{"id":458,"date":"2021-10-18T19:39:47","date_gmt":"2021-10-18T19:39:47","guid":{"rendered":"https:\/\/kiopi.com\/?page_id=458"},"modified":"2023-11-29T21:13:10","modified_gmt":"2023-11-29T21:13:10","slug":"analise-de-midia-social","status":"publish","type":"page","link":"https:\/\/kiopi.com\/pt\/caracteristicas\/analise-de-midia-social\/","title":{"rendered":"An\u00e1lise de m\u00eddia social"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"458\" class=\"elementor elementor-458\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e961c elementor-section-height-min-height elementor-section-content-top dark-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"47e961c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-286e630\" data-id=\"286e630\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d54b7 elementor-widget elementor-widget-heading\" data-id=\"d5d54b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise de m\u00eddia social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9404df elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-breadcrumbs\" data-id=\"e9404df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/kiopi.com\/pt\/\">Lar<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d85e0f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d85e0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d84df2\" data-id=\"3d84df2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-668471e elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"668471e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Siga os dados<\/h2><p>Simplesmente basear seus sucessos ou fracassos no n\u00famero de curtidas ou seguidores que voc\u00ea obteve n\u00e3o \u00e9 o melhor caminho quando se trata de analisar seu <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-criar-uma-estrategia-de-midia-social-eficaz\/\">estrat\u00e9gia de m\u00eddia social<\/a>. Embora esses n\u00fameros possam ser muito reveladores, eles n\u00e3o s\u00e3o os \u00fanicos dados que voc\u00ea deve medir. Em vez disso, a melhor maneira de avaliar sua presen\u00e7a nas redes sociais \u00e9 implementar uma ferramenta de an\u00e1lise de m\u00eddias sociais.<\/p><p>A an\u00e1lise de m\u00eddia social pode ser extremamente ben\u00e9fica para determinar quais de suas estrat\u00e9gias e campanhas de m\u00eddia social est\u00e3o funcionando para voc\u00ea e quais n\u00e3o est\u00e3o atingindo o alvo. Ele tamb\u00e9m pode fornecer insights muito mais significativos e realizar uma an\u00e1lise de desempenho mais completa do que voc\u00ea consegue ver no front-end.<\/p><p>Isso n\u00e3o apenas pode ajudar a melhorar seus esfor\u00e7os de marketing no futuro, mas tamb\u00e9m pode ajudar a economizar tempo, esfor\u00e7o e dinheiro ao longo do caminho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ed923 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c7ed923\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1128\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-social-media-analytics.png\" class=\"attachment-full size-full wp-image-460\" alt=\"An\u00e1lise de m\u00eddia social de an\u00fancios do Facebook\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-social-media-analytics.png 1500w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-social-media-analytics-300x226.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-social-media-analytics-1024x770.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/facebook-ads-social-media-analytics-768x578.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864325a elementor-widget__width-initial elementor-tablet-align-center elementor-widget-tablet__width-inherit elementor-widget elementor-widget-button\" data-id=\"864325a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.kiopi.com\/plans\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inicie o seu teste gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e6d4fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e6d4fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3332fcd\" data-id=\"3332fcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5e1ce elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0d5e1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">O que \u00e9 an\u00e1lise de m\u00eddia social?<\/span><\/h2><p>A capacidade de adquirir e dar sentido aos dados recolhidos a partir de plataformas de redes sociais para apoiar escolhas de neg\u00f3cios \u2013 e avaliar o sucesso das a\u00e7\u00f5es com base nessas decis\u00f5es \u2013 \u00e9 conhecida como an\u00e1lise de redes sociais. \u00c9 o processo de rastreamento, registro e avalia\u00e7\u00e3o de dados de qualquer rede ou plataforma social.<\/p><p>Empresas, profissionais de marketing e indiv\u00edduos podem se beneficiar de uma ferramenta de an\u00e1lise social que lhes permite compreender melhor o desempenho da m\u00eddia social, rastrear m\u00e9tricas importantes e gerar relat\u00f3rios de dados eficazes.<\/p><p>Dependendo dos insights que voc\u00ea est\u00e1 procurando, a amplitude da sua an\u00e1lise de m\u00eddia social pode ser t\u00e3o limitada ou ampla quanto voc\u00ea precisar. Kiopi oferece a capacidade de <a href=\"https:\/\/kiopi.com\/pt\/blog\/como-monitorar-o-trafego-de-midia-social\/\">monitorar o tr\u00e1fego de m\u00eddia social<\/a> usando uma variedade de <a href=\"https:\/\/kiopi.com\/pt\/blog\/medicao-de-midia-social\/\">ferramentas de medi\u00e7\u00e3o de m\u00eddia social<\/a>. Relat\u00f3rios detalhados de curtidas, rea\u00e7\u00f5es, coment\u00e1rios e compartilhamentos podem ser obtidos a partir das m\u00e9tricas coletadas pela an\u00e1lise de m\u00eddia social, mas nosso <a href=\"https:\/\/kiopi.com\/pt\/blog\/servico-de-postagem-em-midias-sociais\/\">servi\u00e7o de postagem em m\u00eddias sociais<\/a> n\u00e3o para por a\u00ed.<\/p><p>A no\u00e7\u00e3o do que chamamos de \u201c<a href=\"https:\/\/kiopi.com\/pt\/blog\/escuta-social\/\">escuta social<\/a>\u201dTamb\u00e9m est\u00e1 inclu\u00eddo na an\u00e1lise de m\u00eddia social. Isso implica ficar de olho nas redes sociais em busca de poss\u00edveis problemas, bem como de oportunidades de expans\u00e3o por meio de relat\u00f3rios abrangentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3754d21 elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3754d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"332\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/07\/social-media-analytics-dashboard-01-1024x425.jpg\" class=\"attachment-large size-large wp-image-149\" alt=\"Painel de an\u00e1lise de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/07\/social-media-analytics-dashboard-01-1024x425.jpg 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/07\/social-media-analytics-dashboard-01-300x125.jpg 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/07\/social-media-analytics-dashboard-01-768x319.jpg 768w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/07\/social-media-analytics-dashboard-01.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f33f0f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f33f0f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a48ecc2\" data-id=\"a48ecc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbcb6d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3bbcb6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>O que torna a an\u00e1lise de m\u00eddia social importante?<\/h2><p>Al\u00e9m do benef\u00edcio \u00f3bvio de os dados de desempenho das redes sociais serem compilados em um relat\u00f3rio f\u00e1cil de ler, h\u00e1 v\u00e1rios outros motivos pelos quais as ferramentas de an\u00e1lise de redes sociais s\u00e3o t\u00e3o importantes. Por exemplo, essas ferramentas podem ser eficientes em:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d402d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d402d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-424ce64\" data-id=\"424ce64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702018d elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-uael-infobox\" data-id=\"702018d\" 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durante um determinado per\u00edodo de tempo<\/h3><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30d92 elementor-widget elementor-widget-text-editor\" data-id=\"5b30d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esses insights n\u00e3o s\u00f3 podem ser utilizados para fazer ajustes t\u00e9cnicos, mas tamb\u00e9m para orientar decis\u00f5es estrat\u00e9gicas. Por sua vez, uma boa ferramenta de an\u00e1lise de m\u00eddia social pode impactar positivamente uma variedade de atividades empresariais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517d4cd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"517d4cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56ff44c\" data-id=\"56ff44c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f4e254 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0f4e254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #ffffff;\">An\u00fancios do Facebook<\/span><\/h2><p>Por exemplo, rastrear an\u00e1lises de m\u00eddia social pode ser eficaz no desenvolvimento de produtos. Ao analisar uma cole\u00e7\u00e3o de coisas como <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-no-facebook-como-anunciar-sua-empresa-no-facebook\/\">An\u00fancios do Facebook<\/a>, tweets e coment\u00e1rios do Instagram, voc\u00ea pode entender melhor as demandas em constante mudan\u00e7a e os recursos solicitados do seu cliente. Al\u00e9m disso, voc\u00ea pode descobrir tend\u00eancias que ajudam a moldar a opera\u00e7\u00e3o de produtos e servi\u00e7os existentes e a impulsionar o desenvolvimento de novos. As empresas podem utilizar esses dados para gerenciar melhor estoques e fornecedores, cortar custos e fazer melhor uso de seu or\u00e7amento e recursos.<\/p><p>Al\u00e9m disso, a an\u00e1lise de m\u00eddia social pode ser utilizada para manter a sa\u00fade da marca, melhorar <a href=\"https:\/\/kiopi.com\/pt\/blog\/publicidade-em-midias-sociais\/\">publicidade em m\u00eddias sociais<\/a> esfor\u00e7os, ajustar o posicionamento e gerar novas caracter\u00edsticas de marca monitorando continuamente o engajamento positivo e negativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f124198 elementor-tablet-align-left elementor-widget-tablet__width-inherit elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"f124198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.kiopi.com\/plans\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inicie o seu teste gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4ca187 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4ca187\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1af5335\" data-id=\"1af5335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6dcc0d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a6dcc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Como rastrear an\u00e1lises de m\u00eddia social<\/h2><p>Embora certas ferramentas de an\u00e1lise social permitam visualizar insights em v\u00e1rias plataformas ao mesmo tempo, existem maneiras de visualizar suas an\u00e1lises de contas individuais. Na verdade, muitas plataformas de m\u00eddia social fornecem uma ferramenta anal\u00edtica para seus usu\u00e1rios. Alguns, como o Instagram, exigem que voc\u00ea tenha uma conta comercial configurada para visualizar os insights. Outros, como o Twitter, permitem que contas comerciais e pessoais acessem esses relat\u00f3rios.<\/p><p>A seguir, daremos um breve resumo de cada uma das principais ferramentas anal\u00edticas das plataformas de m\u00eddia social e como acess\u00e1-las.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9d8c1d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d8c1d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2003945\" data-id=\"2003945\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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Facebook<\/h3><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\t<p>Embora as ferramentas anal\u00edticas independentes do Facebook n\u00e3o estejam mais dispon\u00edveis, a plataforma ainda permite que os usu\u00e1rios visualizem os insights da p\u00e1gina. 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Twitter<\/h3><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\t<p>As an\u00e1lises do Twitter est\u00e3o dispon\u00edveis para todas as contas desde 2014, incluindo contas comerciais e pessoais. 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GMB<\/h3><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\t<p>O Google fornece um extenso relat\u00f3rio de desempenho comercial para todos os usu\u00e1rios do Google Meu Neg\u00f3cio (GMB). Essas an\u00e1lises permitem monitorar intera\u00e7\u00f5es de perfis espec\u00edficos, incluindo:<\/p>\n<ul>\n<li>Pesquisas<\/li>\n<li>Visualizadores de perfis exclusivos<\/li>\n<li>Cliques no site<\/li>\n<li>Chamadas<\/li>\n<li>Solicita\u00e7\u00f5es de dire\u00e7\u00e3o<\/li>\n<li>Mensagens<\/li>\n<li>Reservas<\/li>\n<\/ul>\n<br>\n<p>Existem algumas maneiras de verificar as an\u00e1lises da sua conta GMB. Para medir o desempenho da sua consulta de pesquisa, localize seu perfil do GMB e selecione <b>Ver perfil<\/b>. A partir da\u00ed, clique <b>Promover<\/b> e ent\u00e3o <b>Desempenho<\/b>. Por fim, na parte superior da p\u00e1gina, selecione um per\u00edodo no qual basear seus relat\u00f3rios e clique em <b>Aplicar<\/b>.<\/p>\n<p>Voc\u00ea tamb\u00e9m pode optar por medir seu desempenho no Google Maps. 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Em primeiro lugar, Kiopi \u00e9 um <a href=\"https:\/\/kiopi.com\/pt\/lar\/\">ferramenta de gerenciamento de m\u00eddia social<\/a> que permite aos usu\u00e1rios planejar e <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/agendamento-social-com-kiopi\/\">agendar postagens<\/a> para v\u00e1rios clientes e contas diferentes com bastante anteced\u00eancia.<\/p><p>No entanto, h\u00e1 muito mais do que isso. Kiopi tamb\u00e9m tem uma variedade de recursos adicionais <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/\">caracter\u00edsticas<\/a> como um abrangente <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/calendario-de-conteudo-de-midia-social\/\">calend\u00e1rio de conte\u00fado<\/a>, exclusivo <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerenciamento-de-campanhas-em-midias-sociais\/\">ferramentas de gerenciamento de campanha<\/a>, um embutido <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/encurtador-de-links\/\">encurtador de links<\/a>, a <a href=\"https:\/\/kiopi.com\/pt\/caracteristicas\/gerador-de-postagem-de-midia-social-ai\/\">Gerador de postagem de m\u00eddia social de IA<\/a> (\u00e0s vezes chamado de <a href=\"https:\/\/kiopi.com\/pt\/blog\/gerador-de-legenda-ai\/\">Gerador de legenda AI<\/a>) que \u00e9 considerado um dos <a href=\"https:\/\/kiopi.com\/pt\/blog\/melhores-ferramentas-de-ia\/\">principais ferramentas de IA<\/a> para gerenciamento de m\u00eddia social e, sim, at\u00e9 mesmo uma ferramenta gratuita de an\u00e1lise de m\u00eddia social!<\/p><p>No painel anal\u00edtico do Kiopi, voc\u00ea poder\u00e1 visualizar um relat\u00f3rio completo de an\u00e1lise de engajamento para cada cliente individual. Um gr\u00e1fico visual retratar\u00e1 seu envolvimento social ao longo do tempo, incluindo curtidas e rea\u00e7\u00f5es, coment\u00e1rios e compartilhamentos. O Kiopi permite que voc\u00ea visualize esses relat\u00f3rios dos \u00faltimos 30 dias, 3 meses ou 6 meses, dependendo do per\u00edodo que voc\u00ea deseja inspecionar. Al\u00e9m disso, voc\u00ea pode escolher entre visualizar an\u00e1lises de todas as suas plataformas de uma vez (excluindo GMB, pois as an\u00e1lises n\u00e3o est\u00e3o dispon\u00edveis no momento) ou de cada plataforma individualmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491a66e elementor-tablet-align-left elementor-widget-tablet__width-inherit elementor-widget elementor-widget-button\" data-id=\"491a66e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.kiopi.com\/plans\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inicie o seu teste gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdbebe2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdbebe2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79aaf6c\" data-id=\"79aaf6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68336f0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"68336f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-pdf\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ed7b1 elementor-widget elementor-widget-text-editor\" data-id=\"21ed7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quer uma c\u00f3pia f\u00edsica desses relat\u00f3rios? Sem problemas! Tornamos tudo t\u00e3o f\u00e1cil quanto clicar em um bot\u00e3o para baixar, abrir e imprimir uma c\u00f3pia em PDF do seu <em>Relat\u00f3rio de an\u00e1lise de engajamento<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-82d6470\" data-id=\"82d6470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56a32c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c56a32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"621\" src=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics.png\" class=\"attachment-full size-full wp-image-459\" alt=\"An\u00e1lise de m\u00eddia social\" srcset=\"https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics.png 1378w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-300x135.png 300w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-1024x461.png 1024w, https:\/\/kiopi.com\/wp-content\/uploads\/2021\/10\/kiopi-social-media-analytics-768x346.png 768w\" sizes=\"(max-width: 1378px) 100vw, 1378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a14aa elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05a14aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ec0b40\" data-id=\"1ec0b40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b27b8b0 elementor-widget elementor-widget-heading\" data-id=\"b27b8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experimente hoje mesmo a ferramenta integrada de an\u00e1lise de m\u00eddia social do Kiopi!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dedc66a elementor-widget elementor-widget-text-editor\" data-id=\"dedc66a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea est\u00e1 procurando a melhor ferramenta de an\u00e1lise de m\u00eddia social, n\u00e3o procure mais. Tentar <a href=\"https:\/\/app.kiopi.com\/plans?_gl=1*118qtw5*_ga*MTk0MjczNjY1OC4xNjI5NDg5NzE4*_ga_RWE2G9VDBY*MTYzODMxMDY5NC4xNjguMS4xNjM4MzE0MjM2LjA.\">Teste gratuito de 14 dias do Kiopi<\/a> para que voc\u00ea possa ter uma ideia de todos os recursos do Kiopi, incluindo nossa ferramenta de an\u00e1lise de dados f\u00e1cil de usar. Ao utilizar relat\u00f3rios anal\u00edticos de m\u00eddia social com a ajuda de ferramentas \u00fateis como o Kiopi, voc\u00ea est\u00e1 no caminho certo para aumentar seu <a href=\"https:\/\/kiopi.com\/pt\/blog\/10-habilidades-de-gerenciamento-de-midia-social-para-melhorar-sua-carreira\/\">habilidades de gerenciamento de m\u00eddia social e melhorando sua carreira<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fce6a6\" data-id=\"7fce6a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-683cb3e elementor-tablet-align-left elementor-widget-tablet__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"683cb3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.kiopi.com\/plans\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inicie o seu teste gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>An\u00e1lise de m\u00eddia social siga os dados Simplesmente basear seus sucessos ou fracassos no n\u00famero de curtidas ou seguidores que voc\u00ea obteve n\u00e3o \u00e9 o melhor caminho quando se trata de analisar sua estrat\u00e9gia de m\u00eddia social. Embora esses n\u00fameros possam ser muito reveladores, eles n\u00e3o s\u00e3o os \u00fanicos dados que voc\u00ea deve medir. Em vez disso, a melhor maneira [...]<\/p>","protected":false},"author":2,"featured_media":18,"parent":81,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-458","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Analytics Tool | Kiopi<\/title>\n<meta name=\"description\" content=\"Kiopi&#039;s social media analytics tool can help save you time, effort, and money along the way. 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