How To Advertise on Instagram

First off, you need to create a specific brand for yourself. Branding is all about the type of content you post, as well as the style and messaging of your posts. Do you want to focus on health and wellness content? Fashion content? Gym and exercise-related content? There’s a niche for literally everything on social media, so make sure to establish what your niche is going to be. That way, you can attract specific sponsors and easily integrate their products into your posts.

You also need to focus on creating an Instagram feed that’s cohesive and pleasing to the eye. You could do this by creating a specific style of posts and ensuring all your posts have a similar color palette. Additionally, it’s important to make your posts as unique as possible. Remember, there are literally billions of Instagram users, and many of them are posting similar content. You want your content to stand out in some way, not only to your custom audience but to sponsors, as well.

To create posts that are aesthetically pleasing and effective for promoting your brand, you need to know your audience.

How old are they? Where in the country or world are they? When do they usually get on Instagram and see your posts? What kind of accounts do they follow? What kind of content do they like?

You can use all this information to create content that your audience will enjoy. Plus, you can gather much of this information by looking at your social media analytics on Kiopi.

Knowing your audience is also important for bringing in sponsors. Sponsors will be more willing to work with you if you can tell them exactly what types of people will be seeing their product on your page.

The algorithm on most social media apps favors daily posts. In other words, to grow your brand, your audience, and attract sponsors, you need to post as frequently as possible. The best way to do this is to post daily on Instagram stories, reels, or regular home feed posts.

You also need to figure out the best times to post your content. That way, it can be seen by as many people as possible. 

If you’re trying to grow your audience and your brand, it’s crucial to use relevant hashtags. When people search or tap on specific hashtags, they can find your posts and your Instagram account. Over time, this can create much more engagement for your page. 

When we say use hashtags, we don’t mean using random hashtags that have nothing to do with your content. We mean use relevant business hashtags.

For example, if your content is mostly health and wellness-related, you may want to use hashtags like #HealthAndWellness, #HealthyLiving, #HolisticLifestyle, and #HealthyLifestyle. Hashtags like these will make your content more discoverable to your target audience. 

It’s also important to remember, though, that some hashtags have millions of posts under them. Using hashtags like this could make it more difficult for you and your content to be discovered. So, you have to balance using popular hashtags (with millions of posts) and very specific hashtags (with hundreds or thousands of posts) to grow your brand.

If you’re wearing a cute outfit or holding a drink from a local coffee shop in one of your posts, don’t be afraid to tag the brand! Not only does this make your Instagram account more discoverable by these brands (AKA: potential sponsors), but it can also create a larger audience for you. That’s because brands love interacting with happy customers. Many of them will share your post to their Instagram stories which will further promote their product – and, therefore – promote you.

Lastly, don’t be afraid to reach out to potential sponsors. The best way to be successful in almost any career or hobby is to just put yourself out there. Just like you’re looking for sponsors, brands are looking for people to promote their products.

It’s best to reach out to smaller brands and businesses first. Send them an email or a DM and explain:

• Who you are
• What you do on social media
• Your personal achievements on social media (such as your social media traffic value)
• Why you would be a great promotional partner for their brand
• What type of audience you have

You may be surprised by how many smaller brands are ready to work with you. Once you get a few smaller sponsorships under your belt, you can begin reaching out to larger brands.