No matter the end goal of your nonprofit, using the right social media management tools is essential for growing your audience and the reach of your message. However, deciding on which social media marketing platform to use can feel daunting. At Kiopi, we’re here to make that choice a little easier. If you want to form a social media strategy that works for your organization’s mission, Kiopi has all the tools you need to succeed in most social media platforms.
Oftentimes, we hear the same complaints and frustrations from nonprofit organizations:
Social media managers in nonprofit organizations understand the importance of publishing content, social listening, competitor analysis, and analytics tools. And so does Kiopi. In fact, nonprofit social media campaigns are something we have significant success with.
If you’re a social media marketer for a nonprofit, Kiopi is the social media software that can take your online presence to the next level.
Social media is the way in which nonprofits can spread their message across multiple channels, provide free resources for Internet users, raise awareness about their cause, increase brand recognition, and so much more. Social media management tools like Kiopi allow those nonprofits to establish social media channels, target specific audiences, schedule content, and optimize their marketing efforts. You can even incorporate fundraising tools into your nonprofit social media strategy.
It also helps nonprofits use their social channels to communicate with their community members, drive online traffic to other social platforms, and even recruit potential volunteers. Social media marketing managers are those who not only handle a brand’s social accounts, but also form the brand’s social media strategy.
In other words, social media and digital marketing managers are essential for the growth of any successful campaign. A successful social media strategy will not only increase your social media followers, but also encourage engagement, increase website traffic, and encourage followers to participate in fundraising events.
Before we give you a few social media management tips, let’s start by outlining the essential functions of a social media manager. Social media managers are responsible for the strategy and execution of the following:
Although these tasks may sound complex at first glance, it’s important to remember that social media management is an ever-changing field. Basically, you need to find what works for your organization, not other organizations. We’ll go into more detail about this in the following sections.
Once you’ve brushed up on your knowledge of the most popular social media platforms, it’s time to decide what your social media goals are. Are you looking to increase your nonprofit’s success? Increase brand recognition? Build loyalty and boost engagement? No matter your nonprofit goals, your marketing plan should clearly reflect and work toward them. In other words, develop a communications strategy that includes clear and measurable objectives.
Additionally, decide on the voice of your nonprofit or brand. Base this voice on your target audience. For example, if a company wanted to market their sustainable, bamboo-fiber clothing brand to a younger audience, they might try including information about how their brand is lessening waste in the fashion industry. Chances are, the audience will appreciate the knowledge that your clothes won’t contribute to this environmental issue and potentially turn into loyal customers.
Once you’ve decided on your voice, focus on building your following and, more importantly, your influence among other nonprofits. Having a lot of followers doesn’t mean much if they’re not interacting with your social channels. Focus on creating content that encourages engagement in the form of likes, comments, shares, etc. Try to post engaging content with smart goals in mind. You can even consider new social media strategies, such as influencer marketing, hashtag campaigns, and panel discussions about crucial topics.
Now you have your brand voice and your strategy for building followers and engagement. The next step is to develop strategies that are specific to each of your social media platforms. Explore and analyze different existing strategies to begin with, optimizing them to fit the needs of your nonprofit. Implement strategies that will actually make a difference in your brand, such as social listening and social selling.
Once you have your full marketing plan, stick to it. To make your job easier, consider setting a social media schedule. Identify the best days and times for posting, and schedule your social media posts for those times. Social media scheduling tools such as those included in Kiopi can be highly effective when it comes to managing your marketing calendar.
Take advantage of Kiopi’s social media management tools, social listening tools, analytics, and other tools to help grow your social media channels. Our all-in-one platform will help you analyze the effectiveness of your current social media efforts, as well as identify new trends and opportunities for improvement. Marketing managers can schedule posts, analyze data, and improve their social network, all from the comfort of your Kiopi dashboard.
Nonprofits can greatly benefit from the built-in tools that Kiopi offers. We offer all the same opportunities for social connections, but at a better price than our competitors. Some of the awesome features we offer include the following:
Compared to big-name social media management tools, Kiopi offers a more streamlined user interface with unlimited clients and unlimited campaigns in all of our paid plans.
We may be a little biased, but Kiopi is a one-stop shop for all things social media. Our social media management tool was developed by people who actually use these tools on a daily basis. As a result, we’ve taken what our competitors offer and made it even better – and more affordable.
Gone are the days of complicated menus and confusing navigation. Kiopi allows you to plan, collaborate, schedule, and publish content all from one location. On top of that, we identified the problems that our competitors had and carefully developed solutions for those problems. In other words, our primary goal was to be better than the rest right out of the gate. And we’re pretty confident that we’ve achieved that.
Social media management experts know how important this software is, but they’re often not the ones deciding which platforms to use – or whether to use them at all. However, most nonprofits are increasingly aware of the importance of social media marketing and social media ads. If you’re looking for a social media management tool to meet your specific needs, Kiopi’s got you covered.
Below, we list more than a few ways in which our social media management tool can help you grow your nonprofit’s social media platform:
This largely depends on exactly what your nonprofit needs. While many free tools and free plans exist, most of those tools offer minimal benefits. A free plan becomes even less beneficial if you intend to have more than one user on the account. At Kiopi, we believe that social media management tools should be well worth what you’re paying. That’s why, in every single one of our plans, we offer unlimited clients, unlimited campaigns, and unlimited scheduling.
We understand how important it is to shop around and make comparisons between all the most popular tools. Below, we demonstrate how Kiopi’s pricing compares to other well-known social media tools, including Hootsuite, Sprout Social, Social Pilot, and Buffer, as well as how their features compare.
Did we mention that Kiopi also offers a 14-day FREE trial? While free trials aren’t exactly a rarity these days, we’re committed to making sure that you’re happy with our services before paying a cent. Nonprofit organizations are an extremely important part of community and global change, and Kiopi aims to bolster their presence on social media. We don’t require a credit card to begin your free trial, so you don’t have to worry about surprise payments. If you’re a nonprofit member or social media manager, try Kiopi for free today!