editor\" data-id=\"f395c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As m\u00e9tricas de engajamento medem quantas pessoas est\u00e3o interagindo com seu conte\u00fado de m\u00eddia social. Os usu\u00e1rios engajados interagir\u00e3o curtindo postagens, comentando postagens ou compartilhando conte\u00fado. <\/p><p>Sua taxa de engajamento julga a utilidade de suas postagens no Facebook, Instagram, Tweets, TikToks e at\u00e9 mesmo postagens no LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c29c5 elementor-widget elementor-widget-text-editor\" data-id=\"27c29c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>De acordo com um<\/b><a href=\"https:\/\/www.socialinsider.io\/blog\/social-media-marketing-bottlenecks\/\"> <b>estudo recente<\/b><\/a><b>, obter mais tr\u00e1fego e melhorar as taxas de engajamento \u00e9 o principal gargalo para a maioria dos gerentes de m\u00eddia social.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c6b1f elementor-widget elementor-widget-text-editor\" data-id=\"f9c6b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSem dados adequados, muitas empresas tentam aumentar a sua taxa de envolvimento ajustando o comprimento da legenda, experimentando<a href=\"https:\/\/kiopi.com\/pt\/blog\/o-que-sao-hashtags-e-como-usa-las\/\"> hashtags<\/a> e emojis e ajustando suas mensagens. Suas postagens anteriores de melhor desempenho nas redes sociais devem ser um exemplo de como deve ser o seu futuro conte\u00fado nas redes sociais. Essas postagens podem ajud\u00e1-lo a decidir se o seu p\u00fablico nas redes sociais gosta mais de v\u00eddeos ou imagens, quais hashtags funcionam e quais legendas repercutem melhor no seu p\u00fablico-alvo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa89f63 elementor-widget elementor-widget-heading\" data-id=\"fa89f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">N\u00famero de compromissos\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5739691 elementor-widget elementor-widget-text-editor\" data-id=\"5739691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O n\u00famero de engajamentos ou taxa de p\u00f3s-engajamento mede a porcentagem de pessoas engajadas com seu conte\u00fado dividida pelo n\u00famero total de pessoas que o viram.<\/p><p>A medi\u00e7\u00e3o de engajamento nas m\u00eddias sociais pode incluir curtidas, coment\u00e1rios, compartilhamentos e v\u00e1rias outras formas de intera\u00e7\u00e3o. Essa m\u00e9trica \u00e9 importante porque permite que as empresas vejam o desempenho de seu conte\u00fado e fa\u00e7am os ajustes adequados. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-499840a elementor-widget elementor-widget-heading\" data-id=\"499840a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Taxa de amplifica\u00e7\u00e3o\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5223b7 elementor-widget elementor-widget-text-editor\" data-id=\"e5223b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A taxa de amplifica\u00e7\u00e3o avalia como seus seguidores nas redes sociais compartilham o conte\u00fado do seu neg\u00f3cio.<\/p><p>Para encontrar essa medida de m\u00eddia social, divida o n\u00famero de compartilhamentos pelos seguidores do usu\u00e1rio.<\/p><p>Isso permite que as empresas saibam o qu\u00e3o viral \u00e9 seu conte\u00fado. Por exemplo, se o conte\u00fado tiver uma alta taxa de amplifica\u00e7\u00e3o, ele ser\u00e1 visto por muitas pessoas e se tornar\u00e1 viral.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cba2dc elementor-widget elementor-widget-text-editor\" data-id=\"8cba2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Os usu\u00e1rios que possuem altas taxas de amplifica\u00e7\u00e3o s\u00e3o considerados \u201cinfluenciadores\u201d porque s\u00e3o capazes de garantir uma boa quantidade de tr\u00e1fego da web em uma \u00fanica postagem nas redes sociais.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3cf98 elementor-widget elementor-widget-heading\" data-id=\"6d3cf98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Taxa de viralidade\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5e6a3 elementor-widget elementor-widget-text-editor\" data-id=\"6f5e6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A taxa de viralidade mede o n\u00famero de usu\u00e1rios que veem e compartilham um conte\u00fado em canais de m\u00eddia social. Quanto mais os usu\u00e1rios s\u00e3o expostos a um conte\u00fado, maior \u00e9 a probabilidade de compartilh\u00e1-lo, o que aumenta a taxa de viralidade.<\/p><p>Ao avaliar campanhas de m\u00eddia social, as empresas podem observar a taxa de viralidade do conte\u00fado para determinar quais postagens foram mais populares que outras. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28455a elementor-widget elementor-widget-heading\" data-id=\"c28455a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de v\u00eddeo em plataformas de m\u00eddia social\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337ab86 elementor-widget elementor-widget-image\" data-id=\"337ab86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms.png\" class=\"attachment-full size-full wp-image-1045\" alt=\"M\u00e9tricas de v\u00eddeo em plataformas de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Video-Metrics-on-Social-Media-Platforms-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ff559 elementor-widget elementor-widget-text-editor\" data-id=\"13ff559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gra\u00e7as \u00e0 plataforma de m\u00eddia social TikTok, mais empresas perceberam como os v\u00eddeos podem ser influentes. Com mais plataformas de m\u00eddia social usando v\u00eddeos para promover seus produtos e servi\u00e7os, existem m\u00e9tricas de v\u00eddeo que podem medir seu desempenho. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2e946 elementor-widget elementor-widget-heading\" data-id=\"cc2e946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Visualiza\u00e7\u00f5es de v\u00eddeo\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d8800 elementor-widget elementor-widget-text-editor\" data-id=\"e0d8800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As visualiza\u00e7\u00f5es de v\u00eddeo seguem mais as linhas de uma m\u00e9trica personalizada. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f1f04 elementor-widget elementor-widget-text-editor\" data-id=\"56f1f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para um desempenho ideal da campanha, os v\u00eddeos precisam atrair a aten\u00e7\u00e3o do espectador dentro do <strong>primeiros 3 segundos<\/strong> de um v\u00eddeo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7a3db elementor-widget elementor-widget-text-editor\" data-id=\"3f7a3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Isso se aplica a todas as plataformas de m\u00eddia social.<\/span><\/p><p><span style=\"font-weight: 400;\">No entanto, as m\u00e9tricas de visualiza\u00e7\u00f5es de v\u00eddeo s\u00e3o medidas de forma diferente em cada plataforma.<\/span><\/p><p><span style=\"font-weight: 400;\">As principais plataformas medem suas visualiza\u00e7\u00f5es de v\u00eddeo da seguinte forma:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube: um espectador assiste intencionalmente ao seu v\u00eddeo por 30 segundos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook: um espectador v\u00ea seu v\u00eddeo por 3 segundos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram: curta o Facebook, um <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-conseguir-mais-visualizacoes-no-instagram\/\">Visualiza\u00e7\u00e3o do Instagram<\/a> conta ap\u00f3s 3 segundos, a menos que seja um v\u00eddeo ao vivo que importe assim que a pessoa entrar na transmiss\u00e3o ao vivo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok: uma visualiza\u00e7\u00e3o conta assim que o v\u00eddeo come\u00e7a a ser reproduzido<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e9c5e elementor-widget elementor-widget-heading\" data-id=\"99e9c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Taxa de conclus\u00e3o de v\u00eddeo\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f552ee elementor-widget elementor-widget-text-editor\" data-id=\"3f552ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A taxa de conclus\u00e3o do v\u00eddeo mede quantos espectadores assistiram a um v\u00eddeo at\u00e9 o fim. Se voc\u00ea descobrir que os espectadores n\u00e3o est\u00e3o assistindo seus v\u00eddeos at\u00e9 o fim, voc\u00ea sabe que ainda h\u00e1 espa\u00e7o para melhorias. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5810a33 elementor-widget elementor-widget-heading\" data-id=\"5810a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de Atendimento ao Cliente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50df38 elementor-widget elementor-widget-image\" data-id=\"c50df38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service.png\" class=\"attachment-full size-full wp-image-1034\" alt=\"atendimento ao cliente nas redes sociais\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service.png 1920w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/customer-service-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd4eaf elementor-widget elementor-widget-text-editor\" data-id=\"7bd4eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As m\u00e9tricas de atendimento ao cliente medem as experi\u00eancias de seus clientes com sua empresa ou organiza\u00e7\u00e3o. Essa m\u00e9trica \u00e9 crucial para a medi\u00e7\u00e3o das m\u00eddias sociais, pois mostra o que os usu\u00e1rios sentem por voc\u00ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5161747 elementor-widget elementor-widget-heading\" data-id=\"5161747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pontua\u00e7\u00e3o de satisfa\u00e7\u00e3o do cliente\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1545ed7 elementor-widget elementor-widget-text-editor\" data-id=\"1545ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pontua\u00e7\u00e3o de satisfa\u00e7\u00e3o do cliente mede o grau de satisfa\u00e7\u00e3o dos clientes com o servi\u00e7o ou produto da sua empresa. Essa m\u00e9trica geralmente \u00e9 baseada em uma breve pesquisa com clientes, solicitando-lhes que avaliem sua experi\u00eancia em uma escala de 1 a 5, sendo um \u201cruim\u201d e cinco \u201c\u00f3timo\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c009a21 elementor-widget elementor-widget-text-editor\" data-id=\"c009a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Muitas vezes, se faltar atendimento ao cliente, voc\u00ea ver\u00e1 men\u00e7\u00f5es \u00e0 marca por clientes insatisfeitos em diversas redes sociais.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc9a2a elementor-widget elementor-widget-text-editor\" data-id=\"2fc9a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 importante manter todas as men\u00e7\u00f5es \u00e0 conta positivas. Portanto, se voc\u00ea vir uma men\u00e7\u00e3o negativa, certifique-se de comentar publicamente para corrigir a situa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b38711 elementor-widget elementor-widget-heading\" data-id=\"1b38711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fideliza\u00e7\u00e3o do Cliente (NPS)\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c63d51 elementor-widget elementor-widget-text-editor\" data-id=\"1c63d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00e9trica de fidelidade do cliente, tamb\u00e9m conhecida como Net Promoter Score (NPS), mede a fidelidade e a satisfa\u00e7\u00e3o de seus clientes. Essa m\u00e9trica \u00e9 calculada perguntando aos clientes qual \u00e9 a probabilidade de eles recomendarem sua empresa a outra pessoa em uma escala de 1 a 10. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b2a0b elementor-widget elementor-widget-heading\" data-id=\"c1b2a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas de retorno do investimento\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d17868 elementor-widget elementor-widget-image\" data-id=\"0d17868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-1024x576.jpg\" class=\"attachment-large size-large wp-image-1053\" alt=\"retorno do investimento em m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-1024x576.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-300x169.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-768x432.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment-1536x864.jpg 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/social-media-return-on-investment.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dc9a5 elementor-widget elementor-widget-text-editor\" data-id=\"f1dc9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00e9trica de Retorno sobre o Investimento (ROI) \u00e9 a m\u00e9trica mais importante porque mede qual conte\u00fado de m\u00eddia social aumenta os neg\u00f3cios e o crescimento. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8edc67 elementor-widget elementor-widget-heading\" data-id=\"e8edc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Taxa de cliques\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ece887 elementor-widget elementor-widget-text-editor\" data-id=\"2ece887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00e9trica da taxa de cliques mede a frequ\u00eancia com que um usu\u00e1rio clica em um link do seu conte\u00fado.<br \/>Para encontrar a taxa de cliques, voc\u00ea pegar\u00e1 o n\u00famero de cliques e dividir\u00e1 pelo n\u00famero de impress\u00f5es.<br \/>Quando o conte\u00fado tem uma alta taxa de cliques, significa que \u00e9 envolvente. Essa m\u00e9trica \u00e9 importante porque permite que as empresas entendam o qu\u00e3o interessado o p\u00fablico est\u00e1 no conte\u00fado que voc\u00ea est\u00e1 produzindo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32519dd elementor-widget elementor-widget-heading\" data-id=\"32519dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Taxa de convers\u00e3o em m\u00eddias sociais\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341c614 elementor-widget elementor-widget-text-editor\" data-id=\"341c614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea est\u00e1 nas redes sociais porque deseja converter mais do seu p\u00fablico-alvo em clientes pagantes. Portanto, as convers\u00f5es sociais s\u00e3o uma das m\u00e9tricas sociais que n\u00e3o deve ser esquecida.<\/p><p>A m\u00e9trica da taxa de convers\u00e3o mede o n\u00famero de vezes que um usu\u00e1rio realiza uma a\u00e7\u00e3o, como fazer uma compra ou assinar um servi\u00e7o, em rela\u00e7\u00e3o a quantas vezes ele foi exposto \u00e0 oportunidade de faz\u00ea-lo.<\/p><p>A taxa de convers\u00e3o mede a efic\u00e1cia de seus esfor\u00e7os de marketing nos canais sociais em fazer com que seus clientes realizassem as a\u00e7\u00f5es que voc\u00ea deseja. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4ec84 elementor-widget elementor-widget-text-editor\" data-id=\"ef4ec84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se voc\u00ea tiver uma taxa de convers\u00e3o baixa, experimente adicionar um link de call to action, tornando a oportunidade de compra menos complicada ou adicionando menos espa\u00e7os em branco para preencher em seus formul\u00e1rios.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccad632 elementor-widget elementor-widget-heading\" data-id=\"ccad632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Custo por clique\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c4f98 elementor-widget elementor-widget-text-editor\" data-id=\"26c4f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Custo por clique \u00e9 o custo que as empresas pagam cada vez que seu an\u00fancio \u00e9 clicado. Para encontrar o CPC, divida o custo de publicidade pelo n\u00famero de cliques que o an\u00fancio gerou.<\/p><p>Medir seu custo por clique em rela\u00e7\u00e3o \u00e0 receita gerada por seus gastos com publicidade \u00e9 uma \u00f3tima maneira de medir o sucesso de uma campanha espec\u00edfica de m\u00eddia social paga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f19882 elementor-widget elementor-widget-heading\" data-id=\"1f19882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Custo por mil impress\u00f5es (CPM)\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4772ea elementor-widget elementor-widget-text-editor\" data-id=\"f4772ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O custo por mil impress\u00f5es \u00e9 o custo que uma empresa paga por mil impress\u00f5es. Tamb\u00e9m conhecido como \u201ccusto por milha\u201d, mede o custo de alcan\u00e7ar um seguidor em uma plataforma de m\u00eddia social. Essa m\u00e9trica \u00e9 \u00fatil para as empresas porque permite comparar quanto custa cada plataforma para atingir seu p\u00fablico. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f784cd elementor-widget elementor-widget-heading\" data-id=\"4f784cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que as empresas precisam de uma ferramenta de an\u00e1lise de m\u00eddia social?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-063e0f8 elementor-widget elementor-widget-image\" data-id=\"063e0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool-1024x576.png\" class=\"attachment-large size-large wp-image-1047\" alt=\"Por que as empresas precisam de uma ferramenta de an\u00e1lise de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool-1024x576.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool-300x169.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool-768x432.png 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool-1536x864.png 1536w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/Why-Do-Businesses-Need-a-Social-Media-Analytics-Tool.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c0a32 elementor-widget elementor-widget-text-editor\" data-id=\"a3c0a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As empresas podem se beneficiar das ferramentas de an\u00e1lise de m\u00eddia social porque podem medir os resultados de seus esfor\u00e7os nas redes sociais. Analisar m\u00e9tricas de m\u00eddia social durante uma campanha pode ser enorme porque se voc\u00ea vir uma \u00e1rea de melhoria, poder\u00e1 faz\u00ea-la ali mesmo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7729ff elementor-widget elementor-widget-text-editor\" data-id=\"d7729ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na Kiopi, oferecemos diversas ferramentas de m\u00eddia social que permitem que voc\u00ea <strong>acompanhe o progresso da sua campanha sem esperar at\u00e9 que ela termine<\/strong> correndo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ffaffe elementor-widget elementor-widget-heading\" data-id=\"7ffaffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como voc\u00ea rastreia as m\u00e9tricas das m\u00eddias sociais?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5590c elementor-widget elementor-widget-text-editor\" data-id=\"9c5590c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As empresas podem acompanhar suas m\u00e9tricas de m\u00eddia social por meio de diferentes plataformas de m\u00eddia social. Por exemplo, os usu\u00e1rios do Facebook podem verificar suas m\u00e9tricas usando a guia \u201cInsight\u201d.<\/p><p>Usar a ferramenta de an\u00e1lise de m\u00eddia social do Kiopi permite rastrear todas as m\u00e9tricas de m\u00eddia social acima em um s\u00f3 lugar. Essas ferramentas anal\u00edticas permitem que voc\u00ea crie o conte\u00fado da sua campanha, agende-o e me\u00e7a-o. Em vez de alternar entre cada aplicativo de m\u00eddia social, nossas ferramentas de an\u00e1lise de m\u00eddia social permitem que voc\u00ea visualize todas as suas m\u00e9tricas em um s\u00f3 lugar.<\/p><p>Para saber mais sobre insights de m\u00eddia social, clique no bot\u00e3o abaixo!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49412d6 elementor-widget elementor-widget-button\" data-id=\"49412d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kiopi.com\/pt\/blog\/visao-social\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights de m\u00eddia social para empresas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a16f5d elementor-widget elementor-widget-heading\" data-id=\"2a16f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sucesso nas m\u00eddias sociais medido em um s\u00f3 lugar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ea40c elementor-widget elementor-widget-image\" data-id=\"a1ea40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram.png\" class=\"attachment-large size-large wp-image-967\" alt=\"marketing de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram.png 1000w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram-300x150.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2023\/03\/How-Kiopi-Can-Help-You-Organically-Grow-Your-Instagram-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdc802 elementor-widget elementor-widget-text-editor\" data-id=\"9fdc802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em termos de rastreamento de m\u00e9tricas de m\u00eddia social, ser consistente e preparado \u00e9 fundamental para medir o sucesso com efic\u00e1cia. Configure as m\u00e9tricas de marketing que se alinham aos seus objetivos de neg\u00f3cios e comece a medi-las o mais r\u00e1pido poss\u00edvel para ver como essas m\u00e9tricas mudam ao longo do tempo. Ent\u00e3o, voc\u00ea pode aplicar esses dados para melhorar seus esfor\u00e7os de marketing em m\u00eddias sociais ao longo do tempo.<\/p><p>O software de m\u00eddia social Kiopi oferece um painel anal\u00edtico para visualizar o Relat\u00f3rio de An\u00e1lise de Engajamento. \u00c0 medida que sua campanha \u00e9 executada, o relat\u00f3rio visual retratar\u00e1 seu envolvimento na m\u00eddia social ao longo do tempo.<\/p><p>Este relat\u00f3rio inclui curtidas, coment\u00e1rios, compartilhamentos e outras rea\u00e7\u00f5es.<\/p><p>Dependendo do per\u00edodo que voc\u00ea deseja analisar, voc\u00ea pode visualizar esses relat\u00f3rios dos \u00faltimos 30 dias, tr\u00eas meses ou seis meses.<\/p><p>Para come\u00e7ar sua jornada no Kiopi, oferecemos um teste gratuito de 14 dias para que as empresas possam testar todos os nossos recursos. Planeje sua pr\u00f3xima campanha de m\u00eddia social com Kiopi!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f197a elementor-align-center uael-mbutton-text-center elementor-widget elementor-widget-uael-marketing-button\" data-id=\"e8f197a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_indent_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;align&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;title_margin_bottom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;title_margin_bottom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-marketing-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-marketing-button elementor-widget-button\">\n\t\t\t<div class=\"uael-button-wrapper\">\n\t\t\t\t<a class=\"elementor-button-link elementor-button elementor-size-md uael-marketing-buttons-left\" href=\"https:\/\/app.kiopi.com\/plans?_gl=1*89hhrl*_ga*MjA3ODMwNjc5OC4xNjcxNDc0NDI1*_ga_RWE2G9VDBY*MTY3MTQ4NzExNy40LjEuMTY3MTQ4Nzg0NC4wLjAuMA..\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-marketing-buttons-wrap\">\n\t\t\t<span class=\"elementor-button-content-wrapper uael-buttons-icon-left\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t<span class=\"elementor-align-icon-left elementor-button-icon\">\n\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-arrow-right\"><\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text uael-marketing-button-title elementor-inline-editing\" data-elementor-setting-key=\"text\" data-elementor-inline-editing-toolbar=\"none\">Pronto para experimentar o KIOPI?<\/span>\n\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"uael-marketing-button-desc elementor-inline-editing\" data-elementor-setting-key=\"desc_text\" data-elementor-inline-editing-toolbar=\"none\">Comece seu teste gratuito hoje.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cdndice de medi\u00e7\u00e3o de m\u00eddia social A medi\u00e7\u00e3o de m\u00eddia social pode n\u00e3o ser a parte mais divertida do trabalho para um estrategista de m\u00eddia social, mas monitorar m\u00e9tricas sociais pode ajud\u00e1-lo a melhorar suas campanhas de m\u00eddia social para que sua estrat\u00e9gia social possa continuar a melhorar. Medir o desempenho da sua m\u00eddia social pode ajudar as empresas a entender [...]<\/p>","protected":false},"author":10,"featured_media":1039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Measuring | The Best Social Media Metrics to Track<\/title>\n<meta name=\"description\" content=\"How Effective Is Your Business At Social Media Measuring? 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