Whether your brand is already established on social media sites, or if you’re just starting out with your social media profiles, it’s always a good idea to explore new social media networks.
Seemingly every day, a new social media site pops up that targets certain niche audiences.
Social platform giants like Instagram and Facebook cover a very wide range of markets.
Smaller, newer social media sites, however, are a great place to reach your target audience more easily than on large, saturated platforms like Facebook, Instagram, or even Twitter.
Below, we’ll walk you through a few tips for growing your business’s presence and influence on a new social networking app.
First, do some research on each new social media platform to determine if they’re worth your time and effort.
Consider factors such as their search growth, number of monthly active users, and the content form.
Is the new social media site seeing significant growth, or has it stagnated? How many monthly active users are there, and is that number of monthly active users growing? What forms of content does it allow?
Using the information you learn about a new social networking site, compare it to each other social media platform that’s new.
You’ll likely find that the monthly active users on one social network doesn’t reach your target audience as well as other social media sites. In this case, you can give more of your attention to the social network that’s more likely to reach your target demographic.
You should also take into account the content forms that a particular social app promotes or prefers. What is the most popular content on that specific social network? Is it more of a video sharing platform or do active users use the platform to post images or play games?
Understanding how other users benefit from a popular social media platform or why they chose the platform over other social networks can help you decide which social media site is best to promote your business.
For example, if your products or services can generate engaging videos, it’s a good idea to look into a new video-sharing platform. Additionally, a social networking site that lends itself to user-generated content can help you generate passive growth and influence in the virtual world.
Once you’ve decided on which newly popular platform to target, it’s time to strategize on what content types will work best for you and help make the most connections for your brand.
Analyze your competitors and take note of what those companies are doing that is or isn’t working on various social media sites. How often do they post and what do they normally include in a post? Are they focusing more on short form videos, photos, helpful posts, links or other formats?
After developing your content marketing strategy, it’s time to establish a content calendar and update your social channels regularly.
In general, it’s best to post more than once a week, as this will improve the engagement from your followers and point those active users back to your brand more often.
To do this, you can use Kiopi’s content calendar. Save yourself time, money, and energy by creating and planning your posts in advance.
Kiopi’s social media calendar allows users to plan social posts, track what posts successfully, collaborate with other team members and departments, and even check the performance of your posts.
With a built-in social media analytics dashboard, Kiopi has everything you need from the planning stage all the way to performance analyses after posting. This helps to determine which marketing strategy is most effective.
The social media landscape changes every single day, which can make or break the success of your online social profiles.
Maybe you’ve been using the same strategy on a popular social media platform with great success for a while, but your growth has recently stagnated.
When this happens, it may be time to pivot and test new trends or strategies for your brand. It’s okay to keep using the strategies that have worked for you in the past, but it’s also a good idea to seek new opportunities, like new social media sites, when they present themselves.
The digital world is constantly changing, which means that successful brands must do the same essentially to stay relevant.
With over 2 billion monthly users worldwide, social networks allow us to stay connected with a seemingly unlimited number of people around the world–just imagine how the network effect could change your brand!
However, this means that you’ll need to keep up with current trends and trending topics, if not for users worldwide, then for active users in your industry. Consider reading blogs, YouTube videos, books, publications, and posts from professionals or specific brands within your industry or community to keep up with what’s going on in your field.
This will help you know which specific topics your customers are most interested in. If these are new questions, make sure that your brand provides the best answers for your community. The more you’re able to answer questions and provide valuable insight to your user base, the better your connections with your target audience will be and the larger your audience on social platforms will be!
The younger generation has much more variety when it comes to instant messaging, online communities, entertainment, education, advertisements, and the list continues.
Younger users have higher expectations for businesses and online marketing, in general. So, you’ve got to find a way to stand out to younger generations.
Live streams and live video are excellent ways to speak directly with your audience, answer questions they may have, and much more.
More and more brands are taking advantage of the popularity of live streaming in many different ways. If you want to connect with your audience, using a live streaming platform is a great way to do that. You can also use video streams to gauge interests and to fill the time while you’re brainstorming your next big social marketing focus.
Connecting and collaborating with influencers and brands in your space is another way to reach a wider market within your industry or niche.
What is an influencer?
Influencers are essentially online celebrities that have a group of loyal followers on various social platforms. Influencers create content and engage with their group of daily active users. The more active users they interact with, the more valuable (and expensive) the influencer is.
The first step is to find influencers, creators, or businesses in your space that it would make sense to collaborate with. Collaboration should involve parties that are in the same industry and that focus on the same demographics.
Once you’ve identified potential collaborators, you can send collaboration requests and come up with ideas for influencer marketing campaigns.
Advertising on social media is both cost-effective and efficient when it comes to increasing your website traffic and conversions.
Facebook ads, Instagram ads, in-video ads, and other social media ads allow you to target specific social media users, locations, and users that might not see your content otherwise.
Additionally, when you create these ads, you can track the success and conversions of each of your ad campaigns. This allows you to see which strategies work best for you and customize your ad strategy specifically for your website or brand.
Because of the prevalence of social media, everyone wants to carve their slice of the Internet pie, so to speak. Everyone wants to quickly build their audience or community on various social networks.
New social networking sites and apps crop up on a regular basis, and each platform claims to be the best. Each platform was created with a new feature, a different goal and a different customer base or target demographic in mind.
It’s important for brands to keep a close eye on which new social sites are gaining traction within the community, which are gaining the most monthly active users, as well as which communities resonate with your target audience or specific market.
You can create content for your brand all day, but if the users on the platform doesn’t make up an audience that’s interested in your brand, you’re going to market into an oblivion. You need to look for apps that appeal to the interests of your target customers.
Much like TikTok, Triller is a short-form video content app.
Although many people assume Triller is a TikTok knockoff, it’s actually been around longer (since 2015). With more than 100 million monthly active users, Triller’s user base is nothing to scoff at. While it’s not quite as expansive as TikTok, you can target a slightly older demographic on the platform, as well as have access to a wide range of music and sounds.
Unlike TikTok, Triller also has a stronger focus on AI video editing, which offers less control, but a more polished end result.
Recently, Triller launched a new feature: the ability for users to view alternative live events.
As far as the ability to monetize, Triller claims it provides the best calculatable CPM to date.
Many major brands, such as Boost Mobile, Chipotle, Pepsi, e.l.f. Cosmetics, and even McDonalds are investing some of their marketing budget in Triller.
Tubi is a live streaming service where users can connect with other users worldwide, engage in live entertainment and audio conversations, and use live video to promote their products or brand.
This entertainment app has around 51 million users.
Live audio conversations and live video can not only fill the gap between your current campaign and your next big idea, but they can also help you connect with your active users in a more personal way compared to written text.
Vimeo is a platform where users can share videos, live stream, and even create videos of their own. At first glance, it looks similar to YouTube.
While there are much fewer Vimeo users than YouTube users, the Vimeo platform does have around 170 million active users.
However, users on the Vimeo platform tend to be highly active, which means it’s a great place to build a loyal user base. If your business lends itself to easy video content creation, a Vimeo account is a must-have for your brand.
Peanut is an app that primarily allows women to connect with other women who are in similar life stages and situations. From fertility, pregnancy, and motherhood to menopause, Peanut gives women of all ages and backgrounds a community where they can connect with others and share information and resources.
With over 2.5 million users, the app helps your brand reach and engage with a very specific audience, some with a very specific purpose.
If your brand or business appeals to women, mothers, grandmothers, or similar demographics, or if the vast majority of your customers are women, the Peanut app may help grow your business.
Valence is an online platform that aims to connect, showcase, and empower Black professionals in their respective fields.
Members of Valence have access to an online community of other Black professionals, as well as job boards, to find opportunities for career growth. Users share trading strategies with other professionals, educate on how to advance in their careers, as well as connect with industry leaders.
New apps and platforms are popping up every single day, or so it seems.
However, the developed and established apps that gained popularity years ago should still be a marketing staple for your business. Staple companies such as Facebook, Instagram, Twitter and YouTube have huge several million users (over 2 billion monthly users in the case of Facebook) that cover countless audience demographics when compared to new networks.
If you want your brand or company to reach new heights, you’ll need to succeed on both old and new platforms.
Below, we outline some of the most influential social media platforms for modern businesses.
TikTok is a short-form video platform that has become the source of many viral videos, trends, sound bytes, and influencers in recent years.
Their primary audience is younger users who access the app on their mobile devices, like smartphones or tablets. The app’s younger audience, short videos, and creative content have all spurred incredible growth for the platform, becoming the fourth most popular social media app in less than a decade. The number of monthly active users grows drastically month over month.
Honestly, the platform’s potential seems unmatched, even when compared to social giants, like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
In other words, it is incredibly important to take advantage of the platform’s popularity and explosive growth that TikTok can offer small, medium, and large businesses.
Don’t sleep on the TikTok platform- you may find yourself behind the curve in the future if you do.
As the single largest social media site in the world, the Facebook platform is a staple for most businesses today.
Started in 2004 by Mark Zuckerberg, the Facebook platform has evolved from encouraging direct connection between college students to being the platform with the highest number of monthly active users.
In fact, nearly a third of the world’s population uses the Facebook network on a regular basis. Between the sheer amount of regular Facebook usage around the world and the number of monthly users on a single platform, it’s easy to see why Facebook should be a main target for your internet marketing efforts.
Within Facebook, there is a messaging app called Facebook Messenger. Facebook Messenger, for many people, has replaced text messages and group chats altogether.
Facebook Messenger is an instant messaging app that allows Facebook users to communicate directly with other Facebook users, through messages, voice and video calls. Although many other instant messaging platforms exist, few offer the same reach as Facebook.
Instagram, now owned by Meta (the parent company of Facebook), started as a simple photo-sharing app.
Instagram has now grown to become one of the most popular social platforms and online spaces for creators and businesses. While you can still share photos and videos on the Instagram app, you can now also post to Instagram stories, promote products on Instagram, offer lifestyle tips, and reach potential customers. With over 1.28 billion monthly users, Instagram provides a large community for brands to interact with.
Instagram also has its own instant messaging app within the app. While the instant messaging features on Instagram aren’t quite as expansive as Facebook or other social media platforms, it does provide users with the opportunity to share pictures or connect with other Instagram users privately.
Twitter is a social media site that allows users to keep up with the news, spread a trend like wildfire, and to explore new topics and trends in the world.
Marketers and public relations teams also use the Twitter platform for growing their following of Twitter users, advertising products and services, and even announcing events on Twitter spaces.
Twitter encourages users to participate in group communication about important topics, events, and figures within their demographic.
With the platform’s monetizable almost 250 million active users, there is definitely potential to grow your company. If you can create useful content to capture your demographic’s attention and maintain it, Twitter can be an extremely effective platform for growing your brand.
LinkedIn is the largest social network of professionals on the global internet, with the social platform boasting over 875 million active users. Through LinkedIn, businesses and consumers can join communities of people with similar interests and skills, as well as publish helpful information and networking opportunities. LinkedIn offers users the ability to make professional connections on the platform, showcase resumes or portfolios, as well as search and apply for job opportunities.
If one of your marketing goals is to increase your collaborative opportunities, LinkedIn is a great place to start.
For small and local businesses, Google Business profiles are absolutely essential.
It’s a great platform that allows you to directly manage and optimize your online business listing to improve your searchability on Google’s search engine. Google is the world’s largest search engine, so it’s easy to see why having a GMB profile can make or break your small business.
With a Google My Business account, you can do the following.
YouTube is a free website that allows users to share videos, live stream their own content, watch videos, comment, subscribe to channels, and much more.
As a business, not only can you benefit from publishing content to your own YouTube channel, but you can also benefit from any user-generated content about your business.
YouTube users are endlessly creative when it comes to video content, so you can use the YouTube platform to your advantage when you need new content ideas.
Kiopi is the brainchild of people who were already frustrated with other platforms that made social media management more difficult than it needed to be.
Our software developers prioritized ease of use and accessibility over flashy advertising and other things that don’t benefit the end user.
Every feature that we offer aims to provide support for those managing their social network – whether it’s for themselves or for their company.
A couple of the most important features that we offer include the following:
As we stated previously, Kiopi was originally created with regular users in mind, meaning that we want our user base to pick up our app and be able to use it intuitively.
One feature that lends itself to this goal is our social media content calendar. We know that many people are incredibly visual when it comes to planning and creating content for their social media accounts and we wanted new users to instantly feel more at ease when they opened our app.
Having a social media content calendar allows you to visualize when and where your posts will go out.
This means that you can create and achieve a consistent posting schedule with ease. Not only does this keep your customer base engaged with your content, but it also gives you more opportunities to connect with new users and potential customers.
As a social media posting service, Kiopi’s features take all of the guesswork out of managing your social media accounts across all major platforms.
Social media is a way for people and brands to communicate directly with new people, customers, other gamers, family members, and friends even from across the globe. So, to the average person, it may feel overwhelming to figure out when and where to schedule each individual post to get the most traction with their audience.
That’s why Kiopi gives suggestions on the best dates and times to schedule your posts, allowing users to take the guesswork out of increasing their engagement.
What’s more, is that after your posts have gone out, our analytics feature allows you to easily visualize what is and isn’t working for your brand.
This allows for easier strategizing, simpler planning, and an overall better experience as a social media manager.
Successful social media marketers don’t have to spend thousands of dollars on a single campaign to see results.
As one of the best social media tools for business, Kiopi lets you manage all of your business’s social network content all from one convenient app.
We give you all the tools you need to succeed on any social networking platform, both new and established.
A few of the features we offer include social media post planning, scheduling, and analytics, as well as content calendars, campaign management, and link shorteners. Don’t put the growth of your business on the back burner. Try Kiopi today to see how you can harness the power of social media management.