In addition to the typical everyday duties and responsibilities of a business owner and their employees, businesses nowadays are also having to dedicate a large amount of time and resources to maintaining and improving their online presence. While some businesses choose to outsource this task to an online marketing agency, others try to cut costs by taking on the role of social media marketers themselves.
Whether you outsource social media or digital marketing to a separate agency, you handle it yourself, or you actually work for a marketing agency, everyone can agree that the role of a social media manager is often… overwhelming. Social media management is more than making a few posts here and there. It includes creating content, researching competitors, scheduling and publishing content, analyzing data, and so much more.
Luckily, with the plethora of social media management tools that are currently available, the workload of a social media manager can be lightened significantly and workflows streamlined effortlessly. By utilizing social media tools for your business’s digital presence, you can save time, money, and resources, all while delivering consistent content that is sure to boost your brand’s image.
Whether you run your own small business, your heading a huge corporation, or you manage a nonprofit organization, if you haven’t hopped on the social media train, you’re missing out on massive opportunities for your brand. This is especially true with the current state of things, as so much of the outside world is off-limits due to the pandemic. (We know you’re probably tired of hearing about the pandemic. We are too, trust us. But the fact of the matter is that it has become ingrained in our everyday lives and there is simply no way to avoid it. Instead, you’ve got to adapt to it. And for most businesses, the best way to do that is to go digital and utilize the benefits of internet marketing and social media.)
Think of it this way: there are nearly 8 billion people in the world, and over half of those people use social media every single day. That’s over 4 billion people. The average business would never be able to reach even 0.01% of that number of people with traditional marketing tactics. However, with social media allowing us access to nearly every corner of the world at the click of a button, reaching millions, even billions of eyes at once is entirely possible.
This ought to make it abundantly clear as to why social media is important for any businesses’ continued growth and development. However, if a quick and inexpensive way to reach almost half of the world’s population isn’t enough, we’ll cover 10 more incredible benefits that come with using social media for your business.
Let’s take a look at how social media may assist you in connecting with your target audience, engaging with consumers, and the overall growth and development of your brand.
As we previously mentioned, over half of the world’s total human population access social channels every single day. By implementing a good social media strategy by identifying the platforms your target audience is most likely to be browsing and creating content that is most likely to appeal to them, social media channels like Instagram and Facebook are a great place to reach new audiences and potentially convert them into loyal customers. In fact, a whopping 83 percent of people surveyed by Instagram say they discovered new products or services on the application.
Another one of the most important advantages that come with the use of social media for both personal and business use is the capacity to build genuine human relationships. By exposing your social media followers to the “human” side of your business, whether that’s introducing them to your team members, displaying real-life applications of your products or services, or showcasing your customers benefiting from these products or services, you are building a sense of authenticity around your brand. As a result, this authenticity will likely foster a sense of trust, which in turn can help build relationships between your brand and potential consumers and thus, generate new business!
Given the billions of individuals that actively use social media, there’s a good probability that your target market is already there waiting for you to grab their attention. Social media is a great way for potential clients from your target audience to express interest in your business and products in a way that’s simple and low-commitment. Many social media channels recognize the critical advantage of lead generation for businesses, and as a result, they provide advertising formats particularly tailored to capture these leads. By increasing brand recognition, whether through paid advertisements or organic content marketing, you have the ability to attract more top-of-the-funnel leads. Even if these leads don’t make purchases immediately, increasing their awareness may lead to them becoming full-fledged customers in the future.
Social media advertising is a great way to promote your company and circulate content at a quicker pace and much lower cost than most other forms of traditional advertising. These days, many social media platforms provide businesses with advanced targeting tools, allowing you to reach the ideal audience while maximizing your expenditure. (See our blog regarding Facebook Advertising, for example.) This year, advertisers are anticipated to spend more than $56 billion on social media advertising and product promotion ALONE.
Another huge benefit of social media is the ability to drive traffic (visitors) to your website. Taking relevant material from your blog or website and pushing it to major social media platforms is an excellent method for gaining website traffic. It is also helpful to include links to your web address everywhere you can (without over-optimizing and looking too spammy, of course) to increase site views. Putting your website in your profile’s bio and regularly incorporating the link into social media posts are some examples of this.
If you haven’t already, the time has come to link your social media marketing efforts with your sales objectives. This is because your social media accounts are an important aspect of your sales funnel, which is the process of converting a new contact into a paying customer or client. Social networks have become increasingly significant for product discovery and e-commerce as the number of individuals utilizing social media continues to rise and social sales technologies continue to expand.
Social media isn’t just a place for consumers to find their new favorite brands, products, or services. It is also a way for them to interact with the companies from which they purchase these products or services. It is essentially customer service, but instead of sitting behind a desk in a store, you are sitting behind your screen. Customer service via social media, unlike uncomfortable phone conversations, long emails, and awkward face-to-face encounters, is much simpler and quicker for both the consumer and the brand they are interacting with, especially if you’re using the right social listening tools for business.
Whether it’s listening to complaints or criticism, answering questions, gathering client feedback, or resolving specific issues with a sale, providing social customer service entails engaging in meaningful, back-and-forth dialogue with consumers.
Remember, however, that with social media, everyone can see how you engage with your customers. Potential buyers, prospects, competitors, and the general public can all observe real-time, unfiltered discussions between consumers and brands. As such, it is important to respond to queries and concerns in a professional way that shows you care about your audience. In addition, putting good encounters and praise of your brand in the spotlight (like as social media posts, for example) is another significant benefit that can come from this.
This relates back to number 2, building relationships and humanizing your brand, but it deserves to be reiterated. While it is true that a lot of what people see on social media is fake, there is also an opportunity to showcase real authenticity. Because we have become so familiar with the artificial nature of social media networks, people nowadays crave authenticity and transparency, especially when it comes to who they give their money to. A real, transparent, and honest company resonates with consumers and builds trust around your brand image.
Things tend to move incredibly quickly in the digital world, and you don’t want to be left behind. That means that staying on top of the latest trends is an important part of successful social media management. With the right tools, trends can be found in abundance on social media. By utilizing social media management tools, as well as implementing strategies such as social listening, you can stay informed on potential developments in your sector that may affect the way you do business. Social media activity and shared material from your target audience may provide the best insight into industry trends that can benefit your business.
By taking advantage of the social media management tools that are available to you, you’re able to access insight into your company’s successes and failures. This includes what products, services, or content your clients like and want to see more of as well as where your business may be lacking. A rush of praise or consumer complaints can influence social media marketers to develop real-time solutions and products that generate positive buzz among their customers.
Social media itself is a great marketing tool for large and small businesses. Managing several social media accounts at once, however, can be a real headache, especially with so many popular platforms available. Whoever handles the social media marketing for a business, whether it’s an in-house employee or an outsourced agency, must dedicate an ample amount of time to managing and monitoring their social media channels. They must log into various social media accounts, compose a unique post for each platform, schedule content throughout the day, interact and engage with consumers, and overall maintain an active social media presence and positive brand image.
For many small companies with only a few employees, this is simply not practical. Even for agencies whose sole job is to manage clients’ social media accounts, juggling several different clients and accounts while maintaining a cohesive brand image for each can get overwhelming pretty quickly. With this in mind, businesses, agencies, and firms must often resort to implementing social media management tools. A good social media management tool can enable companies to establish a comprehensive social media plan that they can manage from one convenient location. But, what exactly is a social media management tool?
A social media management tool is actually software that allows you to post to, monitor, and manage multiple social media accounts at once from a single interface. Though there are several accompanying benefits, the overarching goal of a social media management tool is to make it easier to distribute and schedule material throughout your social networks from a single location. It can also make it easier for teams to manage one or many different accounts jointly and collaborate their marketing efforts.
Social media management software allows you to manage most, if not all, of the major social media networks from one place. This includes platforms such as Kiopi, Hootsuite, Buffer, and Social Pilot, to name a few. Others are dedicated specifically to a single platform. Take TweetDeck, for example, which focuses solely on managing activity on Twitter accounts.
Regardless of whether you’re looking to manage one or multiple social accounts from one or multiple social media platforms, there are a few key things you should look for when deciding on the right social media management software for you…
The first, of course, is that it offers all of the social media management tools you need. At Kiopi, we offer only the best tools for social media management. Some of our built-in features include:
Another key element you should look for in a social media management tool is affordability. While there are so many varieties of social media management software out there, most all of them are overpriced. We find that many of our competitors stuff their software with features that you likely won’t need or use, and then bump up their prices to accommodate all these unnecessary features. At Kiopi, we stick to the basics. We give you what you need to succeed in your social media marketing efforts with a price tag that won’t break the bank. With our four affordable subscription plans, you have the option of paying month-to-month or for the entire year. Should you choose the annual billing option, you’ll even receive a discounted price. Plus, all plans offer an unlimited number of social media posts, both real-time and scheduled. You simply can’t beat that!
Finally, when looking for the best social media management tool for your business or firm, you want something that feels right. When you can’t even figure out how to navigate the application, site, or social media tools provided to you, it doesn’t leave you with much of an advantage at all. In fact, some of the other social media management tools out there end up costing you more time in trying to figure out what is what rather than saving you time in the long run.
Kiopi was designed with user-accessibility in mind. We wanted to create something that wouldn’t require a rocket scientist to decode. We made each of our features easy to access from a single dashboard, and even easier to get the hang of. We also provide an FAQ page that provides answers to any questions you may have. And of course, we are always ready to hear feedback from our clients about how we can make our site easier and more enjoyable for you!
It’s important to remember that using social media for your business entails considerably more than just creating an account. It’s critical to stay on top of social trends and have a solid understanding of the social media management skills and social media management tools that can help you maintain and grow your business.
So, if (and when) you find yourself in the market for a social media management platform that can help you improve your social media performance, consider trying Kiopi. Whether you’re an individual managing a business or your own personal account, or an agency managing hundreds of social media accounts, we’ve got you covered. When you integrate useful tools such as Kiopi into your marketing strategy, you’re sure to put your best digital foot forward. Sign up for a free 14-day trial with Kiopi today and see how much easier social media management can be for you.